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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS DINAMIKA DOTCOM Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis JAIM (Jurnal Abdi Masyarakat) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Akuntansi Bisnis & Manajemen (ABM) Jurnal Pengabdian Kepada Masyarakat Nomico Jurnal Pengabdian Kepada Masyarakat
Dwi Danesty Deccasari
STIE Malangkucecwara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH NET PROFIT MARGIN (NPM), RETURN ON INVESTMENT (ROI), DAN RETURN ON EQUITY (ROE) TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2016-2018 Deccasari, Dwi Danesty; Shafira, Maura; ., Marli
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 1 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i1.6565

Abstract

Di Indonesia, sejak krisis global yang terjadi pada pertengahan 2008 hanya industri makanan dan minuman yang dapat bertahan tidak bergantung pada bahan baku ekspor dan lebih banyak menggunakan bahan baku domestik. dalam penelitian ini menggunakan beberapa model analisis rasio keuangan yang bersangkutan dengan profitabilitas suatu perusahaan yaitu Net Profit Margin (NPM), Return On Investement (ROI) dan Return On Equity (ROE). Sampel yang digunakan pada penelitian ini menggunakan perusahaan sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2016-2018. Model konseptual penelitian ini menggambarkan hubungan antara pengaruh NPM, ROI dan ROE sebagai variabel independen terhadap harga saham sebagai variabel dependen. Dalam penelitian ini menggunakan analisis regresi berupa uji asumsi klasik, yang bertujuan untuk memberikan kepastian tentang persamaan regresi yang didapatkan apakah memiliki ketepatan dalam estimasi atau tidak. Dari hasil penelitian dapat disimpulkan bahwa ketiga faktor tersebut, yaitu NPM, ROI, dan ROE, secara individu maupun bersama-sama memiliki pengaruh yang signifikan terhadap harga saham perusahaan. Hal ini memberikan kontribusi penting dalam pemahaman tentang faktor-faktor yang memengaruhi harga saham dan dapat digunakan sebagai dasar bagi para investor dan pengambil keputusan dalam mengelola investasi mereka.
PENGARUH ECONOMIC VALUE ADDED DAN MARKET VALUE ADDED TERHADAP RETURN SAHAM PADA PERUSAHAAN LQ 45 YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018-2020 Sudiarto, Edi; Badriyah, Lailatul; Deccasari, Dwi Danesty
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 no.2 September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i2.561

Abstract

This study aims to analyze the influence of Economic Value Added (EVA) and Market Value Added (MVA) on Stock Returns in LQ-45 companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2020 period. The research employs a quantitative approach using multiple linear regression methods to examine the relationship between corporate financial performance and stock returns, particularly amid the impact of the COVID-19 pandemic on the capital market. The findings indicate that EVA has a negative and insignificant effect on stock returns, suggesting that economic value-added performance does not always reflect investment decisions in the stock market. In contrast, MVA has a positive and significant effect on stock returns, highlighting that higher market value positively influences investor confidence. Simultaneously, EVA and MVA were found to have an impact on stock returns with varying levels of significance. This study updates previous research by focusing on the COVID-19 pandemic period, which affected the global economy and capital market activities. The results of this research are expected to serve as a reference for investors and corporate management in optimizing financial strategies and enhancing investment attractiveness in the capital market.
Pengaruh CSR, Reputasi dan Ekuitas Merek pada Kinerja Bisnis: RBV Perspektif (CSR’s Impact, Reputation and Brand Equity on Business Performance: RBV Perspectives) Deccasari, Dwi Danesty; Andiani, Lidia; Sudiarto, Edi
Akutansi Bisnis & Manajemen ( ABM ) Vol 31 No 2 (2024): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v31i2.1443

Abstract

This study aims to examine the influence of CSR on corporate reputation and brand equity, as well as its follow-up impact on business performance. Data was collected through the distribution of questionnaires to 160 owners. The results of the analysis show that CSR has a significant positive influence on the company's reputation and brand equity. A good reputation, in turn, will contribute to an increase in brand equity. The company's reputation and brand equity have proven to have a positive influence on business performance. This shows the importance of CSR as a business strategy that not only improves the company's image, but also has a positive impact on company performance. Besides, the implications of this study reveal the need for companies to develop the right metrics to measure the impact of CSR on the company, so that it can evaluate the effectiveness of the CSR programs that have been implemented.
PENGARUH KOMUNIKASI DAN INSENTIF TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING KOKARSI PT.SANKYU INDONESIA CILEGON Deccasari, Dwi Danesty; Maulina; Marli
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 3 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i3.7868

Abstract

This study aims to determine the Effect of Communication and Incentives on Employee Performance with Job Satisfaction as an Intervening Variable in PT. Sankyu Indonesia Cilegon's Kokarsi and to find out whether job satisfaction acts as an intervening variable. The research method uses quantitative causality methods with SPSS version 25 data processing. The sampling technique uses Simple Random Sampling with a sample of 40 employees using the slovin formula. Data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis and path analysis. By using SPSS. The results of the job satisfaction variable (Z) as an intervening variable have a significant effect on employee performance (Y) with a regression coefficient value of 0.612 and a significance level of 0.000. The results of the T-test study show that the Communication Variable has a significant effect on Employee Performance. Incentive Variable has no significant and negative effect on Employee Performance. Job Satisfaction Variable has significant effect on Employee Performance. Communication Variable has no significant effect on Job Satisfaction. Incentive variable has significant effect on Job Satisfaction. Communication and Incentives on Employee Performance through Job Satisfaction as Intervening Variables have a significant effect on the simultaneous F test. This means that it can be interpreted that the variable job satisfaction (Z) partially mediates the relationship between the communication and incentive variables (X) on employee performance (Y).
The Role of E-Commerce in Improving the Competitiveness of MSMEs in the Global Market: Opportunities and Challenges Suarniki, Ni Nyoman; Masela, Mesak Yandri; Deccasari, Dwi Danesty
Nomico Vol. 1 No. 12 (2025): Nomico-January
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/b9gt4150

