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Adil Fadillah
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Pengaruh Kualitas dan Diferensiasi Produk Terhadap Loyalitas Pelanggan Hanyani, Tania; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.62 KB) | DOI: 10.37641/jimkes.v1i3.272

Abstract

The quality of the product is a combination of the properties of the product in use in accordance with customer’s expectations and goals. While differentiation is the effort of a company to differentiate its products from competitors' products in a trait that makes it more desirable. In consuming the products customers are often confronted by a variety of brands, the company should be able to create a quality product and has the distinction or differentiation in order to increase customer loyalty. The purpose of this study was to determine the quality of products J.CO Donuts & Coffee at the moment. To find product differentiation J.CO Donuts & Coffee at the moment. Determine the effect of product quality J.CO Donuts & Coffee on customer loyalty at this time. Then determine the effect of product differentiation J.CO Donuts & Coffee for the current customer loyalty, and to determine the effect of quality and product differentiation J.CO Donuts & Coffee on customer loyalty at this time. The results showed that the relationship of product quality on customer loyalty is equal to 0.749 and accounts for 56 percent of customer loyalty and product differentiation of the relationship variables on customer loyalty is 0.715 and accounts for 51.1 percent. Analysis of the correlation coefficient on the variable customer loyalty is to have 0.770 showed a strong relationship between the independent factors on customer loyalty, amounting to 77 percent. From this analysis it can be concluded that product quality and product differentiation effect on customer loyalty. This can be evidenced from the contribution of a given variable product quality and product differentiation on customer loyalty. Keywords: Quality Products, Product Differentiation, Customer Loyalty
Pengaruh Citra Merek Dan Kualitas Produk Teh Botol Sosro Terhadap Loyalitas Pelanggan Wijaya, Titus Haryanto; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 1 (2015): JIMKES Edisi April 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i1.811

Abstract

This research is aimed to find out the influence of brand image toward customer loyalty of Teh Botol Sosro. The data used in this research were primary data. Samples were taken by Slovin fomula. Data processing and data analysis used SPSS program and double regression test.From double regression analysis, show that if brand image is 1 then the customer loyalty will increase 0,922 and ifproduct quality is 1 then the customer loyalty will increase 0,263. The result of correlation coeficient show r = 0,960, it means that there is a significant correlation bemeen brand image and product quality toward customer loyalty. The result of determination coeficient analysis show that brand image and product quality contributes 92,3% to customer loyalty and the other 7,7% is determined by otherfactors. Keywords : Brand Image, Product Quality, Customer Loyalty
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN Fadillah, Adil; Koyum, Koyum
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 2 (2015): JIMKES Edisi Agustus 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i2.824

Abstract

The main purpose of the research is to measure how big the influence of product quality and brand image on customer loyality for Starbucks. The variable that researcher used on this research are independent variable which is product quality that consist of Performance, feature, reliability, conformance, durability, ability, esthetic and fit and finish while Brand image consist of power, uniqueness and favorable. For attached variable are customer loyality. Analytical method that researcher used are SPSS version 20 with the quisioner spread of 100 respondent at Starbucks Mall Botani Square Bogor. The result of the research shown that product quality and brand image significantly influenced customer loyalty. Key Word: Product Quality, Brand Image, Customers loyalty.
Pendampingan Penerapan Strategi Promosi Berbasis Digital Bagi UMKM Di Wilayah Kota Bogor Setiawan, Budi; Fadillah, Adil
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 1 (2020): JADKES Edisi Juli 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.663 KB) | DOI: 10.37641/jadkes.v1i1.320

