Articles
<![CDATA[Pengaruh Endorsement Terhadap Minat Membeli Produk Skin Care Halal Pada Mahasiswa Jabodetabek ]]>
<![CDATA[zalfa zahirah adhania]]>;
<![CDATA[Tati Handayani]]>;
<![CDATA[Muhammad Anwar Fathoni]]>
<![CDATA[ El-Iqtishod: Jurnal Ekonomi Syariah Vol. 5 No. 2 (2021): Jurnal Ekonomi Syariah EL-IQTISHOD ]]>
Publisher : <![CDATA[Program Studi Ekonomi Syariah ]]>
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<![CDATA[Meningkatnya jumlah pengguna internet di Indonesia pada tahun 2019-2020 sangat berkembang pesat akan ketertarikan masyarakat terhadap media sosial instagram, yang menjadikannya trend pemasaran bisnis modern yaitu endorsement. Dengan adanya pengaruh endorsement membuat keuntungan di berbagai pihak, khususnya para pelaku usaha yang menjual produk mereka di media sosial instagram. minat membeli terhadap produk skin care halal menjadi perhatian yang sangat penting bagi para calon konsumen muslim dalam mengomsumsi produk halal. Penelitian ini bertujuan untuk menguji pengaruh endorsement terhadap minat membeli skin care halal di kalangan mahasiswa jabodetabek. Metode penelitian ini menggunakan pendekatan kuantiatif dengan pengambilan sampel melalui metode purposive sampling yang diujikan kepada 100 responden mahasiswa aktif yang telah melakukan pembelian produk skin care halal. Instrumen pengumpulan data menggunakan kuesioner dengan skala likert. Teknik analisis menggunakan regresi linear berganda, dibantu dengan program SPSS 25. Hasil penelitian menyimpulkan bahwa terdapat pengaruh signifikan antara endorsement dan produk halal terhadap minat membeli. Kata kunci : endorsement, instagram, minat membeli, produk halal.]]>
<![CDATA[Factors that Affect Purchase of The Smartphone ]]>
<![CDATA[Aureliani Handayani Syarifuddin]]>;
<![CDATA[Tati Handayani]]>;
<![CDATA[Pusporini Pusporini]]>
<![CDATA[ Journal of Economics, Business, and Government Challenges Vol 2 No 1 (2019): Journal of Economics, Business, and Government Challenges ]]>
Publisher : <![CDATA[Universitas Pembangunan Nasional "Veteran" Jawa Timur ]]>
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DOI: 10.33005/ebgc.v2i1.68
<![CDATA[This study aims to determine the influence of product factors, promotional factors and social factors on purchasing decisions Asus smartphone and know how the positioning based on product quality, durability and design of Asus smartphones with competitors such as Smartphone Oppo, Lenovo, and Smartfren. The population in this research is Pondok Ranji urban village. The sample size was taken 75 respondents for each measurement method. Data collection was done through questionnaires. The analytical technique is using PLS (Partial Least Square) and MDS (Multidimensional Scaling). The results of this study indicate that the Product Factor (X1) has an insignificant effect, Promotion Factor (X2) has a significant effect and Social Factor (X3) has an insignificant effect. Then Asus's superior positioning results on Product Quality seen from the perceptual map.]]>
<![CDATA[CONSUMER’S POSITIONING AND PERCEPTION IN DETERMINING SHARIA BANK ]]>
<![CDATA[Tati Handayani]]>
<![CDATA[ Jurnal Ilmiah Econosains Vol 17 No 2 (2019): Vol 17 No 2 (2019): Jurnal Ilmiah Econosains ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Jakarta ]]>
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DOI: 10.21009/econosains.0172.10
<![CDATA[This study aims to determine how the Positioning of Bank Syariah Mandiri Syariah, Bank Muamalat, BNI Syariah, and BCA Syariah based on community perceptions in Jakarta. In this study also looked at the influence of the role and status as well as beliefs / attitudes towards community perceptions of Islamic Banks in Jakarta. This research is the people of Jakarta, with a sample of customers from 4 Syariah Banks namely Mandiri Syariah Bank, Muamalat Bank, BNI Syariah, and BCA Syariah. Data analysis uses PLS (Partial Least Square), MDS (Multidimensional Scaling) and CA (Correspondence Analysis). The results of this study indicate that the belief / attitude variable significantly influences the perception and the role and status variable does not significantly influence the perception. In the analysis of the positioning results. Bank Muamalat and BNI Syariah are perceived to have consumers in common, BCA Syariah and Bank Syariah Mandiri are perceived as having no similarity with other Islamic banks. To be able to become a good Sharia bank, all sharia banks must be able to improve their positioning properly. Keywords: perception, positioning, Islamic bank]]>
