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Journal : Jurnal Iso

Personal Branding Analysis of Bengkulu City Selebgram Through Ikoy-Ikoy Content Nur Leli; Sri Narti; Anis Endang SM
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2933.032 KB) | DOI: 10.53697/iso.v2i1.654

Abstract

This study aims to determine the personal branding of Bengkulu City celebgram through ikoy-ikoy content. This study used data collection techniques of observation, interviews, and documentation. The subject in this study was@akadika. This research is qualitative with a descriptive approach with the theory of Personal Branding called Montoya (in Haroen 2014) consisting of eight personal branding concepts. The results of this study show that the Akadika program fulfills eight personal branding concepts, namely: 1) Specialization: Akadika with his expertise in photography distributes Ikoy-Ikoy in the form of color presets. 2) Leadership: Akadika explained by asking questions about photography, either from the color presets used, the equipment, or the settings used. 3) Personality: Akadika makes good use of its brand so that it can be trusted by the followers by posting content that can add insight. 4) Difference: Akadika is better known as a photographer with the abilities possessed by him. 5) Visible: to be more recognizable and visible, Akadika is always active on Instagram social media by posting educational content and providing photos and videos. 6) Unity: Akadika's life on social media Instagram describes how his life in the real world looks like. 7) Constancy: the steps taken by Akadika in providing Ikoy-Ikoy content are making questions, where in the question there is an image that explains the question. 8) Good Name: by providing Ikoy-Ikoy content, it can broaden the horizons of its followers on Instagram and get the color presets they share
The Phenomenon Of Artist Vlog Content On Millenials In Bengkulu City (Study Of Phenomenology On Millennials In Bengkulu City) Eka Septi Rahmawati; Asnawati; Sri Narti
JURNAL ISO Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1820.474 KB) | DOI: 10.53697/iso.v1i1.89

Abstract

The purpose of this study is to find out the perspective of millennials in the city of Bengkulu on the phenomenon of artist vlog content. Data collection techniques that researchers use are interviews, documentation and observation. The data collection technique was purposive sampling by taking five informants from the millennial generation of Bengkulu city. After the data was obtained, it was analyzed using a descriptive qualitative study where the researcher conducted interviews with each informant for completeness of the data. This study uses the Merleau-Ponty perceptual phenomenology theory. The results of the research and discussion show that the millennial generation has the same perspective on the phenomenon of artist vlog content.
The Phenomenon of Online Shopping Behavior on the Shopee Application During a Pandemic Yoga Aprianto; Sri Narti; Vethy Octaviani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1033

Abstract

During the COVID-19 pandemic, lectures are simultaneously conducted online. Activities carried out at home also vary, ranging from developing hobbies, exercising, and even shopping online. This study aims to determine the phenomenon of online shopping behavior in the pandemic period (Study on the Shopee Application). Data collection techniques in this study used the interview method. Based on the results of this study, the phenomenon of online shopping behavior is the increasing interest in shopping at Shope during the pandemic. The phenomenon of online shopping behavior at Shopee is influenced by several factors, namely cultural, social, personal and psychological factors. The cultural factor in online shopping on the Shopee application is one of the lifestyles and has metamorphosed into popular culture by students of the Communication study program at the University of Dehasen Bengkulu. Social factors are one of the factors that can affect shopping at Shopee. Through this factor, students use shopee because they interact with their social environment. Then personal factors, Communication students at the University of Dehasen Bengkulu use Shopee to meet their needs. And psychological factors, students use Shopee to get satisfaction in shopping.
Effective Communication In Rural Bureaucratic Practices (Study on the Government of Padang Capo Ilir Village, Lubuk Sandi Sub-District, Seluma Regency, Bengkulu Province) Diyan Putra; Sri Narti; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1040

Abstract

This study aims to describe how the effective communication of the head of Padang Capo Ilir Village, Lubuk Sandi Sub-District, Seluma Regency in the practice of rural bureaucracy. This study used qualitative research methods. Data collection techniques were carried out using observation, interview and documentation techniques. This study used Effective Communication Theory according to Prijosaksono et al (2002), namely: Respect, Empathy, Audible, Clarity and Humble. Based on the theory used in this research, the research results are obtained: When solving a problem that arises, the head of Padang Capo Ilir Village, Lubuk Sandi Sub-District, Seluma Regency in the Practice of Rural Bureaucracy uses the deliberative method in finding the best solution. The communication that exists between the Head of Padang Capo Ilir Village, Lubuk Sandi Sub-District, Seluma Regency, with Village Officials and the community has been quite well established. This is indicated by the few complaints received, so it can be interpreted that the community is quite satisfied with the services provided by the Village Head and related Village Officials.
Mobile Banking As A Communication Media For Banking Services At Bank BTN Bengkulu Branch Robby Kurniawan; Sri Narti; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1045

