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All Journal JMM (Jurnal Masyarakat Mandiri) Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art Kontigensi: Jurnal Ilmiah Manajemen Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Journal of Business Management and Economic Development Majority Science Journal Journal of Islamic economics Perspectives (JIEP) International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Pariwisata International Conference on Digital Advanced Tourism, Management, and Technology Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Aswan, Mukhamad Kholil
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Analisis Pengaruh Teknologi Augmented Reality (AR) dan User-Generated Content (UGC) pada E-commerce Terhadap Kepercayaan dan Kepuasan Konsumen Generasi Z Mukhamad Kholil Aswan; Tri Maryani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5537

Abstract

This study focuses on the urgency of the influence of Augmented Reality (AR) Technology and User-Generated Content (UGC) on consumer trust and satisfaction in Generation Z in E-commerce. This study looks at the increasing use of digital platforms among the younger generation, the purpose of this study is to see the influence of AR on trust, the influence of UGC on trust, the influence of AR on consumer satisfaction, the influence of UGC on consumer satisfaction and the influence of trust on consumer satisfaction. This study uses a quantitative approach by collecting data through questionnaires distributed to 400 respondents from the Gen Z population who are active online shoppers. The analysis technique is carried out by first testing the research instrument, namely the reliability and validity test, then testing using Structural Equation Modeling (SEM) with Amos 24. The results of this study provide an explanation that the integration of AR technology in the online shopping experience, as well as the existence of content generated by users can increase the value of Gen Z consumer trust. This study provides valuable insights for the E-commerce industry in designing more effective and efficient marketing strategies that are attractive to Generation Z consumers. Utilizing AR and UGC can create a more interactive shopping experience and trust on E-commerce platforms.
Pendampingan Pemasaran Digital Branding Kampung Malon Septa Intiar; Krisnawati Setyaningrum Nugraheni; Mukhamad Kholil Aswan
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.963

Abstract

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology
Pemasaran Digital dan Service Excellence dalam meningkatkan Optimalisasi Kompetensi Guru Perhotelan untuk Mempersiapkan Lulusan Perhotelan Era Digital Mukhamad Kholil Aswan; Septa Intiar; Umar Abdul Jabbar; Krisnawati Setyaningrum Nugraheni
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.904

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi guru perhotelan di SMK Jayawisata Semarang dalam bidang pemasaran digital dan service excellence berbasis teknologi, yang sangat dibutuhkan oleh industri perhotelan di era digital. Pemilihan topik ini penting karena sektor perhotelan di Indonesia menghadapi kesenjangan keterampilan digital, yang menghambat pengembangan tenaga kerja yang terampil. Metode pengabdian yang digunakan adalah pelatihan literasi digital, workshop pemasaran digital, dan pengembangan modul pembelajaran terintegrasi. Hasil dari program ini menunjukkan peningkatan signifikan dalam kompetensi digital guru, dengan skor literasi digital meningkat 85,7% (dari 4,2 menjadi 7,8), serta pemahaman digital marketing meningkat dari 3,5 menjadi 7,9. Sebanyak 88% guru berhasil mengintegrasikan minimal satu alat digital dalam pembelajaran mereka. Program ini berhasil menghasilkan modul pembelajaran terintegrasi "DigitalHotel" dan satu rancangan kampanye digital marketing yang komprehensif. Program ini sangat penting untuk mempersiapkan tenaga kerja yang siap menghadapi kebutuhan industri perhotelan yang semakin berbasis teknologi, serta meningkatkan kualitas pendidikan vokasi di SMK Jayawisata Semarang.
Business Strategy of Fortunagrande Hotel Yogyakarta Through Family-Friendly Services Helman Dedy Choandra; Mukhamad Kholil Aswan
Journal of Islamic Economics Perspectives Vol. 7 No. 2 (2025): Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v7i2.344

Abstract

The hospitality industry faces growing challenges from market homogeneity and shifting customer preferences in the post-COVID-19 era. In Yogyakarta, most mid-range hotels still target government and corporate clients, leaving family-oriented markets largely underserved. This study examines the strategic transformation of Hotel FortunaGrande Yogyakarta through the adoption of family-oriented services as a source of sustainable competitive advantage. A descriptive qualitative design was employed, combining semi-structured interviews, participant observation, and document analysis. Thematic analysis identified patterns in market segmentation, differentiation, value innovation, and customer engagement. Findings reveal that shifting focus from corporate and government clients to middle-class families enabled the hotel to capture a new niche market. Differentiation was achieved through child-friendly facilities, communal spaces, and personalized services, enhancing both functional benefits and emotional value. Applying the Blue Ocean Strategy, particularly the Eliminate–Reduce–Raise–Create framework, allowed the hotel to reposition itself within a socially embedded family-experience framework. Relationship marketing and co-creation practices further strengthened loyalty and positive word-of-mouth. This study contributes to strategic management literature by demonstrating how emotional value and family-centered experiences drive innovation in hospitality. From a practical perspective, it provides guidance for hotel managers seeking to design socially oriented services aligned with emerging family travel trends.
Motivasi Kerja Generasi Z : Analisis Work-Life Balance dan Tantangan Stigma Generasi Bayu Ade Prabowo; Yuniarto R. Satato; Mukhamad Kholil Aswan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.6514

