Article Per Year (5 Year)
p-Index From 2021 - 2026
5.753
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Insight Management Journal Ilomata International Journal of Management Jurnal Dharma Bhakti Ekuitas Interdisciplinary Social Studies Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Inspirasi Binsis dan Manajemen Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Sustainable Community Service IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi
Siska Ernawati Fatimah
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Artificial Intelligence and Customer Engagement in Driving Customer Satisfaction Dhenisa Dewi Sulaeman; Hanna Nurhaliza; Siska Ernawati Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7647

Abstract

To enhance user experience, online ojek applications have integrated Artificial Intelligence (AI) through features like chatbots, service recommendations, and interaction analysis. This study aims to examine the effect of AI implementation and customer engagement on customer satisfaction in the city of Cirebon. Using a quantitative approach with 401 respondents, data were collected through a questionnaire and analyzed using Slovin’s formula and Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that AI significantly improves customer satisfaction by increasing service accessibility and ease of use. Furthermore, AI positively influences customer engagement, which in turn has a substantial impact on overall customer satisfaction.
The Influence of Viral Marketing and Consumer Engagement on Purchase Intention of Fashion Products on TikTok Shop Dera Eka Safitri; Nindi kusnaedi; Siska Ernawati Fatimah; Soesanty Maulany
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7816

Abstract

High expectations for TikTok Shop as an e-commerce platform that can increase sales, but in reality, an average of around 1.2% complete transactions, resulting in a relatively low conversion rate. The focus of this research study is whether viral marketing and consumer engagement affect the purchase intention of fashion products on TikTok Shop. This study was conducted in Cirebon City with the research period in May 2025. The research variables studied are viral marketing (X1), consumer engagement (X2), and purchase intention (Y). The population of the city of Cirebon aged 20 to 41 years is set as the research population with a size of 134,143 individuals, and the sample size used is 399 individuals. This research study is classified as a quantitative study and the analysis used is Partial Least Square Structural Equation Modeling (SEM-PLS) with analysis conducted using SmartPLS. The results of the study show that all indicators meet the validity and reliability requirements suitable for analysis. The direct effect of X1 on Y is 0.220, which means an increase of one unit in X1 can increase Y by 22%, and the direct effect of X2 on Y is 0.608, which means an increase of one unit in X2 can increase Y by 60.8%. The hypothesis testing accepted that there is an influence between X1 and X2 on Y. The proportion of influence is on the coefficient of determination, which is 0.581 or 58.1%, meaning that about 41.9% is influenced by other factors.
The Effect of Social Presence and Virtual Store Experience on Cunsumer Trust In Ciebon E-Commerce Platforms Trinanda, Vega; Siska Ernawati Fatimah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1407

Abstract

This study examines the influence of social presence and virtual store experiences on consumer trust in e-commerce platforms located in Cirebon City, delving into how affective and cognitive factors shape confidence in a localized online retail setting. Employing a quantitative approach with a causal associative design, data was collected through comprehensive questionnaires distributed to 385 individuals who had engaged in purchases on e-commerce sites, and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to test hypotheses and assess inter-variable relationships. The findings reveal that social presence has a positive and significant impact on consumer trust, while virtual store experiences similarly exert a positive and substantial effect. Collectively, these elements explain a considerable portion of the variance in trust, as indicated by a robust coefficient of determination, suggesting that trust emerges from a blend of emotional interactions and rational evaluations of system usability and virtual store features. Practically, the research provides valuable guidance for e-commerce managers to strengthen trust through improved social interactions and optimized virtual store designs, potentially increasing online purchases, supporting local digital businesses, and promoting sustainable economic progress and technological advancements in regional markets.
The Influence of Social Media Marketing and the Ease of Use of Mobile Banking on Customer Loyalty with Customer Satisfaction as a Mediator in Mobile Banking Services “Digi by Bank BJB” Alysha Prameswari Nurmalitasari; Aang Curatman; Siska Ernawati Fatimah
Journal of Social Research Vol. 5 No. 2 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i2.2988

Abstract

Many factors can affect customer loyalty, one of which is social media marketing. In addition to social media marketing, the ease of use of mobile banking can also affect customer loyalty. This study includes customer satisfaction as a mediating variable. The approach used in this study is quantitative. This is explanatory research. The population comprises 20,028 customers of Bank BJB who use "white Digi." The sample consists of 392 Bank BJB customers who use "white Digi," determined using the Slovin formula and purposive sampling techniques. Data were collected using questionnaires. Data analysis employed descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that: 1) social media marketing has a positive and significant effect on satisfaction; 2) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer satisfaction; 3) social media marketing has a positive and significant effect on customer loyalty; 4) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer loyalty; 5) satisfaction has a positive and significant effect on customer loyalty; 6) customer satisfaction mediates the relationship between social media marketing and customer loyalty; and 7) customer satisfaction mediates the relationship between the ease of use of "Digi by Bank BJB" and customer loyalty.
Generation Z’s Reliance on UGC and Vlogs For Driving Buying Interest in The Fashion Industry Irul Juliar Rahman; Fahrezi Rachmayandi; Siska Ernawati Fatimah; Rahmadi Rahmadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.917

