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All Journal International Journal of Local Economic Governance Jurnal Manajemen Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pijar : Studi Manajemen dan Bisnis JURNAL RUMPUN MANAJEMEN DAN EKONOMI PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Journal of Micro, Small and Medium Enterprises Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Mohammad Maskan
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Flash Sale  dan Live Streaming Terhadap Impulse Buying pada Konsumen Penginapan Murah Malang Qarina Chuzaimah Al – Hilaliyah; Sanita Dhakirah; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ntva9s13

Abstract

The rapid advancement of digital technology has transformed consumer behavior, particularly by increasing the prevalence of impulsive buying through social media platforms such as TikTok. Flash sales and live streaming have become common strategies adopted by businesses, including Penginapan Murah Malang through its TikTok account @penginapanmurahmalang. However, the implementation of these strategies has not been followed by optimal results, as indicated by a decline in guest occupancy rates from a peak of 19% in August 2025 to 10% in December 2025. This study aims to examine the effect of flash sales and live streaming on impulsive buying behavior among consumers of Penginapan Murah Malang. A quantitative descriptive approach was employed, involving 100 respondents selected using purposive sampling, namely those who had watched the account's live streaming sessions and had made a booking. Data were analyzed using multiple linear regression, accompanied by validity, reliability, and classical assumption tests, as well as t-tests and F-tests. The results show that flash sales and live streaming have a positive and statistically significant effect on impulsive buying, both partially and simultaneously, with the two variables contributing an (Adjusted R²) of 0.386. Live streaming was found to have a more dominant influence than flash sales. Based on these findings, it is recommended to increase the frequency of flash sales and strengthen consumer trust in streamers in order to optimize consumers' impulsive buying behavior
Pengaruh Persepsi Merek dan Kualitas Produk Terhadap Kepercayaan Merek Produk Jinawi di Kota Malang Putri Febrianti Nufita Sari; Ita Rifiani Permatasari; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y1542d39

Abstract

This research aims to determine and analyze the effect of Brand Perception and Product Quality on Brand Trust in Jinawi products in Malang City. The population in this study are consumers who have purchased Jinawi products. This research applies a quantitative method with an explanatory research approach through a purposive sampling method with a total analyzed sample of 94 respondents. The results of multiple linear regression analysis and hypothesis testing indicate that Brand Perception (X1) and Product Quality (X2) partially and simultaneously have a positive and significant effect on Brand Trust (Y). Furthermore, the product quality variable (X2) is concluded to have the largest contribution to brand trust (Y) compared to the Brand Perception variable (X1). For future research, it is recommended to expand the scope of the research population to cover a wider area, and add other variables to obtain a more comprehensive understanding of the factors that potentially affect Brand Trust, such as customer satisfaction, customer loyalty, or customer experience.
Pengaruh Kemudahan dan Pengalaman Terhadap Minat Menggunakan Kembali Aplikasi PLN Mobile  (Studi pada Pelanggan PLN ULP Malang Kota) Lyra Ayu Sephia; Yulis Nurul Aini; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ab0z8281

Abstract

The rapid development of digital services has encouraged people to adopt technology based applications that provide convenience and efficiency, including PLN Mobile as a digital electricity service platform. Nevertheless, the existence of various usage related problems suggests that ease of use and user experience are important factors that potentially influence customers intention to continue using the PLN Mobile application. The purpose of this research is to analyze the influence of ease of use and user experience on reuse intention of the PLN Mobile application.  This research was a quantitative study that used a questionnaire as the data collection instrument, which was distributed to 103 respondents who were customers of PLN ULP Malang Kota and had used the PLN Mobile application at least once. The respondents were selected using a purposive sampling technique. The data were analyzed using multiple linear regression analysis and hypothesis testing. From the result of correlation analysis of ease of use and user experience on reuse intention, it was known that F count > F table (42,440 > 3,09), with a coefficient of determination was 0,448. This means there was influence of ease of use and user experience on reuse intention of 44,8% and the rest 55,2% was influenced by other factors not discussed in this research. Based on the result of the research, it can be concluded that ease of use and user experience significantly influence reuse intention. Therefore, the company is expected to maintain and improve the quality of its digital services by simplifying the use of the application and enhancing the user experience, so that customers’ intention to continue using the PLN Mobile application can increase sustainably
Pengaruh Price Discount dan Online Customer Review Terhadap Purchase Intention di Penginapan Murah Malang Ahmad Farhan Pramana; Mohammad Maskan; Rizky Kurniawan Murtiyanto
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pbdrqz74

