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Yuliantari, Kartika
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Social Sciences Other

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Pendekatan Clustering Budaya Organisasi dalam Upaya Peningkatan Kinerja Karyawan Nurvi Oktiani; Camelia Putri Utami; Kartika Yuliantari
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v6i1.2662

Abstract

Organization culture is a concept with multidimensional characteristic which consists of belief, values, and behavior pattern an assumption, that can be spread to organization, in other hand organization culture is one of element with have specific characteristic that can be improved quality and change in process management of organization performance, the research uses qualitative and qualitative design, data have been collected by observation, interview, and questionnaire. Data Analytic Technique uses factor analytic with other calculation, for other calculation, this research uses some indicator in organization culture, and it has been classified for some cluster consist of Constructive Cluster, Passive or Defensive cluster, and Aggressive cluster. The Result of research can be described some indicator of organization culture are constructive cluster consist of innovation, Information, and technology benefits, new methods, loyalty and belief, transparent and openness, in other hands passive or defensive cluster, consists of evaluation and controlling, monitoring system, opportunities for increased performance, change, and service of organization and aggressive cluster consist of opportunities for  carrier development, self -  improvement, empathy
UMKM Go Online Upaya Lawan Covid-19 Kelompok Ibu-ibu PKK Kelurahan Lubang Buaya Jakarta Timur Kartika Yuliantari; Suparman Hilawu; Riris Lestiowati; Mohammad Amas Lahat
Jurnal Abdimas Ekonomi dan Bisnis Vol. 1 No. 1 (2021): Volume 1 No 1 Mei 2021: Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.442 KB) | DOI: 10.31294/abdiekbis.v1i1.328

Abstract

Since the Corona Virus pandemic has disrupted almost all business industries from various sectors, and changed the behavior of the world community in all circles. Likewise, the impact of Covid-19 was most pronounced in the Micro, Small and Medium Enterprises (MSMEs) sector which experienced problems with the low ability of MSME players to use technology TO market products, a decrease in sales turnover results, and problems in hampered distribution of goods. The solutions offered in this PM activity to solve the problems faced are prioritized in terms of increasing the sales ability of PKK Jamaah Masjid Ar-Royyan women as MSME business actors by going online, so that it is expected to increase sales turnover results and smoothen the distribution of goods. With the implementation of PM through training provided through zoom, it is hoped that the PKK women of Lubang Buaya Village, East Jakarta as MSME business actors can improve their ability to market their products online in the midst of the Covid-19 pandemic so that their businesses can survive and get more advanced. Output targets in the form of articles in print or electronic mass media, activity videos, and increased knowledge of online marketing (go online). The method of implementation in this activity consists of the preparation stage, namely by conducting a survey at the location where community service activities will be carried out, the implementation stage, namely marketing training through go online in an effort to increase sales and distribution of goods as well as the monitoring and evaluation stage to find out how much increased ability you have. by partners
Analisis Pengaruh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Fish Streat Cabang Tebet Nurhidayati Nurhidayati; Kartika Yuliantari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 1 (2018): Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.559 KB) | DOI: 10.31294/widyacipta.v2i1.2918

Abstract

Competition in business today is getting tougher. To attract buyers is not enough just rely on products and quality of the goods, but also required services that can provide satisfaction to customers. The hope with the satisfaction, there will be customer loyalty, and end up gaining profits in the business. This study aims to determine the effect of customer satisfaction on customer loyalty Fish Streat Branch Tebet. By using quantitative methods, data collection through observation methods, interviews, documentation and questionnaires distributed to 86 respondents. Based on questionnaires distributed to 86 respondents, obtained the results of calculation of correlation coefficient of 0.753 means shows there is a strong influence between customer satisfaction with customer loyalty. The result of calculation coefficient of determination, customer satisfaction to customer loyalty that is equal to 0,567% and the rest influenced by other factor not explained in this research. The regression coefficient test shows that Y = -3.240 + 1.219 X, indicating that there is a decrease in customer loyalty of -3.240, if customer satisfaction equal to 0 and every increase / decrease in customer satisfaction of 1, then can increase / decrease customer loyalty of 1,219 .Keywords: Customer Satisfaction, Customer Loyalty 
Brand Equity pada Mobil Toyota di Indonesia Kartika Yuliantari; Nurhidayati Nurhidayati; Sugiyah Sugiyah
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 9, No 1 (2022): Periode April 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/moneter.v9i1.12673

