Article Per Year (5 Year)
p-Index From 2021 - 2026
2.338
P-Index
This Author published in this journals
All Journal Jurnal Studi Sosial Program Pascasarjana P-IPS PIONIR: Jurnal Pendidikan Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kebidanan Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Barakuda 45 Cerdika: Jurnal Ilmiah Indonesia Mestro Assoeltan: Indonesian Journal of Community Research and Engagement
Eliyawati Eliyawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Barakuda 45

 1 
The Implementation of English Training in the Marketing of Fishery Products in Cirebon City Eliyawati, Eliyawati; Kurniawan, Zuki; Indriyani, Devia
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 7 No 1 (2025): Edisi April
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v7i1.624

Abstract

The marketing of fishery products in Cirebon City continues to encounter challenges in penetrating global markets, primarily due to the limited English communication skills among business actors. This study aims to examine the impact of English language training on the effectiveness of fishery product marketing. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 100 fishery entrepreneurs who had participated in a three-month English language training program. Data analysis involved descriptive statistics and simple linear regression to determine the relationship between the training and marketing effectiveness. The findings reveal that English language training significantly improved the participants’ communication skills in promoting their products to international markets (p-value < 0.05). Moreover, the use of English-based digital marketing strategies increased from 40% prior to the training to 75% afterward. These results highlight the essential role of English language training in enhancing the global competitiveness of fishery products. The study recommends the implementation of more targeted training programs integrated with digital literacy to support successful international marketing initiatives.
Co-Authors Agusta Dian Ellina AHMADI Anzelina, Dewi Aos Aos Erna Erna, Erna Fatin Hamamah, Fatin Fauzah Cholashotul I’anah Herpratiwi Herpratiw HIKMAH, RAUDATUL I Dewa Putu Nyeneng Indriyani, Devia Iskandar Syah Ismayani Ismayani Kurniawan, Zuki Latifah, Lailatul Ludvia, Istidamatul Maulana Arafat Lubis Nashran Azizan Neny Yuli Susanti Pargito Pargito Rosadah, Ros Awaliyah Sukama, Sukama Susiana, Ilta Yuli Peristiowati, Yuli