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All Journal JUMAN Tools (Jurnal Manajemen Tools) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Humanities Education and Social Sciences Society International Journal of Management, Economic and Accounting
Mesra B
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ANALYSIS OF WORKING HOURS AND WORKLOAD ON WORK PRODUCTIVITY WITH JOB SATISFACTION AS A MODERATING VARIABLE AT PT PLN BINJAI CITY CUSTOMER SERVICE UNIT Heryanto Siburian; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3804

Abstract

This study aims to analyze the effect of working hours and workload on work productivity with job satisfaction as a moderating variable at PT PLN Binjai Kota Customer Service Unit. The research method used is a quantitative approach with Partial Least Square (PLS) analysis technique. The study population was all employees of ULP Binjai Kota, with a sample of 83 respondents. The results showed that working hours had a positive and significant effect on work productivity, while workload had a negative and significant effect on work productivity. In addition, job satisfaction was proven to have a positive and significant effect on work productivity and moderated the relationship between working hours and workload with work productivity. The R Square value of 0.836 indicates that the variables of working hours, workload, and job satisfaction are able to explain the variable of work productivity by 83.6%. These findings are expected to be managerial considerations in managing working hours and workload to improve employee satisfaction and productivity within PT PLN ULP Binjai Kota.
ANALYSIS OF COMMUNICATION AND PUNISHMENT ON EMPLOYEE PERFORMANCE WITH WORK DISCIPLINE AS AN INTERVENING VARIABLE AT PT PLN (PERSERO) UP3 PEMATANGSIANTAR Ahmad Taufik; Mesra B; Muhammad Isa Indrawan; Kiki Farida Ferine
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3952

Abstract

This study aims to analyze the effect of communication and punishment on employee performance with work discipline as an intervening variable at PT PLN (Persero) UP3 Pematangsiantar. The research method used is quantitative with the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The study population was all 117 permanent employees of PT PLN (Persero) UP3 Pematangsiantar who also served as research samples. The results showed that communication had a positive and significant effect on employee performance and work discipline. Punishment also had a positive and significant effect on employee performance and work discipline. In addition, work discipline was proven to have a positive and significant effect on employee performance. Other findings showed that work discipline played a role as an intervening variable in the relationship between communication and performance, as well as the relationship between punishment and employee performance. The R-square value of work discipline was 0.844 and employee performance was 0.863, which means that this research model has strong explanatory power. The practical implications of this research are the need for company management to clarify superior instructions, socialize punishment rules, especially those related to layoffs, in a transparent manner, improve work discipline development, and provide more training and trust to employees so that they are able to work independently.
Café Atmosphere, And Quality Service To Increase Customer Loyalty Mediate By Satisfaction Muhammad Syahrin Asman; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.100

Abstract

This study aims to explore the influence of café atmosphere and service quality to increase customer loyalty mediated by satisfaction. This research was conducted by quantitative methods with an associative approach. Data analysis was used in this study using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software version 3 and primary data from 199 respondents who are consumers of Goodfella Cafe. The results showed that the café atmosphere and service quality, have a positive and significant influence on increasing customer loyalty, with customer satisfaction as a mediator. These findings are important for Goodfella Cafe management and other café business owners to improve customer loyalty, and customer experience and strengthen their position in the market. By improving and improving the café atmosphere and service quality, it is hoped that Goodfella Cafe can attract more new customers and retain old customers, thereby increasing sales turnover.
Analysis of the Influence of Service Marketing Mix on Customer Purchase Decisions Mediated by Trust in JNE Medan Main Branch Mesra B; Muhammad Toyib Daulay; Nur Fatiha Utami Nasution
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.115

Abstract

The study analyzed the influence of the service marketing mix with variables assessed as Product (X1), Promotion (X2), Price (X3), Location (X4), Employee (X5), Physical Evidence (X6), and Process (X7) on the purchase decision (Y) of customers mediated by Trust (Z) at JNE Main Branch. The population in this study is 5,400 consumers with a sample size of 185 consumers. The research was conducted from August to October 2023. This study uses quantitative data processed by the SEM-PLS analysis method using SmartPLS 3.0 software. The data sources used are primary data taken directly from respondents and secondary data obtained from interviews with JNE Main Branch management. The results of the study show that the service marketing mix has a positive and significant effect on customer trust. This concludes that the service marketing mix consisting of products, places, promotions, places, employees, physical evidence, processes, and intervening variables, namely customer trust, has a positive and significant effect on purchase decisions and customer trust to use the services of JNE Medan Main Branch. The managerial implication of this study is the need for JNE Medan Main Branch to continue to improve the service marketing mix strategy, especially in terms of product quality, competitive pricing, ease of access, effective promotion, service quality, process efficiency, and the provision of attractive physical evidence. This is important to build customer trust and ultimately improve the purchase decision of freight forwarding services.
Analysis of Service Tariffs and Customer Participation in the Purchase Decision of Prepaid Electricity Services at PT. PLN (Persero) Ulp Medan Kota Mediated by Corporate Image Verianni Sinaga; Mesra b; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.206

