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All Journal JURNAL SISTEM INFORMASI BISNIS J-MACC : Journal of Management and Accounting Jurnal Manajemen Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Communication and Information Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Akuntansi Bisnis dan Humaniora
Joni Dwi Pribadi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PEMBUATAN MEDIA PROMOSI E-CATALOG DENGAN MENGGUNAKAN APLIKASI CANVA DI INSTAGRAM UNTUK MENARIK MINAT BELI PADA HALTER COFFEE MALANG Muhammad Amrullah Sukma Wala; Joni Dwi Pribadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 3 No. 2 (2025): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v3i2.1186

Abstract

This study aims to create an e-catalog using the Canva application as a promotional medium on Instagram to attract buying interest at Halter Coffee Malang. This research used action research methods. Methods of data collection used the methods of observation, interviews and questionnaires. The questionnaires were distributed to 2 part of the company, 2 design experts, and 30 potential customers. The results of the questionnaire were then analyzed by simple tabulation analysis and the average score was then analyzed by correlation coefficient to determine the relationship between the two variables. Based on the results of the research, it can be concluded that the e-catalog at Halter Coffee Malang deserves to be published. Therefore, it is hoped that Halter Coffee Malang can use this e-catalog as a promotional medium
Improving Brand Trust Through the Creation of a Landing Page Using React for PT Haebot Teknologi Indonesia Blitar Aldio Fernanda; Joni Dwi Pribadi; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tpwzzh14

Abstract

This study investigates a B2B brand trust deficit at PT Haebot Teknologi Indonesia, a provider of specialized CNC machinery, stemming from a fragmented digital presence on B2C-oriented platforms that failed to communicate technical expertise and provide transactional assurances. Using a two-cycle action research methodology, a professional, long-form sales landing page was developed using the React framework to serve as a centralized, authoritative digital asset. The intervention's effectiveness was evaluated using a purpose-built questionnaire administered to 15 stakeholders. The initial cycle revealed a critical paradox, while aesthetic and identity-based signals (Authenticity, Consistency) were successfully established, the intervention failed to build foundational trust due to the absence of explicit warranty and risk information. The second cycle rectified these deficits by adding an after-sales policy section and product-level risk warnings. Post-intervention analysis showed that the previously weakest pillars, Transparency and Reliability, improved to perfect mean and median scores of 1.0. The study's primary contribution is a proposed hierarchical model of B2B digital trust, suggesting that for a technical audience, transactional assurances that mitigate risk function as a prerequisite for trust, rather than as an additive component. Their absence appears to constitute a functional veto that nullifies the positive effect of other brand-building signals.
Redesign Logo sebagai Corporate Identity pada Tureno di Kota Malang Muhammad Zulfan Abiyyi Anwar; Joni Dwi Pribadi; Heru Utomo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vhgf1329

Abstract

Tureno is a business speacializing in the laundry parfume sector, and is committed to providing high-quality products with long-lasting fragrance. However, the business still uses a template-based logo that does not hold any intellectual property rights (IPR), making it less effective in building a strong visual identity and posing potential legal risks. Related to this, the purpose of this research was to redesign the logo as a corporate identity that is original, effective, and able to represent the character of Tureno.This study used the Action Research method, which includes the stages of planning, action, observation, and reflection. The logo was designed using CorelDRAW 2020 and involved 15 respondents, consisting of 1 business owner, 2 design experts, 2 marketing experts, and 10 consumers or potential consumers. The data collection techniques included observation, interviews, documentation, and questionnaires. The effectiveness of the logo design was measured based on Carter’s theory in Sitorus et al., (2022), which includes six key indicators: Original & Distinctive, Legible, Simple, Memorable, EasilyAssociated with the Company, and Easily Adaptable for All Graphic Media. The results showed that the redesigned logo fulfilled all the indicators and was considered effective and suitable to be used as Tureno’s corporate identity. The respondents agreed that the new logo successfully represents the character of the business, is easy to remember, and can be applied across various media. Thus, the logo can serve as the official identity that supports Tureno's brand image and enhances its competitiveness in the laundry perfume industry.
Pembuatan Media Promosi Berbasis Website E-Commerce dengan Aplikasi CMS Wordpress pada  UD. Sumber Rezeki Probolinggo Alfin Maulana; Maskur Maskur; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nd9erc39

