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All Journal Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Proceeding Applied Business and Engineering Conference Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Novadilastri
Politeknik Negeri Padang
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Strategi Pengembangan Usaha UMKM Kue Tradisional: Studi Kasus Usaha Kue RAHEL di Tanah Datar Jefica Septriana; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This article discusses the development strategy of UMKM (Micro, Small, and Medium Enterprises) in traditional snack businesses, with a case study of Kue RAHEL in Tanah Datar. The purpose of this research is to analyze the strengths, challenges, and opportunities of UMKM in maintaining traditional culinary heritage while expanding its market. The research method used is descriptive qualitative through observation, documentation, and interviews with business owners. The results show that UMKM RAHEL has unique strengths in taste, cultural value, and local ingredients, but faces challenges in digital marketing and production capacity. This study highlights the importance of innovation, branding, and the use of digital platforms to increase competitiveness in the modern era. The findings are expected to serve as a reference for other traditional snack businesses in Indonesia.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Ayam Pecak 99 dengan Blogger di Kota Padang Siska Mariyanti; Silva Febria Yutrisna; Novadilastri Novadilastri; Sularno sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The rapid development of information technology requires micro, small, and medium enterprises (MSMEs) to adapt to more effective digital marketing strategies. This study aims to examine the utilization of web design through the Blogger platform as a promotional tool to improve the marketing performance of Ayam Pecak 99 MSME in Padang City. The research uses a descriptive qualitative approach with data collected through observation, interviews, and documentation. The results show that the implementation of an attractive, informative, and user-friendly web design increases business visibility on search engines and expands consumer reach. Furthermore, consistent digital content on Blogger helps build brand image and customer trust. Therefore, the use of Blogger-based web design serves as a strategic alternative for MSMEs to enhance digital marketing and competitiveness in the era of technological transformation.
Jurnal UMKM Bengkel Motor Speedzone Garage Sultan Ikram Al Afi; M Agung Hermawan; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of the automotive sector in Indonesia has driven rapid growth in supporting industries such as motorcycle repair shops, which play a crucial role in supporting community activities. This study aims to analyze the profile, management strategy, and business challenges and opportunities of Speed ​​Zone Garage—a motorcycle repair shop offering vehicle service, maintenance, and modification services in Padang City, West Sumatra. The research method used was a descriptive qualitative case study approach. Data were collected through interviews, field observations, and documentation. Analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results indicate that Speed ​​Zone Garage excels in terms of service quality, experienced mechanics, and complete and modern facilities. However, the business still faces several obstacles, including suboptimal promotion and an unstrategic workshop location. A SWOT analysis reveals that Speed ​​Zone Garage has significant growth opportunities through strengthening its digital promotion strategy, improving human resource competencies, and partnering with motorcycle communities. Implementing strategies that adapt to developments in automotive technology, such as fuel-injected and electric motorcycles, is crucial for maintaining competitiveness in the future. This study concludes that Speed ​​Zone Garage's success depends not only on technical excellence, but also on managerial skills, service innovation, and a customer-oriented marketing strategy. Keywords: Motorcycle repair shop, Speed ​​Zone Garage, business analysis, development strategy, automotive services.
Co-Authors Andi Syukri Cinta Hanaya Deddy Prayama Dwi Laras Sakti Afrita Fatimah Azahra Gustina Haris Haris Hidra Amnur Husna, Rifdatul Ikhsan Yusda Prima Putra Jefica Septriana Lilimiwirdi Lilimiwirdi M Agung Hermawan Nada Alifia Najwa Febry Hardiyessi Nurmah Ningrum Riani Hutajulu Rita Afyenni Silva Febria Yutrisna Siska Mariyanti Sularno Sularno Sultan Ikram Al Afi Syinta Yollivia Variyetmi Wira Witri Handayani Yenida Yenida Yuhefizar Yuhefizar Zalfaa Salsabil Andiva Zengga Zengga Zikriyya Turrabi’ah Hanif Zulfitri Yani Zulka Hendri