Abstract

The advancement of digital technology has encouraged the followers of the Instagram account @penginapanmurahmalang to become more critical in determining their purchase intention toward lodging services. However, the implementation of price discount and the management of online customer review on the account have not been followed by optimal results, making this phenomenon worth studying further. This study aims to examine the effect of price discount and online customer review, both partially and simultaneously, on purchase intention at Penginapan Murah Malang. A quantitative approach was employed, with a population comprising all 137,000 followers of the @penginapanmurahmalang Instagram account, and a sample of 100 respondents determined using the Slovin formula and selected through purposive sampling. Data were analyzed using multiple linear regression with the help of IBM SPSS, accompanied by validity, reliability, classical assumption, t-test, and F-test. The results showed that price discount and online customer review have a positive and significant effect on purchase intention, both partially and simultaneously, with a contribution (Adjusted R Square) of 0.678. Online customer review was found to have a more dominant influence than price discount. This study recommends strengthening the sense of urgency in price discount programs and improving the credibility and honesty of customer reviews to optimize purchase intention.
ANALISIS SWOT SEBAGAI STRATEGI MENINGKATKAN DAYA SAING ANGKRINGAN PINARAKZ DI KOTA BATU Rizal Fahmi; Mohammad Maskan
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 5 (2026): september
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i5.12474

Abstract

Abstract. Micro, small, and medium enterprises (MSMEs) in the food and beverage sector in Batu City face increasingly intense competition, which requires business actors to determine a systematic competitive strategy rather than relying solely on intuition. Angkringan Pinarakz is a vintage-concept culinary MSME that has built strong digital brand equity, reflected in more than 25,000 Instagram followers gained without paid promotion, yet has never conducted a formal SWOT analysis to guide its strategic decisions. This study aims to identify the internal and external factors of Angkringan Pinarakz, analyze them using the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices, and formulate alternative strategies to enhance its competitiveness. This research employs a descriptive qualitative approach with two informants, namely the owner and one employee of Angkringan Pinarakz, using in-depth interviews and direct observation as the primary data collection techniques. Data were processed through weighting and rating procedures in the IFAS and EFAS matrices, followed by quadrant mapping and formulation of the SWOT matrix. The results show that Angkringan Pinarakz possesses twelve strength factors and seven weakness factors, with a total IFAS score of 3.08 and an internal coordinate value of 2.16. On the external side, seven opportunity factors and five threat factors were identified, producing a total EFAS score of 3.05 and an external coordinate value of 1.95. The coordinate point (2.16; 1.95) places Angkringan Pinarakz in Quadrant I, indicating a position with strong internal capability and substantial external opportunity. Accordingly, the most appropriate strategy is an aggressive (SO) strategy that maximizes the consistency of digital content, the distinctiveness of the vintage concept, and service reputation to capture opportunities in influencer collaboration and community events. The owner is advised to consistently implement service standard operating procedures and to schedule promotional collaborations in a more structured manner to sustain competitiveness going forward. Keywords: SWOT Analysis; Competitiveness; IFAS EFAS; FnB Business; MSME Strategy Abstrak. Persaingan usaha di sektor food and beverage (FnB) Kota Batu semakin ketat seiring bertambahnya jumlah pelaku UMKM, sehingga setiap usaha dituntut memiliki strategi bersaing yang terukur, bukan sekadar mengandalkan intuisi pemilik. Angkringan Pinarakz merupakan UMKM kuliner berkonsep vintage yang telah membangun ekuitas digital cukup kuat, ditandai dengan lebih dari 25.000 pengikut Instagram tanpa iklan berbayar, namun belum pernah melakukan analisis SWOT secara formal sebagai dasar pengambilan keputusan strategis. Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal Angkringan Pinarakz, menganalisisnya melalui matriks Internal Factor Analysis Summary (IFAS) dan External Factor Analysis Summary (EFAS), serta merumuskan alternatif strategi peningkatan daya saing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan dua informan, yaitu pemilik dan satu orang karyawan Angkringan Pinarakz, melalui wawancara mendalam dan observasi langsung sebagai teknik pengumpulan data utama. Data diolah melalui prosedur pembobotan dan pemberian rating pada matriks IFAS dan EFAS, dilanjutkan dengan pemetaan diagram kuadran serta penyusunan matriks SWOT. Hasil penelitian menunjukkan bahwa Angkringan Pinarakz memiliki dua belas faktor kekuatan dan tujuh faktor kelemahan, dengan total skor IFAS sebesar 3,08 dan nilai koordinat internal sebesar 2,16. Pada sisi eksternal, teridentifikasi tujuh faktor peluang dan lima faktor ancaman, dengan total skor EFAS sebesar 3,05 dan nilai koordinat eksternal sebesar 1,95. Titik koordinat (2,16; 1,95) menempatkan Angkringan Pinarakz pada Kuadran I, yang menunjukkan posisi dengan kekuatan internal dan peluang eksternal yang besar. Dengan demikian, strategi yang paling tepat diterapkan adalah strategi agresif (SO) yang memaksimalkan konsistensi konten digital, keunikan konsep vintage, dan reputasi pelayanan untuk merebut peluang kolaborasi dengan influencer serta keikutsertaan dalam event komunitas. Pemilik usaha disarankan untuk menerapkan standard operating procedure (SOP) pelayanan secara lebih konsisten serta menjadwalkan kolaborasi promosi secara lebih terstruktur guna menjaga keberlanjutan daya saing usaha. Kata Kunci: analisis SWOT; daya saing; IFAS EFAS; bisnis FnB; strategi UMKM
Pengaruh Word of Mouth dan Fear of Missing Out Terhadap Keputusan Berpartisipasi pada Kompetisi Kompetensi Akademik Jawa Pos Radar Kediri 2025 Muhammad Rizky Saputra; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/83z6t335

