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All Journal Jurnal IPTA Al Ishlah Jurnal Pendidikan International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Komunikasi Profesional Jurnal Darma Agung Jurnal Ilmiah Akomodasi Agung Mamangan Social Science Journal JURNAL KELUARGA SEHAT SEJAHTERA
Dewi Yanti
Jurusan Kepariwisataan, Politeknik Pariwisata Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Kolaborasi Stakeholder Dalam Pengembangan Pariwisata Berkelanjutan Di Desa Wisata Tanjung Rejo Kabupaten Deli Serdang Lilis Armelinsa Malau; Dewi Yanti; Budi Prayogi
Jurnal Keluarga Sehat Sejahtera Vol. 23 No. 2 (2025): JURNAL KELUARGA SEHAT SEJAHTERA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jkss.v23i2.72394

Abstract

This study analyzes stakeholder collaboration, challenges, and strategies for sustainable tourism development in Tanjung Rejo Tourism Village, Deli Serdang Regency. A qualitative descriptive method was applied, using observation, interviews, and documentation. The analysis employed SWOT, along with IFAS and EFAS matrices. The findings show cooperation among the village government, community groups (Pokdarwis, Karang Taruna), academics, and the Village-Owned Enterprises (BUMDes) in training, infrastructure development, and environmental conservation. However, community participation is low, private sector involvement is limited, and infrastructure remains inadequate. IFAS analysis scored strengths at 1.86 and weaknesses at 0.62 (difference 1.24), while EFAS scored opportunities at 1.72 and threats at 0.70 (difference 1.02). The village’s strategic position lies in Quadrant I (Growth Strategy), with recommendations for active development through enhancing attractions, improving infrastructure, strengthening branding, and fostering external partnerships.
Co-Authors Agustinus Denny Akbar Iskandar Ana Rusmardiana Ana Rusmardiana Ananda Pratiwi Cakranegara, Pandu Adi Christine Herawati Limbong D. Yadi Heryadi Deby Regina Dendi Zainuddin Hamidi Dian Wardiana Sjuchro Enjeli Mitami Batubara Fitri Daryanti Juliana, Juliana Lilis Armelinsa Malau Liyushiana, Liyushiana Muhammad Kadyrov Muhammad Khadry Muhammad Reza Aulia Prayogi, Budi Putra Adrian Rahmad Solling Hamid Safira Septy Vani Septi Anggina Siti Nurhayati Subagja, Agus Dedi Syailendra Reza Irwansyah Rezeki Tirta Mulyadi