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All Journal Sodality: Jurnal Sosiologi Pedesaan Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Martabe : Jurnal Pengabdian Kepada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Pusat Inovasi Masyarakat
Zessy Ardinal Barlan
Department Of Communication And Community Development Sciences, Faculty Of Human Ecology, Bogor Agricultural University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Pusat Inovasi Masyarakat

 1 
Partisipasi Pemuda Dalam Membangun Data Desa Presisi di Kelurahan Situ Gede, Kota Bogor Badar Muhammad; Sofyan Sjaf; Zessy Ardinal Barlan; Grace Natalie
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 3 No. 1 (2021): April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.762 KB)

Abstract

Until now, the polemic experienced in the process of village development is the development of accurate data-based. The three important elements needed to produce village data sources that describe the actual condition of villages in Indonesia are efficient, effective, and precise. The presence of Precision Village Data is a community service effort, so that the villagers can build, verify, and have accurate data on the actual condition of the village as the foundation of village development. In its implementation, Data Desa Presisi in Situ Gede Village involved a total of 35 representatives of 10 RW who existed as a team of enumerators with the help of 1 lecturer serving, 2 alumni serving, and 8 IGTF students to work with the community to build Precision Village Data. Based on the implementation of The Precision Village Data of Situ Gede Village, the community of Situ Gede Village has the potential to be the target of a service program in the form of science and technology transfer. Through the presentation of Data Desa Presisi Situ Gede Village, it can be described that not only human resources, the potential of SDA owned Situ Gede Village is interesting to be studied, especially in the field of family-based yard land utilization. IPB campus as a state university whose existence is surrounded by villages / villages, it is necessary to identify the forms of development programs and appropriate community service with data-based Precision Village. Innovations produced by academics are not only to be created and disseminated, but must be able to provide tangible benefits to society. Keywords: development, youth, precision
Rebranding Wisata Giwangkara River Tubing Neglasari sebagai Upaya Pembangunan Pedesaan A.Nur Fajar Oktaviani; Risky Amelia Putri; Saidati Arifa Ilma; Hidayat Nur Alim; Nurul Amirah; Zessy Ardinal Barlan
Jurnal Pusat Inovasi Masyarakat Vol. 6 No. 2 (2024): Oktober 2024
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.6.2.112-126

Abstract

The tourism sector plays an important role in supporting rural development through the establishment of tourism villages, but not all tourist attractions are successful in creating effective branding. This action research activity aims to make efforts to rebrand Giwangkara River Tubing Tour in Neglasari Village as a strategic step in rural development. The method used was a descriptive qualitative approach, obtained from in-depth interviews with tour managers. The results showed that Giwangkara River Tubing Tourism has not done optimal branding due to the lack of human resources in managing social media accounts and the lack of skills in graphic design affects the effectiveness of social media management. The existence of rebranding efforts has a positive impact as seen from the increase in the number of followers, viewers, and likes on @giwangkararivertubing Instagram reels. In addition, the number of tourist visitors also increased after the implementation of the rebranding action. This activity emphasizes the importance of a good branding strategy in increasing tourism attractiveness and supporting rural development. Rebranding not only increases online visibility but also encourages local economic growth through increased tourist visits. The results of the implementation of this activity are expected to be a reference for other tourism managers in developing effective and sustainable branding strategies. Rebranding efforts that involve digital skills training for tourism managers are also recommended to ensure sustainability and long-term success.
Co-Authors A.Nur Fajar Oktaviani Adistika, Exciyona Afifah Na Shalma Afifah, Khaulah Aini Zuryati Akmalia Akmalia Amirah, Nurul Aprillia, Rafa Aria Vishnukirana Aulia Safira Darmawan Azka Wahyu Dzikrilah Azzah Haniah Badar Muhammad Budiarto, Tri Elson, La Firda F Gunadi, Hanifa Fredian Tonny Nasdian Grace Natalie Hana Indriana Hidayat Nur Alim Jayatalenta, Lintang Kartika Eka Puspita Khaulah Afifah Kuniawati Hidayat, Nia Lala M Kolopaking Luthfiyah Arham, Iffah Mahmudi Siwi, Mahmudi Muthmainnah, Hana Salwa Nurfiyani, Fiqih Nurmala Katrina Pandjaitan Nurul Amirah Nurul Amirah Rafa Aprillia Rajib Gandi Ramadhan, Ghilandry Ramadhan, Paru Retno Hapsari, Dwi Risky Amelia Putri Rohman, Mohammad Akbar Fathur Saidati Arifa Ilma Sampean, Sampean Sari, Norma Novita Sofyan Sjaf Sulaisiyah Sulaisiyah Sulaisiyah Sulaisiyah, Sulaisiyah Sulaisiyah, Sulaisiyah Suryaalim, Muhammad Agriawan Syakila Hamida Titania Aulia Yanti, Ardina Rahmi