Abstract

This study aims to find out how mobile banking is a communication medium for banking services at Bank BTN Bengkulu Branch, using Lasswell theory in Kurniawan (2018:62) which consists of: Who (who is the communicator), say what (what message he states), in which channel (what channel/media is used), to whom (who is the communicant) and whit what effect (the expected effect). This research is a qualitative research with a descriptive design. Data collection techniques in this study are primary data and secondary data. The results show that Who (who is the communicator), the communicator in this study is a mobile banking application at Bank BTN Bengkulu Branch. Say What (what message it states), the message given by the mobile banking application in this study is in the form of sentences or words and numbers desired by customers as mobile banking users of Bank BTN Bengkulu Branch. In Which Channel (What channel/media is used), the media in this study is the media used by customers in the use of mobile banking at Bank BTN Bengkulu Branch, namely the andorid phone. To Whom (Who is the communicant), the communicant in this study is the customer of Bank BTN Bengkulu Branch. Whit What Effect (Expected Effect), the effect in this study is to direct the communicator (application) to communicate according to what the customer wants so that ongoing transactions through the mobile banking application can run successfully and successfully.
The Effect Of Online Game Addiction On Adolescent Social Interaction In Marga Jaya Village, Padang Jaya District, Bengkulu Utara Regency Yudha Amanda Oktori; Asnawati Asnawati; Sri Narti
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1155

Abstract

The purpose of this study was to examine the online game addiction to adolescent social interactions in Marga Jaya village, Padang Jaya district, North Bengkulu district. This study uses quantitative research methods using questionnaires as a tool to obtain the necessary data. In this study using statistical calculations using simple linear regression analysis. The negative results of online games have a significant (opposite) effect on adolescent social interactions, this is based on the t test which shows the significance of t count < t table, or (-10.354) < (-1.994) ) which means that the lower addiction to playing online games respondents, social interaction remains good, so the hypothesis is good that there is an influence between online game addiction (X) on adolescent social interaction (Y).
The Impact Of Dilan 1990 Movie On Students' Behavior At SMA Negeri 1 Of South Bengkulu Gading Abiemayu Baskara; Sri Narti; Yanto Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1156

Abstract

This thesis is entitled The Impact of Dilan 1990 Movie on students’ behavior of at SMA Negeri 1 of South Bengkulu. This study aims to determine the impact of Dilan 1990 Movie on students’ behavior of at SMA Negeri 1 of South Bengkulu. This research uses quantitative research. The object of this research is the students of SMA Negeri 1 of South Bengkulu, the method used by the writer in this research is survey and documentation, the theory used in this research is the theory of Television Watching Pattern and theory Attribution. The data analysis technique used is the Likert Scale where the author uses the scale to determine the results of the answers from the respondents. The next stage in this test, the writer uses the correlation coefficient test to measure the strength of the correlation between the two variables based on the correlation coefficient interpretation, after that the correlation significance and determination coefficient test is carried out to see the effect of Dilan 1990 Movie on students’ behavior of at SMA Negeri 1 of South Bengkulu. In this study, the writer used the SPSS 26 application for the test. Based on the results of research and discussion on the Impact of Dilan 1990 Movie on students’ behavior of at SMA Negeri 1 of South Bengkulu, the correlation between the two variables is very low, insignificant and not unidirectional. This is shown from the results of the Correlation Coefficient test, the value obtained is -0,202 with a significance number of 0.05 (very low). Therefore, it can be concluded that there is no impact on students’ behavior of SMA Negeri 1 of South Bengkulu.
Teachers' Efforts In Creating Effective Face-To-Face Learning Communications During The PPKM Era Vira Octavia; Sri Narti; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1158

Abstract

The purpose of this research is to find out the teachers’ efforts in creating effective learning communication by face to face during PPKM era. During Covid-19 pandemic, it is allowed to hold outdoor activities in PPKM era with health protocol. But until now, since 19 October 2021 until 8 November 2021, Bengkulu City in Bengkulu Province was in Level 2 PPKM. Make any rules are allowed to be executed especially learning and teaching process. The research method is descriptive qualitative by using effective communication theory according to effective communication law by Prijosaksono Sember (2002) in Nofrion (2019:138). Stated that there are five effective communication laws which abbreviated into one word which reflect the effective communication essense, it is REACH (Respect, Empathy, Audible, Clarity, Humble). The result of the research shows that the teachers effort in creating effective communication learning with face to face in PPKM era by using several words “halo”, “anak sholeh”,”RA Bina Ilmu”,”yel-yel yukk”. It can be concluded that the teachers’ efforts at Raudhatul Athfal (RA) Bina Ilmu in creating effective communication learning has been run well.