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All Journal Journal of Applied Finance & Accounting Transformasi: Jurnal Pengabdian Masyarakat JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN MIX : Jurnal Ilmiah Manajemen IMAGE AFRE Accounting Financial Review Jurnal Penelitian IPTEKS International Journal of Environmental, Sustainability, and Social Science JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan Jurnal Pengabdian Masyarakat (JPM) Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Journal of Artificial Intelligence and Digital Business Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat International Journal of Economics, Commerce, and Management KUNKUN Journal of Multidisciplinary Research ARTOKULO: Journal of Accounting, Economic and Management
Dedy Wijaya Kusuma
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : ABM: International Journal of Administration, Business and Management

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The effect of product quality, brand image, promotion, and price on consumer purchase decisions in umkm on car-free day kab. Jember Permana, Angga Ade; Kusuma, Dedy Wijaya; Sinrungtam, Wasana; Putra, Ihrom Caesar Ananta; Wahid, Abdul
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

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Abstract

Previous research is the most important thing in a research or scientific article. Previous research is useful for strengthening theories and phenomena that affect variables. This article reviews the Influence of Product Quality, Brand Image, Promotion and Price on Consumer Purchasing Decisions at UMKM Car Free Day Kab. Jember. The purpose of writing this marketing management literature review article is to build a hypothesis that can be used in further research. The results of this study are: 1) Product Quality partially does not affect consumer Purchasing Decisions; 2) Brand Image partially does not affect consumer Purchasing Decisions; 3) Promotion partially affects consumer Purchasing Decisions; 4) Price partially does not affect Consumer Purchasing Decisions; 5) Product Quality, Brand Image, Promotion and Price simultaneously affect Consumer Purchasing Decisions at UMKM Car Free Day, Jember regency.
Co-Authors Abdul Wahid Ade Permana, Angga Agustin HP, Agustin Alawiyah, Miryam Angga Ade Permana Anik Herminingsih Dara Fitra Sukwani Devi Ardiani Fetri Setyo Liyundira Handayani, Yuniorita Indah Helmi Agus Salim Ihrom Caesar Ananta Putra Ilmi, Mainatul Iqbal Sabilirrasyad Kun Afifah Nur Arifin Lahab, Ratchanok Lilis Handayani Miryam Alawiyah Muhammad Firdaus Muhdar Muhdar, Muhdar Musaiyadi Musaiyadi Mustofa Mustofa Mustofa, Mustofa Nanda Widaninggar Nurshadrina Kartika Sari Nurshadrina Kartika Sari Pramono, Amelia Felicia Pramono, Olivia Falen Putra, Ihrom Caesar Ananta Regina Tetisa Nur Amaniah Sabililrrasyad, Iqbal Saiful Amin Salim, Helmi Agus Sinrungtam, Wasana Sunarsih Suwignyo Widagdo Widiyastini, Reni Dwi Widodo Widodo Wiranto, Ferry Zainul Hasan