Article Per Year (5 Year)
p-Index From 2021 - 2026
2.636
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Indonesian Journal of Business and Entrepreneurship (IJBE) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Social Science and Business Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomika dan Bisnis Islam Eduvest - Journal of Universal Studies Influence: International Journal of Science Review Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Management Analysis Journal
Ira Fachira
School Of Business And Management - Institut Teknologi Bandung
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Aprianingsih, Atik; Sofyan, Mahardhika Dwi Ananta; Debby, Teresia; Fachira, Ira; Toha, Mohamad
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Proposed Marketing Strategies To Achieved Target For The Indonesian Creator Economy Reyhan, Achmad; Fachira, Ira
Kompetensi (Competence : Journal of Management Studies) Vol 17, No 2 (2023): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v17i2.22142

Abstract

Micro, Small, and medium enterprises (MSMEs) are businesses that have the ability to develop and contribute to the country's economy. The number of MSMEs in Indonesia continues to increase and the government continues to push to join the digital ecosystem. Indonesia Creator Economy (ICE) is an influencer management in Indonesia. ICE aims at providing accurate, engaging and informative digital media content. This study uses a case study model with qualitative descriptive method, and the data collection used is observation, interviews, documentation. As a result of FDG (Focus Group Discussion), This new business model canvas was developed based on fish bones and equipped with supporting data obtained from FDG. Based on the fishbone, the cause of low target achievement is caused by ICE's lack of understanding of the segment and target market. Related identification and analysis of strategy on ICE is done through the application of nine elements on the business model canvas include ; customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. So the strategy implemented by ICE is to increase awareness on marketing aspects with several programs and increase workforce.
The Influence of Consumer Perception Factors on Purchase Intention at YouTube Shopping Affiliate Marketing Platform Farrell, Rheza Ivan; Fachira, Ira
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 1 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i1.3418

Abstract

This study explores the key factors influencing consumer purchase intentions on the YouTube Shopping affiliate marketing platform and how consumer perception of affiliate content on the platform affects purchase intentions. Quantitative approach used by gathering data via a survey of 306 respondents and processed using PLS-SEM through SmartPLS 4.0 software. The results demonstrated that argument quality, expertise, trustworthiness, perceived usefulness, and perceived ease of use had a significant positive impact on consumer perceptions, which, in turn, led to purchase intention. Conversely, entertainment, informativeness, and the static visual cue have an insignificant impact on consumer perception that leads to purchase intention. This study highlights the importance of consumer perception factors (argument quality, expertise, trustworthiness, perceived usefulness, and perceived ease of use) in shaping consumer purchase intentions on the YouTube Shopping affiliate marketing platform. It provides creators with important insights into the factors that significantly improve the effectiveness of their affiliate content on the YouTube Shopping platform
The Influence of Service Quality, Amenities, and Value on Customer Satisfaction and Customer Loyalty at Bobocabin Cikole Bandung Danniella Nathannia Nimeesha; Ira Fachira
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 7 No. 1 (2025): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v7i1.253

Abstract

Although Indonesia's hotel industries have made an outstanding recovery, the developing glamping sector has specific challenges. These challenges include inadequate infrastructure and limited access to glamping locations, which hinder the ability to provide an exceptional customer experience. This study aims to address this issue by examining the impact of service quality, facilities, and value on customer satisfaction and loyalty at Bobocabin Cikole Bandung, with the goal to improve glamping experiences. The study utilizes a quantitative approach to examine the relationship between service quality, amenities, volume customer satisfaction, and loyalty. An online questionnaire is employed to collect data from 200 respondents. The data gathered is then analyzed using PLS-SEM to confirm relationships and generate actionable insights and recommendations. The findings indicate that service quality does not significantly impact customer satisfaction or loyalty. However, amenities and value significantly impact customer satisfaction. Customer satisfaction mediates the relationship between amenities, value, and loyalty, but not between service quality and loyalty. Glamping operators should improve amenities, value, and unique experiences to enhance customer satisfaction and loyalty. Further research should examine various glamping types, larger samples, and reasons for service quality’s limited impact. This study emphasizes the importance of amenities and perceived value for sustained success.
Co-Authors Abdullah Fikri Ismanto, Abdullah Fikri Achmad Reyhan Al Farisa, Muhammad Alyaningtyas, Farah Ario Bimo Wibisono Armayoga Mukti Al-ghifari Armayoga Mukti Al-ghifari Asmara Khairani ASMARA KHAIRANI Athalla, Giva Atik Aprianingsih Atik Aprianingsih Atik Aprianingsih Budi Permadi Iskandar Budiarta, Sandy Indimas Catur Gunandi, Muhamad Christie Chandra Susianto, Christie Chandra Danniella Nathannia Nimeesha Debby, Teresia Divani Rafitya Amanda Eka M, Trishanty Evan Nathan Farrell, Rheza Ivan Iqro Setiawan Jati Iskandar, Safira Azaria Jene Lokasthiri Az Komo, Reza Tiopan Listiyani Indriya Novianthi, Listiyani Indriya Maharani, Actualita Mahardhika Dwi Ananta Sofyan Michael, Andrew Octavianus Mohamad Toha Mohamad Toha Muhammad, Irsyad Nadia Anggraini Putri Naima, Fairuza Najwa Assilmi Ni Putu Radha Naraswari, Ni Putu Radha Pangihutan, Yehezkiel Pramura, Rayendra Abiyasa Prasetya, Savitri Sekar Putri, Kintan Andyarmalasari Rahma Putri, Aldila Rendika Nugraha Reza Ashari Nasution Sitanggang, Rosalina Soerjanatamihardja, Karissa Adhyaningrum Sofyan, Mahardhika Dwi Ananta Supriyanto, Muhammad Tejo Sandi Saputra Teresia Debby Vania Griselda Pardede, Maria Wibowo, Sumintong