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All Journal JURNAL PETIK Surya Abdimas Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Nivedana : Jurnal Komunikasi dan Bahasa JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Sains Indonesia Journal Media Public Relations The Journal Of English Teaching For Young And Adult Learners Sinergi International Journal of Communication Sciences Journal of Applied Science, Technology & Humanities All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society
Bayu Suriaatmaja Suwanda
Communication Digital And Media, College Of Vocational Studies, IPB University
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Strategi Manajemen Krisis Kementrian Pariwisata RI dalam Menghadapi Krisis Kepariwisataan Akibat Tsunami Selat Sunda Bayu Suriaatmaja Suwanda; Shania Aprilia Sari; Herry Rachmat Widjaja
Jurnal Sains Indonesia Vol 1 No 1 (2020): Volume 1, Nomor 1, 2020 (Maret)
Publisher : PUSAT SAINS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jsi.v1i1.2

Abstract

Being located on the Pacific Ring of Fire (an area with a high degree of tectonic activity), make Indonesia has to cope with the constant risk of Natural disasters. Natural disasters can cause a tourism crisis. The Tsunami in Sunda Strait that had a major impact on tourism activities, that make the ministry of tourism’s Public Communication Berau as public relations has an important role in handling the tourism crisis with good crisis management strategy. The report was to understand how the crisis management strategy of the Ministry of Tourism Public Relations in handling the tourism crisis due to the Sunda Strait Tsunami in the end 2018. The crisis management strategy in handling this crisis divided into three phase, namely the emergency response phase, the rehabilitation phase and the normalization phase. The crisis management strategy called “Selat Sunda Bangkit”.
Peningkatan Keterampilan Desain Grafis Menggunakan Aplikasi Canva Bagi Guru PAUD di Kabupaten Bogor Abung Supama Wijaya; Wahyu Budi Priatna; Hudi Santoso; Hari Otang Sasmita; Bayu Suriaatmaja Suwanda; Ika Sartika; David Rizar Nugroho
Surya Abdimas Vol. 6 No. 3 (2022)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v6i3.1943

Abstract

Peningkatan keterampilan dalam bidang desain grafis menggunakan aplikasi Canva bagi guru-guru Pendidkan Anak Usia Dini (PAUD) di Kabupaten Bogor ini bertujuan memberikan pengetahuan serta keterampilan dasar desain untuk digunakan dalam bidang pendidikan. Pelatihan ini merupakan salah satu sesi yang diberikan dalam rangkaian kegiatan Pengabdian Kepada Masyarakat (PkM) dengan tema peningkatan kompetensi tenaga kependidikan PAUD berbasis teknologi dan komunikasi oleh program studi komunikasi Sekolah Vokasi IPB bekerjasama dengan Dinas Pendidikan Kabupaten Bogor. Metode pelatihan yang dilakukan dengan menggunakan ceramah, demonstrasi, dan latihan dengan mekanisme penyampaian secara tatap muka. Hasil dari pelatihan ini peserta sangat antusias selama mengikuti pelatihan, peserta mengerti dan memahami dasar-dasar desain aplikasi Canva untuk digunakan dalam bidang pendidikan, serta peserta mampu memproduksi desain media pembelajaran yang kreatif dan menarik yang di publikasikan pada whatsapp group dan media sosial. Dapat disimpulkan bahwa program PkM ini telah mampu memberikan manfaat yang sangat besar dan tepat sasaran bagi guru PAUD di Kabupaten Bogor. Bentuk pelatihan seperti ini merupakan bentuk yang sangat efektif untuk memberikan penyegaran dan tambahan wawasan serta pengetahuan baru khususnya dalam bidang desain grafis yang digunakan dalam mendukung media pembelajaran untuk guru PAUD.
PRETEST AND POSTTEST TECHNIQUE TO CONTROL STUDENTS MASTERY IN ONLINE LEARNING OF ENGLISH FOR COMMUNICATION COURSES AT VOCATIONAL STUDIES OF IPB UNIVERSITY Harries Marithasari; Irma G Barus; Ira Resmayasari; Bayu Suriaatmaja Suwanda
The Journal Of English Teaching For Young And Adult Learners Vol. 2 No. 1 (2023): Journal of English Teaching for Young and Adult learners
Publisher : English Education Study Program STKIP PGRI Pacitan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21137/jeeyal.2023.2.1.2

