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Strategi Pemasaran Harga dan Promosi Olahan Coklat UMKM Koperasi Tani Cahaya Sehati dengan Perspektif Islam di Desa Bringin Jaya Herlinda Herlinda; Suhardi M Anwar; Andi Rizkiyah Hasbi
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 7 No. 01 (2023): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v7i01.3865

Abstract

Strategi pemasaran untuk memaksimalkan penjualan produk dengan melalui strategi pemasaran harga dan promosi  untuk penjualan produknya.  Saat ini banyak perilaku bisnis yang tidak etis dalam berbisnis Yang dimana memasarkan produk Umkm Koperasi Tani Cahaya Sehati di Desa Bringin Jaya. Dalam rangka mengimplementasikan syariat Islam dalam kehidupan ekonomi Islam, perlu dilakukan perubahan cara berpikir dari sistem ekonomi kapitalis ke sistem ekonomi syariah termasuk masalah bisnis.  Karena  dunia  bisnis  tidak  terlepas  dari  etika  bisnis Di pandang dari luasnya permasalahan yang ada dalam umkm maka di perlukan adanya perencanaan yang menyeluruh untuk di jadikan pedoman bagi Umkm dalam menjalankan kegiatanya alasan lain yang menunjukkan pentingnya strategi pemsaran yaitu semakin kerasnya persaingan yang di hadapi Umkm pada umumnya penelitian ini di awali dengan melakukan observasi ke pabrik pengolahan coklat Koperasi Tani Cahaya Sehati, sejalan dengan kegiatan observasi memperoleh sumber dan teori-teori penelitian yang di lakukan. Data pada penelitian ini ada dua jenis yaitu data primer berupa data dari hasil wawancara dan pengisian kuesioner berupa strategi pemasaran penjualan produk tentang pabrik pengolahan coklat Kcs. Wawancara di lakukan dengan narasumber Hamka yang merupakan kepala pabrik pengolahan coklat Koperasi Tani Cahaya Sehati.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI TOKO SINAR BANGUNAN PALOPO Ahmad Zakhi Afry; Suhardi M. Anwar; Tahier Ilham
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15132

Abstract

The purpose of this research is to determine the influence of Compensation and Work Environment on Employee Performance at the Sinar Bangunan Palopo Store. This type of research is descriptive quantitative research. The sampling technique used a questionnaire with a Likert scale measurement scale. The population in this research were all employees of the Sinar Bangunan Palopo Store, totaling 67 people. The data processing used is the SPSS version 25 application. Based on the research results, it is proven that Compensation has a partial and significant effect on employee performance. Meanwhile, the Work Environment does not have a partial and significant effect on Employee Performance. Then Compensation and work environment have a simultaneous and significant effect on Employee Performance. To improve Employee Performance, especially in terms of cooperation, ability to complete work, etc., it is necessary to improve especially the Work Environment. The Work Environment must be improved in terms of workplace atmosphere, room temperature, etc. so that Employee Performance can improve.
The Effect of Digital Payment and Self Control on Students' Impulse Behavior in Palopo City Artika Sari Devi; Suhardi M Anwar; A. Antong
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2245

Abstract

This study aims to understand the influence of ease of transactions using digital payments on consumer behavior. The study examined the impulsive behavior of students in Palopo City, both directly and in the aquarium, with internal factors such as self-control. This study used a quantitative approach with a descriptive research type. Data analysis used multiple linear regression analysis. The results of this study indicate that digital payments have a significant effect on impulsive behavior, but self-control has a positive effect on impulsive behavior among students in Palopo City. This indicates that the higher a person's self-control, the lower their impulsive behavior.  
The Influence of Advertising Personalization and Trust on Retail Purchase Decisions Through Gen Z Consumer Engagement in Palopo City Fitrah Rianti Fitrah; Suhardi M. Anwar; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10129

Abstract

This study aims to analyze the influence of personalization and trust on retail product purchasing decisions, with Gen Z consumer engagement in Palopo City as a mediator variable. The research approach used was quantitative, with data analysis using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. Data were collected through questionnaires distributed to Generation Z respondents in Palopo City. The results showed that personalization and trust do not directly influence purchasing decisions. However, both have a positive and significant influence when mediated by consumer engagement. This finding confirms that the higher the level of consumer engagement in the interaction process with a product or service, the stronger the influence of personalization and trust in driving purchasing decisions. Thus, consumer engagement plays a key role in linking personalization and trust strategies to purchasing decisions for retail products in Palopo City. Therefore, it can be concluded that neither personalization nor trust has a direct influence on purchasing decisions, but has an indirect influence through consumer engagement with retail products in Palopo City.
ANALISIS KEBUTUHAN DAN KEBIJAKAN PENDIRIAN BUMD : STRATEGI PENINGKATAN PENDAPATAN ASLI DAERAH DI WILAYAH KONSESI TAMBANG Suhardi M. Anwar; Hadi Pajarianto; Ilham Tahier; Serli Tangmallun
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6361

Abstract

Pendirian Badan Usaha Milik Daerah (BUMD) merupakan strategi yang diarahkan untuk meningkatkan Pendapatan Asli Daerah (PAD). Artikel ini mengkaji kesesuaian antara kebutuhan daerah dan potensi sektor pertambangan sebagai dasar kebijakan pendirian BUMD. Tujuan penelitian ini adalah untuk memetakan prioritas strategi dan upaya peningkatan PAD, sehingga dapat meningkatkan kesejahteraan masyarakat. Penelitian ini menggunakan pendekatan Analytical Hierarchy Process (AHP) yang memiliki kemampuan untuk memetakan informasi secara terstruktur dan memberikan gambaran menyeluruh tentang posisi suatu organisasi untuk mendapatkan bobot prioritas terbaik dalam pengambilan keputusan. Hasil penelitian menunjukkan bahwa PAD dapat ditingkatkan dengan priotitas strategi, yakni; pertama, pendirian BUMD sebagai strategi pertama, fasilitasi tenaga kerja untuk sertifikasi sebagai skenario kedua, monitoring lingkungan sebagai strategi skenario ketiga. Pertambangan selain berkontribusi terhadap pendapatan asli daerah juga berpotensi merusak lingkungan. Oleh karena itu, pada AHP jelas bahwa monitoring lingkungan juga menjadi salah satu prioritas teridentifikasi.