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All Journal Management Analysis Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area JURNAL MANAJEMEN MOTIVASI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Value: Jurnal Manajemen dan Akuntansi Academia Praja : Jurnal Ilmu Politik, Pemerintahan dan Administrasi Publik Civil Service : Jurnal Kebijakan dan Manajemen PNS Jurnal Riset Manajemen dan Bisnis Journal Competency of Business Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Bangsa Jurnal Sains Student Research IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Gemi: Jurnal Penelitian dan Pengabdian JURNAL MULTIDISIPLIN BHATARA MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Eko Prasojo
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Social Media Promotion Effectiveness, Price Perception, and Brand Image on Consumer Purchase Intention of Mie Gacoan (Study at Jalan Taman Siswa Branch, Yogyakarta) Maria Febiola Jesika; Eko Prasojo
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9181

Abstract

This study examines the effects of social media promotion effectiveness, price perception, and brand image on consumer purchase intention at Mie Gacoan, Jalan Taman Siswa Branch, Yogyakarta. A quantitative survey was conducted with 200 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression. The findings show that all three variables positively and significantly influence purchase intention, with brand image having the strongest effect. These results highlight the importance of strengthening brand image, optimizing social media promotion, and maintaining competitive pricing to enhance consumer purchase intention. Keywords: Social Media Promotion; Price Perception; Brand Image; Purchase Intention; Mie Gacoan
The Role of Motivation, Work Environment, and Individual Abilities in Improving the Performance of Secretariat Employees of the PUPESDM of DIY Titin Budiratnaningsih; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.295

Abstract

ABSTRACT The purpose of this study was to determine and prove the influence of motivation on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region; to determine and prove the influence of the work environment on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region; to determine and prove the influence of individual abilities on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region; and to determine and prove the influence of motivation, work environment, and individual abilities on improving the performance of employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM). The population in this study was all 49 employees at the Secretariat of the Department of Public Works and Mineral Resources (PUPESDM) of Yogyakarta Special Region. The sampling technique used was saturated sampling. Saturated sampling or census sampling is a sampling technique in which all members of the population are used as research samples. In other words, all 49 employees were used as research respondents. The analytical tool used was multiple linear regression analysis. Based on the analysis results, it can be concluded that there is a positive influence between motivation on employee performance with a t-statistical significance value of 0.004. There is a positive influence between the work environment on employee performance with a significance value of t statistic of 0.001; there is no positive influence between individual ability on employee performance with a significance value of t statistic of 0.129; there is a significant influence of motivation, work environment, and individual ability on employee performance with a significance value of F statistic of 0.000.  
The Influence of Work Climate, Personal Ability, Organizational Commitment, and Organizational Trust on Organizational Citizenship Behavior of Outsourcing Personnel of the PUP-EDSM Office of the Special Region of Yogyakarta Wahyu Lestari; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 4 (2026): Oktober 2026
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i4.296

Abstract

The purpose of this study is to determine the influence of work climate, self-ability, organizational commitment, and organizational trust on the organizational citizenship behavior of outsourced personnel of the Yogyakarta Special Region PUP-ESDM Office; to determine the influence of work climate, self-ability, organizational commitment, and organizational trust on the organizational citizenship behavior of outsourced personnel of the Yogyakarta Special Region PUP-ESDM Office. The population taken in this study is all outsourcing personnel of the DIY Public Works, Housing and Mineral Resources Office. The sampling technique with saturated sampling method. Saturated sampling or census, is a sample determination technique in which all members of the population are used as research samples. In other words, all employees totaling 53 people are used as research respondents. The analysis tool used is multiple linear regression analysis. Based on the results of the analysis, it can be concluded that the work climate has a positive and significant effect on organizational citizenship behavior; self-ability has a positive and significant effect on organizational citizenship behavior; organizational commitment has a positive and significant effect on organizational citizenship behavior; organizational trust does not affect organizational citizenship behavior; work climate, self-ability, organizational commitment, and organizational trust simultaneously have a positive and significant effect on organizational citizenship behavior.
Analysis of the Influence of Compensation, Motivation, and Work Discipline on the Job Satisfaction Level of Employees in The Highway Sector of the PUP-ESDM DIY Andri Nurtjahyanta; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 4 (2026): Oktober 2026
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i4.297