Abstract

Operasionalisasi bisnis sangat membutuhkan adanya kreativitas yang tinggi dan adaptif terhadap perubahan. Kreativitas dalam bisnis dengan memanfaatkan perkembangan teknologi informasi, telah banyak mengubah cara pandang pebisnis dalam menjalankan bisnisnya. Tidak hanya pebisnis berskala besar, sektor UMKM pun dapat memanfaatkan hal ini untuk pemasaran bisnisnya. UMKM di Kota Bogor harus memiliki kemampuan dan keterampilan terkait kreativitas bisnis. Dengan ini, Dinas Koperasi dan UMKM Kota Bogor bekerjasama dengan STIE Kesatuan menyelenggarakan Pelatihan Peningkatan Kreativitas UMKM dalam Pemasaran di Dunia Digital bagi UMKM di Kota Bogor, yang berlokasi di Hotel Grand Asana Pangrango Bogor. Kegiatan pelatihan ini bertujuan untuk meningkatkan keterampilan pelaku UMKM dalam memanfaatkan internet bagi operasional bisnis. Dengan ini, diharapkan terbentuknya pengetahuan dan pemahaman UMKM Kota Bogor akan keberadaan dan perkembangan teknologi informasi, bagi optimalisasi bisnis serta Tercapainya optimalisasi pengetahuan identifikasi survey pasar berbasis digital, dalam upaya meningkatkan kinerja bisnis UMKM Kota Bogor Kata Kunci : UMKM, Pemasaran digital, Kreativitas bisnis
Implementasi Personal Selling Pada Wardah Kosmetik Dina, Hani Maulida Rangga; Fadillah, Adil; Purnama, Denta
Jurnal Aplikasi Bisnis Kesatuan Vol 1 No 1 (2021): JABKES Edisi Agustus 2021
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v1i1.785

Abstract

Personal Selling atau Penjualan Personal adalah hubungan interpersonal dimana berbagai upaya dikerahkan untuk mendidik pelanggan dan mendorong pemilihan merek atau produk tertentu. Pemjualan Personal juga dapat diartikan sebagai komunikasi langsung atau tatap muka antara penjual dengan calon pelanggan untuk memperkenalkan suatu produk kepada calon pelanggan dan membentuk pemahaman pelanggan terhadap produk sehingga kemudian mereka akan mecoba dan membelinya. Hal ini tentunya tenaga penjual merupakan ujung tombak bagi perusahaan, karena di tangan penjuallah terletak kunci keberhasilan atau tidaknya dari komunikasi pemasaran penjualan langsung tersebut, maka dari itu penulis tertarik untuk meninjau personal Selling pada Wardah Kosmetik yang dilakukan oleh Beauty Advisor selaku tenaga penjual.
Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario Stefani, Stefani; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.799

Abstract

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision
Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor Saputri, Eka Nur; Mekaniwati, Ani; Fadillah, Adil; Sulistiono, Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1862

Abstract

ABSTRACT The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero Bogor hotel. The results of this study indicate that Hotel Grand Savero Bogor carries out direct marketing promotions by implementing several channels of direct marketing. The channels used are: 1) face-to-face sales; 2) telemarketing; 3) catalog marketing; 4) online marketing; 5) direct mail. There are obstacles in implementing direct, not being able to carry out a sales blitz in the company building if there is no appointment, marketing, namely providing information through incomplete catalogs, unstable internet connections that hinder the promotion process through telemarketing. The efforts that can be made by the Hotel Grand Savero Bogor are by making an appointment before entering the company building where you are going, as soon as possible asking for a mobile phone number to contact to avoid an unstable internet connection and preventing lost business, looking for alternative ways to send a letter of offer. i.e. via WhatsApp. Keywords : Direct Marketing, Sales Promotion, Telemarketing
Prosedur Pelayanan Customer Service Pada PT Bank Rakyat Indonesia Unit Cijeruk Tantonio, Michael Claudius; Fadillah, Adil; Sulistiono, Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 2 (2024): JABKES Edisi Agustus 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i2.1891

Abstract

Customer Service is an art that combines human emotions, behavior, understanding, feelings, and impressions from the customer's point of view. Customer satisfaction will increase through the provision of good service, thus making customers loyal and having a positive impact on the business. which makes customers use the company's products and services repeatedly and contributes to the profit desired by the business at the bank.The purpose of this discussion is to understand Customer Service services provided to customers, know the problems or obstacles faced and understand the alternatives in dealing with obstacles.The results of this discussion indicate that the services provided to customers when performing services have been carried out in accordance with procedures, the services provided have met the needs and expectations of customers. There are obstacles from banks and customers, from the bank, namely the Internet network provided sometimes errors, from customers, namely different customer characters, little customer knowledge about the terms of management, and not completing the requirements. The alternative is to improve and update facilities and systems, and explain to customers based on the regulations that apply to the company.   Keywords: Service, Customer Service
Tinjauan Atas Pengendalian Internal Persediaan Bahan Baku Produksi Pada PT Tirta Fresindo Jaya Tarwiyah, Reza Fitria; Fadillah, Adil; Permana, Yudi
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 2 (2023): JABKES Edisi Agustus 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i2.2197

