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MODEL PERILAKU INVESTOR KOTA MEDAN BERDASARKAN STRATEGI PEMASARAN Arlina Nurbaity Lubis; Isfenti Sadalia; Khaira Amalia Fachrudin
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 17 No 4 (2013)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Behavioral finance is very important in one's decision-making when investing. Many factors affect the financial investors in the process of financial investment decision. This study aims to: (1) for test whether there is any difference in the financial investment decision process when viewed from demographic variables such as occupation, gender, and age of financial knowledge, (2) for test the influence of internal factors consisting of perception, motivation, learning, financial knowledge and external factors consisting of product, price, place/location, promotion, physical evidence, process, people and customer service to the investor's decision. The type of this research is descriptive quantitative. The sample in this study consist of 100 financial investors in the city of Medan. Discriminant and multiple regression analysis with stepwise method is used to test the hypothesis. The results showed: (1) there are significantly differences in the process of financial investment decisions based on demographic variables such as occupation, gender, and financial knowledge. While there was no difference in the financial investment decision process based on age categories, (2) process, motivation and customer service variable, have a positive and significant impact on investors' decision.

DETERMINAN PREFERENSI STRUKTUR MODAL USAHA MIKRO DAN KECIL Khaira Amalia Fachrudin
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 17 No 3 (2013)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Struktur modal adalah bauran sumber dana yang digunakan perusahaan. Struktur modal usaha mikro dan kecil (UMK) dapat ditentukan oleh sejumlah faktor seperti karakteristik pemilik serta karakteristik perusahaan. Tujuan studi ini adalah untuk menyelidiki determinan preferensi struktur modal usaha dari UMK di Pajak USU Padang Bulan Medan. Determinan tersebut terdiri atas karakteristik pemilik dan karakteristik usaha. Karakteristik pemilik terdiri atas pendidikan, kewirausahaan, dan pengalaman, sedangkan karakteristik usaha yang digunakan adalah ukuran usaha. Pertanyaan terstruktur digunakan untuk mengumpulkan data 100 usaha kecil dan menengah. Model regresi logistik digunakan untuk menguji hipotesis yang diturunkan dari literatur. Hasil uji pada alpha 5% menunjukkan bahwa ukuran usaha berpengaruh signifikan terhadap preferensi struktur modal usaha mikro dan kecil. Variabel lain ditemukan tidak berpengaruh signifikan. Implikasi hasil penelitian ini adalah semakin besar ukuran usahanya, semakin besar peluang usaha tersebut untuk menggunakan struktur modal dari eksternal. Usaha yang lebih kecil mengalami kesulitan untuk mengakses dana eksternal karena kurangnya jaminan. Mereka juga kurang memiliki waktu untuk mengurus administrasi pinjaman. Lembaga keuangan formal perlu memperhatikan hal ini dan membantu usaha kecil untuk mendapatkan modal yang diperlukan untuk mengembangkan bisnis mereka.

THE FINANCIAL BEHAVIOR OF INVESTORS USING DISCRIMINANT ANALYSIS APPROACH Juli Meliza; Isfenti Sadalia; Khaira Amalia Fachrudin
Manajemen dan Bisnis Vol 12, No 2 (2013): September 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Behavioral finance is a recent line of research that is attracting the attention of the investor.Behavioral finance has an important role in decision-making process of investors. Thepurpose of this study is to examine whether there are any differences in the decision ofinvestors in terms of demographic variables, such as marital status, gender, education level,and then it will be examined how the different criterias on financial behavioral factorsinclude: herding, heuristics, and behavioral factors are associated with the financialmarkets. This research is descriptive quantitative. The sample in this study consists of 120stock investors in Medan. Data were collected through questionnaires, interviews, anddocumentation studies. This research applies statistical technique of discriminant analysis,using the three groups of variables: marital status, sex, and educational level. The results ofthis study showed significant differences with an alpha of 5% on financial behavioralfactors in the decision of investors in terms of marital status groups. Meanwhile, there wasno difference in the decision of investors if in terms of other demographic variables, whichconsist of sex and level of education.Keuangan perilaku cabang keilmuan yang menarik perhatian investor. Perilaku keuanganmemiliki peran penting dalam proses pengambilan keputusan investor. Tujuan daripenelitian ini adalah untuk menguji apakah ada perbedaan dalam keputusan investor dalamhal variabel demografis, seperti status perkawinan, jenis kelamin, tingkat pendidikan, dankemudian akan meneliti bagaimana kriteria yang berbeda pada faktor perilaku keuanganmeliputi: herding, heuristik, dan faktor perilaku yang terkait dengan pasar keuangan.Sampel dalam penelitian ini terdiri dari 120 investor saham di Medan. Data dikumpulkanmelalui kuesioner, wawancara, dan studi dokumentasi. Penelitian ini menggunakan teknikstatistik analisis diskriminan, dengan menggunakan tiga kelompok variabel: statusperkawinan, jenis kelamin, dan tingkat pendidikan. Hasil penelitian ini menunjukkanperbedaan yang signifikan dengan alpha 5% pada faktor-faktor perilaku keuangan dalamkeputusan investor dalam hal kelompok status perkawinan. Sementara itu, tidak adaperbedaan dalam keputusan investor pada variabel demografis lainnya, yang terdiri darijenis kelamin dan tingkat pendidikan.