Abstract

Peranan brand equity pada perusahaan berguna karena dengan brand equty yang tinggi, akan memiliki market share yang tinggi pula. Dengan demikian, perusahaan mobil Toyota perlu untuk mengetahui kondisi brand equity produknya melalui riset terhadap elemen-elemen brand equity Tujuan penulisan melalui elemen ekuitas merek memudahkan perusahaan mobil Toyota untuk menentukan langkah strategis dalam meningkatkan eksistensi merek. Metode penelitian yang digunakan pada analisis  brand awareness adalah metode penelitian deskriptif kualitatif, Analisis Brand association metode penelitian deskriptif kualitatif dan kuantitatif. Untuk kesan kualitas dilakukan dengan analisis diskriptif dan untuk Brand Loyalty menggunakan deskriptif kualitatif. Sumber data primer berupa kuesioner sejumlah 100 orang pemakai mobil Toyota melalui google form. Hasil dari penelitian adalah dilihat dari Brand Awareness maka mobil Toyota merupakan brand mobil yang berhasil meraih puncak top of mind, berdasarkan brand association mobil Toyota adalah produk mobil dengan inovasi desain dan teknologi yang tinggi; merupakan merek mobil terkenal; mobil yang diproduksi oleh perusahaan yang memiliki kredebilitasnya tinggi;  memiliki popularitas yang lebih baik dibandingkan merek lain; memiliki performa yang sangat tinggi; memiliki kualitas kecepatan yang sangat tinggi; memiliki karakteristik yang lebih baik dibandingkan dengan mobil merek lain. Hasil analisis perceived quality mobil Toyota dengan metode performence-importance secara individu untuk perceived quality sudah dinilai baik karena tingkat importance lebih tinggi nilainya daripada tingkat performancenya, menunjukkan perceived quality harapan responden terhadap minuman mobil Toyota telah melebihi tingkat kepentingan atribut itu sendiri, Brand Loyalty mobil Toyota cukup baik, meskipun pada tingkat liking the brand terlihat mengecil, hal ini merupakan masalah yang harus dipecahkan melalui peningkatan loyalitas merek.
GAYA KEPEMIMPINAN TERHADAP KINERJA PADA SD NEGERI JATISARI II KOTA BEKASI Kartika Yuliantari; Elita Mega Hinandar
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 2 (2019): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Principal leadership has a strategic leadership style in realizing successful implementation and management of education. This study aims to assess the leadership style of principals on teacher performance. Data collection was carried out through questionnaires and carried out in November to all SD Negeri Jatisari II teachers in Bekasi City. SPSS 23 is used to analyze data. Saturated Sample Method was carried out in this study. The results show that the Leadership Style has very strong results. The results of the coefficient of determination in accordance with R Square amounted to 0.866 teacher performance influenced by leadership style. Simple linear regression analysis between Leadership Style on Teacher Performance is Y = 1.045 + 0.968 (X = Leadership Style and Y = Teacher Performance. Thus the direction of leadership style towards teacher performance is one-way positivity. Respondents' assessment of leadership style of SD Jatisari Elementary School II is quite good, but it needs to be improved in its leadership style, given the importance of leadership style in accordance with existing rules.
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TUKANGROTI.COM DI BEKASI Kartika Yuliantari; Wiwin Wiwin
Jurnal Akrab Juara Vol 3 No 4 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

The reasect brand image on Baker Old affects consumers to decide to buy products and can realize the level of sales and progress of the company. The issue to be addressed is whether Baker Old's brand image affects consumer purchasing decisions. The purpose of this study is to determine whether or not there is a brand image of consumer purchasing decisions TukangRoti.com in Bekasi. The method used is quantitative method, collecting the required data through observation, documentation and questionnaire. For the concept of calculation there are validity test, reliability test, population, sample, likert scale, correlation coefficient, determination and regression equation. Testing the indicator or questionnaire of the calculation using SPSS 21. Population in this study are loyal customers Bogor branch. Based on the calculation of regression equation obtained the equation Y = 16,582 + 0,606 X can be interpreted that brand image is constant or 0 value (zero) hence decision of purchase equal to 16,582. The regression coefficient of 0.606 states that every 1 time addition to the brand image will increase the purchase decision by 0.606%.
Disiplin Kerja Mempengaruhi Kinerja Karyawan Pada PT. Megah Bangun Baja Semesta Jakarta Kartika Yuliantari; Suci Nurul Ulfa
JURNAL ADMINISTRASI KANTOR Vol 4 No 2 (2016): Jurnal Administrasi Kantor (Desember 2016)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.223 KB)

