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All Journal Jurnal Ilmiah Admnistrasi Niaga SOSIALITA JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) BEMAS: Jurnal Bermasyarakat Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Hendra Sastrawinata
Politeknik Negeri Sriwijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Aplikasi Manajemen dan Bisnis (JAMB)

 1 
Penilaian Kinerja Keuangan Perbankan Dengan Metode Camel (Studi Kasus Pada PT. Bank Rakyat Indonesia (Persero) Tbk dan PT. Bank Central Asia Tbk) Muhammad Rizka Maulana Effendi; Hendra Sastrawinata
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research was motivated by questions regarding the comparison of the financial performance of state-owned banks and the national private. In this study, the object of the case study was PT Bank Rakyat Indonesia (Persero), Tbk, owned by the Government which has an asset value of 1,017 trillion Rupiah, with PT Bank Central Asia, Tbk, owned by the National Private Company with an asset value of 783 trillion Rupiah. After calculating the overall results, both PT BCA Tbk Bank, and PT BRI (Persero) Tbk bank could be categorized as healthy banks, even though the LDR, NPL, ROE and BOPO values were from PT Bank Rakyat Indonesia (Persero), Tbk, greater than PT Bank Central Asia, Tbk, and the ROA and CAR values of PT BCA, Tbk were higher than that of PT Bank Rakyat Indonesia (Persero), Tbk.
Strategi Relationship Marketing dalam Meningkatkan Loyalitas Nasabah Pada Bank BRI Unit Muara Rupit Yuyun Nomary; Hendra Sastrawinata; Keti Purnamasari
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

One way to increase customer satisfaction and loyalty is to build a relationship between the bank and the customer which is called relationship marketing. This study aims to determine the direct and indirect effect of Relationship marketing variables and customer satisfaction on customer loyalty. Bank BRI Unit Muara Rupit is a bank that has been established in the Muara Rupit area on February 7, 1970 until now. This study used a sample of 95 respondents. The results showed that Relationship marketing and customer satisfaction had a positive and significant effect on customer loyalty. Relationship marketing variable has a dominant influence on customer loyalty at Bank BRI Muara Rupit Unit.
Co-Authors Africano, Fernando Afrizawati Aimi Ayu Ardiyanti Dewi Fadila Dwi Riana Elvia Zahara Heri Setiawan Ibnu Maja Iin R Julia Latifah Keti Purnamasari M. Audy Zidan Marieska Lupikawaty Miskiyah, Neneng Muhammad Riska Maulana Muhammad Rizka Maulana Effendi Munparidi Nur Anisah PAISAL PAISAL Purwati Purwati Reynalza Anggri Septi Rizki Purwandari Sari Lestari Zainal Ridho Tiara Noviana Ummasyroh Yusleli Herawati Yuyun Nomary