Article Per Year (5 Year)
p-Index From 2021 - 2026
1.701
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Econosains JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmiah Wahana Pendidikan JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dita Puruwita
Unknown Affiliation
Religion Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Work Life Balance terhadap Job Satisfaction Melalui Employee Engagement pada Karyawan Gen Z Felisha Diensy Audillah; Dita Puruwita; Annisa Lutfia
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4911

Abstract

This study aims to analyze the effect of work life balance on job satisfaction, mediated by employee engagement among Generation Z employees at PT Kereta Api Indonesia (Persero) Daop 1 Jakarta. The research background is based on the increasing number of Gen Z employees who have unique characteristics, such as a preference for work-life balance and meaningful engagement at work. The research method used is quantitative with a survey approach, in which data were collected through questionnaires distributed to Gen Z employees at PT KAI Daop 1 Jakarta. Data analysis was performed using Structural Equation Modeling (SEM). The results show that work life balance has a positive and significant effect on employee engagement and job satisfaction. Furthermore, employee engagement is proven to mediate the effect of work life balance on job satisfaction. The implications of this research highlight the importance for companies to pay attention to work-life balance and enhance employee engagement in order to improve job satisfaction, especially for Generation Z employees. These findings are expected to serve as a reference for companies in designing adaptive human resource management strategies that suit the characteristics of the younger generation in the workforce.
PENGARUH AFFILIATE MARKETING TERHADAP IMPULSIVE BUYING MELALUI TRUST PADA GRUP DISKON DI PLATFORM X Miranda Nur Khafifah; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1604

Abstract

Penelitian ini bertujuan untuk menguji pengaruh affiliate marketing terhadap impulsive buying melalui trust. penelitian dilakukan di wilayah DKI Jakarta dengan menggunakan metode penelitian kuantitatif. Sampel penelitian diperoleh melalui teknik purposive sampling dan diperoleh responden sebanyak 157 responden yang memenuhi kriteria, yaitu berdomisili di DKI Jakarta, pengikut grup diskon di platform X, dan pernah melakukan pembelian melalui link affiliate marketing dalam grup diskon di Platform X dalam 6 bulan terakhir. Analisis sata dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM), yang meliputi pengujian outer model, inner model, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh positif dan signifikan terhadap impulsive buying, affiliate marketing berpengaruh positif dan signifikan terhadap trust, trust berpengaruh positif dan signifikan terhadap impulsive buying, serta affiliate marketing berpengaruh positif dan signifikan terhadap impulsive buying melalui trust sebagai variabel mediasi.
Pengaruh Pengetahuan Investasi, Motivasi Investasi Dan Literasi Keuangan Terhadap Minat Investasi Crypto Pada Gen Z Di Jakarta Damar Panji Arsyi; Dita Puruwita; Kusworo Kusworo
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 7.A (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital investment, particularly crypto assets, has attracted the attention of Generation Z as a group familiar with technology and characterized by adaptability to financial innovation. However, high investment interest needs to be supported by investment knowledge, investment motivation, and financial literacy so that investment decisions are made more rationally and responsibly. This study aims to analyze the influence of investment knowledge, investment motivation, and financial literacy on investment interest among Generation Z in Jakarta. This study uses a quantitative approach with a survey method by distributing questionnaires to 120 Generation Z respondents in Jakarta selected using a purposive sampling technique. Data processing was carried out using IBM SPSS Statistics 27 through data quality testing, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results show that investment knowledge has a positive and significant effect on investment interest with a calculated t-value of 8.171 and a significance level of 0.000. Investment motivation also has a positive and significant effect on investment interest with a calculated t-value of 6.494 and a significance level of 0.000. Furthermore, financial literacy has a positive and significant effect on investment interest with a calculated t value of 6.648 and a significance of 0.000. Simultaneously, investment knowledge, investment motivation, and financial literacy have a positive and significant effect on investment interest with a calculated F value of 192.091 and a significance of 0.000. The Adjusted R Square value of 0.828 indicates that 82.8% of the variation in investment interest can be explained by the three independent variables, while the remaining 17.2% is influenced by other factors outside the research model.
Co-Authors Agus Karim, Fajar Malik Annisa Lutfia Damar Panji Arsyi Faunillah Oktavia Felisha Diensy Audillah Fidhyallah, Nadya Fadillah Julia Fernanda Kalila Erianita Kusuma Wardhani Kusworo Kusworo Miranda Nur Khafifah Mohamad Arfi Arnum Nofriska Krissanya Oktafiani, Ananda Putri Nur Cholifah Terrylina Arvinta Monoarfa Ulfatunnisa Ulfatunnisa Yeni Dwi Atika Zakiah, Rizka