Abstract

The development of digital technology encourages business actors to switch to online promotions to expand the market. One of them is the use of e-commerce websites which are important for promotional media. UD. Sumber Rezeki experienced problems because it only did offline promotions and did not utilize digital marketing for agricultural medicine products. Therefore, this research aims to create an e-commerce website to more effectively promote its products. This study used the action research method. By using 3 testing methods. First Black box to test the functionality of the e-commerce website, second WebQual to test the effectiveness of design and appearance, third EPIC model to test the effectiveness of promotional media. This study showed valid Black box testing resulted for e-commerce website functionality. In the WebQual test, the score obtained was 1.27 WebQual Index (WQI). For the EPIC model test, the Empathy dimension got 4.4, the Persuasion dimension 4.3, the Impacted dimension 4.7, and the Communication dimension 4.6. When viewed from the EPIC rate scale, the result evinced 4.5. The study concluded that the creation of promotional media based on e-commerce websites using CMS Wordpress at UD. Sumber Rezeki successfully overcomes the problem of promotional media. In addition, this also has a positive impact on increasing competitiveness in the digital era and is in accordance with the habits of modern consumers who rely more on technology in shopping.
Pemanfaatan Google Drive sebagai Sistem Kearsipan Digital Sederhana Muhammad Naufal Najib; Dewanata Candra Lukita; Joni Dwi Pribadi
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 3 No. 3 (2026): JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v3i3.10284

Abstract

Abstract. The advancement of information technology has driven organizations to shift from paper-based to digital archiving systems. Google Drive, as a cloud-based storage platform, has emerged as a practical and cost-effective solution for digital archiving, particularly for organizations with limited resources. This study aims to examine the utilization of Google Drive as a simple digital archiving system across various types of organizations through a traditional literature review approach. Three primary studies were reviewed and analyzed: Farikha (2024), Rezki et al. (2024), and Aghnia et al. (2023). The findings indicate that Google Drive has significant potential as a digital archiving medium due to its accessibility, collaborative features, and automatic backup capabilities. However, the effectiveness of its implementation is highly dependent on the consistent application of archiving principles, including file classification, folder structure, file naming standards, and access rights management. Organizations that applied structured archiving principles demonstrated more systematic and retrievable archives, while those that did not faced persistent disorganization despite using the platform. This study concludes that technology alone is insufficient; effective digital archiving requires both appropriate tools and competent archiving governance. Keywords: archiving principles, cloud storage, digital archiving, Google Drive, records management. Abstrak. Perkembangan teknologi informasi mendorong organisasi untuk beralih dari sistem kearsipan berbasis kertas menuju sistem digital. Google Drive sebagai platform penyimpanan berbasis cloud menjadi solusi praktis dan ekonomis untuk kearsipan digital, khususnya bagi organisasi dengan sumber daya terbatas. Penelitian ini bertujuan untuk mengkaji pemanfaatan Google Drive sebagai sistem kearsipan digital sederhana pada berbagai jenis organisasi melalui pendekatan traditional literature review. Tiga artikel utama dikaji dan dianalisis, yaitu Farikha (2024), Rezki et al. (2024), dan Aghnia et al. (2023). Hasil kajian menunjukkan bahwa Google Drive memiliki potensi besar sebagai media kearsipan digital berkat kemudahan akses, fitur kolaborasi, dan kemampuan pencadangan otomatis. Namun, efektivitas implementasinya sangat bergantung pada konsistensi penerapan prinsip-prinsip kearsipan, meliputi klasifikasi arsip, struktur folder, standar penamaan file, dan pengaturan hak akses. Organisasi yang menerapkan prinsip kearsipan secara terstruktur menghasilkan arsip yang lebih sistematis dan mudah ditemukan kembali, sementara yang tidak menerapkannya tetap menghadapi permasalahan meskipun platform telah digunakan. Penelitian ini menyimpulkan bahwa teknologi semata tidak cukup, kearsipan digital yang efektif memerlukan sinergi antara platform yang tepat dan tata kelola arsip yang kompeten. Kata kunci: arsip digital; Google Drive, kearsipan digital; pengelolaan rekaman; prinsip kearsipan.
PELATIHAN MEMBUKA JALAN BISNIS INKLUSIF UNTUK KOMUNITAS LINGKAR SOSIAL (LINKSOS) MALANG Joni Dwi Pribadi; Umi Khabibah; Halid Hasan; Abdullah Helmy; Rizka Rahmawati; Fahmi Muhammad Az Zuhri
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.9737

