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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Journal of Humanities and Social Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal khabar: Komunikasi dan Penyiaran Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Syiar: Jurnal Komunikasi dan Penyiaran Islam Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal IPTEK Bagi Masyarakat Jurnal Ilmu Komunikasi JISOS: Jurnal ilmu sosial AT-TAZAKKI: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora PENDALAS: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat Communication & Social Media Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam
Fakhrur Rozi
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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SEMIOTIC ANALYSIS OF THE MEANING OF FATHERLESS IN THE LYRICS OF THE SONG “NINA” BY .FEAST Siti Azzahra Sinaga; Fakhrur Rozi
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1087

Abstract

This study aims to examine the representation of the meaning of “fatherless” in the lyrics of the song “Nina” by the Indonesian music group .Feast using Roland Barthes’ semiotic analysis approach. The focus of this study is to identify linguistic and symbolic signs that reflect the experience of losing a father figure, both physically and emotionally. The method used is descriptive qualitative analysis with a three-level semiotic approach: denotation, connotation, and myth. The primary data in the form of the lyrics of the song “Nina” are analyzed based on Barthes’ sign system to reveal the social construction and ideology contained in the musical text. The results of the analysis show that the song lyrics convey the reality of fatherlessness as a complex personal experience and imply a critique of patriarchal norms and modern family structures. These findings enrich the body of cultural communication studies, particularly in understanding how popular music functions as a representational space for sensitive social issues. This study contributes to connecting semiotic studies with contemporary social issues in the context of Indonesian music culture.
Virtual Ethnography: Digital Activism Against Non-Binary Gender On Social Media Platform X Kevin Rasyid Sabili Nasution; Fakhrur Rozi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11982

Abstract

This article analyses digital activism that rejects non-binary gender identities on Social Media Platform X, considering how online activity can reshape social norms and traditional values in Indonesia. This study employs a qualitative methodology with a virtual ethnographic approach to observe and analyse the behaviour and interactions of social media users concerning non-binary gender issues. Data were collected through post analysis and direct observation of user tweets that formed part of ongoing online discussions. The research provides insight into how non-binary narratives are widely rejected. Findings reveal that digital activism opposing non-binary gender identities often relies on narratives rooted in traditional and religious values, reflecting a broader disapproval of non-binary gender recognition. Social media serves as a catalyst for high engagement and further reinforces the polarisation of these views.
Manajemen Produksi Channel Youtube LDII TV dalam Penguatan Dakwah Digital Sri Wulandari; Fakhrur Rozi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4354

Abstract

LDII TV is a Youtube Channel managed by the Indonesian Islamic Propagation Institute (LDII). In the increasingly advanced development of technology, preaching is carried out digitally through a digital platform, namely Youtube. This study aims to understand the media production management used by LDII TV, explain the programs, obstacles, and opportunities and hopes in LDII TV's digital preaching. This study uses a qualitative approach with a case study research method. The method in this study was collected through interviews with LDII TV policy makers and LDII congregations, as well as observations on the LDII TV Youtube Channel account. Additional data was obtained from books, documents, journal articles, and other sources. The results of this study indicate that LDII TV's production management uses the POAC theory (Planning, Organizing, Actuating, and Controlling) proposed by George R. Terry. In addition, this study also found obstacles and solutions in every production process that runs such as technical errors and lack of Human Resources (HR), as well as opportunities and hopes in improving content and HR for the existence of LDII TV in strengthening digital preaching.
Konstruksi Makna Economic Trust Dalam Komunikasi Purbaya Yudhi Sadewa Pada Gen Z Di Tiktok Siti Auliza Fatma Nasution; Fakhrur Rozi
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 3 (2026): Agustus 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i3.2026.1606-1614

Abstract

Tujuan penelitian ini adalah untuk menganalisis konstruksi makna kepercayaan ekonomi generasi Z terhadap konten ekonomi yang disampaikan oleh Purbaya Yudhi Sadewa di TikTok. Media sosial semakin populer sebagai sumber informasi ekonomi, yang mempengaruhi pemahaman dan kepercayaan audiens. Penelitian ini menyelidiki bagaimana orang berinteraksi dengan konten digital dan membentuk makna kepercayaan. Ini melakukannya dengan menggunakan pendekatan kualitatif deskriptif yang berbasis pada teori realitas sosial. Data dikumpulkan melalui wawancara mendalam dengan lima informan Gen Z yang aktif mengikuti TikTok. Hasil penelitian menunjukkan bahwa kepercayaan ekonomi dapat dibangun melalui penggunaan data yang transparan, kredibilitas komunikator, dan gaya komunikasi yang sederhana dan relevan. Tapi kepercayaan ini tidak tetap dan berubah-ubah karena dipengaruhi oleh hal-hal dari luar, seperti algoritma TikTok (FYP), pendapat publik dalam kolom komentar, dan kemampuan digital individu untuk membaca. Selain itu, format video pendek dianggap efektif untuk menyampaikan informasi secara cepat dan mudah dipahami, tetapi mereka juga dapat menyederhanakan masalah ekonomi yang rumit. Akibatnya, audiens cenderung memeriksa informasi tambahan dari sumber lain sebelum mendapatkan informasi yang lengkap. Menurut penelitian ini, makna kepercayaan ekonomi Gen Z dibentuk oleh interaksi antara konten, konteks platform, dan interpretasi individu. TikTok berfungsi sebagai media awal untuk meningkatkan kesadaran ekonomi, tetapi tidak sepenuhnya membangun kepercayaan
Citra Kecantikan Dalam Promosi Skincare Oleh Nagita Slavina Di Tiktok @Msglow.Beauty Nadya Dwi Ananda; Fakhrur Rozi
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.951-962

