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All Journal Jurnal Ilmiah Econosains JURNAL DINAMIKA MANAJEMEN DAN BISNIS JAE (Jurnal Akuntansi dan Ekonomi) JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dita Puruwita
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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PENGARUH PRICE PERCEPTION, SELF CONTROL, CONSUMER ENGAGEMENT DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING DALAM FITUR LIVE SHOPPING TIKTOK Oktafiani, Ananda; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1224

Abstract

The rise of social commerce, particularly through the live shopping feature on Tiktok, hastransformed consumer behavior, especially in relation to impulsive buying. This study aims to analyze theinfluence of price perception, self-control, consumer engagement, and hedonic shopping motivation onimpulsive buying behavior within the context of Tiktok's live shopping feature in the Jakarta area. Aquantitative approach was employed using a survey method involving 180 Generation Z respondents whoactively use Tiktok Shop. Data were analyzed using Structural Equation Modeling (SEM) based on thePartial Least Squares (PLS) technique with the assistance of SmartPLS 4.0 software. The results revealthat price perception, consumer engagement, and hedonic shopping motivation have a positive andsignificant effect on impulsive buying. Conversely, self-control has a negative and significant effect,reaffirming its role as an internal factor capable of restraining impulsive urges. These findings align withthe Stimulus-Organism-Response (S-O-R) theoretical framework employed in this study. This researchcontributes to the digital consumer behavior literature and offers practical implications for marketers indesigning strategic interventions that ethically stimulate or manage impulsive purchasing behavior withinthe live commerce ecosystem.
Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Trust terhadap Customer Satisfaction serta Dampaknya terhadap Continuance Intention pada Pengguna Aplikasi Klik Indomaret Julia Fernanda; Dita Puruwita; Terrylina Arvinta Monoarfa
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1225

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, perceived usefulness, dan trust terhadap customer satisfaction serta dampaknya terhadap continuance intention pada pengguna aplikasi Klik Indomaret di Jakarta. Populasi dalam penelitian ini adalah pengguna aplikasi Klik Indomaret di Jakarta dengan jumlah sampel sebanyak 169 responden yang ditentukan menggunakan metode purposive sampling. Teknik pengumpulan data dilakukan dengan kuesioner dan olah data dilakukan dengan analisis SEM-PLS menggunakan perangkat lunak SPSS dan SmartPLS. Hasil dari penelitian ini menunjukkan bahwa perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction pada pengguna aplikasi Klik Indomaret, perceived usefulness berpengaruh positif dan signifikan terhadap customer satisfaction pada pengguna aplikasi Klik Indomaret, trust berpengaruh positif dan signifikan terhadap customer satisfaction pada pengguna aplikasi Klik Indomaret, dan customer satisfaction berpengaruh positif dan signifikan terhadap continuance intention pada pengguna aplikasi Klik Indomaret.
Pengaruh Trust, Service Quality, dan Customer Satisfaction Dalam Membangun Customer Loyalty pada Pengguna Shopee di Jakarta Putri Nur Cholifah; Dita Puruwita; Terrylina Arvinta Monoarfa
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1229

