Article Per Year (5 Year)
p-Index From 2021 - 2026
4.522
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Akuntabel : Jurnal Ekonomi dan Keuangan MABIS: Manajemen dan Bisnis Journal of Enterprise and Development (JED) Journal of Management and Entrepreneurship Research Jurnal Dharma Bhakti Ekuitas PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Social Research Jurnal Inspirasi Binsis dan Manajemen Journal of Sustainable Community Service IIJSE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Siska Ernawati Fatimah
Universitas Swadaya Gunung Jati
Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Gamification Appeal and Customer Engagement Increase Online Consumer Repurchase Intentions Elsya Tri Hasanah; Mila Widia Putri; Siska Ernawati Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7015

Abstract

Gamification with the use of non-gaming through points, levels, challenges, rewards, or leaderboards on e-commerce shopping platforms becomes a more interesting activity and motivates customer engagement. This study aims to explore the factors that influence repurchase intention in e-ecommerce, with a focus on gamification and customer engagement. The participants in this study were individuals from Cirebon City, aged between 15-29 years old, with a sample size of 399 respondents determined using the Slovin formula. The sampling technique used was purposive random sampling. The research data were analyzed using the SEM-PLS (Partial Least-Structural Equation Modeling) method. The research findings reveal that gamification and customer engagement significantly influence Generation Z's intention to repurchase in e-commerce. Gamification strongly drives Generation Z's purchase intention in e-commerce shopping, this is because gamification creates a fun and interactive shopping experience. An interactive gamification strategy can be utilized by e-commerce businesses to encourage Generation Z's buying interest, so that the strategy created is interesting and effective to be of interest to Generation Z, which will increase consumer buying interest.
Digital Storytelling and Brand Trust Drive Generation Z in Skincare Purchase Decisions Maulana Aditya Alfian Noor; Rizky Aditya Wirayudha; Siska Ernawati Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7085

Abstract

Changes in the behavior of Generation Z consumers, who are women and even men, can consciously be aware of self-care. This aligns with technological developments that make it easier for them to find information through social media, compare products, and see skincare user testimonials, which can encourage them to make effective purchasing decisions. This study examines how brand trust and digital storytelling affect consumers' buying decisions. It employs a quantitative approach focusing on Generation Z individuals aged 14-27 years in Cirebon City, which has a population of 117,229 people. The sample calculation uses the Slovin formula, with the calculation results obtained from 400 respondents. The data analysis method employed is Structural Equation Modeling using Partial Least Squares (SEM-PLS). This research shows that brand trust and digital storytelling greatly impact Cirebon City residents' decisions to buy skincare products. Trust dominates the influence on purchasing decisions because consumers are more careful in choosing skincare products through the information obtained, which is supported by other user reviews. Skincare industry players are expected to use the study's findings to inform their social media marketing tactics, which will drive more consumer purchases and boost sales growth while preserving business stability. The implications of this research are expected to be utilized by skincare business operators in determining their marketing strategies through social media to encourage increased consumer purchasing decisions, thereby boosting sales growth to maintain business stability, enabling them to compete and contribute to economic growth.
Artificial Intelligence and Customer Engagement in Driving Customer Satisfaction Dhenisa Dewi Sulaeman; Hanna Nurhaliza; Siska Ernawati Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7647

Abstract

To enhance user experience, online ojek applications have integrated Artificial Intelligence (AI) through features like chatbots, service recommendations, and interaction analysis. This study aims to examine the effect of AI implementation and customer engagement on customer satisfaction in the city of Cirebon. Using a quantitative approach with 401 respondents, data were collected through a questionnaire and analyzed using Slovin’s formula and Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that AI significantly improves customer satisfaction by increasing service accessibility and ease of use. Furthermore, AI positively influences customer engagement, which in turn has a substantial impact on overall customer satisfaction.
The Influence of Social Media Marketing and the Ease of Use of Mobile Banking on Customer Loyalty with Customer Satisfaction as a Mediator in Mobile Banking Services “Digi by Bank BJB” Nurmalitasari, Alysha Prameswari; Curatman, Aang; Fatimah, Siska Ernawati
Journal of Social Research Vol. 5 No. 2 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i2.2988

