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Mesra B
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The Effect Of Management Policies On Employee Performance At The Dairi Regency Agriculture, Food Security And Fisheries Office Wandi Bron Ohto Tumanggor; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.395

Abstract

The Purpose Of This Study Is To Analyze The Influence Of Management Policy On Employee Performance In The Department Of Agriculture, Food Security, And Fisheries Of Dairi Regency. This Study Uses A Causal Associative Quantitative Method With A Population Of 235 Employees, And The Sampling Technique Used Is Purposive Sampling Where Only Employees With Asn Status Totals 131 Employees. Data Was Obtained Through Questionnaires Distributed To Employees From Various Divisions. The Results Of The Study Show That Management Policy Has A Positive And Significant Effect On Employee Performance. This Is Evidenced By The T-Count Value Of 20.729 > 1.65675, And The Significance Value Of 0.000 < 0.05. A Regression Coefficient Of 1,723 Indicates That Every 1 Point Increase In Management Policy Style Will Lead To An Increase In Employee Performance By 1,723 Points, Assuming The Other Variables Remain. The Results Of The Determination Coefficient Test Showed An Adjusted R Square Value Of 0.767 Or 76.7%, Which Showed That Management Policy Had A Significant Influence On Employee Performance, And The Remaining 23.3% Was Influenced By Other Factors That Had Not Been Studied In This Study. Overall, This Study Concludes That Management Policy Style Can Contribute To Improving Employee Performance In The Department Of Agriculture, Food Security, And Fisheries Of Dairi Regency.
The Effect Of Competence On Employee Performance On South Binjai Sub-District Office Nila Rela Simanjuntak; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.402

Abstract

This study aimed to analyze the relationship pattern between variables and examine the effect of two independent (exogenous) variables on the dependent variable. This type of research was a quantitative associative causal study. The study was conducted at the Camat Sidikalang Office, with a population of 48 employees. The sampling technique used was saturated sampling, which is a technique where all members of the population are selected as samples. The data used in this study were obtained from questionnaires distributed to respondents, consisting of all employees from all divisions. The results of the study showed that Kompetensi had a positive and significant effect on Employee Performance. This was evidenced by a t-count value of 5.731 > t-table value of 1.66827, and a significance value of 0.000 < 0.05. The regression coefficient of 0.606 indicated that every 1-point increase in Kompetensi would lead to an increase of 0.606 points in Employee Performance, assuming other variables remain constant. Furthermore, the coefficient of determination test results showed an Adjusted R Square value of 0.404 or 40.40%, indicating that Kompetensi had a relatively high effect on Employee Performance, with the remaining 59.60% being influenced by other factors not explored in this study. Overall, the findings of this study identified that increasing Kompetensi could contribute to improving Employee Performance at the Camat Sidikalang Office.
The Effect Of Work Discipline On Employee Performance At The Dairi Regency Regional Disaster Management Agency Office Roy Enddharta Tumangor; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.406

Abstract

This study aimed to analyze the effect of Work Discipline on Employee Performance at the Regional Disaster Management Agency (BPBD) in Dairi Regency. The population in this study consisted of 43 employees. The hypothesis test results showed that Work Discipline had a positive and significant effect on Employee Performance, with a t-value of 43.223, which was greater than the t-table value of 2.01954, and a significance value of 0.000, which is less than 0.05. The regression coefficient showed that for every 1-unit increase in Work Discipline, Employee Performance would increase by 0.987 units, assuming other variables remained constant. Additionally, the determination test results showed an Adjusted R Square value of 0.960 or 96.00%, indicating that Work Discipline had a very high impact on Employee Performance, while the remaining 6.00% was influenced by other factors not examined in this study. Therefore, Work Discipline had a positive and significant effect on Employee Performance at the Regional Disaster Management Agency (BPBD) in Dairi Regency
The Effect Of Work Discipline On Work Performance In The Office South Binjai Sub-District Salamudin; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.407