Abstract

Abstrak: Karyawan dapat bekerja dengan baik bila memiliki kinerja yang tinggi dapat menghasilkan kerja yang baik. Kinerja karyawan merupakan salah satu faktor penentu keberhasilan perusahaan atau organisasi dalam mencapai tujuannya. Masalah yang akan dibahas adalah “Apakah disiplin berpengaruh terhadap kinerja karyawan di PT. Megah Bangun Baja Semesta Jakarta?”. Tujuan dari penulisan artikel ini adalah untuk mengetahui mengenai terdapat pengaruh antara disiplin kerja terhadap kinerja karyawan pada PT. Megah Bangun Baja Semesta Jakarta. Metode yang digunakan adalah metode kuantitatif, mengupulkankan data-data yang diperlukan melaluai observasi, kuesioner, wawancara, dan metode pustaka. Untuk konsep perhitungannya terdapat uji validitas instrument kostruksi, uji realibitas internal, uji instrument,populasi, sampel, skala likert, koefesien korelasi, koefesien determinan dan persamaan regresi. Pengujian suatu indikator atau kuesioner dari perhitungan menggunakan SPSS versi 21. Populasi dalam penelitian ini adalah karyawan PT. Megah Bangun Baja Semesta Jakarta. Berdasarkan perhitungan persamaan Regresi sederhana diperoleh persamaan Y=14,971+0,700X yang menunjukkan bahwa tanpa adanya disiplin, maka hasil dari kineja sebesar 14,971 dan jika X naik atau turun 1 angka atau jika disiplin dinaikkan atau diturunkan 1% maka akan menaikkan atau menurunkan kinerja nilai kepuasan sebesar 0,700%. Kata kunci: disiplin kerja, kinerja karyawan Abstact: Employees can work well if you have a high performance can produce good work. Employee performance is a determining factor for the success of the company or organization in achieving its goals. Issues that will be discussed is "Do disciplinary effect on the performance of employees at PT. Build majestic Baja Jakarta Universe? ". The purpose of writing this article is to investigate the influence of disciplines are working on the performance of employees at PT. Build majestic Baja Universe Jakarta. The method used is quantitative method, mengupulkankan data needed melaluai observation, questionnaires, interviews, and methods library. The concept for the calculations contained kostruksi validity test instrument, internal realibitas test, test instrument, population, sample, Likert scale, the correlation coefficient, and regression coefficient determinant. Testing an indicator or a questionnaire on calculations using SPSS version 21. The population in this study were employees of PT. Build majestic Baja Universe Jakarta. Based on a simple regression equation calculation equation Y = 14.971 + 0,700X which shows that without discipline, the results of kineja at 14.971 and if X goes up or down 1 point or if discipline is increased or decreased 1%, it will raise or lower the value of performance satisfaction amounting to 0,700%. Keywords: work discipline, employee performance
Analisis Potensi Sektor Unggulan Dalam Meningkatkan Perekonomian Di Kota Yogyakarta Sugiyah Sugiyah; Kartika Yuliantari; Nurhidayati Nurhidayati
Swabumi Vol 10, No 2 (2022): Volume 10 Nomor 2 Tahun 2022
Publisher : Universitas Bina Sarana Informatika Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/swabumi.v10i2.13920

