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All Journal Prosiding PESAT Jurnal Ilmiah Econosains Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis JURNAL MANAJEMEN Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Syi'ar Iqtishadi Lectura : Jurnal Pendidikan JURNAL VISIONIDA IKRA-ITH EKONOMIKA Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis Proceeding of Conference on Islamic Management, Accounting, and Economics FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Bisnis dan Kewirausahaan JURNAL EKONOMI SYARIAH Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Target : Jurnal Manajemen Bisnis Journal of Islamic Economics and Finance Studies Mattawang: Jurnal Pengabdian Masyarakat El-Iqtishod: Jurnal Ekonomi Syariah International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Sharia Economics Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Proceeding International Seminar of Islamic Studies Journal of Islamic Economics Journal of Islamic Economics and Social Science (JIESS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Batara Wisnu : Indonesian Journal of Community Services Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Islamic Economics and Business Review (IESBIR) International Journal of Entrepreneurship and Sustainability Studies West Science Business and Management Jurnal Akuntansi dan Keuangan Islam (JAKIs) Integrasi: Jurnal Studi Islam dan Humaniora Dirham: Journal of Sharia Finance and Economics Jurnal Abdimas Mahakam BISNIS : Jurnal Bisnis dan Manajemen Islam ABDINE :Jurnal Pengabdian Masyarakat

Tati Handayani

Universitas Pembagunan Nasional Veteran Jakarta

Author-ID : 2593007

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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UPAYA PENINGKATAN KAPASITAS UMKM MELALUI PENERAPAN SOCIAL MEDIA MARKETING Suharyati Suharyati; Ediwarman Ediwarman; Tati Handayani
Batara Wisnu : Indonesian Journal of Community Services Vol. 1 No. 3 (2021): Batara Wisnu | September - Desember 2021
Publisher : Gapenas Publisher

The global pandemic of covid disease, covid-19, has caused the world's economic growth and Indonesia's to decline. The positive impact of the Covid-19 pandemic is that it encourages all business actors to fight for the survival of their companies. The rapid advancement of technology can be used to market MSME products to various corners of consumers online. Improving the quality of human resources and information technology is necessary to adapt to various technologies that have emerged in the era of the industrial revolution 4.0. Community service activities with the theme "Efforts to Increase MSME Capacity Through the Application of Social Media Marketing" were carried out in Duren Mekar village, Bojongsari sub-district, Depok City, aiming to provide training and assistance in marketing products or services through social media. 34 MSME attended this activity. The participant's business fields consist of essential food, culinary, fashion, and handicraft businesses. Types of social media used as product marketing media in Whatsapp: 57.6%; Facebook: 22%; Instagram: 16.9%; Twitter: 1.7%; TikTok:1.7%. These results indicate that the use of social media is still not optimal as a means of marketing products or services as a cheap marketing medium. After training the participants on the application of social media marketing, based on the questionnaire results, it shows that the percentage (%) level of understanding reaches 89.7%. These results explain that after training on social media marketing, participants understand the training material provided. For this reason, it is necessary to carry out ongoing training so that participants can apply it as a marketing strategy to increase sales

ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING Ovy Dwi Putri Lestari; Tati Handayani
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT Susilowati Susilowati; Tati Handayani
Ekonomi dan Bisnis Vol 2, No 2 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence.

ANALISIS PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP MINAT PEMBELIAN PRODUK TABUNGAN DI BANK BNI SYARIAH DEPOK DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MODERASI Tati Handayani; Ratih Mulya W. S
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Corporate Social Responsibility lately has become the main topic arround the business companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention.

Persepsi Penggunaan Uang Elektronik QRIS Pada Generasi Milenial di DKI Jakarta Ichsan Nur Yasar; Tati Handayani; Lili Puspitasari
Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking Vol 6, No 1 (2022)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jiec.v6i1.12844

QRIS (Quick Response Code Indonesian Standard) is a metamorphosis of a payment instrument that is becoming a trend among millennials. The millennial generation who has high mobility and is completely connected to the internet and digital media has great potential to become the main users of QRIS. The study was conducted to analyze the perceptions (maslahah, ease of use, word of mouth, and risk) that influence the decision to use QRIS electronic money in the millennial generation in DKI Jakarta. The research method uses a quantitative descriptive approach with a sample of 96 millennial generation respondents who know and have experience using QRIS electronic money. The sample is determined by non-probability (accidental sampling). The data were statistically analyzed using the IBM SPSS Statistics software version 28. The results showed that there was a simultaneous and partial significant effect on the variables of perception of maslahah, ease of use and risk on the decision to use QRIS electronic money in the millennial generation in Jakarta, but the perception of word of mouth generally partial effect is not significant.