Abstract

This study aimed to analyze the effect of Work Discipline on Work Performance at the Binjai Selatan Subdistrict Office. This research used a quantitative causal associative method. The study was conducted with a population of 117 employees. The sampling technique used was saturated sampling, where all members of the population were included as samples. The data used were obtained from questionnaires distributed to respondents, consisting of all employees from various divisions within the office. The results showed that Work Discipline had a positive and significant effect on Work Performance. This was proven by a t-value of 13.416, which was greater than the t-table value of 1.99656, and a significance value of 0.000, which was less than 0.05. The regression coefficient of 1.267 indicated that every 1-point increase in Work Discipline would lead to an increase of 1.267 points in Work Performance, assuming other variables remained constant. Furthermore, the results of the coefficient of determination test showed an Adjusted R Square value of 0.628 or 62.8%, indicating that Work Discipline had a significant influence on Work Performance, with 37.2% influenced by other factors not included in the study. Overall, the findings of this research identified that improving Work Discipline could significantly contribute to enhancing Work Performance at the Binjai Selatan Subdistrict Office.
The Influence Of Artificial Intelligence Technology On The Creativity Of Employees At The Tourism Office, Culture, Youth And Sports Dairi Regency Roy France MTH Sihotang; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.420

Abstract

The aim of this research is to determine and analyze the influence of Artificial Intelligence on Employee Creativity at the Dairi Regency Tourism, Culture, Youth and Sports Department. This research was carried out at the Dairi Regency Tourism, Culture, Youth and Sports Office. The type of research is associative quantitative. The sample in this study was 96 employees with ASN and honorary status at the Dairi Regency Tourism, Culture, Youth and Sports Office. The sampling technique in this study used the entire population of 96 people. The research results show that Artificial Intelligence has a significant influence on Employee Creativity as shown by the T-Statistic value of 11.310 > 1.660 and the P Value of 0.000 < 0.05. This shows that improvements in Artificial Intelligence can increase employee creativity at the Dairi Regency Tourism, Culture, Youth and Sports Department.
The Effect Of Work Discipline On Employee Performance At The Dairi Regency Regional Disaster Management Agency Office Roy Endharto Tumanggor; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.422

Abstract

The purpose of this study is to find out and analyze the influence of Work Discipline on Employee Performance at the Dairi Regency Regional Disaster Management Agency Office. This research was conducted with a causal associative quantitative approach. The sample used was all employees with a total of 43 people taken by purposive sampling. The results of the study show that Work Discipline has a positive and significant effect on Employee Performance. This is shown by the T-count value of 43.223 > t table 2.01954, with a significance value of 0.000 < 0.05. The regression coefficient shows that if Work Discipline is increased by 1 unit, then Employee Performance will increase by 0.987 units assuming other variables are fixed. In addition, the results of the determination test showed an Adjusted R Square value of 0.960 or 96.00%, which indicates that Work Discipline has a very high influence on Employee Performance, while the remaining 4.00% is influenced by other factors that have not been studied. Thus, partially, Work Discipline has a positive and significant effect on Employee Performance at the Dairi Regency Regional Disaster Management Agency Office. This identifies that improvements in Work Discipline can contribute to improving Employee Performance
Analysis of Services and Promotions to Increase Customer Loyalty Mediated by Customer Satisfaction at Pt. Bank Btpn Putri Hijau Branch Ryan Dharmawan Laksana; Slamet Widodo; Mesra B
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze the factors that affect customer loyalty of Bank BTPN Putri Hijau Branch with a focus on service and promotion. The type of research used is quantitative with a descriptive approach. The analysis method used is Structural Equation Modeling-Partial Least Square (SEM-PLS). The variables studied include Customer loyalty (Y) as a dependent variable, service (X1) and promotion (X2) as independent variables, and Customer satisfaction (Z) as a mediating variable. The results of the study show that services and promotions have a positive and significant effect on customer satisfaction of Bank BTPN Putri Hijau Branch. In addition, service and promotion also have a positive effect on customer loyalty which plays an important role as a mediator between independent variables and customer satisfaction. This research emphasizes the need for Bank BTPN Putri Hijau Branch to continue to improve customer satisfaction, especially in terms of service and promotion. By improving innovative services, Bank BTPN Putri Hijau Branch can improve customer perception, adjust to their lifestyle, and fulfill their motivation to choose BTPN as their flagship bank.
Analysis Of Cultural And Social Influences On The Decision To Purchase Packaged Cooking Oil Mediated By Consumer Psychology (Gelugur Market Case Study) Megawati Mora Putri; Elfitra Desy Surya; Mesra b
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