Abstract

This study aims to test and analyze the influence of service tariffs and customer participation on the purchase decision of prepaid electricity services at PT PLN (Persero) ULP Medan Kota and test and analyze the influence of service tariffs and customer participation on the purchase decision of prepaid electricity services at PT PLN (Persero) ULP Medan Kota mediated by the company's image. The type of research is quantitative, with an associative approach. The types of data used are primary and secondary. Data collection techniques with questionnaires and interviews. The sample of this study was taken by the Purposive Sampling method with the desired respondent criteria being customers who had visited the PLN (Persero) ULP Medan Kota office more than 2 times. The results of the study show that service tariffs and customer participation have a positive and significant effect on the decision to purchase prepaid electricity services at PT PLN (Persero) ULP Medan Kota, service tariffs and customer participation have a positive and significant effect on the decision to purchase prepaid electricity services at PT PLN (Persero) ULP Medan Kota which is mediated by the company's image.
The Influence of Transformational Leadership Style and Climate Work on Employee Performance With Work Motivation as an Intervening Variable in Agency Offices Regional Disaster Management (BPDB) North Sumatra Muhammad Haikal; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.209

Abstract

The purpose of this study is to find out and analyze the influence of transformational leadership and work climate on Employee Performance mediated by Work Motivation at the North Sumatra Regional Disaster Management Agency (BPDB) Office. This research was carried out at the North Sumatra Regional Disaster Management Agency (BPDB) Office. The type of research is quantitative associative. The sample in this study is 127 employees with ASN and honorary status at the North Sumatra Regional Disaster Management Agency (BPDB) Office. The sampling technique in this study uses a random sampling technique from the entire population of 186 people. The results of the study show that Transformational Leadership has a significant influence on Employee performance as shown by a T-Statistic value of 23.039 > 1.96 and a P Value of 0.000 < 0.05. In the influence of Work Climate on employee work, data on T-Statistical values were obtained from 1.251 < 1.96 and P-Value values of 0.213 < 0.05 or there was no effect of work climate on employee performance. Transformational Leadership Style has a significant effect on Employee Work Motivation with a T-Statistic value of 17.128 > 1.96 with a P-Value of 0.001 < 0.05. Work Climate has a significant effect on Employee Work Motivation. This can be seen from the results of the T-Statistic value of 67.389 > 1.96 with a P-Value of 0.000 < 0.05. On the effect of Work Motivation on Employee performance, a T-Statistic value of 19,409 < 1.96 with a P-Value of 0.000 > 0.05 which means that Work Motivation does not have a significant effect on the performance of Employees of the North Sumatra Regional Disaster Management Agency (BPDB) Office. In the indirect influence, the results show that Work Motivation has a role as an intervention variable in explaining the relationship between Transformational Leadership and Work Climate with Employee performance. This shows that improvements in Transformational Leadership and Work Climate can increase Work Motivation, which ultimately contributes to improving employee performance at the North Sumatra Regional Disaster Management Agency (BPDB) Office. Top of Form
Analysis of Consumer Behavior Towards Purchase Decisions with Online Shopping as A Mediation Variable Fashion Products in Medan City Soufiana Hayati; Mesra B; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.239

Abstract

The purpose of this study is to test and analyze the influence of social factors, personal factors and psychological factors on the decision to buy online shooping fashion products in Medan City. Testing and analyzing the influence of social factors, personal factors and psychological factors on the purchase decision of fashion products in Medan City through online Shooping. This type of research is quantitative descriptive, with a research sample of 71 customers. Data analysis uses the SEM (structural equality modeling) method. Overall, from the results and discussions in the study, it is concluded that there is a significant influence between social factors on online shopping for the purchase of fashion products in Medan City. There is a positive and significant influence between personal factors on online shopping for the purchase of fashion products in the city of Medan. There is a positive and significant influence between psychology and online shopping for the purchase of fashion products in the city of Medan. There is a positive and significant influence between online shooping on the decision to buy fashion products in the city of Medan. There is a positive and significant influence between social factors on the purchase of fashion products in Medan City through online shooping. There is a positive and significant influence between personal factors on the decision to buy fashion products in Medan City through online shooping. There is a positive and significant influence between psychology and the decision to buy fashion products in Medan City through online shooping.
Analysis of The Use Of Social Media Marketing on Customer Loyalty Through Brand Trust on Taxpayers In Samsat Binjai Siti Nurmaizar; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.254