Abstract

Perkembangan dan pertumbuhan ekonomi disuatu daerah dapat diihat pada sektor-sektor yang menjadi unggulan di wilayah tersebut. Agar suatu daerah dapat memiliki sektor unggulan tersebut harus dapat memaksimalkan potensi di daerahnya dengan baik. Daerah Istimewa Yogyakarta merupakan salah satu provinsi yang teretak di tengah Puau Jawa. Karena letaknya yang berada di Pusat Jawa, maka Daerah Istimewa Yogyakarta menjadi pusat perekonomian, terutama pusat Pulau Jawa. Menurut BPS DIY (2017) Daerah Istiewa Yogyakarta secara geografis yang letaknya strategis, namun tingkat ekonominya relative tertinggal dari Jawa bagian utara. Berdasarkan data BPS (2018), Provinsi DIY memiliki persentase penduduk miskin tertinggi di antara provinsi-provinsi di Pulau Jawa.  Serta dipengaruh dengan adanya pandemi covid-19 yang melanda di Indonesia sejak Maret 2019. Untuk meningkatkan pembangunan Provinsi DIY perlu diketahui sektor unggulan khususnya Kota Yogyakarta. Data sekunder yang digunakan dalam penelitian ini, diperoleh dari Badan Pusat Statistik. Alat anaisis yang digunakan yaitu Location Quotient (LQ) dan Shift Share. Hasil penelitian menunjukkan bahwa berdasarkan analisis LQ dan SS terdapat tiga belas sektor yang tergolong basis. Selain itu sektor Industri Pengolahan merupakan salah satu sektor yang memiliki pertumbuhan paling cepat diantara sektor lainnya.
KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PENGGUNA BPJS PADA RSUD XYZ Kus Daru Widayati; Kartika Yuliantari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 1 (2020): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien pengguna BPJS pada RSUD XYZ. Penelitian ini menyebarkan kuesioner sejumlah 50 orang pengguna BPJS di RSID XYZ dengan menggunakan menggunakan skala jenuh dengan jumlah populasi secara keseluruhan yaitu pasien pengguna BPJS. Periode pengambilan data pada Mei 2019, menggunakan teknik non-probability sampling dengan metode sampling purposive, yang merupakan teknik pengambilan sampel dengan pertimbangan tertentu yang tidak memberi peluang sama bagi setiap anggota populasi untuk dipilih menjadi sampel, Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert. Teknik analisa menggunakan analisis deskriptif kuantitatif dengan data kuesioner atau primer, pengolahan data menggunakan SPSS 24 dengan tingkat kesalahan sebesar 0.05 atau 5%. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pasien sebesar 78% sedangkan 22% dipengaruhi oleh faktor lain.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Produk Jasa Layanan Internet Hedrio Prayoga; Kartika Yuliantari
Journal of Trends Economics and Accounting Research Vol 4 No 1 (2023): September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i1.846

Abstract

Increasing human awareness of the importance of information and technological developments has increased human interest in using the Internet as a source of information and communication. PT X engaged in information and communication technology services and telecommunication networks. Service quality is a complex concept that involves understanding customer needs, provision of delivery, and managing customer expectations. In addition, price is an important factor in the marketing strategy of a product or service. The right price can influence consumer purchasing decisions so that it can affect sales and company profits. The purpose of this study was to determine service quality and price have a significant effect on customer satisfaction partially and to determine service quality and price have a significant effect on customer satisfaction simultaneously. The research design is a survey research using quantitative methods. The sampling technique used in this study was accidental sampling with a sample of 100 people. Data collection techniques used in this study were observation, questionnaires, and documentation. As well as the analysis techniques carried out in this study, namely validity test, reliability test, classical assumption test, and multiple linear regression test. The results of the research at a significance level of 0.000 <0.05 indicate that the first variable of service quality has a significant effect on customer satisfaction partially. Second, the price variable has a significant effect on customer satisfaction partially. Third, the variables of service quality and price have a significant effect on customer satisfaction simultaneously.
Co-Authors Camelia Putri Utami Dwiyatmoko Puji Widodo Elita Mega Hinandar Febrianti Natalia Galung Galung, Febrianti Natalia Haryani Hedrio Prayoga Ines Prasasti Julianda, Adrian Jumiyati Kus Daru Widayati Kus Daru Widayati Kus Daru Widayati Maharani, Rima Maria Lapriska Dian Ela Revita Mitana, Mitana Nur Pitriani Mohammad Amas Lahat Nurhidayati Nurhidayati Nurhidayati Nurhidayati nurhidayati nurhidayati Nurvi Oktiani Rani Kurniasari Riris Lestiowati Seno Hadi Saputro Suci Nurul Ulfa Sugiyah Sugiyah Sugiyah Sugiyah Sugiyah Sugiyah, Sugiyah Suparman Hilawu Taat Kuspriyono, Taat Ulfa, Suci Nurul Utami, Camelia Putri Widayati, Kusdaru Wijaya, Calvin Wiwin Wiwin Wiwin Wiwin, Wiwin Yasykur, Muhammad Rafi