Abstract

Abstract The purpose of this study was to determine the effect of the pretest and posttest on learning English, the English for Communication course at the Vocational School of IPB University. The methodology used is a case study. This type of research is quantitative research. Data collection was carried out by conducting tests and interviews. The subjects of this research were students of the Digital Communication and Media Study Program at the Vocational School of IPB University, totaling 300 students. From the results of this study, it shows that there was an increase in the value of the pretest and posttest. The average pretest score is 61, while the average posttest score is 80. From this process, it is known that the pretest can be used as a learning control tool. Lecturers can see that the learning techniques used can increase students' understanding of English. In addition, from the interview process, it is known that the pretest and posttest can be used by lecturers to find out students who have weak abilities and students who have high abilities.
Pelatihan Cara Penyajian Makanan yang Baik dalam Upaya Peningkatan Kinerja Pemasaran Produk UMKM Warung Nasi Kota Bogor Sesar Husen Santosa; Heryudianto Vibowo; Agung Prayudha Hidayat; Ridwan Siskandar; Khoirul Aziz Husyairi; Bayu Suriaatmaja Suwanda; Annisa Rizkiriani
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 2 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i2.1498

Abstract

Rice stalls are one of the Small and Medium Enterprises (SMEs) that have significantly contributed to efforts to improve the economy. This community service activity aims to increase the ability of SME rice stalls in Bogor to manage Good Food Production Methods (CPMB) to improve marketing performance. The results of the pre-test and post-test identification revealed three potential rice stalls. The evaluation results for the training activities showed that there were three possible rice stalls with the highest post-test results, namely the Pa de Umar rice stall (score 80.00), Kabita (score 73.33), and Selamat (score 70.00). Based on the three rice stalls above, selecting potential rice stalls for mentoring activities was carried out using the Bayes method, and the Pa de Umar Rice Stall was chosen with an alternative value of 4.40. Implementing the CPMB training is expected to increase the understanding and knowledge of Bogor City rice stall participants so that business actors can improve business performance and profits.
Enchasing Production Planning and Inventory Management : A Quantitative Approachto Forecasting for Bottled Mineral Water Products at PT Arima Sesar Husen Santosa; Agung Prayudha Hidayat; Annisa Rizkiriani; Khoirul Aziz Husyairi; Bayu Suriaatmaja Suwanda
Journal of Applied Science, Technology & Humanities | JASTH Vol. 1 No. 3 (2024): June 2024
Publisher : Batrisya Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62535/2ey5ss36

Abstract

PT Arima is a company engaged in the production of bottled mineral water. The demand for bottled mineral water is experiencing fluctuations, with demand increasing at the end, so companies must carry out optimal production planning to avoid stock buildup. Production planning at PT Arima is carried out by identifying demand levels using quantitative forecasting methods, namely moving average (n = 3) and exponential smoothing (α = 0.05) to maintain optimal production levels and stock in the warehouse does not accumulate. The results of processing the level of forecasting accuracy using 12 months of demand data obtained using the moving average method showed that the production level = 39,733 boxes in January 2024. MAD = 3733.22; MSE = 21566024.78 and MAPE = 0.10. Based on the exponential smoothing method, the production level = 38,081 boxes in January 2024. MAD = 5773.50; MSE = 43466303 and MAPE = 0.15. Based on the results of comparing the MAPE values ​​of the two forecasting methods, the lowest MAPE value was obtained, namely the average method (n=3) of 0.10 with the production level of bottled mineral water to maintain optimal supply conditions in January 2024 of 39,733 boxes.
PENERAPAN METODE NAÏVE BAYES CLASSIFIER TERHADAP SENTIMEN MASYARAKAT PADA TAGAR #KABURAJADULU DI MEDIA SOSIAL TWITTER Eni Purnama; Bayu Suriaatmaja Suwanda
JURNAL DAYA-MAS Vol. 10 No. 2 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i2.182