Abstract

The inclusive disability community at LINKSOS in Lawang, Malang Regency, produces various handicrafts such as batik and scrap-fabric accessories but lacks digital marketing reach to expand their market. This community service program aims to empower these inclusive MSMEs through online marketing training using WhatsApp Business. The activity employed a Lesson Study approach (planning, action, monitoring & evaluation) involving 30 participants, predominantly deaf and mute individuals. Training was facilitated through visual materials, direct mentoring, and adaptive communication without sign language interpreters. Evaluation results showed significant improvements: 100% of participants understood the importance of digital marketing, 83% successfully managed business profiles, and 93% mastered automated messaging. Partner satisfaction was rated highly, particularly regarding team mentoring. Overall, WhatsApp Business proficiency increased from 16% to 90%, with 70% of participants achieving independent account management. The program demonstrates that inclusive training methods effectively enhance digital literacy and economic independence for disabled MSMEs, though sustained mentoring remains necessary for advanced feature optimization.
ANALISIS LEVEL PENERAPAN STANDAR PROFESIONAL MARKETING (KOMPETENSI TEKNIS) PADA PRATIK IT APPLICATION MAHASISWA PROGRAM STUDI MANAJEMEN MARKETING Joni Dwi Pribadi; Abdul Waris; Becik Gati Anjari
Jurnal Akuntansi Bisnis dan Humaniora Vol. 8 No. 1 (2021): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v8i1.1401

Abstract

Level Kompetensi marketing dinilai dari dua variabel yaitu tingkat wawasan dan keterampilan praktik berdasarkan professional marketing standard. Hasil penelitian mengungkapkan bahwa pada tingkat wawasan terdapat 2 indikator yang memiliki nilai sangat baik yaitu brand sebesar (84%) dan integrated marketing communication sebesar (82%) sedangkan variabel yang ter rendah yaitu sebesar (66%). Untuk variabel keterampilan praktik indikator yang bernilai sangat baik adalah brand (86%), partnership dan digital integration (82%) sedangkan nilai paling rendah yaitu product management sebesar (62%). Jadi dapat disimpulkan level kompetensi teknis mahasiswa D4 manajemen pemasaran pada matakuliah IT application berdasarkan dari keseluruhan indikator wawasan ilmu marketing berada pada level mastery sedangkan keterampilan dalam penerapan ilmu marketing mahasiswa berada pada level regular. Namun masih dibutuhkan perbaikan kurikulum yang runtut dan konsisten sehingga mahasiswa mampu memetakan runtutan ilmu yang dibutuhkan untuk mencapai kompetensi yang diharapkan.
Making a Website Company Profile as a Promotional Media Using CMS Wordpress at MAB Screen Printing in Jember City Mario Daniar Nur Prastyo; Fatkhur Rochman; Joni Dwi Pribadi
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42085

Abstract

In the digital era, business competition had become increasingly intense, pushing companies to adopt more effective and innovative promotional strategies. Many small and medium enterprises, including MAB Screen Printing in Jember, still relied on conventional promotional methods that often failed to reach a broader audience. To adapt to the evolving digital landscape, the use of technology particularly a website was seen as a vital step in expanding market visibility. In response to this need, a company profile website was developed for MAB Screen Printing using the WordPress content management system. This effort aimed not only to modernize the company's promotional approach but also to test how effective the website would be as a digital marketing tool amidst current challenges. To ensure that the analysis of the website delivered both function and impact, input was gathered from web development professionals, marketing experts, and a group of customers. Their feedback helped evaluate key aspects such as user experience, content clarity, and service interaction offered through the website. The final evaluation of this study showed that the website had met high standards of quality and effectiveness. It was positively received by both experts and users, confirming its strength as a promotional medium. Recommendations were made for the company to continue developing the website and make the most of its features to support future digital growth.
Pembuatan Aplikasi Temu Kembali Arsip Berbasis Microsoft Excel Visual Basic for Applications di Dinas Perpustakaan Umum dan Arsip Daerah Kota Malang Zakiah Nur Fadilah; Joni Dwi Pribadi
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.10243

