Garuda - Garba Rujukan Digital

THE EFFECT OF PERCEIVED PRICE AND QUALITY ON CONSUMER SATISFACTION OF MS GLOW COSMETIC PRODUCTS IN GENERATION Z: Pengaruh Persepsi Harga Dan Kualitas Terhadap Kepuasan Konsumen Produk Kosmetik Ms Glow Pada Generasi Z Dwi Aprilia Seno Putri, Namira; Djamaludin, Moh. Djemdjem
Journal of Child, Family, and Consumer Studies Vol. 3 No. 1 (2024): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcfcs.3.1.45-54

Consumer behavior changes have become increasingly apparent during the COVID-19 pandemic, where people shop online more frequently, particularly for cosmetic products. This situation has led companies to pay more attention to the price and quality of their products to ensure consumer satisfaction, even when shopping online. This study aims to analyze the influence of price perception and quality perception on the satisfaction of MS Glow consumers in Generation Z. This research uses a cross-sectional study design and a survey method using an online questionnaire tool, Google Forms. The respondents in this study were 318 people selected through purposive sampling using voluntary sampling techniques. The data obtained were processed using Microsoft Excel 2013 software, Statistical Package for Social Science (SPSS) 25.0, and LISREL 8.80. The data analysis included descriptive analysis, correlation tests, and Structural Equation Modeling (SEM) analysis. The relationship test results show that there is a relationship between the respondents' characteristic variables with price perception and quality perception but not with consumer satisfaction. The influence test results show a positive and significant influence of price perception and quality perception on consumer satisfaction, and price perception has a significant positive effect on quality perception.

Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption among Peri-Urban Farmers: Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption among Peri-Urban Farmers Djamaludin, Moh. Djemdjem; Silmie, Dewi Mutia
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.165-180

Coffee consumption is increasing because many types of coffee are circulating, such as instant coffee among the public. The instant coffee studied in this study is the Iwan Fals edition of instant coffee. This study aimed to analyse the lifestyle and effectiveness of instant coffee advertising on instant coffee consumption among peri-urban farmers in Bogor Regency. This study used a cross-sectional study design located in Cibungbulang District, Bogor Regency. The location was chosen purposive because it is a peri-urban area that has more than 20% of agricultural land. A total of 100 respondents in this study were selected using a purposive sampling method with the criteria of a farmer and in the last 12 months consuming and viewing Iwan Fals edition coffee advertisements. The results of this study found that the maker's lifestyle is the most (32%) owned by the respondents. The effectiveness of instant coffee advertising in this study is included in the effective category (3.54). The results showed a relationship between gender, believing lifestyle, trying hard lifestyle with instant coffee consumption. The influence test results found an influence of male gender and lifestyle beliefs on instant coffee consumption. In general, respondents are classified as effective in consuming coffee because of their lifestyle and increase energy.

The Influence of Brand Trust and Satisfaction towards Consumer Loyalty of a Local Cosmetic Products Brand X among Generation Z Djamaludin, Moh. Djemdjem; Fahira, Annisa
Journal of Consumer Sciences Vol. 8 No. 1 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.1.27-44

The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one brand, including a well-known local cosmetic product brand. This study aims to analyze the influence of brand trust and satisfaction towards consumer loyalty of a local cosmetic products brand X among generation Z. This study used a cross-sectional study design. Three hundred and eighteen respondents were collected by voluntary sampling. Data were collected through Google Forms online questionnaire and processed Structural Equation Modeling. The results showed that gender, age, education, and monthly income were positively and significantly related to brand trust. Age, monthly income, frequency of purchasing local cosmetic brand X, types of local cosmetic brand X products purchased, and duration of use of local cosmetic brand X products have a positive and significant relationship with consumer loyalty. The results of the SEM show that brand trust positively and significantly influences consumer satisfaction and loyalty. In addition, consumer satisfaction positively and significantly influences consumer loyalty. The lack of consumer confidence in the materials used by brand X in production indicates that consumer literacy regarding products still needs to improve.

Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption among Peri-Urban Farmers: Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption among Peri-Urban Farmers Djamaludin, Moh. Djemdjem; Silmie, Dewi Mutia
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.165-180

Coffee consumption is increasing because many types of coffee are circulating, such as instant coffee among the public. The instant coffee studied in this study is the Iwan Fals edition of instant coffee. This study aimed to analyse the lifestyle and effectiveness of instant coffee advertising on instant coffee consumption among peri-urban farmers in Bogor Regency. This study used a cross-sectional study design located in Cibungbulang District, Bogor Regency. The location was chosen purposive because it is a peri-urban area that has more than 20% of agricultural land. A total of 100 respondents in this study were selected using a purposive sampling method with the criteria of a farmer and in the last 12 months consuming and viewing Iwan Fals edition coffee advertisements. The results of this study found that the maker's lifestyle is the most (32%) owned by the respondents. The effectiveness of instant coffee advertising in this study is included in the effective category (3.54). The results showed a relationship between gender, believing lifestyle, trying hard lifestyle with instant coffee consumption. The influence test results found an influence of male gender and lifestyle beliefs on instant coffee consumption. In general, respondents are classified as effective in consuming coffee because of their lifestyle and increase energy.

The Influence of Brand Trust and Satisfaction towards Consumer Loyalty of a Local Cosmetic Products Brand X among Generation Z Djamaludin, Moh. Djemdjem; Fahira, Annisa
Journal of Consumer Sciences Vol. 8 No. 1 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.1.27-44

The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one brand, including a well-known local cosmetic product brand. This study aims to analyze the influence of brand trust and satisfaction towards consumer loyalty of a local cosmetic products brand X among generation Z. This study used a cross-sectional study design. Three hundred and eighteen respondents were collected by voluntary sampling. Data were collected through Google Forms online questionnaire and processed Structural Equation Modeling. The results showed that gender, age, education, and monthly income were positively and significantly related to brand trust. Age, monthly income, frequency of purchasing local cosmetic brand X, types of local cosmetic brand X products purchased, and duration of use of local cosmetic brand X products have a positive and significant relationship with consumer loyalty. The results of the SEM show that brand trust positively and significantly influences consumer satisfaction and loyalty. In addition, consumer satisfaction positively and significantly influences consumer loyalty. The lack of consumer confidence in the materials used by brand X in production indicates that consumer literacy regarding products still needs to improve.

ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN JAMU GENDONG DI KOTA SUKABUMI Djamaludin, Moh. Djemdjem; Sumarwan, Ujang; Mahardikawati, Gustia Nur Aria
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 2 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The purpose of this study were to analyze satisfaction and loyalty of traditional medicinal herbs consumer in Sukabumi. This study used the concept of traditional approach analysis and brand loyalty. The data were collected from February to March 2008 in Sukabumi. Frequency and descriptive statistics were used to analyze the single variable. Cross tabulations and Chi Square were utilized to examine the relationships between two variables. Factor analysis were used to analyze multivariate. The results of study showed that consumers of traditional medicinal herbs in Sukabumi feel satisfied in many attributes, both product and service. Most consumers had enough loyalty index that is 23,3. There were significant relationships between characteristics of costumer (marriage status, education, and income) and satisfaction that are consist of six factors (hygiene, characteristic of product, characteristic of traditional medicinal herbs peddler, color of medicinal herbs and medicinal peddler service, friendliness and responsiveness, and marketing mix). Marketing strategy that suggest to increase number of selling traditional medicinal herbs are keeping fresh and hygiene, labeling names of traditional medicinal herbs in every bottles, maintaining price, using word of mouth promotion, using vehicle for distribution (ex: motorcycle or bicycle), and organizing selling location.

