Garuda - Garba Rujukan Digital

Media Sosial (Instagram dan Facebook) terhadap Promosi Pemasaran Muhamad Effendi; Murlina Nisusmiati; Rudi Azhar; Riski Amelia
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5160

This study aims to determine the effect of the use of social media (Instagram and Facebook) on marketing promotions at JNE express Lubuklinggau goods delivery services. This research method is descriptive research with a quantitative approach. Distribution of questionnaires used to obtain data. The questionnaire uses a Likert scale as a form of assessment. Data analysis techniques were carried out using descriptive statistical analysis and inferential statistical analysis. The results showed, a) the Instagram social media use variable had a T count (3.242) more than T table (1.986); b) social media use variable Facebook has a T count (3.452) more than T table (1.986); c) the variable value of F count is 20.913 more than F table (2.71). In conclusion, partially the use of Instagram and Facebook social media has a significant effect on Marketing Promotion at JNE Lubuklinggau. The simultaneous use of Instagram Social Media and Facebook Social Media Use has a significant effect on Marketing Promotion at JNE Lubuklinggau. Keywords: Use of Facebook Social Media, Use of Instagram Social Media, Marketing Promotion

Impact of Covid-19 on changes in stock prices and the volume of transactions In BUMN (lQ45) Dheo Rimbano; Weni Susanti; Yuli Nurhayati; Catur Windaryadi; Rudi Azhar
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221563

The problems in this study are the decrease in the share price and the increase in the volume of stock transactions in BUMN listed in LQ45 as well as the number of positive confirmed cases of fluctuating COVID-19 affected by the spread of COVID-19 which is increasingly widespread, causing a higher level of panic in the capital market. This research uses quantitative research methods with comparative and associative research types. This data collection is by observation and documentation with a span of 60 days. Based on the results of the paired t-test, it shows that the comparison between the share price before and after the national announcement of COVID-19 cases in Indonesia has a value (sig.) of 0.000 < 0.05. Based on the results of the wilcoxon signed rank test, it shows that the comparison between the volume of transactions before and after the national announcement of COVID-19 cases in Indonesia has a value (sig.) of 0.000 < 0.05. Based on the results of the Regression Weights in path analysis, it shows that the Stock Price variable has a standardized Regression Weights value of -0.438, and the transaction volume variable has a value of 0.650. So it can be concluded that there is a significant difference between the share price and volume in BUMN registered in LQ45 before and after the national announcement of COVID-19 cases in Indonesia, and there is a significant influence between the number of positive confirmed cases of COVID-19 on the share price and the volume of transactions in BUMN registered in LQ45 during the COVID-19 pandemic in Indonesia.

Pengaruh disiplin preventif dan lingkungan kerja eksternal terhadap kinerja pegawai yang dimoderasi oleh etos kerja di Dinas Perindustrian dan Perdagangan Kota Lubuklinggau Niko Anderson Siregar; Dheo rimbano; RUDI AZHAR
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 11, No 2 (2025): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v11i2.20101

Tujuan dari penelitian ini adalah untuk menguji pengaruh pengaruh disiplin preventif dan lingkungan kerja eksternal terhadap kinerja pegawai yangdimoderasi oleh etos kerja di dinas perindustrian dan perdagangan kota lubuklinggau Dalam penelitian ini desain penelitian berupa penelitian kuantitatif.Penelitian kuantitatif merupakan jenis penelitian yang melibatkan pengambilan data secara statistik sehingga dapat dilakukan perhitungan dan inteprestasi yang dapat disajikan dalam bentuk grafik, diagram, tabel dan pengujian hipotesis. Metodologi penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini yaitu seluruh pegawai Aparatur Sipil Negara (ASN) di Dinas Perindustrian dan Perdagangan Kota Lubuklinggau berjumlah 42 orang. Kata Kunci : Disiplin Preventif, Lingkungan Kerja Eksternal, Etos Kerja dan Kinerja Pegawai

Pengaruh disiplin kerja terhadap kinerja pegawai dengan lingkungan kerja sebagai variabel mediasi pada Puskesmas Perumnas Lubuk Tanjung Kota Lubuklinggau Rudi Azhar; M.Effendi; Yulpa Raberta
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 2 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis (In Progress
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/mgq3ch65