Abstract

This study aims to determine the effect of compensation on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; to determine the effect of work motivation on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; to determine the effect of work discipline on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; and to determine the simultaneous effect of compensation, work motivation, and work discipline on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta. The population taken in this study was all employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta. The sampling technique used was saturated sampling. Saturated sampling or census sampling is a sampling technique in which all members of the population are used as research samples. In other words, all 56 employees were used as research respondents. The analytical tool used was multiple linear regression analysis. Based on the analysis results, it can be concluded that compensation has a positive and significant effect on job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; Work motivation has a positive and significant effect on the job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta; Work discipline does not affect the job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta and Compensation, work motivation, and work discipline simultaneously have a positive and significant effect on the job satisfaction of employees in the Highways Division of the PUP-ESDM Office of the Special Region of Yogyakarta
The Influence of Sharia Marketing Strategies, Product Quality, and Digital Promotion on Purchase Decisions for Wardah Sunscreen Products: A Case Study of Gen Z in Yogyakarta Sesariani Salerfita Daeli; Eko Prasojo
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 3 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i3.22899

Abstract

This study focuses on how sharia marketing strategies, product quality, and digital promotion influence the purchase of Wardah sunscreen products, especially among the Gen-Z population in Yogyakarta. This study uses quantitative methods in addition to an associative approach involving 200 participants. The tools used in this study have undergone validity and reliability testing, as well as classical assumption assessment, including normality, multicollinearity, and heteroscedasticity tests.Furthermor, the data were examined using multiple linear regression correlation coefficients, specifically the T-test, F-test, and coefficient of determination test. The results of the study indicate that sharia marketing strategies do not have a significant impact on purchasing decisions, while product quality and digital promotion positively and significantly influence purchasing decisions. This study shows that product quality and Wardah's digital promotion efforts are more effective in influencing purchasing choices than sharia marketing strategies.
REFORMASI KEPEGAWAIAN INDONESIA: SEBUAH REVIEW DAN KRITIK Eko Prasojo
Jurnal Kebijakan dan Manajemen PNS Vol 4 No 1 Juni (2010): Jurnal Kebijakan dan Manajemen PNS
Publisher : Badan Kepegawaian Negara | The National Civil Service Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kualitas kepegawaian berkorelasi dengan kualitas birokrasi di suatu negara di mana reformasi kepegawaian adalah prasyarat mutlak untuk menjamin terselenggaranya manajemen tata pemerintahan yang profesional. Pemerintah Indonesia memanfaatkan momentum reformasi pada tahun 1999 dengan menetapkan Undang-Undang No 43 Tahun 1999 tentang Perubahan Atas Undang-Undang No 8 Tahun 1974 tentang Pokok-Pokok Kepegawaian. Reformasi dilakukan di setiap aspek kepegawaian, namun masih ada berbagai permasalahan yang dapat dikemukakan sebagai berikut: (1) permasalahan internal kepegawaian itu sendiri; (2) permasalahan eksternal yang berkaitan dengan fungsi dan profesionalisme kepegawaian. Mulai dari prinsip sistem merit yang belum diterapkan dalam proses rekrutmen. Kegagalan pemerintah melaksanakan reformasi kepegawaian melahirkan perilaku birokrat yang menyimpang dan juga kesenjangan kemampuan dalam pelaksanaan tugas dan tanggung jawab (tidak kompeten). Perbaikan secara komprehensif perlu dilakukan tidak sekedar pada domain sistem dan regulasi, namun juga pada norma dan tatanan nilai yang harus ditanamkan kepada pegawai negeri sebagai pelayan publik. Perbaikan secara komprehensif diharapkan akan mampu meningkatkan kualitas dan kinerja birokrasi yang berorientasi pada kebutuhan masyarakat (budaya penyelenggara pelayanan publik). Kata kunci: Birokrasi, Reformasi.
Co-Authors Adam Nurfaizi Rosyan Alfian Firmansyah Andri Nurtjahyanta Annisa Hilmia Putri Arisman Arisman Budiningrum, Endah Wening Cardoso, Juliarsi Deblina Intan Kartika Dewi, Icha Septiani Dian Retnaningdiah, Dian Dwi Aryanti Eko Giyartinzingrum Genoveva Harrtanti Hamid, Aswadi Harfianti Harfianti Hayati, Margareta Asni Heri Prasetyo Ika Destina Puspita Kristina Dewi Dayanti Maria Febiola Jesika Martines, Joelando Fatima C C Mifta Fitriyana Novianto, Restya Novita Sari Palevi, Reza Widhar Pamungkas, Leo Dadyo Pandi Puspita, Ika Destina Retno Kurnianingsih Reza Widhar Pahlevi Reza Widhar Pahlevi, Reza Widhar Sadat, Adewiyah Samsudin, Muhammad Agus Sari, Erma Yunita Sesariani Salerfita Daeli Sisrika, Sisrika Sudati Nur Sarfiah Titin Budiratnaningsih Tri Ratna Herawati Uju Suji’ah Utama, Surya Wahyu Wahyu Lestari Wulan Mustika Rizqi