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Optimalisasi Pemasaran Digital UMKM Desa Munjul melalui Penguatan Koperasi Merah Putih sebagai Strategi Ekonomi Lokal Berkelanjutan Syofyan, Syofriza; Pratiwi, Reno; Fadhilah, Arief; Erza, Osni; Novianto, Riski Pratama; Abdilah, Obinata Ridho
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1727

Abstract

This Community Service (PkM) activity aims to enhance the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Munjul Village, Ciambar District, Sukabumi Regency through strengthening the role of the Koperasi Merah Putih. Munjul Village has local economic potential based on cassava-based products; however, the utilization of digital technology for marketing remains limited. The implementation methods included field surveys, digital literacy training, assistance in creating social media and marketplace accounts, and institutional strengthening of the cooperative as an integrated digital marketing center. The results indicate an improvement in participants’ knowledge and skills in digital marketing, the establishment of business social media accounts, and the ability to create simple promotional content. Approximately 80% of participants understood the benefits of social media in increasing sales and the cooperative’s role in collective promotion, while 90% stated that the program was beneficial for strengthening sustainable local economic development. Overall, the evaluation shows increased knowledge, understanding, and skills in cooperative-based digital marketing toward a sustainable village economy.
Physical Space Elements in Outdoor Comfort of Urban Kampung in Jakarta Inavonna; Saskia, Cut Sannas; Fadhilah, Arief; Rezandi, Fajar
International Journal of Architecture and Urbanism Vol. 10 No. 1 (2026): International Journal of Architecture and Urbanism
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijau.v10i1.18711

Abstract

The character of urban villages is uniquely distinctive, where the physical conditions of these areas develop organically as a manifestation of the local wisdom and lifestyle of the community. This spontaneous spatial formation reflects the community's interaction with its surroundings, which, in turn, affects comfort levels, especially in outdoor spaces that play a crucial role in daily activities. This study focuses on exploring the physical factors that influence physiological comfort in the outdoor spaces of urban villages, with a case study in Petamburan Sub-district, Central Jakarta. The research employs a quantitative approach, gathering data through physical measurements and direct observations of outdoor spaces. The collected data is analyzed using linear regression in SPSS 25 software to identify and understand the relationship between spatial elements and the level of comfort perceived by the community. The study identifies key physical elements contributing to physiological comfort, including the ratio of distance to the height of spatial boundaries and the percentage of roofing coverage. These findings are expected to provide a deeper understanding of the role of physical elements in creating physiologically comfortable spaces, ultimately supporting the design of outdoor spaces in urban villages to be more conducive to community activities and sustainability.