Abstract

Word of Mouth (WOM) and Fear of Missing Out (FOMO) are social and psychological factors that can influence an individual's decision to participate in an activity. The 2025 Jawa Pos Radar Kediri Academic Competency Competition experienced an increase in participants from 4,926 in 2024 to 5,633 in 2025, indicating the influence of social and psychological factors on decision-making. This study aims to analyze the effect of WOM and FOMO on the decision to participate in the 2025 Jawa Pos Radar Kediri Academic Competency Competition, both partially and simultaneously. This study used a quantitative approach with the variables WOM, FOMO, and Participation Decision. Data were collected through a questionnaire using a probability sampling technique with the stratified random sampling method, obtaining 96 respondents from senior high school level participants. Data analysis used multiple linear regression, t-test, F-test, and coefficient of determination with the help of SPSS version 26. The results show that WOM partially has a positive and significant effect on the participation decision (t-count 3.533 > t-table 1.985; sig. < 0.001). FOMO also has a positive and significant effect (t-count 6.842 > t-table 1.985; sig. < 0.001). The simultaneous test shows that WOM and FOMO significantly affect the participation decision (F-count 52.102 > F-table 3.094; sig. < 0.001) with an Adjusted R2 of 0.518, meaning both variables explain 51.8% of the variance in the participation decision. Organizers are advised to maintain school-based communication and foster registration urgency through real-time quota information.
Co-Authors Achmad Fauzi Ahmad Farhan Pramana Alifiulahtin Utaminingsih Ane Fany Novitasari Asminah Rachmi Asminah Rachmi Bambang Soepeno Bambang Soepeno Bambang Soepeno Batubulan, Kadek Suarjuna Cut Hena Laras Pradasani Drs. Joko Samboro Dwi Sudjanarti Fadloli Fadloli Helmy Adisaksana Heru Utomo Heru Utomo Ika Kusumasasti Ita Rifiani Permatasari Lilies Nur Ainie LINA BUDIARTI Lyra Ayu Sephia Masitha Nisa Akmalia Maskur, M Muhammad Rizky Saputra Musthofa Hadi Nilawati Fiernaningsih Nurtjahjani, Fullchis Oto Sunandar Dinata Patma, Tundung Subali Pudji Herijanto Putri Febrianti Nufita Sari Qarina Chuzaimah Al – Hilaliyah Rizal Fahmi Rizka Nona Aprilia Rizky Kurniawan Murtiyanto Rosiana Avinda Febrianti Rulirianto Rulirianto Sanita Dhakirah Siti Rohani Suyono, Achmad Syahlendra Darmokusumo Lendra Titien Indrianti Tundung S Patma Umi Khabibah Wian Dicky Haulen Aminda Yulis N A Yulis N A Yulis Nurul Aini Zubaidi Zubaidi