<![CDATA[UPAYA PENINGKATAN KAPASITAS UMKM MELALUI PENERAPAN SOCIAL MEDIA MARKETING ]]>
<![CDATA[Suharyati Suharyati]]>;
<![CDATA[Ediwarman Ediwarman]]>;
<![CDATA[Tati Handayani]]>
<![CDATA[ Batara Wisnu : Indonesian Journal of Community Services Vol. 1 No. 3 (2021): Batara Wisnu | September - Desember 2021 ]]>
Publisher : <![CDATA[Gapenas Publisher ]]>
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DOI: 10.53363/bw.v1i3.41
<![CDATA[The global pandemic of covid disease, covid-19, has caused the world's economic growth and Indonesia's to decline. The positive impact of the Covid-19 pandemic is that it encourages all business actors to fight for the survival of their companies. The rapid advancement of technology can be used to market MSME products to various corners of consumers online. Improving the quality of human resources and information technology is necessary to adapt to various technologies that have emerged in the era of the industrial revolution 4.0. Community service activities with the theme "Efforts to Increase MSME Capacity Through the Application of Social Media Marketing" were carried out in Duren Mekar village, Bojongsari sub-district, Depok City, aiming to provide training and assistance in marketing products or services through social media. 34 MSME attended this activity. The participant's business fields consist of essential food, culinary, fashion, and handicraft businesses. Types of social media used as product marketing media in Whatsapp: 57.6%; Facebook: 22%; Instagram: 16.9%; Twitter: 1.7%; TikTok:1.7%. These results indicate that the use of social media is still not optimal as a means of marketing products or services as a cheap marketing medium. After training the participants on the application of social media marketing, based on the questionnaire results, it shows that the percentage (%) level of understanding reaches 89.7%. These results explain that after training on social media marketing, participants understand the training material provided. For this reason, it is necessary to carry out ongoing training so that participants can apply it as a marketing strategy to increase sales]]>
<![CDATA[ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Ovy Dwi Putri Lestari]]>;
<![CDATA[Tati Handayani]]>
<![CDATA[ Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.35590/jeb.v3i2.729
<![CDATA[This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT ]]>
<![CDATA[Susilowati Susilowati]]>;
<![CDATA[Tati Handayani]]>
<![CDATA[ Ekonomi dan Bisnis Vol 2, No 2 (2015): Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.35590/jeb.v2i2.716
<![CDATA[This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence.]]>
<![CDATA[Persepsi Penggunaan Uang Elektronik QRIS Pada Generasi Milenial di DKI Jakarta ]]>
<![CDATA[Ichsan Nur Yasar]]>;
<![CDATA[Tati Handayani]]>;
<![CDATA[Lili Puspitasari]]>
<![CDATA[ Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking Vol 6, No 1 (2022) ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jiec.v6i1.12844
<![CDATA[QRIS (Quick Response Code Indonesian Standard) is a metamorphosis of a payment instrument that is becoming a trend among millennials. The millennial generation who has high mobility and is completely connected to the internet and digital media has great potential to become the main users of QRIS. The study was conducted to analyze the perceptions (maslahah, ease of use, word of mouth, and risk) that influence the decision to use QRIS electronic money in the millennial generation in DKI Jakarta. The research method uses a quantitative descriptive approach with a sample of 96 millennial generation respondents who know and have experience using QRIS electronic money. The sample is determined by non-probability (accidental sampling). The data were statistically analyzed using the IBM SPSS Statistics software version 28. The results showed that there was a simultaneous and partial significant effect on the variables of perception of maslahah, ease of use and risk on the decision to use QRIS electronic money in the millennial generation in Jakarta, but the perception of word of mouth generally partial effect is not significant.]]>