Analisis Rating dan Harga Kamar Hotel Bintang Lima di Indonesia Khaira Amalia Fachrudin; Dina Liviana Tarigan; Muhammad Faidhil Iman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 3 No. 3 (2022): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v3i3.1107

Purpose: This study aims to determine and analyze the correlation between hotel ratings and room rates, as well as the differences in hotel ratings room rates among five-star hotels in cities that are popular and visited by many tourists, namely the city of Ubud, Mataram, Surabaya, Medan, Batu and Bantul. Research Methodology: This study uses descriptive research methods with correlational techniques. The test tools used are correlation test and One Way ANOVA test using SPSS software. The sample is 24 hotels. The data used is secondary data obtained directly from the Traveloka application. Results: The results showed that there was a positive and insignificant correlation between ratings and room rates; there is a significant difference among ratings in the cities of Ubud, Mataram, Surabaya, Medan, Batu, and Bantul ; and there is no significant difference among room Rates in Ubud, Mataram, Surabaya, Medan, Batu, and Bantul. Limitation: This study does not use the room rates of all room types, only uses the rates of Deluxe rooms because these types of rooms are owned by all hotels in the population. Contribution: Hotel managers need to improve comfort and service for hotel guests, hotel cleanliness, and food taste because these are factors that determine hotel ratings, and although not significant, these ratings are positively correlated with room rates that customers are willing to pay. Hotel managers with low ratings need to learn from hotels with higher ratings. In Addition, managers need to take advantage of Electronic Word of Mouth (EWOM) such as reviews and ratings to achieve the success of an effective marketing strategy.

Anticedent of Capital Structure for MNC Beby Kendida Hasibuan; Khaira Amalia Fachrudin; Maria Monica Sihombing
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Multinational companies are companies that carry out business activities internationally in many countries and have subsidiaries in more than one country. This study aims to analyze whether there is an influence of the firm size (size), asset growth (GP), Return on Asset (ROA), Current Ratio (CR), Fix Assets Ratio (FAR), Sales Growth (TP) on Capital Structure (DER). This study uses a quantitative method with the 2013-2022 observation year in 23 multinational companies. The analysis technique used is multiple regression analysis. From the results of the study showed that 1. ROA and SIZE have a negative and significant effect on DER, 2. FAR and CR have a positive and significant effect on ROA, 3. whereas TP and GP have a positive and not significant effect on DER.

The Relationship between Financial Distress and Financial Health Prediction Model: A Study in Public Manufacturing Companies Listed on Indonesia Stock Exchange (IDX) Khaira Amalia Fachrudin
Jurnal Akuntansi dan Keuangan Vol. 22 No. 1 (2020): MAY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Financial distress prediction models of Altman, Springate, Zmijewski, Grover, and Khaira have been widely applied to predict financial distress and financial health. This study aims to analyze score correlations within the prediction results of the mentioned models applied in manufacture companies listed in the Indonesian Stock Exchange. The sample includes 30 companies which faced financial distress during economic crisis in 1997–1998 and, as comparison, incorporates 28 financially healthy companies. Observations were made during one and two years before the financial distress occurred, i.e. between 1995 until 1999, as well as from 2015 until 2018 to measure the financial health level in the companies. In this study, we use the correlation analysis. The results showed that models which have a strong and significant relationship at alpha 5% are models from Altman - Springate, Altman - Khaira, Springate - Khaira, and Zmijewski - Khaira. Grover model which does not have the predictor in the form of leverage, however has a weak correlation with other model as well as the actual condition

Analysis of the Effect of Profitability on General Corporate Information and Forward-looking Information and its impact on the Company's Share Prices listed on the Indonesia Stock Exchange Nur Ahmadi Bi Rahmani; Azhar Maksum; Khaira Amalia Fachrudin; Amlys Syahputra Silalahi
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 3, No 3 (2020): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Many cases of investors who experience losses in investing by buying company shares have led to thoughts about what information is actually needed by investors in reducing the possibility of mistakes. The purpose of this research is to find and create the latest model of information that should be conveyed to reduce the occurrence of multi-interpretation of information. The population used is 540 companies listed on the Stock Exchange with the criteria of having active financial and web reports at the time of the study, then the target population becomes 302 with the sampling method using saturated samples then the entire target population is sampled as many as 302 companies. The analysis used is path analysis using the smart PLS tool, The researcher managed to make a finding that at alpha five percent, profitability directly had a positive and significant effect on general corporate information, and stock prices, but not on foward-looking information. General corporate information directly affects the stock price while foward-looking information does not significantly influence the stock price. Indirectly, profitability has a positive and significant effect on stock prices through general corporate information, but not through foward-looking information.