Abstract

Background: Generation Z’s frequent engagement with social media platforms significantly shapes their purchasing intentions. They actively use these platforms and tend to trust authentic content, such as reviews and user-shared experiences, more than traditional advertising.Purpose: This study aims to analyze how User-Generated Content (UGC) and vlogs influence Generation Z’s purchasing intentions in the fashion industry, providing insights for businesses to develop effective and authentic marketing strategies.Design/methodology/approach: Using the Slovin formula, 400 respondents were sampled. Data analysis was conducted through Partial Least Squares Structural Equation Modeling (PLS-SEM).Findings/Results: The study reveals that UGC and vlogs affect Generation Z’s purchasing interest by offering personalized, relatable, and interactive content that fosters emotional connections and conveys product information authentically. These findings can guide businesses in refining their marketing strategies for Gen Z.Conclusion: UGC and vlogs moderately influences consumer purchase intentions, emphasizing the importance of authentic, content-driven marketing approaches.Originality/value (State of the art): This article’s contributes originality by examining the combined impact of UGC and vlogs on Gen Z’s purchasing intentions, offering fresh perspectives on effective marketing strategies within the fashion industry. Keywords: UGC (User-Generated Content), vlogs, purchasing intention, Generation Z, fashion industry
Gamification and repurchase intention among Shopee users in Cirebon: the mediating role of positive emotion Ayu Sulastri; Siska Ernawati Fatimah
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.529

Abstract

This study aims to examine the effect of gamification on repurchase intention, the effect of gamification on positive emotion, the effect of positive emotion on repurchase intention, and the mediating role of positive emotion among Shopee users in Cirebon. This study employed a quantitative cross-sectional design. A total of 150 active Shopee users were selected through purposive sampling based on the criteria of having used Shopee gamification features and having made repeat purchases within the previous three months. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that gamification has a positive and significant effect on both positive emotion and repurchase intention. Positive emotion also has a positive and significant effect on repurchase intention. Furthermore, positive emotion significantly mediates the relationship between gamification and repurchase intention. These findings indicate that Shopee’s gamified features encourage repeat purchasing not only directly but also through the creation of positive emotional experiences. The study recommends that e-commerce platforms develop gamified features that not only increase user interaction but also strengthen emotional engagement to foster customer loyalty and repeat purchasing.
The Effect of Omnichannel Strategy and Personal Selling on Customer Experience Quality Among Small and Medium Enterprise Consumers in Cirebon City Moh. A’ip Saepul Rohman; Siska Ernawati Fatimah
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1114

Abstract

This study is motivated by the rapid transformation of consumer behavior in the digital era, which encourages small and medium enterprises (SMEs) to adopt omnichannel strategies and improve personal selling quality in order to create better customer experiences. The increasing use of digital platforms, social commerce, and integrated shopping channels has changed how consumers interact with businesses, making customer experience quality an important factor in maintaining competitiveness and customer loyalty. Therefore, this study aims to analyze the influence of omnichannel strategy and personal selling on customer experience quality among SME consumers in Cirebon City. This research employed a quantitative approach using survey data collected from 180 respondents who had experience purchasing from retail SMEs in Cirebon City. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships between variables. The findings reveal that omnichannel strategy has a positive and significant effect on customer experience quality by providing seamless channel integration, easier access to information, and consistent service interactions. In addition, personal selling also significantly improves customer experience through effective communication, empathy, and responsive customer service. Simultaneously, both variables strongly influence customer experience quality. In conclusion, the integration of omnichannel strategies and effective personal selling can help SMEs create more satisfying, consistent, and sustainable customer experiences in the digital business environment.
Exploring Financial and Digital Literacy: How Technology Adoption Attitude Drives Mobile Service Innovation in Cirebon MSMEs Mardiyani Mardiyani; Siska Ernawati Fatimah; Acep Komara
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.413

Abstract

Background: Financial and digital literacy are key factors in technology adoption among MSMEs. However, most studies still focus on usage intentions or frequency rather than innovative behavior. It is also important to study MSMEs in Cirebon because of their limited digital infrastructure, varying financial capabilities, and the prevalence of small-scale businesses, all of which influence technology adoption behavior.Objective: To analyze the influence of digital and financial literacy on mobile service innovation, with the mediating of technology attitudes adoption, among MSMEs in Cirebon.Design/Methodology/Approach: Data were collected via a questionnaire administered to 200 SMEs in the culinary, fashion, service, and handicraft sectors using purposive sampling, with the criteria being MSMEs that use digital technologies such as digital marketing, financial transactions, and  customer service. Data analysis was conducted using SEM with SmartPLS 4.0.Findings/Results: Digital and financial literacy significantly influence mobile service utilization through the mediation of technology attitudes adoption. The strongest influence is demonstrated by digital literacy on technology attitudes adoption, highlighting the importance of MSMEs’ ability to use digital technology.Conclusion: There is a need for integrated digital and financial literacy training programs that strengthen technology attitudes adoption. Mobile service providers also need to pay attention to ease of use and education to encourage positive user attitudes.Originality/Value (Current State): This study reveals the mechanisms by which digital literacy and financial literacy shape the use of mobile services through technology attitudes adoption among digitally active SMEs in developing regions, an area previously studied primarily in terms of the intention to use technology. Keywords:  digital literacy, financial literacy, technology attitude adoption, mobile service innovation, msmes, omnichannel adoption
The Effect of Influencer Authenticity on Purchase Intention Mediated by Trust Transfer in Increasing Ventela Brand Consumers Farizha Dwi Kartika; Siska Ernawati Fatimah
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1074