<![CDATA[Keputusan Pembelian E-Commerce Shopee Pada Generasi Milenial Di Kecamatan Johar Baru ]]>
<![CDATA[Alia Engka Nadita Putri]]>;
<![CDATA[Tati Handayani]]>
<![CDATA[ Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember ]]>
Publisher : <![CDATA[Trunojoyo University of Madura ]]>
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DOI: 10.21107/jsmb.v8i2.12479
<![CDATA[Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh harga, promosi, dan EWOM terhadap keputusan pembelian di ecommerce Shopee. Penelitian ini menggunakan generasi milenial pengguna Shopee di Kecamatan Johar Baru sebagai sampel. Sampel yang diambil sebanyak 75 responden dengan metode probability samping. Pengumpulan data dilakukan dengan penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis inferensial dengan alat analisis yang digunakan adalah PLS (Partial Least Square) dengan signifikansi 5%. Hasil penelitian menunjukkan bahwa Harga memiliki nilai korelasi sebesar 0,786 , nilai korelasi Promosi 0,156, dan nilai korelasi EWOM -0,104. Dari analisis koefisien determinasi dapat dijelaskan bahwa Harga, Promosi, dan EWOM memengaruhi Keputusan Pembelian di e-commerce Shopee pada Generasi Milenial di Kecamatan Johar Baru sebesar 68,5%, sedangkan sisanya 31,5% dipengaruhi oleh variable lain di luar penelitian ini.]]>
<![CDATA[Persepsi masyarakat terhadap asuransi syariah ]]>
<![CDATA[Tati Handayani]]>;
<![CDATA[Muhammad Anwar Fathoni]]>
<![CDATA[ Proceeding of Conference on Islamic Management, Accounting, and Economics CIMAE Volume 2, 2019 ]]>
Publisher : <![CDATA[Proceeding of Conference on Islamic Management, Accounting, and Economics ]]>
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<![CDATA[Islamic insurance is one of the option that can be choosen by Muslim society, because it offers a way of investing to prevent future risks. The success of Islamic insurance companies cannot be separated by community participation in insurance business. This research is aimed to examine and analyze public perception on the existance of Islamic insurance. A descriptive quantitative analysis is used as the research method. This research set Jabodetabek people as the population and sample by using convenience sampling technique. The results show that premium and promotion do not effectively affect public perception, therefore, insurance company must do more socialization about Islamic insurance to Muslim communities.]]>
<![CDATA[Pelatihan Keterampilan bagi Siswi Daar Al Hekam melalui Merangkai Bunga ]]>
<![CDATA[Nurhafifah Matondang]]>;
<![CDATA[Tati Handayani]]>
<![CDATA[ Jurnal Abdimas Mahakam Vol. 5 No. 01 (2021): Januari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat ]]>
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<![CDATA[Kegiatan belajar rutin pada lingkungan pondok pesantren menuntut siswi harus memiliki ketrampilan kerajinan tangan diluar pelajaran inti. Salah satu diantaranya dengan memberikan pelatihan merangkai bunga dengan tujuan menumbuhkan jiwa kreatifitas yang mampu membuat mereka lebih siap dan mandiri ketika sudah berada dilingkungan masyarakat setelah lulus pendidikan. Tujuan kegiatan pengabdian kepada masyarakat di Ponpes Daar El Hekam yaitu memberikan pengetahuan dasar kewirausahaan dan pengalaman pelatihan yang memunculkan motivasi serta kreativitas melalui rangkaian bunga dari bahan dari akrilik. Metode pelaksanaan dibagi dalam tiga tahap dimulai dengan menggali informasi kebutuhan pelatihan yang diperlukan oleh siswi. Tahap berikutnya persiapan materi kewirausahaan, bahan dan alat, sehingga pelaksanaan pelatihan siswi dengan langsung mempraktekkan merangkai bunga. Tahap ketiga evaluasi dengan diskusi serta tanya jawab terkait hasil penyelenggaraan kegiatan pengabdian kepada masyarakan yang telah dilaksanakan dilingkungan sekolah. Hasil yang diperoleh setelah siswi melakukan pelatihan merangkai bunga yaitu siswi lebih kreatif dalam memadupadankan warna bunga dan daun dan penambahan wawasan terkait kewirausahaan.]]>
