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Pemberdayaan UMKM Kelapa Gongseng Aceh Melalui Pemasaran Berbasis Digital Dalam Upaya Menembus Pasar Global M Saleh; M. Rasyidin; Hamdani; Afkar
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.492

Abstract

Micro, small and medium enterprises (MSMEs) are one of the primary drivers of the Indonesian economy, as a result if the MSME sector is disrupted, the national economy could also be eroded. According to the Central Statistics Agency (BPS), in 2021 the number of MSMEs will reach 65.46 million units. Maju Sejahtera is an MSME in Panjang Mesjid Village, Panjang Subdistrict, Bireuen Regency, Aceh Province which operates in the food service sector producing gongseng coconut. This group has been running its business since 2019 and produces around 30-50 kg of gongseng coconut every week with a market selling price of around 50 thousand per kilogram. This fishing business group has 5 freelance workers and has assets of around 24 million rupiah. However, recently the production and sales of gongseng coconut have decreased, this is due to the Covid-19 pandemic that has hit the world, so it indirectly affects the demand for gongseng coconut. Before the Covid-19 pandemic, MSME Maju Sejahtera had an obstacle in running a business in the field of product marketing, the system that had been used was still traditional, namely marketing to local traders or the products were taken by collectors, then MSME Maju Sejahtera had no business management or financial management, during This often causes problems in financial management, namely business finances are often combined with family finances so it is very difficult to see profits in the business. The aim of this service activity is to increase partners' knowledge in business management and digital marketing. The implementation method is to provide business management training and direct digital sales practice through marketplaces and social media. The result of this activity is an increase in partners' knowledge about business management and better digital marketing.
Peningkatan Kapasitas Produksi dan Penjualan Produk Kelapa Gongseng Aceh Pasca Pandemi COVID-19 Melalui Teknologi Tepat Guna dan Pemasaran Digital Saleh, M; Rasyidin, M; Azmi, Dasril; Shintia, Iin; Miswardi; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.356

Abstract

This article delves into the strategic enhancement of production capacity and sales of Acehnese roasted coconut products in the aftermath of the COVID-19 pandemic, leveraging the application of appropriate technology and digital marketing approaches. The focus of this community engagement initiative lies in addressing the multifaceted challenges faced by the local community, including disruptions in traditional market access and production inefficiencies exacerbated by the pandemic. The objectives of the program are meticulously outlined, detailing the implementation of innovative technological solutions and digital marketing strategies designed to increase production efficiency, product quality, and market reach. The study also discusses the anticipated socio-economic impacts, particularly the potential for sustained community empowerment and economic resilience. The integration of these modern approaches aims to foster long-term sustainability and competitive advantage for micro, small, and medium enterprises (MSMEs) in Aceh, thereby contributing to broader economic recovery and growth.
Transformasi Pemasaran Digital BUMDES Pengolahan Pakan Ikan Terapung Berbasis Blue Economy sebagai upaya peningkatan Produk Unggulan Desa Rasyidin, M; Saleh, M; Azmi, Dasril; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.398

Abstract

The partner in this community service activity is BUMDES Malaka, a village-owned enterprise from Jangka Alue Bie that produces floating fish feed. BUMDES Malaka was established in 2016, and the management is elected by the community through a village deliberation forum. The main objective of establishing BUMDES Malaka is to meet the needs of fish farmers and provide an alternative solution for farmers to obtain cheaper and higher-quality fish feed, as previously, fish feed was sourced from outside the province at high prices. To enhance the partner's capacity, training in digital marketing, as well as improvements in management and production quality, are necessary. The methods used in this service activity include training and hands-on practice. The outcomes of this activity include an increase in the knowledge of BUMDES Malaka's management in the field of digital marketing and an improvement in the partner's capabilities in business management.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen Dalam Berbelanja Pada Ritel Modern dan Tradisional Saleh, M; Rasyidin, M; Rizal, Muhammad
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6308

Abstract

Research on the Impact of Product Completeness, Product Variety, Product Quality, and Environmental Conditions on Consumer Purchasing Decisions. This study aims to analyze the influence of shopping comfort and ease of access, product availability, promotions and discounts, technology and innovation, branding, and retail reputation on consumer purchasing decisions. The research was conducted in Bireuen Regency, Aceh Province, Indonesia. The type of research used is explanatory research with a quantitative approach. The data types used in this study are both qualitative and quantitative data. The analysis method employed is the logistic model (LOGIT) to determine the impact on consumer decision-making. The research findings show that the variables of product completeness, more products being better, product quality, and environmental conditions have a significant influence on consumer purchasing decisions in modern retail stores. However, these factors did not have an impact on consumer decisions when shopping at traditional retail stores in Bireuen Regency, Aceh Province, Indonesia.
Peningkatan Kemandirian dan Kesejahteraan Penghuni Rumah Kasih Harmoni Paya Jaras Melalui Program Pengabdian Masyarakat Internasional Saleh, M; Rasyidin, M; Rizal, Muhammad; Wahyuni, Sri; Saputra, Al Mahfud; Nurhayati
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.438