Abstract

The rapid development of technology and information requires people to get to know and always be in touch with the internet. One of the new lifestyles born is shopping via the internet or often called e-commerce. The utilization of e-commerce is not only carried out by large companies, but also by micro, small and medium enterprises (MSMEs). This study was conducted to identify the utilization of e-commerce in order to improve the competitiveness of MSMEs. The results show that the use of e-commerce can increase MSME revenues, facilitate product introduction to consumers, and make it easier to get customers. In addition, e-commerce helps save promotion costs and increase transaction speed, which in turn can improve the competitiveness of MSMEs. This research also explores the role of e-commerce as a strategic tool to improve the competitiveness of MSMEs in the global market. Through e-commerce, MSMEs can expand their market reach, reduce operational costs, and improve interactions with customers through digital platforms. While offering a range of opportunities, e-commerce adoption also presents significant challenges, such as low technological literacy, infrastructure limitations, and cybersecurity risks. Using a qualitative approach, this study analyzes the opportunities and challenges faced by MSMEs in integrating e-commerce into their operations. The results confirm that successful e-commerce implementation requires technology investment, capacity building, and a supportive policy framework. E-commerce has transformative potential for MSMEs, but its effective utilization requires efforts to overcome existing barriers to ensure sustainable growth and global competitiveness.
PENGARUH DIGITAL MARKETING TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI PADA PRODUK CLOTHING LINE ERIGO DI KOTA MALANG Deccasari, Dwi Danesty; Ardian, Gredy Yudha
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.1 Maret 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i1.572

Abstract

The purpose of this study is to analyze the influence of digital marketing on customer retention with customer engagement as a mediating variable on Erigo clothing line products in Malang City. This research method uses quantitative. The population of the study is Erigo Generation Z consumers aged (14-27 years) who use social media in Malang City. The research sample uses the Lemeshow formula totaling 100 people. The test tool uses Path Analysis. The results of the study indicate that digital marketing has a significant effect on customer retention decisions at Erigo Clothing Line Malang. Customer Engagement has a significant effect on customer retention decisions at Erigo Clothing Line Malang. Customer Engagement can mediate the influence of digital marketing on customer retention decisions at Erigo Clothing Line Malang.
THE INFLUENCE OF WORK ENVIRONMENT AND ORGANIZATIONAL CULTURE ON PERFORMANCE EMPLOYEE THROUGH MOTIVATION WORK AS AN INTERVENING VARIABLE IN NELONGSO FRIED CHICKEN Deccasari, Dwi Danesty; Andini, Lydia
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 7 No. 1 (2025): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v7i1.9339

Abstract

This study aims to analyze the influence of work environment and organizational culture on employee performance through work motivation as an intervening variable. The study was conducted on employees of Ayam Goreng Nelongso in Malang City. The research method used is quantitative causal with a survey approach. Data were collected through questionnaires distributed to 42 respondents, using simple random sampling techniques. Hypothesis testing was carried out using multiple linear regression analysis and path tests to identify direct and indirect relationships between variables. The results of the study indicate that the work environment has a significant effect on employee performance, both directly and through work motivation. However, organizational culture does not have a significant effect on employee performance, either directly or through work motivation. Work motivation also cannot act as a significant mediator between the work environment or organizational culture on employee performance. This study provides practical implications that improving the work environment is a priority to improve employee performance, while strengthening organizational culture needs to be further evaluated to improve its effectiveness.
PENGARUH LITERASI KEUANGAN, GAYA HIDUP, LINGKUNGAN SOSIAL, DAN KONTROL DIRI TERHADAP PENGELOLAAN KEUANGAN MAHASISWA EKONOMI (STUDI KASUS PADA MAHASISWA STIE MALANGKUCECWARA) Deccasari, Dwi Danesty; Janan, Suci Syifaun; Marli, Marli
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i2.449

Abstract

Financial management is an effort made by an individual in designing activities related to the storage and control of funds and assets. This research was conducted with the aim of examining and analyzing the effect of financial literacy, lifestyle, social environment and self-control on student financial management. The method in this study was multistage sampling which produced primary data using a questionnaire, the respondents were 70 students. The collected data will be tested through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results of this study indicate that financial literacy, lifestyle, self-control have a significant effect on student financial management, the social environment has no significant effect on student financial management.
Co-Authors Aminul amin Anang Amir Kusnanto Andiani, Lidia Andini, Lydia Ardian, Gredy Yudha Ari Sulistyani Bunyamin Bunyamin Dheva Novianda Saputri Dian Mawar Didik Priyo Didik Priyo Sugiharto Edi Sudiarto Eko Sudjawoto Evi Maria Hedher Tuakia Janan, Suci Syifaun Kadarusman . Lailatul Badriyah Lailatus Sa’adah Lating, Noval Ali Lindananty Lindananty Marli Marli - - Marli, Marli Maulina Mesak Yandri Masela Ni Nyoman Suarniki Renna Li’is Raaqi Nuurika Rina Rahmawati Rina Rahmawati Shafira, Maura Siti Munfaqiroh Siwi Dyah Ratnasari Sri Indrawati Widanarni Pudjiastuti Wiyarni Wiyarni Yupono Bagyo Yuyuk Liana Zainul Arifin