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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal AbdiMas Nusa Mandiri Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Penelitian Sistem Informasi Jurnal Media Penyiaran Jurnal Spektrum Komunikasi Nusantara Journal of Multidisciplinary Science Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Komunikasi : Jurnal Komunikasi
Dhefine Armelsa
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Strategi Komunikasi Pemasaran pada Akun Instagram gamchi.id dalam Meningkatkan Brand Image Devy Putri Kussanti; Dhefine Armelsa; Vikka Maharani
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7004

Abstract

This study aims to analyze the marketing communication strategy employed by Gamchi.id through its Instagram account to enhance its brand image. Using a qualitative approach and descriptive analysis method, the research explores the implementation of the Three Ways Strategy (Push, Pull, Pass). The findings reveal that Gamchi.id successfully utilized Instagram as an interactive platform for promotion, consumer education, and building customer loyalty. The strategies implemented include publishing attractive visual content, collaborating with influencers, and organizing special events relevant to the target audience. Through a well-planned and creative approach, Gamchi.id has strengthened its brand image among Indonesian consumers
Co-Authors A Yudo Triantanto A.Yuda Triantanto Arif Ismail Husin Armelsa, Dhefine Asriyani Sagiyanto Chaerul Bahri Chaerul Bahri Chepy Nurdiansyah Devy Putri Kussanti Duneti - Edhi Prayitno Faqihar Risyan Faqihar Risyan Faqihar Risyan Fara Mutia Findi Ayu Sariasih Intan Leliana Ita Suryani Jaka Atmaja Juarni Siregar Lymbarski Caesariano Mareta Puri Rahastine Nur Iman El Hidayah Risyan, Faqihar RR. Ella Evrita Hestiandari Sri Wulandari Susilowati Susilowati Susilowati Susilowati Susilowati Syifa Nur Rakhmah, Syifa Nur Tasya Putri Choirunnisa Tuti Oktapiani Tuty Mutiah Vikka Maharani Vina Elfariani Wulan Muhariani