Keputusan Pembelian E-Commerce Shopee Pada Generasi Milenial Di Kecamatan Johar Baru Alia Engka Nadita Putri; Tati Handayani
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12479

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh harga, promosi, dan EWOM terhadap keputusan pembelian di ecommerce Shopee. Penelitian ini menggunakan generasi milenial pengguna Shopee di Kecamatan Johar Baru sebagai sampel. Sampel yang diambil sebanyak 75 responden dengan metode probability samping. Pengumpulan data dilakukan dengan penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis inferensial dengan alat analisis yang digunakan adalah PLS (Partial Least Square) dengan signifikansi 5%. Hasil penelitian menunjukkan bahwa Harga memiliki nilai korelasi sebesar 0,786 , nilai korelasi Promosi 0,156, dan nilai korelasi EWOM -0,104. Dari analisis koefisien determinasi dapat dijelaskan bahwa Harga, Promosi, dan EWOM memengaruhi Keputusan Pembelian di e-commerce Shopee pada Generasi Milenial di Kecamatan Johar Baru sebesar 68,5%, sedangkan sisanya 31,5% dipengaruhi oleh variable lain di luar penelitian ini.

Persepsi masyarakat terhadap asuransi syariah Tati Handayani; Muhammad Anwar Fathoni
Proceeding of Conference on Islamic Management, Accounting, and Economics CIMAE Volume 2, 2019
Publisher : Proceeding of Conference on Islamic Management, Accounting, and Economics

Show Abstract | Download Original | Original Source | Check in Google Scholar

Islamic insurance is one of the option that can be choosen by Muslim society, because it offers a way of investing to prevent future risks. The success of Islamic insurance companies cannot be separated by community participation in insurance business. This research is aimed to examine and analyze public perception on the existance of Islamic insurance. A descriptive quantitative analysis is used as the research method. This research set Jabodetabek people as the population and sample by using convenience sampling technique. The results show that premium and promotion do not effectively affect public perception, therefore, insurance company must do more socialization about Islamic insurance to Muslim communities.

Pengaruh kualitas layanan dan kepercayaan nasabah terhadap loyalitas nasabah Meliana Utami; Tati Handayani; Pusporini Pusporini
Proceeding of Conference on Islamic Management, Accounting, and Economics CIMAE Volume 2, 2019
Publisher : Proceeding of Conference on Islamic Management, Accounting, and Economics

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to prove the influence of service quality and customer trust towards the customer loyalty of Islamic Banks in South Jakarta. This study uses population of Islamic banks’ customers in Jakarta with a sample of 100 respondents and questionnaire distribution techniques. The analytical tool used for this study is Partial Least Square 3.0 (PLS). The results of this study found that the service quality has a coefficient of 0.462 with t-count of 3.238 (> t-table 1.985) and a significant value of 0,000 (<0.05). These numbers show that the service quality has a significant effect on customer loyalty or in other words, H1 is accepted. For the second variable, customer trust shows a coefficient of 0.441, t-count of 3.123 (> t-table 1.985) and a significant value of 0,000 (<0.05). These numbers conclude that customer trust has a significant effect on customer loyalty or in other words, H2 is accepted.

Analisis Kinerja Pemasaran UMKM Produk Olahan Singkong di Wilayah Lebak-Banten Miguna Astuti; Tati Handayani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.276

The purpose of this research To realize economic and social resilience, which is oriented towards poverty alleviation in the context of community welfare in the Lebak Regency, Banten, through product innovation analysis, Market Orientation, and Entrepreneurship orientation towards the MSME marketing performance of cassava processed products in the Lebak-Banten region. The research method used was a mixed-method, with a population of SMEs processed by cassava in the Cibadak area, Lebak, Banten. The number of respondents used was 72 respondents. Product innovation and entrepreneurial orientation do not affect marketing performance, but market orientation has significantly related to marketing performance. The MSMEs in Lebak Banten are not supported by inappropriate information technology. In this case, it is to improve the entrepreneurial orientation of the MSME actors by displaying all products that are sold either the same or not the same as the intended product so that consumers walk on their own to see the uniqueness said indirectly.

