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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS DINAMIKA DOTCOM Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI EKONOMIS : Journal of Economics and Business Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Dirgantara J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Akuntansi Bisnis & Manajemen (ABM) Jurnal Pengabdian Kepada Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Nomico Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Innovation Research CITACONOMIA : Economic and Business Studies Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat Nomico Jurnal Simki Economic
Dwi Danesty Deccasari
STIE Malangkucecwara Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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The Influence Of Product, Service, And Wom On Customer Loyalty: Purchasing Decisions As An Intervening Variable At Waroeng Kampoeng 99 Dwi Danesty Deccasari Danesty; Maulana Hanif Abbyan; Marli
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8921

Abstract

This study aims to examine the influence of product quality, customer service, and word-of-mouth (WOM) recommendations on consumer loyalty, considering the mediating role of purchasing decisions at Waroeng Kampoeng. The approach used is quantitative with a comparative design, involving 100 respondents, of which 99 are regular customers. Data collection was carried out using a Likert-based questionnaire instrument, while data analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with a bootstrapping procedure of 5,000 samples. Model validity and reliability testing were carried out using composite reliability indicators, Average Variance Extracted (AVE), and outer loading, all of which met the established acceptance threshold. The research findings indicate that purchasing decisions have a significant influence on consumer loyalty (β = 0.485; p < 0.001). Customer service was proven to have a significant influence on purchasing decisions (β = 0.235; p = 0.020), although it did not have a direct impact on loyalty. Product quality showed a significant influence on consumer loyalty (β = 0.300; p = 0.019) and purchasing decisions (β = 0.253; p = 0.037). In contrast, WOM did not show a significant mediating effect on loyalty (β = 0.123; p = 0.067). This finding implies the importance of strategic planning that focuses on improving product quality and service quality as an effort to strengthen customer loyalty in the food and beverage (F&B) sector. Although WOM did not show significance in this study, its potential to provide long-term impact remains an area worthy of exploration. Further research is recommended by expanding the sample size and adding moderating variables, such as price sensitivity.
The Impact of Capital Structure and Macroeconomic Conditions on the Performance and Growth of Basic Material Companies on the Main Board of the Indonesia Stock Exchange (IDX) in the 2021-2024 Period Dwi Danesty Deccasari Danesty; Marli
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9439

Abstract

This study aims to analyze the effect of Capital Structure on Company Size with a focus on the role of leverage in driving operational scale expansion. The type of research used is quantitative research with SEM-PLS 4.0 analysis tools to test the relationship between Macro Fundamentals and Capital Structure on Financial Performance and Company Size. The research findings show that Macro Fundamentals have a significant positive influence on Financial Performance and Company Size. Capital Structure has a positive and significant influence on Company Size and Financial Performance, where increasing the proportion of debt as part of the capital structure effectively drives the growth of the company's production capacity, market, and workforce. The study emphasizes the importance of wise capital structure management as a key strategy in supporting long-term growth and maintaining company competitiveness in a competitive economic environment.
The Effect of Capital Structure on the Financial Performance of Healthcare Companies on the Indonesia Stock Exchange: The Moderating Role of Macroeconomics (2021–2024) Marli; Dwi Danesty Deccasari Danesty
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9458

Abstract

This research is a causal associative quantitative study that aims to analyze the causal relationship between Capital Structure and Financial Performance variables with Macroeconomic Moderation. The population is 16 Main Board Healthcare and Developer companies listed on the IDX in 2021-2024. Using the SEM-PLS 4.0 analysis tool, the research results show that Macroeconomic Variables contribute positively and significantly to the company's Financial Performance, indicated by a path coefficient of 0.349. Conversely, Capital Structure has a negative and significant effect on Financial Performance with a coefficient of -0.419, indicating that an inefficient capital structure can reduce financial performance.
Dampak Sustainable Marketing terhadap Sustainable Purchasing melalui Brand Image dan Brand Trust di Body Shop Malang Dwi Danesty Deccasari; Marli Marli
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1580

Abstract

Penelitian ini bertujuan untuk mengkaji dampak sustainable marketing terhadap perilaku sustainable purchasing konsumen, dengan peran mediasi ganda brand image dan brand trust. Data dikumpulkan dari 217 responden konsumen Body Shop di Malang dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa sustainable marketing berpengaruh positif dan signifikan terhadap brand image dan brand trust. Kedua variabel mediasi tersebut juga secara signifikan memediasi hubungan antara sustainable marketing dan sustainable purchasing. Temuan ini menegaskan bahwa pembangunan citra merek dan kepercayaan konsumen merupakan mekanisme penting dalam mendorong pembelian berkelanjutan. Oleh karena itu, strategi pemasaran yang berfokus pada nilai keberlanjutan dan kepercayaan konsumen sangat penting untuk mewujudkan transisi konsumsi yang bertanggung jawab secara sosial dan lingkungan.
The DYNAMICS OF INFLATION, INTEREST RATES, AND RETURN ON ASSETS (ROA) ON STOCK PRICES IN THE BASIC CHEMICAL INDUSTRY SECTOR (2021-2024) Dwi Danesty Deccasari
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3736

