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Journal : Jurnal Manajemen dan Ekonomi Kreatif

Pengaruh E-Service Quality, Persepsi Harga dan Promosi Penjualan Terhadap Loyalitas Pelanggan Grab di Universitas KH. A. Wahab Hasbullah Ita Rahmawati; Lailatus Sa’adah; Rahmania Hidayatus Sholikah
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.128

Abstract

This study aims to determine the effect of e-service quality, price perceptions, and sales promotions on customer loyalty (a study on Grab online transportation service customers at KH. A. Wahab Hasbullah University, Jombang). This research uses quantitative methods with type research used, namely surveys. The population in this study are students of the economics faculty who use the Grab online transportation service. The sampling technique used purposive sampling, with a total sample of 80 respondents. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression, coefficient of determination R2, T-test, and F-test. The results of this study show 1) There is no effect of e-service quality on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 2) There is an influence of price perceptions on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 3) There is an effect of sales promotion on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 4) There is the effect of e-service quality, price perception, and sales promotion simultaneously on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang.
Analisis Faktor Internal Nilai - Nilai Perusahaan Tembakau yang Terdaftar di Bei Periode 2019-2023 Lailatus Sa’adah; Adinda Tiara Choirunnisa; Gilang Noratama; Rio Eka Pebrianto
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.535

Abstract

This study aims to analyze the impact of Return on Equity (ROE), Return on Assets (ROA), and Earnings Per Share (EPS) on firm value in the tobacco sector companies listed on the Indonesia Stock Exchange (IDX). The results show that a high ROE, as seen in HMSP, reflects efficient equity management and positively contributes to increased firm value, while low ROE in GGRM and ITIC indicates inefficiency. ROA analysis reveals that all four issuers have very high average ROA, indicating efficiency in utilizing assets to generate profits. Regarding EPS, the increase in ITIC and WIIM reflects improved financial performance, whereas the decline in EPS at GGRM and HMSP may reduce investor attractiveness. Overall, the study concludes that ROE, ROA, and EPS are important indicators influencing firm value, although they should be considered along with other external factors for a more comprehensive understanding.