The purpose of the study is to analyze the cultural and social influence on the decision to purchase packaged cooking oil mediated by consumer psychology. Based on the identification of problems, several critical issues were found, such as the lack of cultural influence, social circumstances such as economic ability to influence purchasing decisions, and advertisements for oilita packaged cooking oil products that did not attract the attention of consumers. This study does not limit the age of buyers who are 20 years old and above. The sample was taken using the snowball sampling method with a total of 120 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, namely cultural and social, have a positive and significant influence on consumer purchase decisions and psychology. The hypothesis with the highest value is the influence of consumer psychology on purchase decisions with an original sample (O) value of 0.663 and a T-Statistic of 6.382. On the other hand, the hypothesis with the lowest value is the influence of culture on purchasing decisions with an original sample value (O) of -0.211 and a T-Statistic of 1.769 so that this hypothesis is not accepted. The conclusion of this study emphasizes that as an Indonesian citizen to use domestic products such as oilita packaged cooking oil in the development of daily life needs. The advice for companies that own oilita packaged cooking oil is that the company is expected to be able to provide even better innovation by providing information on the content in oil and its advantages through attractive advertisements such as on television and on social media.
Analysis of Customer Relationship Management and Social Media on Marketing Performance Mediated Digital Marketing at Gramedia Medan Mhd. Rizky Perdana Putra; Nurafrina Siregar; Mesra B
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This research aims to test and analyze the influence of customer relationship management, social media on marketing performance mediated by digital marketing at Gramedia Medan. Good customer relationship management and effective use of social media have an important role in improving marketing performance. Apart from that, integrated digital marketing is a key factor in mediating the influence of these factors on marketing performance. The research method used is a quantitative approach, with sampling based on the Slovin formula to determine the number of respondents who are representative of the population. The population of this study was Gramedia visitors in Medan City, which from the average visitor report per week, 442 people. With a margin of error of 5%, a sample of 210 respondents were selected randomly. Data was collected through a structured questionnaire. Data analysis was carried out using the Structural Equation Modeling (SEM) technique to test the relationship between the variables studied. The research results show that Customer Relationship Management has a positive and significant effect on marketing performance at Gramedia Medan, Social Media has a positive and significant effect on marketing performance; Digital Marketing has a positive and significant effect on marketing performance; Customer Relationship Management has a positive and significant effect on Digital Marketing, Social Media has a positive and significant effect on Digital Marketing. The results of this research also provide recommendations for Gramedia management to improve customer relationship management and the use of social media to improve marketing performance through digital marketing in strengthening Gramedia services in Medan.
Analysis Of Company Reputation and Product Innovation Against Marketing Performance Through Competitive Advantage at PT Amanah Travel Indonesia Erlina Satrin NY; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of company reputation and product innovation on competitive advantage in PT Amanah Travel Indonesia. To test and analyze the influence of company reputation and product innovation on marketing performance at PT Amanah Travel Indonesia through competitive advantage. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. Using the slovin formula, a sample of 160 consumers was obtained. The results of the study show that the company's reputation and product innovation have a positive and significant effect on the competitive advantage of PT Amanah Travel Indonesia. The company's reputation and product innovation to the marketing performance of PT Amanah Travel Indonesia through competitive advantage.
Co-Authors , Elfitra Desy Surya Abdi Sugiarto Abdul Hakim Nasution Afrizal Andy Saddam Ikhsan Angga Pratama Sembiring Asman, Muhammad Syahrin Erlina Satrin NY Erwansyah Faisal hakim Febrina Annisa Handoko Utama Hendra Fereddy Sitorus Jhony Lusianna Banurea M. Fadly Azmi M. Safwan Siddin Manuntun Pakpahan Megawati Mora Putri Merlinda Mhd. Rizky Perdana Putra Muhammad Dharma Tuah Putra Nasution Muhammad Haikal Muhammad Ibrahim Muhammad Imam Muhammad Khairul Ibaad Pohan Muhammad Syahrin Asman Muhammad Toyib Daulay Muhammad Zailani Sinaga Nila Rela Ria Simanjuntak Nila Rela Simanjuntak Nina Fenina Siagian Nur Fatiha Utami Nasution Nurafrina Siregar Priskanta Br Tarigan Raja Pardomuan H. Siregar Risliana Octavia Siregar Roy Enddharta Tumangor Roy Endharto Tumanggor Roy France MTH Sihotang Rudi Herbet Sianturi Ryan Dharmawan Laksana Sakinah Ramza Salamudin Sari Puspita Dewi Siti Nurmaizar Slamet Widodo Soufiana Hayati Sujarwo SUTRISNO Upik Bina Sari Maha Verianni Sinaga Wandi Bron Ohto Tumanggor Wim Pranata Zulkhaidir Irfan Siregar