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The DYNAMICS OF INFLATION, INTEREST RATES, AND RETURN ON ASSETS (ROA) ON STOCK PRICES IN THE BASIC CHEMICAL INDUSTRY SECTOR (2021-2024) Deccasari, Dwi Danesty
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3736

Abstract

Introduction: This study examines the effect of Return on Assets (ROA), Interest Rates, and Inflation on Stock Prices of manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The objective is to identify key predictors of stock prices to support investment decisions. Methods: Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to secondary financial report data, which is suitable for analyzing complex relationships with limited samples. Results: ROA has a positive and significant effect on stock prices (β = 0.512, p < 0.05), indicating that strong financial performance drives stock price appreciation. Interest Rates have a negative and significant impact, while Inflation is insignificant, indicating that this macroeconomic factor is less dominant. ROA is the strongest predictor, followed by Interest Rates. In conclusion, internal profitability is more crucial than external conditions such as inflation. Suggestion: Investors prioritize high ROA; management should improve asset efficiency. Keywords: Inflation, Interest, Return On Assets
Dampak Sustainable Marketing terhadap Sustainable Purchasing melalui Brand Image dan Brand Trust di Body Shop Malang Deccasari, Dwi Danesty; Marli, Marli
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1580

Abstract

Penelitian ini bertujuan untuk mengkaji dampak sustainable marketing terhadap perilaku sustainable purchasing konsumen, dengan peran mediasi ganda brand image dan brand trust. Data dikumpulkan dari 217 responden konsumen Body Shop di Malang dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa sustainable marketing berpengaruh positif dan signifikan terhadap brand image dan brand trust. Kedua variabel mediasi tersebut juga secara signifikan memediasi hubungan antara sustainable marketing dan sustainable purchasing. Temuan ini menegaskan bahwa pembangunan citra merek dan kepercayaan konsumen merupakan mekanisme penting dalam mendorong pembelian berkelanjutan. Oleh karena itu, strategi pemasaran yang berfokus pada nilai keberlanjutan dan kepercayaan konsumen sangat penting untuk mewujudkan transisi konsumsi yang bertanggung jawab secara sosial dan lingkungan.
The Impact of Digital Competence and Organizational Climate on Employee Performance: An Analysis of the Mediating Role of Work Motivation at UPT PLN Malang Marli; Dwi Danesty Deccasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10102

Abstract

This study aims to analyze the influence of Organizational Climate on Employee Performance with Work Motivation as a mediating variable at UPT PLN Malang. The main hypothesis states that Organizational Climate has a positive direct and indirect effect through Work Motivation on Employee Performance. The study used a quantitative design with the SEM-PLS approach that is able to handle latent variables and data that are not necessarily normally distributed. A sample of 98 employees was randomly selected stratified by division and position. Data were collected through a structured questionnaire that has been tested for validity and reliability. The analysis focused on evaluating the measurement model and the structural model using bootstrapping to test the significance of the paths. The results indicate that Organizational Climate has a significant positive effect on Work Motivation and Employee Performance, with Work Motivation partially mediating the relationship. The findings emphasize the importance of creating a conducive organizational climate and increasing motivation for optimizing employee performance. Practical implications include the development of motivational training, effective communication, and a trust-based management system at UPT PLN Malang. Further studies are recommended using longitudinal data to strengthen causal findings.