Abstract

This research was conducted to find out the effect of trust, service quality, and customer satisfaction in building customer loyalty Among Shopee Users in Jakarta. The research survey was conducted in Jakarta using an online questionnaire and involved users who often shop online at Shopee five times during the last three months. The sample was selected using simple random sampling technique with 219 respondents. The data analysis technique used Statistical Package for the Social Sciences (SPSS) 31 version to manage and analyze the research data. The results of this study indicate that all three hypotheses are accepted. The results of the hypothesis on the T test is THitung trust (2.758) > TTabel (1.971), the regression coefficient value for the trust variable is positive value of 0.140, it can be concluded that there is a positive and significant effect between trust and customer loyalty. Furthermore, THitung service quality (3.592) > TTabel (1.971), the regression coefficient value for the trust variable is positive value of 0.202, it can be concluded that there is a positive and significant effect between service quality and customer loyalty. Then, THitung customer satisfaction (3.815) > TTabel (1.971), the regression coefficient value for the trust variable is positive value of 0.352, it can be concluded that there is a positive and significant effect between customer satisfaction and customer loyalty. Penelitian ini dilakukan untuk mengetahui pengaruh trust, service quality, dan customer satisfaction dalam membangun customer loyalty pada pengguna Shopee di Jakarta. Survei penelitian dilakukan di Jakarta dengan menggunakan kuesioner daring dan melibatkan para pengguna Shopee yang sering berbelanja online sebanyak lima kali dalam tiga bulan terakhir. Sampel yang dipilih menggunakan teknik sampling acak sederhana dengan 219 responden. Teknik analisis data menggunakan Statistical Package for the Social Sciences (SPSS) versi 31 untuk mengelola dan menganalisis data hasil penelitian. Hasil dari penelitian ini menunjukkan bahwa ketiga hipotesis diterima. Hasil hipotesis pada uji T menghasilkan THitung trust (2.758) > TTabel (1.971), nilai koefisien regresi untuk variabel trust bernilai positif yaitu sebesar 0.140, maka kesimpulan yang dapat diambil adalah terdapat pengaruh positif dan signifikan antara trust terhadap customer loyalty. Selanjutnya, THitung service quality (3.592) > TTabel (1.971), nilai koefisien regresi untuk variabel service quality bernilai positif yaitu sebesar 0.202, nilai koefisien regresi untuk variabel customer satisfaction bernilai positif yaitu sebesar 0.352 maka kesimpulan yang dapat diambil adalah terdapat pengaruh yang positif dan signifikan antara service quality terhadap customer loyalty. Kemudian, THitung customer satisfaction (3.815) > TTabel (1.971), maka kesimpulan yang dapat diambil adalah terdapat pengaruh yang positif dan signifikan antara customer satisfaction terhadap customer loyalty.
Pengaruh Work Life Balance terhadap Job Satisfaction Melalui Employee Engagement pada Karyawan Gen Z Felisha Diensy Audillah; Dita Puruwita; Annisa Lutfia
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4911

Abstract

This study aims to analyze the effect of work life balance on job satisfaction, mediated by employee engagement among Generation Z employees at PT Kereta Api Indonesia (Persero) Daop 1 Jakarta. The research background is based on the increasing number of Gen Z employees who have unique characteristics, such as a preference for work-life balance and meaningful engagement at work. The research method used is quantitative with a survey approach, in which data were collected through questionnaires distributed to Gen Z employees at PT KAI Daop 1 Jakarta. Data analysis was performed using Structural Equation Modeling (SEM). The results show that work life balance has a positive and significant effect on employee engagement and job satisfaction. Furthermore, employee engagement is proven to mediate the effect of work life balance on job satisfaction. The implications of this research highlight the importance for companies to pay attention to work-life balance and enhance employee engagement in order to improve job satisfaction, especially for Generation Z employees. These findings are expected to serve as a reference for companies in designing adaptive human resource management strategies that suit the characteristics of the younger generation in the workforce.
PENGARUH AFFILIATE MARKETING TERHADAP IMPULSIVE BUYING MELALUI TRUST PADA GRUP DISKON DI PLATFORM X Miranda Nur Khafifah; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1604

Abstract

Penelitian ini bertujuan untuk menguji pengaruh affiliate marketing terhadap impulsive buying melalui trust. penelitian dilakukan di wilayah DKI Jakarta dengan menggunakan metode penelitian kuantitatif. Sampel penelitian diperoleh melalui teknik purposive sampling dan diperoleh responden sebanyak 157 responden yang memenuhi kriteria, yaitu berdomisili di DKI Jakarta, pengikut grup diskon di platform X, dan pernah melakukan pembelian melalui link affiliate marketing dalam grup diskon di Platform X dalam 6 bulan terakhir. Analisis sata dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM), yang meliputi pengujian outer model, inner model, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh positif dan signifikan terhadap impulsive buying, affiliate marketing berpengaruh positif dan signifikan terhadap trust, trust berpengaruh positif dan signifikan terhadap impulsive buying, serta affiliate marketing berpengaruh positif dan signifikan terhadap impulsive buying melalui trust sebagai variabel mediasi.
Co-Authors Agus Karim, Fajar Malik Annisa Lutfia Ayu Febriana Faunillah Oktavia Felisha Diensy Audillah Fidhyallah, Nadya Fadillah Julia Fernanda Kalila Erianita Kusuma Wardhani Maulidiah Winda Hani Syach Miranda Nur Khafifah Mohamad Arfi Arnum Nofriska Krissanya Nurapriani, Mayang Oktafiani, Ananda Putri Nur Cholifah Terrylina Arvinta Monoarfa Ulfatunnisa Ulfatunnisa Yeni Dwi Atika Zakiah, Rizka