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All Journal Tekno : Jurnal Teknologi Elektro dan Kejuruan Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya Jurnal Pendidikan Sains Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JOIV : International Journal on Informatics Visualization VOLT : Jurnal Ilmiah Pendidikan Teknik Elektro PEMBELAJAR: Jurnal Ilmu Pendidikan, Keguruan, dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar ILKOM Jurnal Ilmiah SENTIA 2016 Buletin Ilmiah Sarjana Teknik Elektro Letters in Information Technology Education (LITE) Jurnal Graha Pengabdian Ideguru: Jurnal Karya Ilmiah Guru Science in Information Technology Letters International Journal of Engineering, Science and Information Technology Bulletin of Community Engagement Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial Jurnal Inovasi Teknologi dan Edukasi Teknik ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Wahyu Sakti Gunawan Irianto
Universitas Negeri Malang
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Journal : Bulletin of Community Engagement

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Digitalisasi Produk UMKM Berbasis E-Katalog untuk Meningkatkan Komersialisasi Pemasaran di Lingkungan Komunitas UMKM PADUKA Irianto, Wahyu Sakti Gunawan; Widiyaningtyas, Triyanna; Sujito, Sujito; Habibi, Muhammad Afnan; Syah, Abdullah Iskandar; Abdul Hadi, Afif; Fuadi, Ahmad
Bulletin of Community Engagement Vol. 3 No. 2 (2023): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v3i2.826

Abstract

The Indonesian economy has traditionally relied heavily on the vital contributions of Micro, Small, and Medium Enterprises (MSMEs) to support economic growth and national development. MSMEs not only create jobs but also drive economic growth, especially after economic crises. This community engagement focuses on the Kasembon Subdistrict in Malang Regency and involves the PADUKA MSME Community. In this program, the introduction of an E-Catalog is presented as a solution to improve the marketing of MSME products. The results show that the implementation of the E-Catalog has enhanced the efficiency of product marketing, facilitated access to product information, and provided benefits to consumers. However, challenges related to technology adaptation and diverse understandings need to be addressed. Continuous support and capacity-building in the form of training and mentoring are necessary to ensure the sustainability of this program. This initiative underscores the significant potential of technology in advancing MSMEs and emphasizes the need for a sustainable approach to drive local economic growth. Keywords: E-Catalog, Community Engagement, Economic Growth, Product Digitalization
Co-Authors Abbar, Habib Muhammad Abdul Hadi, Afif Agro Lukman Putra Aguwin Ardi Pranata Ahmad Fuadi Ahsan, Muhammad Zamani Aji Prasetya Wibawa Al-Jabbar, Habib Muhammad Amrullah, Muhammad Shalahuddin Ananda Putri Syaviri Anik Nur Handayani Anusua Ghosh, Anusua Artina Tri Wistiawati Ashshiddiqi, Dimas Jundan Asmoro, Achmad Shoddiq Bayu Budi Wibowotomo Damanhuri, Nor Salwa Didik Dwi Prasetya Dila Umnia Soraya Dolly Indra Eka Rahayu Setyaningsih Erna Daniati Evania Kurniawati Fahreza, M. Dimas Aviv Falah, Moh. Zainul Fitri, Anisa Hilya Hakkun Elmunsyah Haqiqi, Ahmad Faiz Risvan Hasriani Hermansyah Heru Wahyu Herwanto I Made Wirawan Isyatul Karimah Joumil Aidil Saifuddin Khamdan, Candra Wahyu Nur Kirana, Karika Candra Krisnawan, Shandy Leonel Hernandez, Leonel lilis nurhayati M. Rodhi Faiz, M. Rodhi Milenia, Herpri Mohammad Husein An Nabawi Muhammad Afnan Habibi Muhammad Jauharul Fuady Mungalim, Rifqy Nugroho, Andhik Catur Nugroho, Bagas Putra, Adhi Pramana Estiawanda Rina Dewi Indahsari Rizka Afdalia Rosa Andrie Asmara Saifuddin, Farikh Saputra, Ismed Eko Hadi Sari, Gilang Rafiqa Setiadi Cahyono Putro Setyaningsih, Eka Rahayu Siti Sendari Slamet Wibawanto Sujito Sujito Syaad Patmanthara Syah, Abdullah Iskandar Triyanna Widiyaningtyas Ulum, Khoirul Utomo Pujianto Veithzal Rivai Zainal Wardhana, Nyoman Dedi Kusuma Widayanti, Erma Wistiawati, Artina Tri Yosi Kristian Yuni Rahmawati