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All Journal Ultima Management : Jurnal Ilmu Manajemen Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Halaqah Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social Science Dynamic Management Journal Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary The Es Economics and Entrepreneurship West Science Accounting and Finance Jurnal Bisnis Inovatif dan Digital International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Humairoh Humairoh
Faculty Of Economy And Business Undergraduate Program Of Management Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : dynamic management journal

 1 
DETERMINASI MINAT BELI ULANG KONSUMEN PADA APLIKASI TIKTOK Humairoh Humairoh; Nofita Febriani; Mohammad Annas
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7440

Abstract

Tujuan dari penelitian ini adalah untuk menentukan dampak utilitas promosi TikTok dan kepercayaan konsumen terhadap niat pembelian kembali produk Garnier oleh pembeli. Bentuk penelitian ini adalah penelitian deskriptif kuantitatif. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan teknik purposive sampling, khususnya responden yang pernah membeli produk Garnier menggunakan aplikasi TikTok. sedangkan analisis data yang digunakan dalam penelitian ini meliputi: evaluasi statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, evaluasi regresi linier berganda, uji koefisien determinasi, dan uji hipotesis. telah diambil catatan penggunaan alat kuisioner dengan skor skala Likert 1-5 dan dianalisis menggunakan program software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial telah terjadi pengaruh yang bagus dan besar diantara variabel aplikasi promosi TikTok terhadap niat beli ulang dengan t hitung 4,409 > t tabel 1,984 dan biaya kepentingan 0,000 < 0,05, kepercayaan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang dengan t hitung 4,723 > t tabel 1,984, dan biaya signifikansi 0,000 < 0,05. Hasil analisis jalur secara simultan menunjukkan bahwa promosi aplikasi tiktok dan kepercayaan konsumen secara bersama-sama berpengaruh positif dan signifikan terhadap niat beli ulang dengan F hitung 71,514 > F tabel 3,09 dan biaya signifikan 0,000 < 0,05. berdasarkan uji determinasi, hasilnya adalah 59,60%. dengan demikian, kontribusi merchandising aplikasi Tiktok dan kepercayaan pelanggan dalam minat pembelian kembali menjadi 59,60%, sementara 40,40% terakhir didorong oleh variabel lain yang belum diuji.                                                                                                                      
SOCIAL MEDIA MARKETING, BRAND ENGAGEMENT, AND PURCHASE INTENTION TOWARD SOMETHINC AMONG YOUNG TIKTOK USERS Boby Arinto; Rajesh Prettypal Singh; Humairoh Humairoh
Dynamic Management Journal Vol. 10 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v10i1.15574

Abstract

This study examines how Social Media Marketing Activities (SMMAs) on TikTok influence Consumer Brand Engagement (CBE) and Purchase Intention toward Somethinc, a leading Indonesian beauty brand. It also investigates whether Brand Trust moderates the relationship between CBE and Purchase Intention. The study focuses on TikTok users aged 18-30 years in Greater Jakarta who follow Somethinc and have previously interacted with its content. Data were collected through an online survey using purposive sampling, yielding 150 valid responses. The data were analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that all four SMMAS dimensions; entertainment, interactivity, trendiness, and electronic word-of-mouth, significantly enhance Consumer Brand Engagement. In turn, CBE has a strong positive effect on Purchase Intention, while Brand Trust also positively influences Purchase Intention but does not moderate the CBE-Purchase Intention relationship. This study contributes to digital marketing literature by demonstrating the central role of engagement in driving purchase intention among young social-media users, while offering practical insights for beauty brands seeking to optimise TikTok-based marketing strategies.
STRATEGIC DRIVERS OF EMPLOYEE PERFORMANCE: ENVIRONMENT, CULTURE, AND SATISFACTION IN TEXTILE INDUSTRY Anggraini Soemadi; Humairoh Humairoh; Fajar Maulana
Dynamic Management Journal Vol. 10 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v10i1.15753

Abstract

The urgency of this research is based on the high productivity pressures in the textile industry sector post-economic recovery, which demands the optimization of employee performance amid the risk of extreme physical work environments. The purpose of the study was to analyze the integrative influence of the work environment, organizational culture, and job satisfaction on employee performance at PT Indonesia Synthetic Textile Mills. The study used a causal-associative quantitative approach involving 83 respondents who were selected through a simple random sampling technique. Data analysis was performed using multiple linear regression with the help of SPSS Software Version 27. The results showed that partially and simultaneously, the three independent variables had a positive and significant effect on performance, with job satisfaction as the most dominant determinant. Overall, this model is able to explain 61% of employee performance variances. This research contribution provides strategic guidance for manufacturing management in formulating retention and productivity policies based on psychological well-being. The novelty of the research lies in the testing of integrative models that combine physical, normative, and emotional aspects simultaneously in labor-intensive industries in the buffer region of the capital, providing a new perspective for the validation of human resource management theories in the context of dynamic local industries.
Co-Authors Achmad Syahfrudin Zulkarnnaeni Andi Kasuma Negara Andi Kusuma Negara Anggraini Soemadi Arief Iswariyadi Aura Rabbania Azhar Azhar Bimantoro Nur Bobby Parluhutan Boby Arinto Dadang Dadang Edwin Edwin Fajar Maulana Faradina Putri Cahyani Fina Karlina Genia Chandra Hendy Tannady Hening Chintia Fratiwi Iis Naning Nur Khasanah Immawati, Siti Asriah Ina Magdalena Junaidi Junaidi Lainatusshifa Kemal Loso Judijanto Lutfiatun Nafisah M. Harry Mulya Zein Meisin Oktarina Mohammad Annas Mohammad Annas Mohammad Annas Mohammad Annas Mohammad Annas Muhammad Rifqi Munir Azhari Murti Wijayanti Nofita Febriani Nova Inka Tripalupi Novita Wahyu Setyawati Pocut Ainiah Rd Roro Anggraini Soemadi Rosyid . Singh, Rajesh Prettypal Siti Norida Wahab Suharyadi Suharyadi Taswati Nova Wijayaningrum Taufik, Edi Rahmat Veera Pandiyan Kaliani Sundram Wahyu Anggoro Wahyuni Sri Astutik Wardoyo Wardoyo Yudhi Rahman