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All Journal FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Journal of Social Science Journal of Management and Bussines (JOMB) Jurnal Media Ekonomi Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Journal of Social Science
Fitria Fitria
Program Studi Manajemen, Universitas Bina Insan Lubuklinggau
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen di Apotek Enggal Sehat Megang Sakti Kabupaten Musi Rawas Fitria Fitria; Muhamad Effendi; Rudi Azhar; Nasruddin Nasruddin; Oktalina Windari
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6575

Abstract

This research aims to determine the Marketing Mix on Consumer Purchasing Decisions at the Enggal Sehat Megang Sakti Pharmacy, Musi Rawas Regency. This research method is data collection using a questionnaire. The results of the Product Marketing Mix research have a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 4.004 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the second hypothesis test: Price Marketing Mix has a significant effect on Consumer Purchasing Decisions. This is proven by the tcount value = 3.628 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the third hypothesis test: Place Marketing Mix has a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 4.014 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the fourth hypothesis test: Promotional Marketing Mix have a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 3.627 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The marketing mix has a significant effect on consumer purchasing decisions at the Enggal Sehat Pharmacy, Megang Sakti, Musi Rawas Regency. This is proven by the value of Fcount = 5.213 > ttable value = 2.456 with a significant value of 0.001 < 0.05. Conclusion, Marketing marketing influences consumer purchasing decisions at the Enggal Sehat Pharmacy. Keywords: Marketing Mix, Purchasing Decisions, Consumers
Co-Authors Ahmad Danu Syaputra Dheo Rimbano Dian Wulan Sari Eri Triharyati Erik Astrada Erwandy Irsal Gunadi Gunadi Hery Hery Muhamad Effendi Muhammad Riqqo Khadafi Nasruddin Nasruddin Nasruddin Nasruddin Novita Sari Oktalina Windari Prilia Dwi Hartina Ronal Aprianto Rudi Azhar Rudi Azhar Surajiyo Surajiyo Suwarno Suwarno Suyadi Suyadi Suyadi Wisdalia Maya Sari Yuli Efrianti Yulpa Rabeta