Abstract

Twitter is a social media platform that allows its users to communicate in short messages and has become a space for expressing public opinion, including through the popular hashtag #kaburajadulu, which reflects the concerns of the young generation about social conditions and their dreams of seeking a better life abroad. This study aims to analyze public sentiment towards the hashtag using two approaches. First, sentiment classification was performed using the Naïve Bayes Classifier algorithm to divide tweets into positive, neutral, and negative categories. The process involved data collection, preprocessing, labeling, word weighting, classification, evaluation, and visualization. The classification results showed an accuracy of 56%. Second, a multinomial logistic regression analysis was conducted to determine the effect of three independent variables on sentiment. The results showed that all three variables had a significant influence, with varying degrees of contribution. These findings suggest that a combined approach between machine learning and statistical analysis can provide in-depth insights into communication patterns and public opinion on social issues emerging on social media, particularly in the context of migration and youth anxiety.
PEMENUHAN KEBUTUHAN INFORMASI PUBLIK MELALUI PENULIS ARTIKEL WISATA DI RADAR BOGOR SEBAGAI MEDIA LOKAL Sabila Lestiasih Gunadi; Bayu Suriaatmaja Suwanda; Tasya Camila Hamdani
Journal Media Public Relations Vol. 5 No. 2 (2025): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/mkxs1j55

Abstract

Penelitian ini bertujuan untuk menganalisis pemenuhan kebutuhan informasi publik melalui artikel wisata yang dipublikasikan oleh Radar Bogor sebagai media lokal. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data primer serta data sekunder berupa laporan traffic Google Analytics periode September–Oktober 2025. Hasil penelitian menunjukkan bahwa artikel wisata di Radar Bogor memiliki performa tinggi yang ditandai dengan jumlah tayangan stabil, pengguna aktif yang konsisten, serta waktu keterlibatan yang cukup baik. Jenis artikel yang paling diminati publik adalah konten dengan informasi terperinci, seperti harga, fasilitas, keunikan destinasi, serta pengalaman pengunjung. Temuan ini sejalan dengan teori Uses and Gratifications, yang menyatakan bahwa audiens secara aktif memilih media untuk memenuhi kebutuhan informasinya. Dalam konteks ini, Radar Bogor berhasil menyediakan informasi wisata yang relevan dan berorientasi pada kebutuhan praktis masyarakat, sehingga mampu berfungsi sebagai rujukan utama bagi publik dalam pengambilan keputusan terkait aktivitas wisata lokal.
Penerapan Fitur Live Streaming TikTok @Mizzucosmetic untuk Memperkuat Brand Awareness Made Shanty Aurellia; Bayu Suriaatmaja Suwanda; Alfa Taufan Latif
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6007

Abstract

This study aims to examine how the use of TikTok's live streaming feature on the @mizzucosmetic account can strengthen brand awareness among audiences. This study used a descriptive qualitative method through in-depth interviews and participant observation over four months. There were four informants in this study consisting of two live streamer coordinators, a live host, and a mizzu cosmetics audience who were involved to gain a more comprehensive understanding of the experiences and interaction patterns that occur during live broadcasts. The findings show that interactive features such as live chat, product pins, and flash sales play a role in attracting audience attention, encouraging engagement, and building interest in the products offered. The AIDA theory is used as a framework to examine how live streaming builds attention (Attention), fosters interest and desire (Interest & Desire), and triggers purchasing actions (Action). Overall, this study illustrates that the consistent and informative use of live streaming features can strengthen Mizzu Cosmetics' brand awareness.
Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital Naura Vania Ramadhani; Bayu Suriaatmaja Suwanda
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.7155

Abstract

This study aims to analyze the utilization of TikTok Affiliate features as a monetization medium by beauty content creators, particularly on the account @sheylanada. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, interviews, and documentation. The subjects consist of one key informant and three supporting informants who actively use TikTok Affiliate. The results indicate that TikTok Affiliate is effective as an additional source of income in the digital era, supported by marketing communication strategies based on the AIDA concept (Attention, Interest, Desire, Action) and content marketing theory. Creators utilize various features such as sound, hashtags, shopping links, and audience interaction to increase engagement and encourage purchasing decisions. Furthermore, honest product reviews, content consistency, and soft selling approaches play an important role in building audience trust. TikTok Affiliate can be considered a potential monetization strategy for beauty content creators.
Perancangan Strategi Digital Marketing Communication pada Instagram dan TikTok Agrowisata Desa Sukaresmi Hasya; Bayu Suriaatmaja Suwanda
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 2 (2026): Volume 12 No 2 June 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/jvmxjg49