Abstract

Many factors can affect customer loyalty, one of which is social media marketing. In addition to social media marketing, the ease of use of mobile banking can also affect customer loyalty. This study includes customer satisfaction as a mediating variable. The approach used in this study is quantitative. This is explanatory research. The population comprises 20,028 customers of Bank BJB who use "white Digi." The sample consists of 392 Bank BJB customers who use "white Digi," determined using the Slovin formula and purposive sampling techniques. Data were collected using questionnaires. Data analysis employed descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that: 1) social media marketing has a positive and significant effect on satisfaction; 2) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer satisfaction; 3) social media marketing has a positive and significant effect on customer loyalty; 4) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer loyalty; 5) satisfaction has a positive and significant effect on customer loyalty; 6) customer satisfaction mediates the relationship between social media marketing and customer loyalty; and 7) customer satisfaction mediates the relationship between the ease of use of "Digi by Bank BJB" and customer loyalty.
Penguatan Legalitas untuk Mendorong Formalisasi UMKM Pemula Fatimah, Siska Ernawati; Maulany, Soesanty; Rawi, Rawi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v5i2.2116

Abstract

This community service activity aims to strengthen the foundation of Sooyur Salad's MSME business in Bandorasawetan Village, Cilimus District, Kuningan Regency, through legal assistance as a key prerequisite for increasing credibility and expanding market access. Sooyur Salad is a healthy culinary business with growth potential, but it still faces obstacles in understanding and managing legal documents such as the Business Identification Number (NIB), Home Industry Food (P-IRT), and preparations for halal certification. The assistance programme was implemented in stages through needs identification, dissemination of legal requirements, assistance in filling out and submitting documents, and assistance in the legal issuance process. The implementation method used a participatory approach that actively involved partners, with students as field assistants and the community service team as facilitators who provided guidance, supervision, and document verification. The results of the activity show that the partners successfully obtained NIB and P-IRT and halal certification. The legalities obtained have a direct impact in the form of increased consumer confidence, the opening of wider marketing opportunities, and the readiness of businesses to collaborate with modern markets and participate in government guidance programmes. Overall, this legal assistance is effective in helping healthy culinary MSMEs build a stronger, legal, and sustainable business foundation.
EDUCATIONAL TOURISM OF LOCAL WISDOM PRODUCTS IN THAILAND Fatimah, Siska Ernawati; Komara , Acep; Srisuk, Prattana; Saha, Sanchita; Rahmatika, Dien Noviany
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.571

Abstract

Management of local wisdom-based tourism products, development and packaging of globally competitive local products can be packaged through educational tourism. Educational Tourism is an effort to introduce local wisdom products of a country. One of Thailand's local wisdom products is traditional pottery. However, the existence of pottery in the era of modernization began to be less attractive to the younger generation. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Thai Globa Businnes Administration Technological College Thailand (TGBC Thailand), Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 30 participants consisting of 10 students and 20 lecturers. Through this international service, it fosters a sense of love and preservation of cultural heritage and local wisdom products of a country.
TURTLE CONSERVATION CAMPAIGN AS A TOURIST ATTRACTION FOR BALI Sulistiyowati, Lisa Harry; Fatimah, Siska Ernawati; Komara, Acep; Mahadianto, M. Yudi; Saha, Sanchita; Rahmatika, Dien Noviany
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.572

Abstract

Most sea turtle species around the world are threatened with extinction. The threat of sea turtle extinction is largely caused by humans for consumption, souvenirs, trade, medicine and religious activities as well as for commercial purposes such as the sale of eggs, meat and shells. This human behavior is threatening sea turtle populations. Preventing the decline of these threatened sea turtle populations requires changes in human behavior that are educated through conservation campaigns. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 25 participants consisting of 10 students and 15 lecturers. Sea turtle conservation is one of the community's efforts to preserve the environment and sea turtle habitat for the survival of sea turtles
PENGGUNAAN MEDIA PROMOSI DIGITAL GUNA MENINGKATKAN PENJUALAN ALIYAH CAKE Fatimah, Siska Ernawati; Purdianto, Ario; Firasati, Aoliyah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.637

