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All Journal SEGMEN Jurnal Manajemen dan Bisnis ProBank: Jurnal Ekonomi dan Perbankan Excellent Syntax Jurnal Informatika YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Jurnal Manajemen Dayasaing Jurnal Akuntansi dan Pajak Jurnal Pariwisata Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Economics, Business and Accounting Research (IJEBAR) ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Wasana Nyata Indonesian Journal of Networking and Security - IJNS Penamas: Journal of Community Service Jurnal Pariwisata, Bisnis Digital dan Manajemen WASANA NYATA Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ilmiah Pariwisata Bianglala Informatika
Lina Ayu Safitri
Universitas Bina Sarana Informatika
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Veterinary Other

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Pengaruh Harga, Tampilan Produk Dan Ulasan Produk Terhadap Minat Belanja Online Di Kalangan Mahasiswa Safitri, Lina Ayu; Dewa, Chriswardana Bayu; Hadi, Wisnu
Excellent Vol 11, No 2 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i2.1825

Abstract

Tujuan penelitian ini adalah menganalisa factor yang mempengaruhi minat belanja online dilihat dari segi harga, tampilan produk dan ulasan produk. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian deskriptif dan kausal. Pendekatan kuantitatif digunakan untuk mengukur hubungan antara variabel, yaitu variabel independen dan dependen, serta untuk menguji hipotesis yang diajukan. Data yang terkumpul dianalisa menggunakan program SPSS. Variabel dalam penelitian ini terdiri dari variable bebas dan variable terikat. Independent Variable (variable bebas)  nya yang terdiri dari : harga (X1), tampilan produk X2) dan ulasan produk (X3). Sedangkan Dependent Variabel (variable terikatnya) berupa minat belanja online (Y). Hasil penelitian ini menunjukkan variable harga dan ulasan produk memiliki pengaruh yang signifikan terhadap minat belanja online. Sedangkan tampilan produk tidak memiliki pengaruh yang signifikan terhadap minat belanja online meskipun hasil koefisien regresinya memperoleh hasil positif.
Pengaruh Pelatihan Digital Marketing terhadap Peningkatan Kinerja Pemasaran UMKM di Kota Yogyakarta Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2056

Abstract

Yogyakarta, one of Indonesia’s leading creative MSME centers, still faces challenges in implementing effective digital marketing strategies. This study aims to explicity analyze how digital marketing influences MSME marketing performance and to identify the key factors that strengthen or hinder its effectiveness. Using a qualitative descriptive approach with in-depth interviews, observations, and document analysis involving twelve MSME owners, the study found that training significantly enhances entrepreneurs’ skills in content creation, social media use, and online customer engagement. The study concludes that training positively impacts marketing performance reflected in increased online visibility, higher engagement, and sales growth but the sustainability of these improvements depends on digital literacy levels, mentoring availability, and access to digital infrastructure. MSMEs involved in digital business communities demonstrate more consistent long-term outcomes. Therefore, continuous support and contextualized training are essential to maximizing the long-term impact of digital marketing on MSME performance.
Co-Authors Adjie, Bayu Kresna Anastasia Meyliana Anik Andriani Atabi, Kuffi Atun Yulianto Bayu Kresna Adjie Chriswardana Bayu Dewa Chriswardana Bayu Dewa Chriswardana Bayu Dewa Dewa, Chriswardana Bayu Diah Pradiatiningtyas Dwi Rena Gasik Pawestri Fahri Ali Ahzar Fauzi, Inna Fauzi, Muhammad Naufal Zul Fransisca Natalia Gunawan Budi Sulistyo Indriyanti Indriyanti, Indriyanti Irma Anggriani Leasa Jatinurcahyo, R Kania Bella Nastiti Khoirunnisa, Kholifatun Kuwwamri, Sawwara Leasa, Irma Anggriani Muhahmmad Zainal Abidin Muhamad Nazul Khoir Muhammad Naufal Zul Fauzi Muhammad Zainal Abidin Nani Purwati Nastiti, Kania Bella Paulus Tofan Rapiyanta Paulus Tofan Rapiyanto Pudji Widodo Purnamawati, Annida Rina Sari Qurniawati, Rina Sari Sardiarinto Sardiarinto Sardiarinto Satriyo Kautsar Inas Respati Shinta Permata Sari Shinta Permata Sari Sri Kiswati Suripah Suripah Surtika Ayumida Vadlya Maarif Waluyo Waluyo Wisnu Hadi Wisnu Hadi, Wisnu Yulfan Arif Nurohman Yulianto -, Yulianto