Article Per Year (5 Year)
p-Index From 2021 - 2026
2.633
P-Index
This Author published in this journals
All Journal JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi International Conference on Education and Language (ICEL) MIX : Jurnal Ilmiah Manajemen Jurnal Administrasi Pendidikan Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL TARBIYAH JAB (Jurnal Akuntansi & Bisnis) JURNAL LENTERA BISNIS JSMA (Jurnal Sains Manajemen dan Akuntansi) Media Jurnal Informatika INOTEK Abdi Makarti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) IIJSE Jurnal Ekonomi, Manajemen, Akuntansi
Nur Hayati
STIE STAN Indonesia Mandiri
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : IIJSE

 1 
The Impact of Live Streaming and Flash Sale on Gen Z Purchase Intention in Shopee Nazma Mega Prameswari; Neng Keke Nuraeni; Nur Hayati -
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7149

Abstract

This study examines the effect of live streaming and flash sales at the Shopee marketplace on the buying interest of Gen Z consumers in Bandung City, platforms such as Shopee, which allow consumers to shop anywhere and anytime. With the ease of accessing various online shopping platforms, many companies are trying to attract consumer attention through multiple strategies, one of which is live streaming and flash sales. This research was designed using quantitative methods, focusing on the population of Shopee Generation Z users in Bandung City. The method used is non-probability sampling with a purposive sampling technique; the sample size is 121 respondents with reference to Roscoe's theory. The results of this study indicate that live streaming partially increases Gen Z's buying interest in Bandung City, flash sales increase Gen Z's purchase interest in Bandung positively partially, and live streaming and flash sales simultaneously have a significant effect on Gen Z's buying interest in Bandung City.
Effectiveness of Content Marketing, Influencers, and TikTok Social Media on Purchase Decisions Nur Febriyantie; Nur Hayati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7220

Abstract

In this study, we look at how well content marketing and social media platforms like TikTok work to sway consumers' purchasing decisions, utilizing Cho-Cweet products in Bandung City as a case study. A quantitative approach was employed, featuring descriptive and multiple regression analysis to explore the relationships among these variables. Data were collected from 300 respondents who actively engage with Cho-Cweet content on TikTok, using a purposive sampling technique. The findings reveal that an individual's propensity to make a purchase is positively affected by content advertising as well as social media, while the influence of Influencers was not found to be significant. The research concludes that effective content and social media strategies are essential for driving consumer engagement and sales in the digital market.
Co-Authors Apria, Eka Bayu Dermawan Bella Charisma Sasmita Deni Jayadi Djam'an Satori Eka Apria Evan Jaelani evan jaelani Faijah, Siti Nur Hermawanto, Yusuf Inpresta Natalia Ivan Aries Setiawan jaelani, evan Jaenal Mutaqin muji Rahayu Muji Rahayu Nabila, Syifa Natalia, Inpresta Nazma Mega Prameswari Neng Keke Nuraeni Nur Febriyantie Rachel Dian Nitami Sinaga Ritonga, Duma Soswati Rukhviyanti, Novi Santoso, Rachmat Agus Sari Ismayana Shandy Aditia Miharja Wulan laelasari