Abstract

One regional apparatus that handles government matters in the area of libraries and archives is the Public Library and Regional Archives Service of Malang City. The main problem found was that the manual system in place made it take a long time to obtain archives. The aim of this research is to develop an application that enhances the management of incoming and outgoing letters at the public library and regular archives office (DISPUSSIPDA) in Malang, speeds up archive search procedures, and reduces input errors. Planning, action, observation, and reflection are the four cycles of the action research approach used in this study. Questionnaires, paperwork, interviews, and observations were used to gather the data. The object was the Excel VBA-based archive management tool, and the research subjects were the archivists of DISPUSSIPDA. The application was evaluated using archive retrieval time metrics and usability testing based on Nielsen’s five usability attributes. The results showed that the application reduced archive input time from 8 to 10 minutes to approximately 5 to 7 minutes, significantly improving retrieval efficiency. Usability testing indicated a “Very High” rating across all evaluated aspects. Features such as input forms, search tools, and report generation were deemed effective and aligned with user needs. In conclusion, the Excel VBA-based application provides a practical and efficient solution for active archive management. Future research may explore expanding the application to include inactive records and integrating it more broadly with the system.
Pembuatan Video Edukasi Permohonan Perubahan Daya Listrik melalui Aplikasi PLN Mobile Menggunakan CapCut pada PLN ULP Kebonagung Nur Laila Purwanto; Joni Dwi Pribadi; Tri Ramadani Arjo; Fatkhur Rochman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/70n45n83

Abstract

This study aims to create an educational video on the procedure for applying for a change in electric power through the PLN Mobile application using CapCut and to measure its effectiveness as a customer information medium at PLN ULP Kebonagung. The study employed the Action Research method with Kurt Lewin's model, consisting of planning, action, observation, and reflection stages. Data were collected through observation, interviews, questionnaires, and documentation. The video's effectiveness was measured using the Technology Acceptance Model (TAM) with five indicators: Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Usage. The research respondents consisted of 15 people, including PLN customers, the ULP Kebonagung manager, multimedia experts, and marketing experts. The results showed that the educational video achieved an overall percentage of 95.91%, categorized as highly effective. All TAM indicators showed highly effective results, with Actual Usage achieving the highest percentage (97.78%). The educational video was considered capable of helping customers understand the procedure for applying for a change in electric power more easily, clearly, and systematically. Therefore, this educational video is worthy of being used as a digital information medium by PLN ULP Kebonagung to enhance understanding and encourage the utilization of the PLN Mobile application in electric power change services.
Co-Authors Abdul Waris Abdullah Helmi Abdullah Helmy Afandi, Yosi Aldio Fernanda Alfin Maulana Annisa Taufika Firdausi Asminah Rachmi Az zuhri, Fahmi Muhammad Batubulan, Kadek Suarjuna Becik Gati Anjari Dewanata Candra Lukita Drs. Joko Samboro Dwi Sudjanarti DWI SURYANTO Eko Boedhi Santoso Ellyn Eka Wahyu Erlangga Andi Sukma Erma Yanuarni Fatkhur Rochman Feliatra Halid Hasan Heru Utomo Kun Mustain LINA BUDIARTI Mario Daniar Nur Prastyo Maskur, M Muhammad Amrullah Sukma Wala Muhammad Naufal Najib Muhammad Zulfan Abiyyi Anwar Musthofa Hadi Nur Laila Purwanto Nurtjahjani, Fullchis Rena Feri Wijayanti Rizka Rahmawati Rulirianto Rulirianto Sanita Dhakirah Shinta Maharani Trivena Shoumi, Milyun Ni’ma Siti Nurbaya Siti Rohani Suyono, Achmad Tri Istining Wardani Tri Ramadani Arjo Tri Yulistyawati Evelina Umi Khabibah Yekie Senja Oktora Zakiah Nur Fadilah ZK Abdurahman Baizal