ANALISIS PERILAKU PENGGUNAAN LPG PADA RUMAH TANGGA DI KOTA BOGOR Pranadji, Diah Krisnatuti; Djamaludin, Moh. Djemdjem; Kiftiah, Nuriza
Jurnal Ilmu Keluarga dan Konsumen Vol. 3 No. 2 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aim of this research is to analyze behaviour using of the household fuel in Bogor. This research design to use cross sectional and survey methods through the process of random sampling procedure. The total of samples is 80 families. This research use descriptive analysis that contains of secondary data, literature study, and primary data. To analyze the data is used Spearman correlation and linear Regression. About 80% of respondents use only LPG as domestic fuel, 17,5% use LPG fuel and other fuels, and 2,5% use other of LPG. This result showed that 72,5% have a fairly good perception of LPG fuel, 77,5% of housewives have a good knowledge level, and 81,2% housewives have good attitude towards LPG. In general, one tube of LPG (3kg) has wasted for 7-14 days and cost average of fuel is about Rp 54.781,00/month. Housewife age and family income per capita influence use frequency of LPG. Trade that use LPG, total of family member, and housewives knowledge are influence total using of LPG tube (3kg)/month and expenditure for LPG/month.

PENGARUH MOTIVASI PESAN DAN PENYAJIAN BUKLET TERHADAP PERSEPSI DAN PENGETAHUAN TENTANG JAJANAN SEHAT Djamaludin, Moh. Djemdjem; Simanjuntak, Megawati; Rochimah, Nur
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 1 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aims of this research was to analyze the influence of message appeals and booklet presentation toward children’s perception and knowledge about healthy streetfood. This research involved 77 students of fifth grade in elementary school that were selected randomly. The design of this research was 2 (message appeals: positive vs negative appeals) x 2 (booklet presentation: with and without explanation) factorial design with pretest and posttest. Result revealed that message appeals and booklet presentation did not influence children’s perception and knowledge about healthy streetfood. However, result also indicated that the combination of positive appeals and booklet presentation without explanation could increase children’s perception about healthy streetfood. Otherwise, knowledge about healthy streetfood increased when children treated by booklet with negative appeals and given the explanation.

ANALISIS SIKAP DAN PERILAKU PENGHEMATAN LISTRIK PADA SEKTOR RUMAH TANGGA Yuliati, Lilik Noor; Djamaludin, Moh. Djemdjem; Sari, Anggi Mayang
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Population growth and increasing of economic activity encourage the growth of electricity consumption in Indonesia. Saving electricity is one of the solutions to make a proper balance between the electricity supply and the electricity demand. This research was to analyze the correlation between attitudes and behaviour of saving electricity and the influences of internal factors, external factors, and attitudes toward behaviour of saving electricity in household sector at Bogor City. Households involved in this research were 113 households that were selected by proportional random sampling. Attitudes were measured from three aspects, were cognitive, affective, and conative. Data was collected by interview with questionnaire and was analyzed by descriptive, correlation test, and regression test. The research Results showed that attitudes (cognitive aspect) correlated significant with behaviour of saving electricity. Regression analysis showed that behaviour of saving electricity was influenced by electric power, lifestyle, the amount of information access, and attitudes (cognitive aspect).

PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG Ardiansyah, Rheza; Djamaludin, Moh. Djemdjem; Herawati, Tin
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 2 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aim of this research was to analyze the knowledge, perception, and ring back tone’s purchasing behavior of college students. The research used cross-sectional design and conducted in Bogor Agricultural University. The amount of college students in this study was 36 of the first grade who activated ring back tone at the time when survey was held. Data were collected through filling in the questionnaire. The data were analyzed by descriptive statistic and multiple linear regression. Result showed that college student’s knowledge level about ring back tone was in high stage. Meanwhile, perception toward ring back tone was in a less agree level. College students had ring back tone’s purchasing behavior in moderate category. Regression analysis showed that ring back tone’s purchasing behavior of College students was influenced by their perception (p<0,01).

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search