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All Journal JMM (Jurnal Masyarakat Mandiri) Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art Kontigensi: Jurnal Ilmiah Manajemen Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Journal of Business Management and Economic Development Majority Science Journal Journal of Islamic economics Perspectives (JIEP) International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Pariwisata International Conference on Digital Advanced Tourism, Management, and Technology ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Aswan, Mukhamad Kholil
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH LINGKUNGAN KERJA DAN APRESIASI KERJA TERHADAP KINERJA KARYAWAN DI HOTEL HOLIDAY INN EXPRESS SIMPANG LIMA SEMARANG Lauhiyah, Lauhiyah; Mukhamad Kholil Aswan
Media Bina Ilmiah Vol. 19 No. 9: April 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan apresiasi kerja terhadap kinerja karyawan di industri perhotelan. Faktor lingkungan kerja yang nyaman dan apresiasi yang memadai dari manajemen diduga berperan penting dalam meningkatkan produktivitas serta kepuasan kerja karyawan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik regresi linear berganda untuk menguji hubungan antara variabel independen (lingkungan kerja dan apresiasi kerja) terhadap variabel dependen (kinerja karyawan). Hasil penelitian menunjukkan bahwa lingkungan kerja dan apresiasi kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan, dengan nilai R sebesar 0.928 dan R² sebesar 0.860, yang berarti 86% variasi kinerja karyawan dapat dijelaskan oleh kedua variabel tersebut. Uji ANOVA juga menunjukkan model regresi yang signifikan (F = 110.891, Sig. = 0.000). Selain itu, uji reliabilitas menggunakan Cronbach’s Alpha menunjukkan bahwa instrumen penelitian memiliki tingkat keandalan yang tinggi. Temuan ini mengindikasikan bahwa manajemen hotel perlu meningkatkan kualitas lingkungan kerja serta memperjelas sistem apresiasi kerja untuk memotivasi karyawan. Dengan strategi ini, diharapkan produktivitas karyawan meningkat, yang pada akhirnya akan berdampak pada kepuasan tamu dan daya saing hotel.
Analisis Pengaruh Teknologi Augmented Reality (AR) dan User-Generated Content (UGC) pada E-commerce Terhadap Kepercayaan dan Kepuasan Konsumen Generasi Z Mukhamad Kholil Aswan; Tri Maryani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5537

Abstract

This study focuses on the urgency of the influence of Augmented Reality (AR) Technology and User-Generated Content (UGC) on consumer trust and satisfaction in Generation Z in E-commerce. This study looks at the increasing use of digital platforms among the younger generation, the purpose of this study is to see the influence of AR on trust, the influence of UGC on trust, the influence of AR on consumer satisfaction, the influence of UGC on consumer satisfaction and the influence of trust on consumer satisfaction. This study uses a quantitative approach by collecting data through questionnaires distributed to 400 respondents from the Gen Z population who are active online shoppers. The analysis technique is carried out by first testing the research instrument, namely the reliability and validity test, then testing using Structural Equation Modeling (SEM) with Amos 24. The results of this study provide an explanation that the integration of AR technology in the online shopping experience, as well as the existence of content generated by users can increase the value of Gen Z consumer trust. This study provides valuable insights for the E-commerce industry in designing more effective and efficient marketing strategies that are attractive to Generation Z consumers. Utilizing AR and UGC can create a more interactive shopping experience and trust on E-commerce platforms.
Pendampingan Pemasaran Digital Branding Kampung Malon Septa Intiar; Krisnawati Setyaningrum Nugraheni; Mukhamad Kholil Aswan
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.963

Abstract

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology
Business Strategy of Fortunagrande Hotel Yogyakarta Through Family-Friendly Services Choandra, Helman Dedy; Aswan, Mukhamad Kholil
Journal of Islamic Economics Perspectives Vol. 7 No. 2 (2025): Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v7i2.344

Abstract

The hospitality industry faces growing challenges from market homogeneity and shifting customer preferences in the post-COVID-19 era. In Yogyakarta, most mid-range hotels still target government and corporate clients, leaving family-oriented markets largely underserved. This study examines the strategic transformation of Hotel FortunaGrande Yogyakarta through the adoption of family-oriented services as a source of sustainable competitive advantage. A descriptive qualitative design was employed, combining semi-structured interviews, participant observation, and document analysis. Thematic analysis identified patterns in market segmentation, differentiation, value innovation, and customer engagement. Findings reveal that shifting focus from corporate and government clients to middle-class families enabled the hotel to capture a new niche market. Differentiation was achieved through child-friendly facilities, communal spaces, and personalized services, enhancing both functional benefits and emotional value. Applying the Blue Ocean Strategy, particularly the Eliminate–Reduce–Raise–Create framework, allowed the hotel to reposition itself within a socially embedded family-experience framework. Relationship marketing and co-creation practices further strengthened loyalty and positive word-of-mouth. This study contributes to strategic management literature by demonstrating how emotional value and family-centered experiences drive innovation in hospitality. From a practical perspective, it provides guidance for hotel managers seeking to design socially oriented services aligned with emerging family travel trends.
Co-Authors Amini, A'lamuna Yustika Aurilia Triani Aryaningtyas Bayu Ade Prabowo Bima Prahar Adilase Choandra, Helman Dedy Clarisa Cristabel Rich Yunianto Diterima Hasrat Niat Buulolo Edward Priya Munggaran Enik Rahayu Gana Wuntu Geba, Ayu Santrianis Gowasa, Verliyani Hardiani, Wenefrida Ardhian ayu Hastuti, Tri Puji Hendri Kurniawan, Hendri Hermawan, Dhanang Kristiani Fatmawati Dakhi Lauhiyah, Lauhiyah Lugu Nustiani Maulidia Zakka Mustika Nina Mistriani Nofa Mutiara Fortuna Nugraheni, Krisnawati Setyaningrum Pranoto Pranoto Pujowati, Endang Sri Eko Ray Octafian Rifki A. Rachman Satato, Yuniarto Rahmad Septa Intiar Septa Intiar Sugiyati, Eka Octa Amelia Suparwata, I Nengah Syaefullah, Muhammad Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Tafan Yunior Satato Thoriq , Naufal Tri Maryani Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Umar Abdul Jabbar Verliyani Gowasa Yuliamir, Henry