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All Journal Al Ishlah Jurnal Pendidikan International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Komunikasi Profesional Jurnal Darma Agung Jurnal Ilmiah Akomodasi Agung Journal Of Human And Education (JAHE) Mamangan Social Science Journal Jurnal Bisnis dan Komunikasi Digital JURNAL KELUARGA SEHAT SEJAHTERA
Dewi Yanti
Jurusan Kepariwisataan, Politeknik Pariwisata Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Human Resources and Local Government Support For Sustainable Tourism Event Development: Evidence From Lahat Regency, Indonesia Khadijah Khadijah; Hanif Hasan; Muhammad Halfi Indra Syahputra; Femmy Indriany Dalimunthe; Dewi Yanti
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i5.2929

Abstract

Tourism events can strengthen destination visibility, local identity, and local economic activity, but their continuity depends on the human and institutional capacity that supports event development. This study examines how human resource (HR) capacity and local government support shape sustainable tourism event development in Lahat Regency, Indonesia. A qualitative single-case-study approach was employed. Data were collected through face-to-face semi-structured interviews conducted from January to March 2026 with five purposively selected informants: three representatives of the Lahat Regency Tourism Office, one community stakeholder, and one business stakeholder. Because the interviews were not audio-recorded, the analysis relied on contemporaneous interview notes that were organized thematically around the three research questions. The findings show a strong convergence across informants. First, HR capacity for supporting tourism events is considered very limited, creating a clear need for continuous and event-specific training. Second, local-government support has been constrained during the two years preceding the interviews because of regional budget-efficiency measures, which resulted in several planned activities not being implemented. One adaptive response has been collaboration with Politeknik Pariwisata Palembang through research and community-service activities, particularly training for local HR capacity development. Third, Lahat possesses important enabling conditions, including cultural and natural assets, strong community interest, and a policy shift toward better-quality tourism development. However, sustainable event development remains constrained by fragmented planning between government and non-government actors, limited supporting infrastructure, insufficient Pokdarwis capacity and funding, and weak cross-sector coordination. The study shows that sustainable local tourism events require the simultaneous strengthening of operational human capacity and governance coordination under realistic fiscal conditions.
Social Media–Based Digital Marketing Strategy for Batak Simalungun Gastronomy in Tourism Destination Management in Simalungun Regency Budi Prayogi; Dewi Yanti; Zulkhaidir Pohan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 4 (2026): August 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i4.6459

Abstract

Digital marketing through social media has become increasingly important for tourism destinations, yet many traditional gastronomic businesses have not used it optimally. This study aims to analyze the relationship between social media usage intensity as a digital marketing strategy and sales growth of Batak Simalungun gastronomic products in Simalungun Regency tourism destinations. A quantitative correlational design was employed involving 60 gastronomic entrepreneurs selected through purposive sampling. Data were collected using a five-point Likert questionnaire and analyzed through descriptive statistics, normality and linearity tests, and Pearson product-moment correlation. All indicators of social media usage intensity were in the high category (mean = 3.72), with interaction with followers scoring highest (3.93). Social media usage intensity was positively and significantly related to sales growth (r = 0.723, p < 0.05), accounting for 52.3% of the variance in sales growth, although the reliability of the social media usage intensity instrument was low (Cronbach's alpha = −0.433) and its items did not meet the corrected item–total validity criterion, so results should be interpreted with caution. These findings suggest that the more intensively entrepreneurs use social media, the higher the sales growth they perceive. Entrepreneurs and destination managers are advised to strengthen customer interaction and consistent account management.
Co-Authors Akbar Iskandar Ana Rusmardiana Ana Rusmardiana Ananda Pratiwi Cakranegara, Pandu Adi Christine Herawati Limbong D. Yadi Heryadi Dalimunthe, Femmy Indriany Deby Regina Dendi Zainuddin Hamidi Denny, Agustinus Dian Wardiana Sjuchro Enjeli Mitami Batubara Fitri Daryanti Hanif Hasan Juliana, Juliana Khadijah Khadijah Lilis Armelinsa Malau Liyushiana, Liyushiana Muhammad Halfi Indra Syahputra Muhammad Kadyrov Muhammad Khadry Muhammad Reza Aulia Prayogi, Budi Putra Adrian Rahmad Solling Hamid Safira Septy Vani Septi Anggina Siti Nurhayati Subagja, Agus Dedi Syailendra Reza Irwansyah Rezeki Tirta Mulyadi Zulkhaidir Pohan