Abstract

The Community Service Program, titled "International Visit and Community Service at Rumah Kasih Harmoni Paya Jaras," aims to enhance the welfare of the residents at Rumah Kasih Harmoni, an orphanage located in Sungai Buloh, Selangor, Malaysia. The program was initiated in response to the financial challenges faced by Rumah Kasih Harmoni in fulfilling the basic needs of its residents. The objectives are to improve the funding sources for Rumah Kasih Harmoni, provide training and skill development for the residents, expand their knowledge and awareness, and foster a sustainable partnership between the proposing team and Rumah Kasih Harmoni. The methods employed include direct visits and interactions, educational and interactive activities, artistic and creative endeavors, physical and sports activities, along with social and cultural events. Active participation from the residents is encouraged throughout the program. The results include an increase in funding, enhanced skills and independence among the residents, improved knowledge and awareness, and the establishment of a robust, long-term collaboration between the proposing team and Rumah Kasih Harmoni.
PELATIHAN DAN PROMOSI BORDIR TAS TRADISIONAL BUDAYA ACEH BAGI MAHASISWA INTERNASIONAL UNIVERSITY NAGOYA GAKUIN JEPANG Sri Wahyuni; Fauzi Fauzi; Muhammad Saleh; Hakim Muttaqim; Muhammad Rasyidin
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i2.2440

Abstract

Mom N Me is an MSME located in Lhok Mambang Village, Gandapura District, Bireuen Regency, Aceh Province, which is engaged in sewing and producing Acehnese embroidered bag crafts, as well as providing sewing training for the local community. The problem faced by MSME Mom N Me so far is that it only provides sewing training to local communities and has not yet provided sewing training on a district, provincial, national or international scale. Participants in this community service activity were 10 international students from Nagoya Gakuin University and 15 students from Al-Muslim University. Implementation of activities used observation, discussion and direct practice methods in the Mom N Me MSME learning room. Based on the results of the activity, it can be seen that this activity had a positive impact, both on knowledge and increasing participants' skills. In fact, it can be seen that participants completely participated in the training which was carried out face to face and there was interaction between the participants and the tutor (resource person). Apart from that, there was an increase in participants' knowledge, both Japanese students and Al-Muslim University students, about sewing, especially sewing Acehnese embroidered bags. This activity also has a positive impact on partners and participants, namely partners can promote local products to the international community, and Japanese students can learn local culture and Indonesian easily through direct interaction with the local community.
PERTUMBUHAN KREDIT AKIBAT TINGKAT INFLASI DAN SUKU BUNGA KREDIT DI INDONESIA Nafaza Rahma; Rasyidin M.
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 15 No 2 (2023): Ekonomika, September 2023
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v15i2.2572

Abstract

The research aims to examine the influence of inflation and credit interest rates on credit growth in Indonesia. This research uses quantitative methods, data analysis techniques using multiple linear regression models. From utilizing secondary data 2000-2022 from BPS. The results of this test show that inflation and credit interest rates have no effect on credit growth
The Influence of Zakat, Infaq, Sadaqah, and Waqf on Poverty in Aceh Province Maulana, Nazar Rianza; Rasyidin, M; Saleh, M
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.514

Abstract

Islamic social finance plays a crucial role in poverty alleviation. This study aims to analyze the impact of Zakat, Infaq, Sadaqah, and Waqf (ZISWAF) management on poverty levels in Aceh Province. Using a quantitative approach, this research processes numerical data and applies statistical analysis to measure the effectiveness of ZISWAF in poverty reduction. The data were obtained from the Aceh Open Data Web documentation covering the period from 2018 to 2024. The findings indicate that effective ZISWAF management can significantly reduce poverty rates. Proper distribution of Zakat, optimization of Infaq and Sadaqah, and productive utilization of Waqf contribute to improving community welfare. However, challenges remain in terms of management transparency, Islamic financial literacy, and coordination between managing institutions and the government. As a recommendation, this study suggests implementing a more structured ZISWAF management system, enhancing Islamic financial literacy in society, and strengthening collaboration between the government and managing institutions to improve the effectiveness of poverty alleviation programs. With the right strategies, ZISWAF can become a more powerful instrument in achieving social welfare in Aceh.
Reaksi Pasar Keuangan Terhadap Nilai Tukar dan Minyak Dunia Rasyidin, M; Rizkina, Azka; Saleh, M; Muttaqim, Hakim
TIN: Terapan Informatika Nusantara Vol 4 No 5 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i5.4220

Abstract

This research aims to examine the influence of world exchange rates and oil on financial markets in Indonesia from 1993 to 2022. The type of data in this research is secondary data and multiple linear regression analysis methods. That the exchange rate has a positive and significant effect on the financial market in Indonesia, which means that every increase in the exchange rate is followed by an increase in the financial market in Indonesia. World oil has a negative and significant effect on the financial market in Indonesia, meaning that every increase in world oil will reduce the financial market in Indonesia.
The Impact of Behavioral Intention on Financial Technology in Banking Sector Rasyidin, M; Anwar Puteh; Zulfikar; Al Mahfud Saputra; Hakim Muttaqim; Azka Rizkina
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2532

Abstract

This study examines behavioral intention indicators towards financial technology in the Islamic banking sector in Indonesia. Behavioral intention indicators consist of belief in outcomes and Commitment to Act. This study uses a quantitative approach. Purposive sampling technique was used, resulting in a sample size of 383 participants, selected through the Unknown Populations method. Data were collected through questionnaires distributed via Google Forms.  In this study, the population consists of banking service users who have interacted with financial technology. The criteria established include individuals aged 18 and above who have used financial technology products or services within the last six months. The research location is selected in Indonesia, conducted from January to May 2025. The analysis carried out includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, and regression analysis tests (ANOVA). The model used is multiple linear regression analysis. The results of the study indicate that belief in outcomes has a positive and significant effect on financial technology, while commitment to act also has a positive and significant effect on this financial technology.