Abstract

Article History Received: 19 Mei 2026, Accepted: 5 Juni 2026, Published: 15 Juni 2026     Abstrak Perkembangan teknologi informasi dan media sosial mendorong perubahan strategi dalam komunikasi pemasaran, termasuk pada sektor pariwisata. Agrowisata Desa Sukaresmi memiliki potensi wisata yang beragam, namun belum didukung oleh strategi promosi digital yang terarah. Proyek ini bertujuan untuk merancang strategi digital marketing communication pada Agrowisata Desa Sukaresmi melalui platform Instagram dan TikTok dengan menggunakan model AIDA (attention, interest, desire, action). Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan Teknik pengumpulan data berupa wawancara, observasi, dan analisis dokumen. Wawancara dilakukan dengan pengelola Agrowisata Desa Sukaresmi untuk memperoleh informasi mengenai kondisi pemasaran digital yang sedang berjalan. Analisis yang dilakukan meliputi analisis target audiens, customer insight, kompetitor, SWOT, platform, keyword, content direction, serta objective dan KPI (key performance indicator). Hasil menunjukkan bahwa penerapan strategi digital marketing communication berbasis model AIDA dapat membantu meningkatkan efektivitas komunikasi pemasaran digital melalui penentuan target audiens dengan lebih spesifik, penyusunan positioning, dan pengukuran performa berdasarkan indikator digital. Strategi ini diharapkan dapat meningkatkan visibilitas Agrowisata Desa Sukaresmi serta mendukung pengembangan promosi wisata berbasis digital secara lebih terarah dan berkelanjutan Kata Kunci: Agrowisata; Digital Marketing Communication; Model AIDA; Promosi Digital    Abstract The development of digital technology and social media has encouraged changes in marketing communication strategies, including in the tourism sector. Sukaresmi Agrotourism Village has various tourism potentials, however it has not been supported by a well directed and optimal digital promotion strategy. This project aims to design a digital marketing communication strategy for Sukaresmi Agrotourism through Instagram and TikTok platforms using the AIDA model (attention, interest, desire, action). The research employed a descriptive qualitative approach with data collection techniques consisting of interviews, observations, and document analysis. Interview were conducted with the manager of Sukaresmi Agrotourism to obtain information regarding the current digital marketing conditions. The analyses carried out included target audience analysis, customer insight, competitor analysis, SWOT analysis, platform analysis, keyword analysis, content direction, as well as objective and KPI analysis. The results show that the implementation of an AIDA based digital marketing communication strategy can improve the effectiveness of digital marketing communication through more specific audience targeting, positioning development, and performance measurement based on digital indicators. This strategy is expected to increase the visibility of Sukaresmi Agrotourism and support the development of more directed and sustainable digital tourism promotion. Keyword: AIDA Model; Agrotourism; Digital Marketing Communication; Digital Promotion
Co-Authors Abung Supama Wijaya Agung Prayudha Hidayat Alfa Taufan Latif Arief Kurniawan Syahputra David Rizar Nugroho Elza Sintya Rahma Eni Purnama Fatiya Aulia Muthmainnah Hari Otang Sasmita Harries Marithasari Hasya Herry Rachmat Widjaja Heryudianto Vibowo Husyairi, Khoirul Aziz Ika Sartika Indah Aryani Ira Resmayasari Irma G Barus Lany Agustin Leonard Dharmawan Made Shanty Aurellia Naura Vania Ramadhani Noviana Salsabila Putri Rahmalia Ramdlini Ridwan Siskandar Rizkiriani, Annisa Sabila Lestiasih Gunadi Salman Salman Adhyaksa Santoso, Hudi Sesar Husen Santosa Shania Aprilia Sari Sherli Attira Hizelia Tasya Camila Hamdani Wahyu Budi Priatna