Penelitian ini mengkaji hubungan antara disiplin kerja dan kinerja karyawan dengan menggunakan tempat kerja di Puskesmas Perumnas Lubuk Tanjung di Kota Lubuklinggau sebagai variabel mediasi. Partisipan penelitian ini, yang menggunakan metodologi kuantitatif, berjumlah 39 pekerja. Hasilnya, metode pengambilan sampel yang digunakan adalah sampel jenuh. Seluruh partisipan diberikan kuesioner untuk diisi guna mengumpulkan data penelitian. Pendekatan PLS (Partial Least Squares) digunakan untuk memproses dan menganalisis data guna menentukan hubungan struktural antara variabel penelitian. Nilai koefisien jalur analisis sebesar 0,920 dan tingkat signifikansi kurang dari 5% (t-statistik 6,523 lebih besar dari t-tabel 1,96 dan nilai P 0,000) menunjukkan bahwa disiplin kerja memiliki dampak yang menguntungkan dan substansial terhadap kinerja karyawan. Namun, temuan uji dampak tidak langsung menunjukkan bahwa tempat kerja tidak bertindak sebagai faktor mediasi dalam hubungan antara kinerja karyawan dan disiplin kerja. Nilai statistik t adalah 0,134, yang lebih tinggi dari 1,96, koefisien jalur adalah -0,022, dan nilai P adalah 0,894, yang lebih tinggi dari ambang batas signifikansi 0,05. Oleh karena itu, dapat dikatakan bahwa lingkungan kerja tidak berperan sebagai mediator antara disiplin kerja dan kinerja karyawan di Puskesmas Perumnas Lubuk Tanjung di Kota Lubuklinggau.

Does Lifestyle Mediate The Link Between Financial Literacy And Saving Behavior? Evidence From Lubuk Linggau University Students Nengah Dewi Arianti; Herman Paleni; Rudi Azhar
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11015

This study aims to analyze the effect of financial literacy on students’ saving behavior and to examine the role of lifestyle as a mediating variable. A quantitative approach with a survey method was employed, targeting university students in Lubuklinggau City. The sample was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among variables. The results indicate that financial literacy has a positive and significant effect on students’ saving behavior. This finding suggests that improved understanding and capability in managing personal finances encourage students to adopt better saving habits. In contrast, the mediation analysis reveals that lifestyle does not significantly mediate the relationship between financial literacy and saving behavior, indicating that the effect of financial literacy occurs directly. Financial literacy emerges as a key determinant in shaping sound financial behavior, particularly in saving practices. Although lifestyle is often associated with consumptive behavior, in this study it does not play a significant mediating role. This implies that students tend to manage their finances rationally without being dominantly influenced by their lifestyle. The findings imply that enhancing financial literacy should be a primary focus in promoting students’ saving behavior. Financial education, personal financial management training, and early saving habits can serve as effective strategies to improve the financial well-being of younger generations.

Pengaruh disiplin preventif dan lingkungan kerja eksternal terhadap kinerja pegawai yang dimoderasi oleh etos kerja di Dinas Perindustrian dan Perdagangan Kota Lubuklinggau Niko Anderson Siregar; Dheo Rimbano; RUDI AZHAR
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v12i1.22831

Tujuan dari penelitian ini adalah untuk menguji pengaruh pengaruh disiplin preventif dan lingkungan kerja eksternal terhadap kinerja pegawai yangdimoderasi oleh etos kerja di dinas perindustrian dan perdagangan kota lubuklinggau Dalam penelitian ini desain penelitian berupa penelitian kuantitatif.Penelitian kuantitatif merupakan jenis penelitian yang melibatkan pengambilan data secara statistik sehingga dapat dilakukan perhitungan dan inteprestasi yang dapat disajikan dalam bentuk grafik, diagram, tabel dan pengujian hipotesis. Metodologi penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini yaitu seluruh pegawai Aparatur Sipil Negara (ASN) di Dinas Perindustrian dan Perdagangan Kota Lubuklinggau berjumlah 42 orang.

Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai dengan Motivasi Kerja Sebagai Variabel Intervening di Kantor Dinas Perhubungan Kabupaten Musi Rawas Fika Puspa; Suyadi Suyadi; Rudi Azhar
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1v8p2k20

This study aims to understand how the work environment affects employee performance, with work motivation acting as an intervening variable, at the Musi Rawas Regency Transportation Office. The research uses a quantitative approach, collecting data through questionnaires. The population consists of all 80 employees at the office, and a saturated sample technique is used. The data is analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results show that the work environment has a positive and significant effect on employee performance. Additionally, the work environment also positively and significantly affects employee performance through work motivation as an intervening variable. The study recommends that institutions should create a supportive work environment and improve employee motivation to encourage better performance.

Pengaruh Kepuasan Kerja terhadap Kinerja Pegawai di RSUD Petanang dengan Komitmen Organisasi sebagai Variabel Intervening Delima Delima; Suyadi Suyadi; Rudi Azhar
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/a50vh658

This study aims to determine the effect of job satisfaction on employee performance at Petanang Regional Hospital with organizational commitment as an intervening variable. This study used a quantitative approach with a survey method by distributing questionnaires to 43 Petanang Regional Hospital employees. Data were analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS. The results showed that job satisfaction significantly influenced employee performance through organizational commitment as an intervening variable. This indicates that job satisfaction will be more effective in improving employee performance if accompanied by strong organizational commitment.

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