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All Journal Jurnal Bisnis dan Ekonomi Economic Journal of Emerging Markets Indonesian Journal of Business and Entrepreneurship (IJBE) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ekonomi Dan Bisnis Jurnal Ekonomi, Bisnis, dan Akuntansi International Journal of Economics, Business and Innovation Research
Weni Novandari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Unwrapping the Unknown: Exploring Novelty and Perceived Value as Mediators Between Uncertainty and Purchase Intention Dimas Dimitralyani; Weni Novandari; Larisa Pradisti
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5940

Abstract

This study investigates how uncertainty influences purchase intention for blind box products, with novelty and perceived value acting as mediating variables within the Stimulus–Organism–Response (S-O-R) framework. Utilizing a mixed-method approach, quantitative data were gathered from 128 Indonesian consumers of Blokees blind boxes through structured surveys, while qualitative insights were derived from interviews with experienced collectors. The findings reveal that uncertainty has a direct and significant effect on purchase intention and also indirectly enhances purchase behavior through its impact on novelty and perceived value. Novelty, defined as the consumer’s perception of newness and surprise, was found to stimulate emotional engagement and interest, while perceived value—comprising functional, emotional, and social dimensions, reinforced the overall utility and meaning of the product experience. All proposed hypotheses were statistically supported. The qualitative findings corroborate these results, highlighting emotional excitement, exploration, and social recognition as key psychological drivers in blind box consumption. The study contributes theoretically by confirming the psychological mechanisms underlying uncertainty-based marketing and provides practical guidance for marketers to design compelling surprise-driven consumer experiences.
The Effect of Green Trust, Brand Image and Product Knowledge on Purchase Decision with Green Price as Moderating Variable (Study of The Body Shop consumers in Indonesia) Meliyana Rizki Prabaningrum; Pramono Hari Adi; Weni Novandari; Monica Rosiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6211

Abstract

This research is a type of quantitative research on The Body Shop. This study takes the title "The Influence of Green Trust, Brand Image and Product Knowledge on Purchasing Decisions with Green Price as a Moderating Variable" (Case study of The Body Shop consumers) The purpose of this study is to analyze the influence of green trust variables, brand image and product knowledge on purchasing decisions with green price as a moderating variable. The population used in this study were all consumers of The Body Shop products. For data analysis using validity and reliability tests, descriptive tests, classical assumption tests, hypothesis tests. Determination of the sample used purposive sampling. The sample in this study was 120 respondents. The results of the study show that the variables of green trust, brand image and product knowledge have a positive effect on purchasing decisions, while the green price variable moderates brand image and product knowledge on purchasing decisions. The implication of this study is that The Body Shop managers continue to increase green trust in their products through campaigns, empty bottle recycling programs, the use of paper bags. Managers can increase green trust in the minds of consumers by always providing good quality, having stable management and displaying positive and environmentally friendly campaigns so that The Body brand image is always good in the eyes of consumers. In addition, further information about The Body Shop products should be published regularly via the website or advertisements so that more people know about The Body Shop products.
The Influence of Green Consumers On Green Decisions: The Role of Green Attitude As Mediating Variable (Case Study on Fore Coffee Consumers) Widyawati, Sri Utami; Hartoyo; Weni Novandari
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.457

Abstract

The leading factor of Fore Coffee products is to make the product have premium prices compared to products in other coffee shops.This study aimed to determine the effect of green consumers on green decisions for Fore Coffee's environmentally friendly products through green attitudes and formulate managerial implications for increasing green decisions.Statistical analysis used is the Structural Equation Model (SEM)-PLS. PLS SEM model was used to see the effect of the relationship between the variables studied. Used sampling technique is purposive sampling with 275 respondents involved. Results of the analysis suggest that green consumer variables such as green knowledge and green concern are affecting green attitudes and green decisions. Other results point out that a green attitude mediates the relationship between green consumers and green decisions. Managerial implication of this study is Fore Coffee created marketing content that educates consumers in increasing consumer education to increase green attitude. It is expected to attract green attitudes and encourage an increasing trend of green consumers for green attitudes and green decisions. Keywords: coffeeshop, green consumers, green attitude, green decision, SEM PLS
Co-Authors Adipura Danang Maulana Ary Yunanto Dimas Dimitralyani Hartoyo Larisa Pradisti Meliyana Rizki Prabaningrum MOCH IQBAL DHIAULHAQ Monica Rosiana Muhammad Fatih I’tishom Pramono Hari Adi Pramono Hari Adi Setyanto, Refius Pradipta Siti Zulaikha Siti Zulaikha Wulandari Sri Martini Sri Murni Setyawati Suliyanto . Suliyanto Suliyanto Widyawati, Sri Utami