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Pemberdayaan UMKM Kelapa Gongseng Aceh Melalui Pemasaran Berbasis Digital Dalam Upaya Menembus Pasar Global M Saleh; M. Rasyidin; Hamdani; Afkar
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.492

Abstract

Micro, small and medium enterprises (MSMEs) are one of the primary drivers of the Indonesian economy, as a result if the MSME sector is disrupted, the national economy could also be eroded. According to the Central Statistics Agency (BPS), in 2021 the number of MSMEs will reach 65.46 million units. Maju Sejahtera is an MSME in Panjang Mesjid Village, Panjang Subdistrict, Bireuen Regency, Aceh Province which operates in the food service sector producing gongseng coconut. This group has been running its business since 2019 and produces around 30-50 kg of gongseng coconut every week with a market selling price of around 50 thousand per kilogram. This fishing business group has 5 freelance workers and has assets of around 24 million rupiah. However, recently the production and sales of gongseng coconut have decreased, this is due to the Covid-19 pandemic that has hit the world, so it indirectly affects the demand for gongseng coconut. Before the Covid-19 pandemic, MSME Maju Sejahtera had an obstacle in running a business in the field of product marketing, the system that had been used was still traditional, namely marketing to local traders or the products were taken by collectors, then MSME Maju Sejahtera had no business management or financial management, during This often causes problems in financial management, namely business finances are often combined with family finances so it is very difficult to see profits in the business. The aim of this service activity is to increase partners' knowledge in business management and digital marketing. The implementation method is to provide business management training and direct digital sales practice through marketplaces and social media. The result of this activity is an increase in partners' knowledge about business management and better digital marketing.
PELATIHAN DAN PROMOSI BORDIR TAS TRADISIONAL BUDAYA ACEH BAGI MAHASISWA INTERNASIONAL UNIVERSITY NAGOYA GAKUIN JEPANG Sri Wahyuni; Fauzi Fauzi; Muhammad Saleh; Hakim Muttaqim; Muhammad Rasyidin
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i2.2440

Abstract

Mom N Me is an MSME located in Lhok Mambang Village, Gandapura District, Bireuen Regency, Aceh Province, which is engaged in sewing and producing Acehnese embroidered bag crafts, as well as providing sewing training for the local community. The problem faced by MSME Mom N Me so far is that it only provides sewing training to local communities and has not yet provided sewing training on a district, provincial, national or international scale. Participants in this community service activity were 10 international students from Nagoya Gakuin University and 15 students from Al-Muslim University. Implementation of activities used observation, discussion and direct practice methods in the Mom N Me MSME learning room. Based on the results of the activity, it can be seen that this activity had a positive impact, both on knowledge and increasing participants' skills. In fact, it can be seen that participants completely participated in the training which was carried out face to face and there was interaction between the participants and the tutor (resource person). Apart from that, there was an increase in participants' knowledge, both Japanese students and Al-Muslim University students, about sewing, especially sewing Acehnese embroidered bags. This activity also has a positive impact on partners and participants, namely partners can promote local products to the international community, and Japanese students can learn local culture and Indonesian easily through direct interaction with the local community.
PERTUMBUHAN KREDIT AKIBAT TINGKAT INFLASI DAN SUKU BUNGA KREDIT DI INDONESIA Nafaza Rahma; Rasyidin M.
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 15 No 2 (2023): Ekonomika, September 2023
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v15i2.2572

Abstract

The research aims to examine the influence of inflation and credit interest rates on credit growth in Indonesia. This research uses quantitative methods, data analysis techniques using multiple linear regression models. From utilizing secondary data 2000-2022 from BPS. The results of this test show that inflation and credit interest rates have no effect on credit growth