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Pemberdayaan Ekonomi Kreatif Karnaval Melalui Pelatihan Value Chain Untuk Mendukung Keunggulan Kompetitif Sukarno, Hari; Khusna, Khanifatul; Muhsyi, Abdul; Subagio, N. Ari; Mirzania, Alif; Priyono, Agus; Fauziyyah, Salma
Abdi Panca Marga Vol 4 No 1 (2023): Jurnal Abdi Panca Marga Edisi Mei 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i1.1311

Abstract

The variety of MSMEs in Indonesia makes this country rich in innovative products, including fashion products and shows packaged in carnivals. One organization that carries this concept is the Jember Fashion Carnaval Foundation (JFC). During the 16 years of its journey, JFC has made various achievements both at the national and international levels. JFC, the image of the city of Jember, was made the City of International Carnival by the Minister of Tourism. To increase JFC's value and bargaining products necessary to conduct value chain training. The value chain describes the activities in and around the organization and links them to the company's competitive strengths. To achieve the expected understanding of the value chain, the training strategy used the Asset Based Community Development approach. The activities began with observations and interviews, FGDs, and dissemination of material to JFC managers and activists. JFC managers and activities attended this activity. The result of this activity is improving the strategy for the JFC Foundation's competitive advantage. It is helpful to improve JFC's achievements at the national and international levels.
Implementasi Ekonomi Hijau untuk Peningkatan Daya Saing dan Keberlanjutan: Pendampingan pada Pokmas Al-Fatihah Farm, Desa Jelbuk Khanifatul Khusna; Hari Sukarno; Salma Fauziyyah; Ro'isyatul Mu'amanah; Beny Firmansyah
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6531

Abstract

This community service initiative was driven by the weak governance of micro-enterprises in rural areas, which hold significant economic potential but remain underutilized both managerially and ecologically. Pokmas Al-Fatihah Farm in Jelbuk Village, Jember Regency, serves as a case in point, focusing on the production of cassava-based plate chips. Despite the promising market opportunities, the group faced persistent challenges related to business management, pricing strategies, and production efficiency. By applying the Asset-Based Community Development (ABCD) approach, the program sought to embed green economy principles into the cooperative’s operations. The activities included training on simple financial record-keeping, the adoption of environmentally friendly appropriate technologies, and counseling on business efficiency and sustainability. The outcomes demonstrated a notable enhancement in members’ managerial capabilities, more efficient use of raw materials and energy, as well as the cultivation of ecological awareness in enterprise management. Ultimately, this program highlights a model of village-level economic empowerment that is both adaptive to environmental challenges and aligned with sustainable development goals.