Abstract

This research aims to analyze Generation Z work motivation in the context of work-life balance implementation and generational stigma challenges in Indonesian workplace settings, addressing the growing need to understand unique characteristics and expectations of this emerging workforce demographic. This study employed a mixed-method approach with sequential explanatory design, utilizing purposive sampling to collect data from 200 Generation Z employees (aged 18-28 years) across various industry sectors through structured questionnaires containing Likert scale measurements and open-ended questions. Quantitative data analysis used SPSS 26.0 including descriptive statistics, Pearson correlation, independent t-test, ANOVA, and multiple linear regression, while qualitative data underwent thematic analysis using NVivo 12 for coding and theme identification. Findings revealed that Generation Z work motivation is primarily driven by learning opportunities (M = 4.12) and career development rather than financial incentives, with work-life balance showing moderate implementation (M = 3.52) and significant positive correlation with work motivation (r = 0.675, p < 0.001). Generational stigma remains a concern (M = 3.41) with negative impact on work motivation (r = -0.523, p < 0.001), though most respondents employ adaptive strategies. Qualitative analysis identified four key satisfaction themes: learning and development (82%), supportive work environment (67%), flexibility (54%), and meaningful contribution (43%). Work-life balance and generational stigma collectively explain 61.2% of Generation Z work motivation variance, suggesting organizations need comprehensive strategies including flexibility policies, continuous development programs, and inter-generational bridging initiatives, with future longitudinal and cross-cultural studies recommended for deeper understanding.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Produktivitas Kinerja Karyawan pada PT. Chiara Allegra Living Faisal Alif Ashar; Mukhamad Kholil Aswan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6544

Abstract

This study aims to analyze the effect of work environment and work discipline on employee performance productivity at PT. Chiara Allegra Living. A comfortable and conducive work environment and work discipline in complying with company regulations play an important role in increasing employee performance productivity. The research method used is a quantitative descriptive approach. The sample was taken using simple random sampling technique, resulting in 60 respondents with data obtained through questionnaire distribution and analyzed using multiple linear regression technique to test the relationship between independent variables (work environment and work discipline) and dependent variables (employee performance productivity). The results of the study using SPSS software have a Cronbach's Alpha value above 0.60 indicating that each research variable is interdependent and consistent. After conducting a reliability test, then conducting a normality test shows that the Asymp. Sig (2-tailed) value is 0.051, which is higher than 0.05. The Kolmogorov-Smirnov (K-S) test shows that the research residuals have a normal distribution. The results of the regression test show that simultaneously the work environment and work discipline had a positive and significant effect on employee productivity, with an R value of 0.617 and an R square of 0.381, meaning that 38.1% of the variation in employee productivity could be explained by these two variables. Partially, work discipline has the most dominant influence with a regression coefficient of 0.593 followed by work environment with 0.152. These findings indicate that company management needs to improve the quality of the work environment and maintain work discipline. With this strategy, companies can increase employee performance productivity and ultimately have a positive impact on future employee performance.  
Co-Authors Amini, A'lamuna Yustika Aurilia Triani Aryaningtyas Bayu Ade Prabowo Bima Prahar Adilase Clarisa Cristabel Rich Yunianto Diterima Hasrat Niat Buulolo Edward Priya Munggaran Enik Rahayu Faisal Alif Ashar Gana Wuntu Geba, Ayu Santrianis Gowasa, Verliyani Hardiani, Wenefrida Ardhian ayu Hastuti, Tri Puji Helman Dedy Choandra Hendri Kurniawan, Hendri Hermawan, Dhanang Kristiani Fatmawati Dakhi Lauhiyah, Lauhiyah Lugu Nustiani Maulidia Zakka Mustika Nina Mistriani Nofa Mutiara Fortuna Nugraheni, Krisnawati Setyaningrum Pranoto Pranoto Pujowati, Endang Sri Eko Ray Octafian Rifki A. Rachman Satato, Yuniarto Rahmad Septa Intiar Septa Intiar Sugiyati, Eka Octa Amelia Suparwata, I Nengah Syaefullah, Muhammad Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Tafan Yunior Satato Thoriq , Naufal Tri Maryani Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Umar Abdul Jabbar Umar Abdul Jabbar Verliyani Gowasa Yuliamir, Henry Yuniarto R. Satato