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All Journal Journal on Education Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Abdimas Sang Buana Jurnal Signal Toplama
Witri Cahyati
Universitas Sangga Buana
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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DIGITAL PR CAMPAIGN ACTIVATION STRATEGY FOR LITTLE CONTRAST COFFEE SHOP ON INSTAGRAM Naufal, Yogascitra; Cahyati, Witri; Prasastiningtyas, Widyapuri; Herawati, Hetti; Al-Faiz, Mochamad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.505

Abstract

This study aims to analyze the implementation and planning of digital public relations campaigns implemented by Little Contrast coffee shop through the Instagram social media platform in facing the dynamics of the digital era. The method used is a case study with a qualitative approach, including observation of the types of content uploaded on Instagram social media, interviews with the Little Contrast team, and analysis of public relations campaigns conducted by the Little Contrast team to understand how public relations campaign strategies are developed and implemented. The results of the study indicate that the activation of this digital campaign is a strategy to create brand trust and brand awareness to the audience by using the eWOM strategy that introduces products through soft selling testimonials from repost stories on Instagram. Repost stories are part of the content marketing matrix with the inspire type which aims to increase awareness from the audience. By implementing digital campaign activation, Little Contrast can create content that supports the #RASAUNTUKSEMUA campaign, the type of content often used in this campaign is the content marketing matrix with the entertain and inspire types, which aim to get closer to the audience emotionally, so that the communication desired by the brand to the audience can be accepted and the audience is aware of the unique value proposition from Little Contrast.
INTERNAL CORPORATE COMMUNICATION AS A PILLAR OF HOSPITAL GOVERNANCE: A SYSTEMATIC REVIEW OF BEST PRACTICES Agusiady, Ricky; Cahyati, Witri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.513

Abstract

This study investigates internal communication as a strategic pillar of hospital governance to enhance transparency, accountability, service quality, and patient safety. Using a PRISMA-guided systematic review, literature published between 2013 and 2023 was retrieved from Scopus, PubMed, ProQuest, and the Garuda Indonesia database. Out of 1,120 initial records, 5 studies met the inclusion criteria and were analyzed thematically. Findings reveal four key themes of best practice: information transparency and open leadership, two-way feedback and employee participation, digital technology utilization, and organizational culture that promotes psychological safety. These practices strengthen staff trust, improve incident reporting, reduce medical errors, and enhance emergency coordination through structured communication. The results demonstrate that internal communication is not merely an information channel but a critical mechanism for quality governance. This study provides theoretical insights and practical recommendations for hospitals particularly in Southeast Asia to integrate open, technology-driven communication as part of effective and sustainable governance policies.
Co-Authors Abdurrahman Rahim Thaha Adi Permana Sidik Al-Faiz, Mochamad Barick Ahmad Setiawan Daniel Paulus Evert Deni Nurdyana Hadimin Dina Dianti Dwi Handayani Fauzan Aziz Gissani, Muhammad Fikri Hayun Setiawan Hersusetiyati Hersusetiyati Hetti Herawati Ilham Nugraha Irawati, Dwi Sandra Leni Rohida M. Dadi Priadi Muhammad Dadi Priadi Naufal, Yogascitra Neni Yulianita Nugraha, Adhyasa Henry Nurhaeni Sikki Prasastiningtyas, Widyapuri Pupi Indriarti Zaelani Pupi Indriati Zaelani Putra, Dwi Kurniawan Riyadi Rachman, Reza Saeful Ricky Agusiady Roni Tabroni Roni Tabroni Sandra Irawaty Sanusi, Nunung Silsi Sabila Tatang Sudrajat Widyapuri Prasastiningtyas Yadiman Yadiman Yuyun Yuniarsih