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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN IQTISHODUNA Jurnal Keuangan dan Perbankan Jurnal Dinamika Akuntansi Media Ekonomi dan Manajemen Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Ekonomi Bisnis AKRUAL: Jurnal Akuntansi Akuntabel : Jurnal Ekonomi dan Keuangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi ACCOUNTHIK : Journal of Accounting and Finance Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Ekonomi dan Bisnis Bulletin of Community Engagement ADPEBI International Journal of Business and Social Science Journal of Scientific Research, Education, and Technology Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Economics and Management Scienties Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Adpebi International Journal of Multidisciplinary Sciences CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin
Yuli Soesetio
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Meningkatkan Pemasaran Produk Melalui Digitalisasi Konten pada UMKM Camilan Brand Asaa Arpik Agus Rahmat Santoso; Nizar Fahmy Maulana; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1723

Abstract

This community service activity aims to improve the digital marketing capabilities of the ASAA Arpik snack MSME through the digitization of content on various digital platforms. The activity partner is the ASAA Arpik MSME owned by Siti Zulaikah located in Sukosari, Gondanglegi, Malang. The main problems faced by the partner include low marketing reach, the absence of a structured digital content ecosystem, suboptimal utilization of WhatsApp Business, the unavailability of a website and Google Business Profile, and the suboptimal use of Instagram, Facebook, TikTok Shop, and marketplaces as promotional and sales media. The implementation method is carried out through mentoring, training, and implementation of digital marketing strategies that include optimizing WhatsApp Business, creating a free Google Business Profile and website, developing a social media content strategy, developing TikTok Shop and marketplaces, and preparing a 30-day digital content calendar. In addition, an evaluation was conducted based on digital indicators such as the number of customer interactions, content reach, and increased sales potential. The results of the activity show that content digitization can improve the digital marketing readiness of MSMEs, strengthen brand identity, expand promotional reach, and increase opportunities for interaction and transactions with customers. This assistance is expected to help ASAA Arpik build a more integrated, consistent, and sustainable digital marketing system so that it can increase the competitiveness of MSMEs in the digital economy era.
Pendampingan Berbasis Participatory Action Research pada UMKM Jiddah Krenyes Jakarta: Transformasi Pemasaran Melalui Penetrasi Retail Modern Bright Store Pertamina untuk Meningkatkan Daya Saing Jimmy Wijaya; Narotama Aulia Fazri; Surya Suganda; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1732

Abstract

MSMEs in the snack food sector face dual pressures: competition with large-scale national brands on one side, and the requirement to meet modern retail standards on the other. This Community Service activity was conducted at Jiddah Krenyes, a home-industry potato chips MSME in Jakarta affiliated with the Jakarta Entrepreneur community, using a Participatory Action Research approach with four cycles: plan, act, observe, and reflect. The intervention focused on marketing transformation toward modern retail penetration through Bright Store Pertamina via six sequential phases: audit and planning, visual identity and branding optimization, digital content strategy development, Bright Store penetration through fulfillment of seven retail requirements, integrated promotion activation, and monitoring and evaluation. Reflective evaluation confirms substantive changes in the partner's business capacity: gradual fulfillment of modern retail legality requirements, consistent brand identity strengthening, more structured digital content strategy, establishment of a Bright Store pilot outlet partnership, and more effective omnichannel integration. This activity contributes to the validation of PAR integration with modern trade marketing and omnichannel strategy frameworks for Indonesian snack food MSMEs.
Pengembangan Wawasan Manajerial, Pendampingan UMKM “Rumah Makan Padang Sari Bundo” Puja Sagita; Siska Yulia; Wiliam Janaldo; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1758

