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Digital Marketing Development Strategy in Non-Profit Organizations (Study at SOS Children’s Villages Indonesia) Sumanda Purba Tondang; Yohana Yohana; Meilani Meilani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7345

Abstract

Digital marketing strategies have become the main focus in increasing a company's sales, especially after the pandemic that hit, causing all strategies to be forced to maximize digital technology and online communication channels, and non-profit organizations are no exception. This research identifies various digital marketing strategy developments carried out by SOS Children's Villages Indonesia, especially to get long-term support from the public. The research was conducted using a qualitative approach with two methods namely interviews and observation. The resource persons are employees who have worked at SOS Children's Villages for more than two years and also have positions at the managerial level and are experts in their fields. The results obtained from this study found that communication patterns that focus on the impact of social programs that have been carried out by the organization so far will be one of the factors to increase the credibility of SOS Children's Villages thereby causing an increase in public support. Recommendations that can be given to organizational management are to be consistent in new innovations in the use of technology, as well as merging offline activities in parallel with communication messages carried out through online channel.
Co-Authors Abraham Manuhutu Alfa Alfa Andianus Andianus Apriando Apriando Chandra Puspa Arum Pertiwi Gilber Gilber Helena Fransiska Watratan Heri Juliadi Kurniati Jihan Fadhilah Lulu Jola Uktolseja Meilani Meilani Melda Agnes Manuhutu Meutya Maharani Muhammad Dermawan Mulyodiputro Muhammad Rifan Nadia Wulandari Natasya Virginia Leuwol Nurhadiah Nurhadiah Nurul Wulansari Ratri Nur Indah Sari Ratu Gunawan Refreandi Haeri Rifda Roswita Sumanda Purba Tondang Syahrial Abdullah Tanto Hariyanto Ulfah Ulfah Yanti Rosdiana Yuliana Sari