Abstract

Introduction: This study examines the effect of Return on Assets (ROA), Interest Rates, and Inflation on Stock Prices of manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The objective is to identify key predictors of stock prices to support investment decisions. Methods: Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to secondary financial report data, which is suitable for analyzing complex relationships with limited samples. Results: ROA has a positive and significant effect on stock prices (β = 0.512, p < 0.05), indicating that strong financial performance drives stock price appreciation. Interest Rates have a negative and significant impact, while Inflation is insignificant, indicating that this macroeconomic factor is less dominant. ROA is the strongest predictor, followed by Interest Rates. In conclusion, internal profitability is more crucial than external conditions such as inflation. Suggestion: Investors prioritize high ROA; management should improve asset efficiency. Keywords: Inflation, Interest, Return On Assets
Analysis of Digital and Interpersonal Competence, Organizational Climate on Employee Performance with Motivation Mediation at UPT PLN Malang Dwi Danesty Deccasari; Marli
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9194

Abstract

This study analyzes the influence of digital competence, interpersonal competence, and organizational climate on employee performance with work motivation as a mediating variable at the PLN Malang Technical Implementation Unit (UPT PLN Malang). A quantitative approach with SEM-PLS was applied to 98 employees selected through saturated sampling. The results show that digital competence, interpersonal competence, and organizational climate have a positive and significant effect on work motivation; digital competence, interpersonal competence, and work motivation significantly affect employee performance; organizational climate has no significant direct effect on performance; and work motivation mediates these relationships.
Increasing Consumer Engagement and Purchase Decisions Through Social Media Influencer Credibility: An Empirical Study on Skincare Products Dwi Danesty Deccasari; Marli Marli
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2825

Abstract

This study examines the role of social media influencer credibility in influencing skincare product purchasing decisions by considering the mediation mechanism of consumer engagement. The quantitative approach used path analysis and was based on survey data from active skincare product users who follow influencers on social media platforms. The results indicate that influencer credibility has a significant direct positive influence on skincare product purchasing decisions. Furthermore, consumer engagement serves as an important mediator linking influencer credibility to purchasing decisions. This engagement is measured through active consumer interactions, such as comments, likes, and content sharing, which are considered valid indicators of emotional and cognitive attachment to the product. These findings confirm that influencer credibility not only builds trust directly but also increases consumer interaction, ultimately driving purchasing decisions indirectly. The practical implications of this study emphasize the importance of selecting influencers with credible reputations and developing content strategies that can increase engagement to maximize the effectiveness of skincare marketing campaigns. Recommendations for further research include exploring moderating variables, using longitudinal designs, and qualitative approaches to deepen understanding of the dynamics of this relationship.
Dampak Capital Expenditure pada Harga Saham Melalui ROA dan DER (Kasus: Sektor Konsumer Non-Cyclicals BEI 2021-2024) Dwi Danesty Deccasari; Marli Marli
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.562

Abstract

This study analyzes investment strategies and their impact on corporate performance and market value, focusing on the influence of capital expenditure on stock prices, with Return on Assets (ROA) and the Debt-to-Equity Ratio (DER) acting as moderating variables. The study encompasses 42 companies in the non-cyclical consumer sector listed on the Indonesia Stock Exchange between 2021 and 2024 selected via purposive sampling that exhibit significant capital investment activity. Its primary objective is to provide a deep understanding of the complex relationships between these variables and to identify how ROA and DER moderate the link between capital expenditure and stock prices, thereby addressing existing gaps in the literature. Employing a quantitative approach, the study analyzes secondary data from annual financial reports using SmartPLS software to test the hypotheses. The results indicate that capital expenditure positively influences stock prices, with ROA playing a significant moderating role; specifically, high profitability translates investments into more substantial stock price appreciation. Meanwhile, DER also exerts a complex moderating effect, demonstrating that optimal debt levels support the positive impact of investment, whereas excessive debt ratios can mitigate this effect. The study concludes that investment management must balance capital expenditure decisions with profitability performance (ROA) and a sound capital structure (DER) to achieve optimal market value, implying the need for a holistic investment strategy to maximize shareholder value.
Co-Authors Ali Lating Aminul Amin Anang Amir Kusnanto Andini, Lydia Ari Sulistyani Bunyamin Bunyamin Dheva Novianda Saputri Dian Mawar Dicky Hermawan Putra Didik Priyo Didik Priyo Sugiharto Edi Sudiarto Eko Sudjawoto Gredy Yudha Ardian Hedher Tuakia Izza Sukma Yunita, Ila Janan, Suci Syifaun Kadarusman Kadarusman Lailatul Badriyah Lailatus Sa’adah Lating, Noval Ali Lidia Andiani Lindananty Lindananty M. Yogi Riyantama Isjoni Marli Marli Marli Marli Marli Maulana Hanif Abbyan Maulina Mesak Yandri Masela Ni Nyoman Suarniki Ni Nyoman Suarniki Renna Li’is Raaqi Nuurika Rina Irawati Rina Rahmawati Rina Rahmawati Shafira, Maura Siti Munfaqiroh Siwi Dyah Ratnasari Sri Indrawati Suyanti Suyanti Viona Anjelina Ade Erika Widanarni Pudjiastuti Wiyarni Wiyarni Yupono Bagyo Yuyuk Liana Zainul Arifin