Abstract

The economic instability following the pandemic has had an impact on small businesses, including Micro, Small, and Medium Enterprises (MSMEs), which have experienced a decline in income and even bankruptcy. Therefore, strategies are needed for MSMEs to survive and develop their businesses. One of the MSMEs in Cirebon City affected by Covid-19 is Aliyah Cake, a snack business that offers various snacks with unique flavors and shapes. The business has faced challenges in its promotional efforts, resulting in a decrease in sales. The objective of this MSME program is to provide education and assistance in digital promotion, with the hope of increasing sales and the number of customers. The empowerment activities for MSMEs will be carried out for a period of 2 months, from November 2021 to December 2021. The results obtained after implementing the program show that Aliyah Cake is now able to independently conduct digital promotions by creating attractive photos or videos, which have generated visually appealing content that attracts buyers.
PELATIHAN PENERAPAN INOVASI DIGITAL DAN SERTIFIKASI HALAL PADA PELAKU UMKM KOTA CIREBON Suzana, Anna; Sulistiowati, Lisa Harry; Fatimah, Siska Ernawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i1.639

Abstract

The community service aims to provide comprehensive training and mentoring in obtaining halal certification and mastering information technology to MSMEs located in the city of Cirebon. The activity was attended by 30 MSMEs and lasted for one day at the Faculty of Economics and Business, Universitas Swadaya Gunung Jati. Through this activity, the importance of understanding the procedures for halal certification registration and optimizing the use of innovative technology for MSMEs is emphasized. The results of this community service activity include increasing awareness among MSMEs about the importance of implementing halal certification in their business operations. They are also encouraged to actively register their business units in the halal certification process with LPPOM MUI, thus enhancing the credibility and competitiveness of their products in the market. In addition, through information technology training, MSMEs are able to utilize technological innovations on various social media platforms to expand their market reach. Therefore, this community service is not only aimed at improving the overall quality of MSME products, but also empowering them through understanding and mastery of halal certification procedures and the use of relevant information technology in the context of modern business.
PELATIHAN PENERAPAN LAPORAN KEUANGAN BERBASIS STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO KECIL DAN MENENGAH (SAK EMKM) DAN PEMASARAN DIGITAL PADA UMKM OLAHAN LIMBAH KULIT IKAN DI KOTA CIREBON Rosnidah, Ida; Fatimah, Siska Ernawati; Hadyati, Siti Nur
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.640

Abstract

The production of AJT fish skin crackers, known as "krupuk kulit ikan cucut AJT," is carried out in the city of Cirebon. These crackers are available for tourists who visit the area. While the AJT fish skin crackers already have attractive packaging that appeals to consumers, their marketing is currently limited to the Cirebon area and relies on exhibitions, personal connections, and manual promotions. The product's promotion has not been maximized, thus requiring assistance in digital marketing. Additionally, the AJT fish skin crackers have not been able to create financial reports. The current financial management solely relies on the owner's memory and small notes. Therefore, it is crucial to provide assistance in creating financial reports based on the EMKM accounting standards. The community service assistance conducted by the Faculty of Economics and Business at UGJ, involving a team of professors and students, has been successful. As a result, the owners and employees of the AJT fish skin crackers are now capable of creating financial reports based on EMKM accounting standards and utilizing social media for digital marketing to enhance sales and market share.
Co-Authors Acep Komara Agung Yulianto Anshori, Asroful Adim Aoliyah Firasati Asti Hidayati Asti Hidayati, Asti Astillero, Marlon Rael Azzahra, Nadhira Curatman, Aang Dhenisa Dewi Sulaeman Dien Noviany Rahmatika Dita Septiani Elsya Tri Hasanah Fakhiratunisa, Zahra Gaung Al Faris Hadyati, Siti Nur Hanna Nurhaliza Herdinadiatin, Lis Tatin Holik, Asep Epriana Nur Ida Rosnidah Khusnul Khotimah Khotimah Komara , Acep Lis Tatin Herdinadiatin Mahadianto, M. Yudi Maulana Aditya Alfian Noor Maulany, Soesanty Mila Widia Putri Moh Yudi Mahadianto Nadhira Azzahra Nadhira Azzhara Nadila Tri Natasya Noveria Susijawati Nurmalitasari, Alysha Prameswari Oktavani, Icha Dinda Lestari Purdianto, Ario Rachmania, Vera Rachmayandi, Fahrezi Rahmadi Rahmadi Rahman, Irul Juliar Ramadhan, Muhammad Inzaghi Rawi, Rawi Rizky Aditya Wirayudha Saha, Sanchita Santoso, Sindi Puji Siti Maryam Siti Nur Hadiyati Srisuk, Prattana Stevani, Fadia Sulistiowati, Lisa Harry Sulistiyowati, Lisa Harry Suzana, Anna Umiyaroh