Abstract

This study aims to test and analyze the influence of entertainment and electronic word of mouth entertainment and electronic word of mouth have a positive and significant effect on brand trust. Entertainment and electronic word of mouth positively and significantly affect customer loyalty at the Samsat Binjai office. Likewise, entertainment and electronic word of mouth have a positive and significant effect on customer loyalty mediated by brand trust. Entertainment has a significant influence on customer loyalty, especially when mediated by brand trust. The research method is quantitative. The population in this study amounted to 170 and by using the slovin formula, a sample of 63 respondents was obtained. The data processing method uses SMART PLS. The results of this study show that entertainment and electronic word of mouth entertainment and electronic word of mouth have a positive and significant effect on brand trust. Entertainment and electronic word of mouth positively and significantly affect customer loyalty at the Samsat Binjai office. Likewise, entertainment and electronic word of mouth have a positive and significant effect on customer loyalty mediated by brand trust.
The Effect of Work Motivation and Work Environment on Employee Commitment and Satisfaction Work as a Mediation Variable (Study on BPJS Employment Office of Lhokseumawe and Medan Raya Branch Office) Nina Fenina Siagian; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.273

Abstract

This research delves into the intricate relationship between work motivation, employee commitment, and the work environment, examining how these elements intersect and influence organizational outcomes. The study proposes that employees who exhibit strong commitment are more inclined to harmonize their personal aspirations and goals with the overarching objectives of the organization, ultimately contributing to enhanced organizational stability and increased employee retention rates. Furthermore, the research investigates the crucial role of a positive and supportive work environment in nurturing positive employee emotions, such as job satisfaction and engagement, which in turn lead to improved work performance and productivity. Additionally, the study emphasizes the importance of effective leadership in cultivating a motivating work environment characterized by fair treatment, open and transparent communication channels, and genuine recognition of employee contributions.
Analysis Of Precaution And Consumer Attitudes Towards Motivation-Mediated Decisions Making (Online Product Case Study) Sutrisno; Mesra B; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.275

Abstract

This study aims to test and analyze the influence of preferences and attitudes on online purchase motivation. Testing and analyzing the influence of attitudes on online purchase motivation. Testing and analyzing the influence of preferences and attitudes on online purchases. This type of research is quantitative. Data analysis technique using SEM-PLS. The sample used in this study was 67 respondents. The results of the study show that customer preferences have a positive and significant effect on consumer motivation. Consumer attitudes have a positive and significant effect on consumer motivation. Consumer motivation has a positive and significant effect on online purchase decisions. Preferences have a positive and significant effect on online purchase decisions. Consumer attitudes have a positive and significant effect on online purchase decisions. Consumer preferences have a positive and significant effect on online purchase decisions through motivation. Consumer attitudes have a positive and significant effect on online purchase decisions through motivation.
Co-Authors , Elfitra Desy Surya Abdi Sugiarto Abdul Hakim Nasution Afrizal Ahmad Taufik Andy Saddam Ikhsan Angga Pratama Sembiring Arif Budiman Asman, Muhammad Syahrin Aunan Bambang Aditya Irsandi Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erlina Satrin NY Faisal hakim Fauziah Nur Purwaningsih Febrina Annisa Hafnidah Handoko Utama Hendra Fereddy Sitorus Heryanto Siburian Hikmaturriza Himmatul Ulya Ida Fatimah Karmila Kiki Farida Ferine M. Safwan Siddin Madaniyah Fitrahayati Manuntun Pakpahan Masfirah Megawati Mora Putri Merlinda Mhd. Rizky Perdana Putra MUHAMMAD FAHMI Muhammad Faisal Muhammad Haikal Muhammad Ibrahim Muhammad Imam Muhammad Isa Indrawan Muhammad Khairul Ibaad Pohan Muhammad Syahrin Asman Muhammad Toyib Daulay Muhammad Zailani Sinaga Munawar Rizal Nila Rela Ria Simanjuntak Nila Rela Simanjuntak Nina Fenina Siagian Nur Fatiha Utami Nasution Nurafrina Siregar Paridah Priskanta Br Tarigan Rahmat Sihombing Raja Pardomuan H. Siregar Roslina Roy Enddharta Tumangor Roy Endharto Tumanggor Roy France MTH Sihotang Rudi Herbet Sianturi Ruhdi Muharram Selian Ryan Dharmawan Laksana Saiful Riza Sakinah Ramza Salamudin Sari Puspita Dewi Siti Arnisah Siti Nurmaizar Slamet Widodo Soufiana Hayati SRI RAHAYU Suhendi Sujarwo SUTRISNO Upik Bina Sari Maha Verianni Sinaga Wandi Bron Ohto Tumanggor Wim Pranata Yose Ferry Zulkhaidir Irfan Siregar Zulman