Abstract

The rapid development of digital technology and changes in consumer behavior require Micro, Small, and Medium Enterprises (MSMEs) to adapt in marketing and service aspects. Rumah Makan Padang Sari Bundo, a culinary MSME located in Pasir Gadung, Cikupa, faced several problems, including limited use of social media, underutilization of digital platforms such as Google Maps, and the absence of cashless payment systems. This community service activity aimed to improve business competitiveness through the digitalization of marketing and services. The method applied was the PDCA (Plan-Do-Check-Act) approach, consisting of planning, implementation, evaluation, and follow-up stages. The implementation included creating toto22 Instagram and WhatsApp Business accounts, optimizing Google Maps, and applying the QRIS digital payment system. The results showed increased business visibility, easier customer access to information, and improved transaction convenience through cashless payments. Furthermore, digitalization enabled the MSME to become more adaptive to technological developments and modern consumer needs. Therefore, digital transformation at Rumah Makan Padang Sari Bundo represents an important step in supporting business sustainability and improving competitiveness in the digital era.
Optimalisasi Branding Digital UMKM Blessing Griya Souvenir melalui Integrasi Kanal Digital Fajar Budiyanto; Gersom Arie Sepvianto; Atras Fahran; Sudarmiatin Sudarmiatin; Yuli Soesetio
Jurnal Abdimas Ekonomi dan Bisnis Vol. 6 No. 1 (2026): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v6i1.12759

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mendampingi UMKM Blessing Griya Souvenir dalam menata dan memaksimalkan penggunaan kanal digital sebagai media penyampaian informasi, komunikasi dengan pelanggan, serta penguatan citra merek. Masalah yang ditemukan pada mitra ialah belum adanya satu akses terpadu yang menghubungkan WhatsApp, Instagram, TikTok, katalog produk, dan informasi usaha sehingga calon pelanggan harus mencari informasi melalui beberapa kanal terpisah. Pelaksanaan kegiatan dilakukan melalui satu kali survei sekaligus perizinan awal, kemudian dilanjutkan dengan enam kali pendampingan. Rangkaian pendampingan mencakup pengamatan kondisi usaha, pemetaan masalah digital, diskusi kebutuhan mitra, perumusan rencana solusi, penilaian alternatif, hingga pembuatan Linktree. Hasil kegiatan memperlihatkan bahwa Linktree dapat digunakan sebagai alternatif sederhana untuk menyatukan berbagai kanal digital Blessing Griya Souvenir dalam satu tautan utama. Solusi ini dinilai relevan karena praktis, tidak membutuhkan biaya besar, mudah dipelajari, dan sesuai dengan kapasitas operasional UMKM. Meskipun demikian, kegiatan ini masih memiliki keterbatasan karena belum sampai pada penyusunan website company profile yang lebih lengkap. Ke depan, pengembangan dapat diarahkan pada penyusunan katalog digital, penyeragaman identitas merek, dan pembuatan website resmi usaha.
Analisis Restrukturisasi Kredit Pemilikan Rumah sebagai Solusi Kredit Bermasalah: Studi Kasus Debitur Bank BTN KC Malang Najwa Febi Kharisma; Mardiana Nur Afni Wijayanti; Rela Rahayu; Yuli Soesetio
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/fdwpgd13

Abstract

This study aims to analyze Mortgage Loan Restructuring (Kredit Pemilikan Rumah/KPR) as a solution for resolving non-performing loans at Bank BTN Malang Branch Office, particularly through the implementation of the Installment Recalculation Scheme (Perhitungan Ulang Angsuran/PUA). This study employed a qualitative approach with an exploratory case study design involving a mortgage debtor under the pseudonym Gaby, who underwent two credit restructurings in 2021 and 2026. Data were collected through in-depth interviews, observation, and documentation at the Cluster Loan Quality (CLQ) unit of Bank BTN Malang Branch Office. The results show that credit restructuring plays an important role in resolving non-performing loans by considering the debtor’s repayment capacity, restructuring history, age, and remaining loan period. The first restructuring in 2021 was conducted proactively through a combination of PUSP, PUST, and Grace Period schemes, which successfully restored the debtor’s loan status to current. Meanwhile, the second restructuring in 2026 applied the PUA scheme because it was considered more suitable for the debtor’s financial condition without extending the loan maturity period. This study concludes that restructuring, particularly the PUA scheme, can be an effective solution for handling non-performing loans when implemented based on the debtor’s profile and repayment ability.
Peningkatan Akurasi Persediaan melalui Kegiatan Stock Opname pada UMKM: Studi pada Waserda (Warung Serba Ada) Koperasi Karyawan Venus Jaya Sejahtera Gani Ramdani; Mohammad Kartika; Sudarmiatin; Yuli Soesetio
CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Vol 4 No 1 (2026): CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Indragiri (UNISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/cemara.v4i1.3558

