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IMPLEMENTASI KNOWLEDGE MANAGEMENT SYSTEM PADA UMKM DI KOTA SALATIGA (STUDI KASUS PAK KUN FROZEN FOOD DUSUN NGEPOS) Abu Rochmad Maulana Shaivudi; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

Management science is basic knowledge that must be possessed by every business actor in running a business. In order for the application of the management science system in a business to run optimally, business actors must understand and apply management functions including; planning, organizing, staffing, leading, and controlling. This study aims to determine  the Implementation of Knowledge Management System in  MSMEs in Salatiga City (Case Study of Pak Kun Frozen food). Data from this study was obtained from two resource persons who are owners and employees of Pak Kun Frozen food. This research is qualitative by using direct interview methods at the research location. Data analysis uses methods of data reduction, data display, conclusion drawing and triangulation. The results showed that MSMEs Pak Kun Frozen food has implemented the Knowledge Management System, but there are obstacles related to the lack of employee awareness about management science. Therefore, full support from management and business owners is needed in facilitating employee training and development.
PENGARUH DIGITAL MARKETING PADA APLIKASI TIKTOK DAN LITERASI KEUANGAN TERHADAP KINERJA UMKM Harina Harina; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

The use of digital technology, especially through the TikTok platform, has provided new opportunities for Micro, Small and Medium Enterprises (MSMEs) to expand their market reach and improve their performance. In addition, financial literacy is also an important factor in the financial management of MSMEs. Therefore, this study aims to investigate the effect of digital marketing through the TikTok application and financial literacy on MSME performance. In this study, a quantitative research approach with purposive sampling method was used to select 91 respondents from the Corporate Social Responsibility (CSR) Department of PT Indomoro Kencana in Murung Raya Regency, Central Kalimantan Province. Primary data was obtained through interviews and distributing questionnaires to MSME actors, while secondary data was obtained from the MSME Office and scientific journals. Data analysis was conducted with validity test, reliability test, multiple linear regression analysis, hypothesis testing t (T-Test) and F test (F-Test), and coefficient of determination (R2) analysis. The results show that both digital marketing and financial literacy have a significant influence on MSME performance partially. This finding suggests that the implementation of digital marketing strategies can increase the visibility and interaction of MSMEs with consumers through digital platforms. In addition, good financial literacy helps MSMEs optimize their financial management and make better financial decisions. Simultaneously, both variables also have a significant effect on MSME performance together. In conclusion, this study emphasizes the importance of using effective digital marketing strategies and improving financial literacy in supporting MSME performance. The use of digital marketing through the TikTok application provides opportunities for MSMEs to increase visibility and interaction with consumers. Meanwhile, good financial literacy helps MSMEs to manage finances efficiently and make the right financial decisions. The combined use of these two aspects can provide greater benefits for MSMEs in achieving their business growth and success.
FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA TERHADAP BISNIS PHOTOGRAPHER DAN VIDEOGRAPHER Muhammad Arif; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

The development of the business in the photography sector from year to year experienced a significant increase, Many of the photography man in Indonesia interested in building a business in the photography sector, because they see considerable opportunitiesm but beyong that entrepreneurs must pay attention to their target markets and business strategies, way to find out is by modeling business with Business Model Canvas, and do a SWOT analysis to determine the effects of internal and external factors of the company
Model Pendampingan IKM Mebel Kabupaten Tuban Berbasis Ekonomi Kreatif dalam Meningkatkan Akses Pasar Global melalui Pameran Internasional Ahmad Imamil Adil; Reza Widhar Pahlevi
Corak Vol 15, No 1 (2026): Corak : Jurnal Seni Kriya
Publisher : Corak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/corak.v15i1.20235

Abstract

Penelitian ini bertujuan untuk merumuskan model pendampingan bagi Industri Kecil dan Menengah (IKM) mebel di Kabupaten Tuban berbasis ekonomi kreatif guna meningkatkan akses pasar global. Industri mebel merupakan bagian dari subsektor kriya yang memiliki potensi besar dalam pengembangan ekonomi kreatif di Indonesia. Namun demikian, sebagian besar pelaku IKM mebel masih menghadapi berbagai kendala dalam inovasi desain produk, efisiensi produksi, serta strategi pemasaran internasional. Penelitian ini adalah penelitian deskriptif kualitatif menggunakan metode Action Research yang dilakukan melalui tahapan perencanaan, tindakan, observasi, dan refleksi. Hasil penelitian menunjukkan bahwa model pendampingan yang efektif terdiri dari tiga komponen utama, yaitu inovasi desain produk, peningkatan efisiensi produksi, serta strategi promosi global melalui partisipasi dalam pameran furnitur internasional seperti Jogja International Furniture and Craft Fair Indonesia (JIFFINA) 2026. Model pendampingan ini mampu meningkatkan kualitas produk, efisiensi distribusi melalui sistem knockdown furniture dan compact packaging, serta memperluas peluang akses pasar global bagi pelaku IKM mebel di Kabupaten Tuban.
Peran Reputasi Pajak dalam Memediasi Pengaruh Literasi Keuangan dan Orientasi Kewirausahaan terhadap Kepatuhan Pajak Pelaku UMKM di Yogyakarta Reza Widhar Pahlevi; Siti Resmi; Bintang Lazuardi Benteng Buana Muslim
Jurnal Perilaku dan Strategi Bisnis Vol. 14 No. 1 (2026): In press
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/m8a36b04

Abstract

This study aims to analyze the influence of financial literacy and entrepreneurial orientation on MSME tax compliance, with tax reputation as a mediating variable. Tax compliance is a crucial factor in supporting MSMEs' contribution to state revenue, therefore, understanding the factors that influence it is essential. This study employed a quantitative approach with a non-probability sampling technique using a purposive sampling method. The sample consisted of 216 Micro, Small, and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that financial literacy had no significant effect on MSME tax compliance. Conversely, entrepreneurial orientation was shown to have a positive and significant effect on tax compliance. Furthermore, financial literacy had a positive and significant effect on tax reputation, indicating that good financial understanding can enhance taxpayer image and credibility. Entrepreneurial orientation also had a positive and significant effect on tax reputation. Furthermore, tax reputation was shown to have a positive and significant effect on tax compliance. These findings indicate that tax reputation plays a crucial role in encouraging MSME tax compliance. This research provides implications that efforts to increase tax compliance are not only through strengthening financial literacy, but also through developing entrepreneurial orientation and establishing a positive tax reputation among MSME actors.