Pemetaan Pemasaran UMKM Kuliner Singkong di Kecamatan Cibadak, Banten Dengan Metode AHP Tati Handayani; Pusporini Pusporini
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 2 (2021): Article Research Juni 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i2.431

Penelitian ini bertujuan untuk mengetahui faktor eksternal dan internal dari Usaha Mikro Kecil dan Menengah (UMKM) serta penentuan indikator unggulan usaha mikro kecil dan menengah kuliner singkong di Kecamatan Cibadak, Banten. Metode pengumpulan data melalui kuesioner. Sampel penelitian sebanyak 5 responden yang unit usahannya kuliner singkong. Metode analisis menggunakan metode deskriptif kualitatif dengan analisis SWOT dan Analytical Hierarchy Process (AHP) serta menggunakan diagram grand strategy. Hasil dari penelitian menunjukkan adanya alternatif strategi diversifikasi konsentris, sedangkan indikator unggulan UMKM dari perhitungan Analytical Hierarchy Process, yaitu adanya peluang dengan cara pertama memperbanyak variasi produk bertujuan agar pelanggan lebih tertarik dan banyak pilihan, supaya pelanggan mereka tidak beralih kepada pesaing, adapun cara kedua dengan menaikkan harga produk jika pelanggan membeli secara eceran , cara ketiga menampung singkong dengan kapasitas yang cukup banyak dari petani saat panen raya singkong tiba beserta kelengkapannya, namun tetap konsisten menerapkan harga jual dan kualitas produk yang selama ini dimiliki toko dan mempromosikan variasi baru yang dimiliki kepada pelanggan dengan pemanfaatan media sosial yang dimiliki toko tersebut. Hasil penelitian ini dikemudian hari memberikan kontribusi pada peningkatan pendapatan serta penciptaan lapangan kerja yang paling penting untuk kelompok masyarakat di Kecamatan Cibadak yang berpenghasilan rendah.

Co-Authors Abdul Husen Zaelani Abdul Husen Zaelani Adri 'Aunur Rahman Ahmad Fariz Ahmad Ruslan Ai Kokoy Koyyimah Alfida Aziz Alia Engka Nadita Putri Alifah Nurfajrina Alliza Nur Shadrina Aminanto, Muhamad Erda Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anisa Husna Adinta Anita Nopiyanti Aprion, Muhammad ari rahmat sugara Arliza Nurliana Putri Astika Putri, Citra Kirana Astuti, Miguna Aureliani Handayani Syarifuddin Aziza, Adzra Budilaksono, Sularso Dalimunthe, Ardiana Desmintari Diah Yuni Astuti Diana Triwardhani Dwiyanto, Muhaswad Ediwarman Ediwarman Elia Erna Nurdiani Faisal Marzuki Faizi Farida Amalia, Farida Fitri Yetti Fitri Yetty Hamid, Hammas Hubaibi Akbar El Hasilatun Rizqo Heni Nastiti Ichsan Nur Yasar Isa Isa Isnainiyah, Ika Nurlaili JUBAEDAH JUBAEDAH, JUBAEDAH Karimah, Diva Azka Karnys Izza Muhammad, Aghna Kery Utami Krisno Septyan Lestari, Ovy Dwi Putri Lili Puspita Sari Lili Puspita Sari Lina Aryani Linda Nur Fitriyani Loso Judijanto Maharani, Novida Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Meliana Utami Miftah, Munasiron Mira Rahmi Muhammad Anwar Fathoni Mulyantini, Sri Munggaran, Nantia Rena Dewi Muthia Rizkitri Aulia Muthia Rizkitri Aulia Nobelson Nobelson Nobelson, Nobelson Nurfajrina, Alifah Nurwijayanti Nurzannah, Nurzannah Ovy Dwi Putri Lestari Prima Dwi Priyatno Priyatno, Prima Dwi Priyatno, Prima Dwi Purwanto Widodo Puspitasari, Lili Pusporini Pusporini Pusporini Pusporini Pusporini Pusporini Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Putri, Arliza Nurliana Rahman, Adri 'Aunur RAMADHAN, Izza Fahmi Khoiruman Ratih Mulya W. S Risa Wulandari Rizka Yusrina Rohim, Ade Nur Rohim Rosali, Rosali S, Ratih Mulya W. Salim, Abdurrahim Shafwan, Muhammad Alif Silvia Dewi Sagita Andik subur subur Sufyati HS Sugianto Sugianto Suharyati Suharyati Suharyati Suharyati Sumilir, Sumilir Susilowati Susilowati Susilowati Susilowati Tanjung, Ellisa Fitri Utami, Kery Virda Alya Novbira Mya Wahyudi Wahyudi Yetty, Fitri YUDI NUR SUPRIADI zalfa zahirah adhania

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