Abstract

The development of digital marketing encourages the increasing use of influencers as a promotional strategy, especially for local products marketed through online marketplaces. However, the effectiveness of influencer marketing is largely determined by the level of authenticity of influencers in building consumer trust. This study aims to analyze the influence of influencer authenticity on purchase intention with trust transfer as a mediating variable in consumers of Ventela shoe products in the Cirebon City marketplace. The study used a quantitative approach with a survey method of 200 respondents who had an interest and experience of being exposed to Ventela's promotion by influencers. Data were collected through an online questionnaire and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results of the study show that influencer authenticity has a positive and significant effect on purchase intention. In addition, influencer authenticity also has a significant effect on trust transfer, and trust transfer has a significant effect on purchase intention. The results of the mediation test showed that trust transfer partially mediated the relationship between influencer authenticity and purchase intention. These findings indicate that influencer authenticity not only influences purchase intent directly, but also through the mechanism of transferring trust from influencers to brands. This research provides theoretical and practical contributions in the development of trust-based influencer marketing strategies to increase the competitiveness of local products in the digital marketplace.
Synergy of Digital Competence and Customer Co-Creation: MSME Product Innovation Strategy Sihol Marito Br Siagian; Siska Ernawati Fatimah
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1100

Abstract

This study aims to analyze the effect of digital competence and customer co-creation on product innovation in culinary MSMEs in Cirebon City and its surrounding areas. The study uses a quantitative approach with an explanatory design and cross-sectional method. Data were collected through structured questionnaires from 312 culinary MSME actors determined using the Cochran formula. Data analysis was performed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4.0 software. The results showed that digital competence and customer co-creation had a positive and significant effect on product innovation. Digital competence had a more dominant effect than customer co-creation. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of product innovation variation can be explained by these two variables. This finding indicates that strengthening digital competence is a major factor in driving MSME product innovation, while customer involvement plays a supporting role in strengthening the innovation process to better suit market needs.
Co-Authors Aang Curatman Acep Komara Acep Komara Acep Komara Agung Yulianto Agung Yulianto Alysha Prameswari Nurmalitasari Anshori, Asroful Adim Aoliyah Firasati Asti Hidayati Asti Hidayati, Asti Astillero, Marlon Rael Ayu Sulastri Azzahra, Nadhira Badrudin Hadibrata Dera Eka Safitri Dhenisa Dewi Sulaeman Dien Noviany Rahmatika Dien Noviany Rahmatika Dita Septiani Elsya Tri Hasanah Fahrezi Rachmayandi Farizha Dwi Kartika Gaung Al Faris Hadyati, Siti Nur Hana Rizky Fadhil Hanna Nurhaliza Herdinadiatin, Lis Tatin Holik, Asep Epriana Nur Ida Rosnidah Irul Juliar Rahman Khusnul Khotimah Khotimah Komara , Acep Lameina Revasanda Lis Tatin Herdinadiatin M. Yudi Mahadianto Mahadianto, M. Yudi Mardiyani Mardiyani Marlon Rael Astillero Maulana Aditya Alfian Noor Maulana Iqbal N Maulany, Soesanty Mila Widia Putri Moh Yudi Mahadianto Moh. A’ip Saepul Rohman Nadhira Azzahra Nadhira Azzhara Nadila Tri Natasya Nindi kusnaedi Noveria Susijawati Nudya Layalia Oktavani, Icha Dinda Lestari Prattana Srisuk Purdianto, Ario Rahel Syalomitha Amabel Rahmadi Rahmadi Ratih Hurriyati Riza Ardy Saputra Rizky Aditya Wirayudha Saha, Sanchita Sanchita Saha Santoso, Sindi Puji Sihol Marito br Siagian Siti Maryam Siti Nur Hadiyati Siti Nur Hadiyati Soesanty Maulany Soesanty Maulany Srisuk, Prattana Suci Adella Fatmawati Sulistiowati, Lisa Harry Sulistiyowati, Lisa Harry Sulistiyowati, Lisa Harry Suzana, Anna Trinanda, Vega Umiyaroh Widiya Sahfitri Yusuf Yusuf