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Tanggung Jawab Sosial Perusahaan untuk Pengembangan Masyarakat: Implementasi Strategi Hubungan Masyarakat PT Kereta Api Indonesia Divisi Regional III, Palembang. Hamzah, Hamzah; Kurniawan, Iman; Santoso, Budi
Jurnal Publisitas Vol 11 No 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i2.533

Abstract

This study seeks to examine the public relations strategies employed by PT Kereta Api Indonesia Regional Division III in the implementation of corporate social responsibility (CSR) programs aimed at fostering community empowerment in Palembang City, South Sumatra. Adopting a qualitative methodology with a case study approach, the research focuses on the procedural execution of the CSR initiatives, which encompasses four critical stages: problem definition, planning and programming, execution and communication, and program evaluation. The findings indicate that PT Kereta Api Indonesia Regional Division III endeavors to adhere to the prescribed stages sequentially. However, the study identifies notable challenges, including insufficient socialization during the program's implementation phase and a lack of follow-up on evaluation outcomes, which may hinder the program's overall effectiveness.
Gender Equality on Education Issues in UN Women’s Article: “Leaving No Girl Behind in Education” Budi Santoso; Dina Muthmainnah; Lishapsari Prihatini; Siti Lady Havivi; Rahman Hakim
Interdisciplinary Social Studies Vol. 5 No. 1 (2025): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i1.963

Abstract

Gender equality is a global concern as gender points are listed in Sustainable Development Goal (SDG). UN Women is a UN organization dedicated to gender equality and women's empowerment. Their activities collaborate closely with social media to advance women's rights. An article entitled "Leaving No Girl Behind in Education," published by UN Women on 11 October 2022, discusses the issue of gender equality in the education field. Applying Robert M. Entman's framing model to analyze. It shows that the article addressed the gender gap in education and careers and expanded access to education for girls from disadvantaged backgrounds. The reasonings behind the issue stated in the article are among others; the incapability in economic, the significant difference, discrimination and relegation in the country area, the impact of the Covid-19 pandemic, poor resources, gender issues, and regional liability. The recommendations include ensuring equal access to education for all girls, providing adequate resources to mitigate the impact of the pandemic on girls' education, and encouraging girls' participation in technology to achieve gender equality and empower them. The problem-solving strategies proposed in the article involve increasing investment in girls' education, addressing discrimination and barriers, mitigating the impact of the COVID-19 pandemic, promoting gender equality in STEM education and careers, and fostering global partnerships and commitment.
Communication competence of social workers in rehabilitation: interpersonal, empathic, and adaptive dimensions Pusnita, Indah; Santoso, Budi; Aryani, Desi; Sjuchro, Dian Wardiana; Damin, Zahrul Akmal
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70192

Abstract

Background: Social workers require a high level of communication competence in providing social rehabilitation services. Communication competence involves the ability to communicate effectively, empathetically, and adaptively according to clients’ needs and social conditions. In social rehabilitation, these competencies are essential for building trust, facilitating participation, and supporting successful intervention outcomes. Social workers ability to establish rapport, communicate empathetically, and tailor communication strategies to clients’ situations may affect the success of social support and intervention. Yet, empirical studies, particularly in South Sumatra, remain limited. Therefore, examining social workers’ communication competence in Sentra Budi Perkasa, as one of leading social rehabilitation institutions in South Sumatra, is important to provide insights for improving service quality and strengthening professional social work practice. Purpose: This study aims to analyze the communication competence of social workers at Sentra Budi Perkasa, Palembang, South Sumatra, Indonesia. Methods: It employs a qualitative case study design. The data collection includes in-depth interviews with social workers, participant observation as social workers engage in the rehabilitation process, and a review of pertinent institutional records. Results: The interpersonal, empathic, and adaptive dimensions reflect the communication competence of social workers at Sentra Budi Perkasa Palembang. Openness, clear language, and active listening can help social workers gain clients’ trust. Conclusion: The study concludes that social workers’ communication competence is a strategy to optimize the quality of social rehabilitation services. Implications: It is believed that the research findings could provide a foundation for enhancing social workers’ abilities by continually training them in communication and practice, and guiding them to formulate humanistic, participatory, communication-based social rehabilitation service policies.