Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

Model komunikasi pemasaran terpadu BPJS Ketenagakerjaan Pekanbaru Panam dalam meningkatkan kepersertaan aktif segmen bukan penerima upah Diafitri, Rahmi; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.38163

Abstract

BPJS Ketenagakerjaan Pekanbaru Panam faces challamges in increasing the active participan of non-wage wokers (BPU), through an integrated marketing communications carried out to acquire new participanst and maintain active participation. This study uses a Qualitative method with a case study. The object of the study is to examine integrated marketing communications activities and the subject of the study are employees who are tasked with marketing the BPU program. Data were obtained through interviewa, observations and documentation. Data analysis techniques though recuction, presentation and drawing conclusions. The results of the study show that implementation of BPJS Ketenagakerjaan marketing communications includes core elements such as direct sales and management as the main account, as well as supporting elements such as advertising, publis realtions and social media. The integration of these elements creates an effevtive synergy in expanding social security protection for the BPU segment.
Fenomena komunikasi wanita karir sebagai top manajemen di Pertamina Hulu Rokan (studi fenomenologi komunikasi pada top management wanita di pertamina hulu rokan) Diana, Nova; Firdaus, Muhammad; Yozani, Ringgo Eldapi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.38800

Abstract

This research analyzes the communication experiences of women in top management positions at PT. Pertamina Hulu Rokan (PHR), with a focus on the role of communication, challenges and its impact on the organization. Using a phenomenological approach, this research explores the motives behind career women's decisions, namely parental encouragement, determination, opportunity, as well as proof, economics and social status. The research results show that women's interpretation of leaders includes aspects of being nurturing, wise, and inspiring, with self-concepts divided into three categories: tough, ambitious, and friendly. Their communication experiences are divided into two categories, namely pleasant communication obtained from family, community and work support, and unpleasant communication due to busyness which reduces time with family. This research provides insight into the contribution of women in leadership in the oil and gas sector and the importance of effective and collaborative communication in facing challenges.. 
Strategi komunikasi pemasaran Dinas Kepemudaan Olahragara dan Pariwisata (DISPORAPAR) dalam mempromosikan wisata budaya festival perang di Kabupaten Kepulauan Meranti pasca covid 19 Aminuddin, Imam; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.38953

Abstract

This research aims to analyze the marketing communication strategy carried out by the Meranti Islands Regency Youth Sports and Tourism Service (DISPORAPAR) in promoting the Water War Festival (Cian Cui) after the COVID-19 pandemic. The research method used is a qualitative descriptive approach with data collection techniques through interviews, observation and documentation. Informants were selected using purposive sampling involving festival managers, participants and visitors. The research results show that DISPORAPAR's marketing communication strategy uses the promotional mix concept within the Integrated Marketing Communication (IMC) framework. Although not all elements of IMC are implemented, strategies that include advertising through print media, promotions through banners, social media, mass media, public relations activities, and organizing events have been proven to increase the number of tourist visits. The main challenges faced are budget and infrastructure limitations. This research recommends improving infrastructure and optimizing digital marketing strategies to introduce the festival to a wider audience
Pola Komunikasi Ritual Purnama dan Tilem pada Umat Hindu di Kota Pekanbaru Siagian, Dewi Radiatul Irabiah; Yozani, Ringgo Eldapi; Yazid, Tantri Puspita
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.22765

Abstract

Hindus in Pekanbaru City are migrants who come from various regions. Hindus in Pekanbaru City have a small number compared to other religions with a presentation of 0.02%. But this does not reduce their obedience in carrying out purnama and tilem rituals. This research uses a ritual perspective, where communication is not a process of message transmission but as a representation of shared beliefs. This research aims to describe the communication patterns of full moon and tilem rituals in Hindus in Pekanbaru City. The method used in this research is descriptive qualitative which focuses on observation and interview. The results showed that the communication of purnama and tilem rituals in Pekanbaru City was carried out with five series of processes, namely nganteb banten, puja trisandya, kramaning sembah, hening and doa, and dharma wacana. Hindus perform purnama and tilem rituals as a form of gratitude and devotion for all the blessings that have been given by Sang Hyang Widhi.