Analysis of the Financial Performance Model of SMEs in Sei Semayang Village, Deli Serdang Regency Novian Paisal Sitompul; Khaira Amalia Fachrudin; Nisrul Irawati
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1110

This research aims to empirically prove the influence of financial literacy and financial technology on financial inclusion, the influence of financial literacy and financial technology on financial performance, the influence of financial inclusion on financial performance, and the influence of financial literacy and financial technology on financial performance through financial inclusion of SMEs in Sei Semayang Village, Deli Serdang Regency. The sample for this research was UKM Sei Semayang Village, Deli Serdang Regency which was selected using the purposive sampling method. Data analysis uses Structural Equation Modeling-Partial Least Square. The research results show that financial literacy and financial technology have a positive and significant effect on financial inclusion, financial literacy, and financial technology have a positive and significant effect on financial performance, financial inclusion has a positive and significant effect on financial performance, and financial inclusion mediates the effect of financial literacy and financial technology on financial performance.

Analysis of the Influence of Financial Literacy, Compulsive Buying, and Income on Debt Behavior Silaban, Cristin Yeremia; Fachrudin, Khaira Amalia; Irawati, Nisrul; Syahyunan, Syahyunan
Indatu Journal of Management and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Heca Sentra Analitika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60084/ijma.v2i1.159

Ease of shopping, low self-control, and income have encouraged unhealthy debt behavior in this current era. This research examines factors that encourage debt behavior, such as financial literacy, compulsive buying, and income. The subjects of this study are active undergraduate students at the Faculty of Economics and Business, Universitas Sumatera Utara (USU). This type of research is associated with quantitative data and was conducted at the USU in Medan City from March 2023 to January 2024. The sample used was 528 students, who were selected by random sampling method according to the Slovin formula. The analysis technique used is multiple linear regression analysis. Research results show that partial financial literacy has a negative and significant impact on debt behavior, compulsive buying has a positive and significant impact on debt behavior, and income has a negative and significant impact on debt behavior among active students at the Faculty of Economics and Business, USU. Students should have good financial literacy, minimize compulsive buying, and control themselves in carrying out various transactions adjusted to their income; then, debt behavior will be minimized.

THE FINANCIAL BEHAVIOR OF INVESTORS USING DISCRIMINANT ANALYSIS APPROACH Juli Meliza; Isfenti Sadalia; Khaira Amalia Fachrudin
Manajemen dan Bisnis Vol 12, No 2 (2013): September 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i2.20

Behavioral finance is a recent line of research that is attracting the attention of the investor.Behavioral finance has an important role in decision-making process of investors. Thepurpose of this study is to examine whether there are any differences in the decision ofinvestors in terms of demographic variables, such as marital status, gender, education level,and then it will be examined how the different criterias on financial behavioral factorsinclude: herding, heuristics, and behavioral factors are associated with the financialmarkets. This research is descriptive quantitative. The sample in this study consists of 120stock investors in Medan. Data were collected through questionnaires, interviews, anddocumentation studies. This research applies statistical technique of discriminant analysis,using the three groups of variables: marital status, sex, and educational level. The results ofthis study showed significant differences with an alpha of 5% on financial behavioralfactors in the decision of investors in terms of marital status groups. Meanwhile, there wasno difference in the decision of investors if in terms of other demographic variables, whichconsist of sex and level of education.Keuangan perilaku cabang keilmuan yang menarik perhatian investor. Perilaku keuanganmemiliki peran penting dalam proses pengambilan keputusan investor. Tujuan daripenelitian ini adalah untuk menguji apakah ada perbedaan dalam keputusan investor dalamhal variabel demografis, seperti status perkawinan, jenis kelamin, tingkat pendidikan, dankemudian akan meneliti bagaimana kriteria yang berbeda pada faktor perilaku keuanganmeliputi: herding, heuristik, dan faktor perilaku yang terkait dengan pasar keuangan.Sampel dalam penelitian ini terdiri dari 120 investor saham di Medan. Data dikumpulkanmelalui kuesioner, wawancara, dan studi dokumentasi. Penelitian ini menggunakan teknikstatistik analisis diskriminan, dengan menggunakan tiga kelompok variabel: statusperkawinan, jenis kelamin, dan tingkat pendidikan. Hasil penelitian ini menunjukkanperbedaan yang signifikan dengan alpha 5% pada faktor-faktor perilaku keuangan dalamkeputusan investor dalam hal kelompok status perkawinan. Sementara itu, tidak adaperbedaan dalam keputusan investor pada variabel demografis lainnya, yang terdiri darijenis kelamin dan tingkat pendidikan.

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