Abstract

Pengelolaan persediaan pada waserda Koperasi Karyawan Venus Jaya Sejahtera (VJS) masih dilakukan secara manual sehingga proses stock opname membutuhkan waktu 8–12 jam dan berisiko menimbulkan kesalahan pencatatan stok. Kegiatan ini bertujuan meningkatkan akurasi persediaan melalui pendampingan stock opname dan implementasi sistem Point of Sales (POS). Metode yang digunakan meliputi observasi, pelaksanaan stock opname, analisis pengelolaan persediaan, dan pendampingan operasional. Hasil kegiatan menunjukkan bahwa implementasi sistem POS mampu memperbarui stok secara otomatis dan real time, meningkatkan akurasi persediaan dari 89,5% menjadi 98.7%, serta mempersingkat proses stock opname menjadi sekitar 2 jam. Sistem POS juga membantu mengurangi risiko human error dan meningkatkan efektivitas pengendalian persediaan pada operasional waserda.
Pendampingan Digitalisasi Identitas Usaha dan Sistem Pembayaran QRIS pada UMKM Naong Tenda Gebang Bangkalan Moh. Rizky Abdillah; Sudarmiatin Sudarmiatin; Yuli Soesetio
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2026): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v4i1.646

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan visibilitas digital dan modernisasi sistem transaksi pada UMKM Naong Tenda Gebang di Kabupaten Bangkalan melalui pendampingan implementasi Google Business Profile dan Quick Response Code Indonesian Standard (QRIS). Permasalahan yang dihadapi mitra meliputi belum terdaftarnya lokasi usaha pada Google Maps sehingga menyulitkan pelanggan dalam menemukan lokasi usaha, serta penggunaan sistem pembayaran tunai yang belum terdokumentasi secara sistematis. Metode pelaksanaan dilakukan melalui observasi lapangan, wawancara, studi literatur, serta pendampingan teknis kepada pemilik usaha. Kegiatan pendampingan meliputi pendaftaran dan verifikasi Google Business Profile serta implementasi sistem pembayaran QRIS. Hasil kegiatan menunjukkan bahwa mitra berhasil memiliki profil usaha yang terverifikasi pada Google Business Profile sehingga informasi dan lokasi usaha dapat diakses secara daring melalui Google Maps. Selain itu, penerapan QRIS memungkinkan transaksi non-tunai yang lebih praktis serta membantu pencatatan transaksi menjadi lebih teratur dan transparan. Program ini memberikan manfaat berupa peningkatan aksesibilitas usaha, kemudahan transaksi, serta penguatan tata kelola usaha yang lebih profesional. Dengan demikian, digitalisasi identitas usaha dan sistem pembayaran dapat mendukung peningkatan daya saing UMKM dalam menghadapi perkembangan ekonomi digital.
A Cloud-Based Integrated Management Model: Driving Operational Efficiency and Financial Accountability in Teacher Education Programs Yuli Soesetio; Muhammad Fuad; Sigit Permansah; Darmawan Satyananda; Bima Wahyu Pratama; Ervira Mayasari; Lifa Rosiana Putri
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.520

Abstract

The management of the Teacher Professional Education (PPG) program involves a highly complex administrative and financial ecosystem, making it susceptible to bureaucratic inefficiency and information fragmentation among implementing divisions. This study aims to develop and implement a cloud-based Integrated Management Model utilizing digital job order cards to accelerate operational efficiency and strengthen reporting accountability. Adopting a participatory managerial innovation design, this research reengineers conventional workflows into a cohesive digital ecosystem. Data were collected through methodological triangulation, encompassing operational observations, system log extraction, and in-depth interviews with university leadership, administrative staff, and the finance division at the Graduate School of Universitas Negeri Malang. The implementation results demonstrate that system integration successfully curtailed clerical redundancy substantially and accelerated the fund availability verification process by up to 50%. The establishment of a centralized database created a single source of truth that effectively eliminated information asymmetry across units. Furthermore, the system automatically generated a digital audit trail ensuring every budget absorption was recorded transparently, thereby minimizing the probability of reporting revisions. In conclusion, managerial transformation through governance digitalization proves essential in realizing good governance principles. This integrated model serves not merely as a tactical solution for PPG operational effectiveness but also presents a highly scalable strategic prototype replicable across various other academic programs.
The Effect of Tax Planning on Firm Value: A Moderation Role of Board Diversity Erma Dwi Aprilliasari; Yuli Soesetio
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4922