Abstract

Penelitian ini mengkaji promosi skincare di TikTok menunjukkan bahwa konten kecantikan tidak hanya berfungsi sebagai sarana pemasaran, tetapi juga sebagai ruang pembentukan gambaran wajah ideal. Penelitian ini bertujuan menjelaskan bentuk citra kecantikan dalam promosi skincare oleh Nagita Slavina serta tanggapan audiens terhadap citra tersebut. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologis untuk memahami pengalaman dan pemaknaan audiens secara mendalam. Sumber data primer diperoleh melalui wawancara mendalam dengan lima pengguna aktif TikTok yang dipilih secara purposive, sedangkan sumber data sekunder berasal dari buku, jurnal, artikel ilmiah. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji dengan triangulasi sumber melalui perbandingan hasil wawancara, dan observasi. Hasil penelitian menunjukkan bahwa citra kecantikan dibangun melalui tampilan kulit glowing, cerah, halus, bersih, dan terawat. Audiens memaknai tampilan tersebut sebagai gambaran kecantikan yang menarik, meyakinkan, dan ideal, meskipun pada saat yang sama juga memunculkan perbandingan diri, harapan terhadap hasil skincare, rasa percaya, serta rasa tidak aman. Pembahasan menunjukkan bahwa promosi skincare di media sosial tidak hanya menjual produk, tetapi juga membentuk standar kecantikan digital yang terus dimaknai dalam kehidupan sehari-hari oleh audiens perempuan muda di ruang digital kontemporer saat ini.
Representation of the Exploitation of Women in Religious Institutions in the Film “Maharaj” Sindi Artika; Fakhrur Rozi
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.638

Abstract

The exploitation of women within religious institutions is driven by patriarchy and the manipulation of religion, resulting in sexual violence, discrimination, and systemic gender injustice. This study discusses the film Maharaj as a medium that reveals the exploitation of women and critiques patriarchal religious institutions. This research uses a qualitative descriptive method with semiotic analysis. Data collection was carried out through observation and documentation. Triangulation of techniques and time was used to ensure data validity. Research findings show that the film Maharaj reveals the exploitation of women in religious institutions through visual symbolism, body gestures, and rituals such as Charan Seva, which reflect patriarchal and spiritual domination legitimized by culture. The representation of submissive and silent women becomes a marker of systemic oppression. A cultural feminist approach is used to highlight the courage of women to resist this structure. The spiral of silence theory explains the victims’ silence as a result of social and religious stigma. Karsandas Mulji appears as a symbol of resistance, opening space for discourse through media. This film acts as a form of social criticism that calls for critical awareness, justice, and gender equality. Conclusion: The film highlights the exploitation of women in religion and presents resistance as a form of social critique for gender equality.
Flexing Practices among Public University Students in Medan on Instagram: A Dramaturgical Perspective on Self-Representation in Digital Spaces Muhammad Rizky Muharram; Fakhrur Rozi
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1628

Abstract

This study examines the practice of flexing among public university students in Medan on Instagram as part of self-presentation in digital spaces. The study uses a dramaturgical perspective to understand how flexing is displayed as a form of sharing activities, experiences, and moments that reflect lifestyle and digital identity. This research adopts a qualitative approach with a phenomenological method to explore the subjective experiences of informants. Data were collected through in-depth interviews, digital observation, and content documentation from students selected through purposive sampling. Data were analyzed using a qualitative analysis model through data reduction, data display, and conclusion drawing. The findings show that flexing practices are not solely interpreted as showing off wealth or luxury, but are more commonly expressed through sharing daily activities, experiences, and selected moments on Instagram. These practices are closely related to efforts to build self-image and gain social recognition through audience responses such as likes and comments. Flexing thus becomes part of students’ self-presentation in constructing identity and negotiating social position in digital spaces.
Co-Authors Abdi Mubarak Syam Adelia Syavitri Adinda Choirizah Ahmad Deny Sinambela Ahmed Fernanda Desky Anang Anas Azhar Cindy Alpina Fazrul Falah Firda Adinda Syukri Hasan Sazali Husni Ritonga Kevin Rasyid Sabili Nasution Maudy Andini May Mullrizio Muhammad Al Fikri Muhammad Fikri Muhammad Rizky Muharram Nadya Dwi Ananda Rahmadani Harahap Rizky N. Firman Safrawali Safrawali Sangkar Rezeki Hasibuan Silvani Urza Sitorus Sindi Artika Siti Auliza Fatma Nasution Siti Azzahra Sinaga Solihah Titin Sumanti sri wulandari Syahla Hidayah Tri Wahyu Aji Santoso Vika Andriyani