Abstract

This study aims to explore how tax planning practices impact firm value, with a specific focus on gender diversity as a moderating factor shaping the relationship between tax planning and firm value. Data collection involved purposive sampling, resulting in 121 samples drawn from manufacturing companies listed on the Indonesia Stock Exchange between 2018 and 2022. Employing panel data analysis supplemented by moderated regression analysis, the research uncovered several key insights. Tax planning and inflation rates exert a negative influence on firm value, whereas dividend policy and profitability have a positive impact. Interestingly, board gender diversity was found to weaken the effect of tax planning on firm value, implying that board gender diversity can significantly affect the efficacy of tax planning strategies in enhancing company value. These findings offer valuable insights for refining tax planning strategies within the manufacturing sector, considering various factors that influence firm value. Moreover, this study contributes to the existing literature on tax planning and corporate governance, laying a groundwork for further exploration and aiding in the evolution of more robust theories and frameworks in this scope.
Gender Diversity on Commissioner Board and Decision Making: Evidence Using Capital Raised Through IPOs Yuli Soesetio; Dyah Arini Rudiningtyas; Winarta Winarta; Cattetiana Dhevi
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 19 No 1 (2024): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v19i1.2024.pp122-135

Abstract

This study aims to analyze the influence of the presence of women in the board of commissioners’ structure on the funds allocating decisions to finance various company investment opportunities sourced from corporate actions, such as an initial public offering (IPO). Service companies, especially the financial sector became a vast field for a woman, therefore, the financial sector that has conducted IPOs on the Indonesia Stock Exchange (IDX) for the past 21 years was selected as a research sample. The analytical tool used is multiple linear regression with OLS method which examines cross-sectionally the effect of the presence of women in 53 companies. This result shows that the presence of women on the board of commissioners affects the decision-making process on the amount of funding allocation for the company's investment opportunities. Their existence minimizes the allocation of IPO funds to finance various company investment opportunities in the future. Thus, gender studies in IPO corporate actions, especially in developing countries, are still very rarely studied. Women are known to have a short-term problem-solving perspective and are less confident than men, but they are more careful when making decisions. Despite the dominating nature of prudence, women can reduce the potential for financial distress due to risky investment decisions by choosing the decision to hoard funds in the form of cash to strengthen working capital.
Co-Authors Adiningsih, Gwen Sukma Agung Winarno Agus Hery Supadmi Irianti Anggraeni, Cholifah Nur Atras Fahran Aulia Claraning Sukmawati Bima Wahyu Pratama Budi Eko Soetjipto Cattetiana Dhevi Chois Nuril Faizza Cici Anggraini Danes Quirira Octavio Darmawan Satyananda Divia Maudy Ariesta Dyah Arini Rudhiningtyas Dyah Arini Rudhiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Elfia Nora, Elfia Ely Siswanto Erma Dwi Aprilliasari Ernando Kurnia Putra Ervira Mayasari Fadia Zen Fajar Budiyanto Farika Nursasi Gani Ramdani Gersom Arie Sepvianto Go Gunawan Santoso Imam Bukhori Imam Mukhlis Intan Larasati Jimmy wijaya Justice Qayyima Winkasari Karina Kemala Lifa Rosiana Putri Lisa Rahayu Ningsih Ludi Wishnu Wardana Lulu Nurul Istanti M. Cholid Mawardi M. Khoirul Anam Malvin Dharma Mardiana Nur Afni Wijayanti Mayasari, Ervira Mega Fatimah Rosana Miranti Dewi Febriani Miranti Dewi Febriani, Miranti Dewi Moh. Rizky Abdillah Mohammad Kartika Mufti, Aya Shofia Muhammad Fuad Muhammad Fuad Najwa Febi Kharisma Narotama Aulia Fazri Ningsih, Lisa Rahayu Nizar Fahmy Maulana Pratama, Bima Wahyu Puja Sagita Puji Handayati Putri, Lifa Rosiana Rachmad Hidayat Rahmat Agus Santoso Ratna Ekawati Rela Rahayu Rizal Agus Bimantara Rudhiningtyas, Dyah Arini Sigit Permansah Siska Yulia Subagyo Subagyo Sudarmiatin Sujito Sujito Surya Suganda Tasnim Nikmatullah Realita Trisetia Wijijayanti Waffiudin, Waffiudin Wiliam Janaldo Winarta Winarta Winkasari, Justice Qayyima Yuni Rahmawati