Abstract

Pengendalian internal atau kontrol internal didefinisikan sebagai suatu proses yang dipengaruhi oleh sumber daya manusia dan sistem teknologi informasi yang dirancang untuk membantu organisasi mencapai suatu tujuan atau objektif tertentu. Keterlambatan produksi, kualitas produk yang buruk merupakan beberapa masalah yang sering terjadi akibat kurangnya penerapan pengendalian internal. Tujuan penyusunan tugas akhir ini adalah mengetahui bagaimana pengaruh pengendalian internal bahan baku terhadap proses produksi di PT Tirta Fresindo Jaya serta mengetahui apakah pengendalian internal bahan baku terhadap proses produksi di PT Tirta Fresindo Jaya telah berjalan dengan baik. Pembahasan ini dilakukan dengan pendekatan kualitatif melalui metode diskusi terhadap Unit Head (UH), Operator, tim Quality Control (QC), dan lainnya serta membahas penerapan pengendalian internal berdasarkan instrument COSO. Hasil pembahasan menunjukkan bahwa PT Tirta Fresindo Jaya telah menerapkan sistem pengendalian bahan baku dengan baik sesuai dengan instrumen COSO. Namun, beberapa aspek pengendalian yang belum memenuhi komponen pengendalian yakni keterbatasan sarana komunikasi antar bagian dan belum intensifnya evaluasi maupun diskusi antar karyawan dan manajemen. Oleh karena itu, perusahaan perlu melakukan perbaikan dalam aspek-aspek tersebut untuk mempertahankan kualitas pengendalian bahan baku dan produk yang dihasilkan. Internal control or internal control is defined as a process influenced by human resources and information technology systems designed to help organizations achieve a specific goal or objective. Production delays, poor product quality are some of the problems that often occur due to the lack of implementation of internal control. The purpose of preparing this final project is to find out how the internal control of raw materials affects the production process at PT Tirta Fresindo Jaya and to find out whether the internal control of raw materials on the production process at PT Tirta Fresindo Jaya has been running well. This discussion is carried out with a qualitative approach through discussion methods with the Unit Head (UH), Operator, Quality Control (QC) team, and others and discusses the application of internal control based on the COSO instrument. However, some aspects of control that do not meet the control components are limited means of communication between sections and not intensive evaluation and discussion between employees and management. Therefore, the company needs to make improvements in these aspects to maintain the quality of control of raw materials and production.
Pengaruh Kepercayaan Merek Dan Promosi Penjualan Terhadap Minat Beli Online Di E-Commerce Shopee Larasati, Dhiya Riska; Fadillah, Adil
Jurnal Informatika Kesatuan Vol. 2 No. 1 (2022): JIKES Edisi Maret 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i1.1381

Abstract

In this era, marketing 4.0 was introduced. Marketing that combines conventional and modern types. Marketing 4.0 can be understood like that. In the era of the digital economy, digital interactions are not enough. In fact, it is precisely at a time when the online world is growing that offline touch has become a strong point of differentiation. The purpose of this study is to analyze the Influence of Brand trust and Sales Promotion On Online Buying Interests In E-Commerce Shopee Shopee Case Study in Bogor City. The purpose of this study is (1) To find out the influence of brand trust on buying interests, (2) To know the influence of sales promotions on buying interests, (3) To know the influence of brand trust and sales promotions together affect buying interests. The number of respondents was 120 respondents taken who used Shopee. Processed with SPSS version 25, the results of the study are (1) Brand trust has a partially significant positive influence of 5,187 and greater than t-table ( df=n-k-1 or df=120-3-1=116; α=5%) = 1.65, thus H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between Brand trust (X1) on Buying Interest (Y), (2) Sales Promotion has a positive and significant influence in total of 5 ... The purpose of this study is to analyze the Influence of Brand trust and Sales Promotion On Online Buying Interests In E-Commerce Shopee Shopee Case Study in Bogor City. The purpose of this study is (1) To find out the influence of brand trust on buying interests, (2) To know the influence of sales promotions on buying interests, (3) To know the influence of brand trust and sales promotions together affect buying interests. The number of respondents was 120 respondents taken who used Shopee. Processed with SPSS version 25, the results of the study are (1) Brand trust has a partially significant positive influence of 5,187 and greater than t-table ( df=n-k-1 or df=120-3-1=116; α=5%) = 1.65, thus H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between Brand trust (X1) on Buying Interest (Y), (2) Sales Promotion has a positive and significant influence in total of 50,8%. Keywords: Brand trust, Sales Promotion, and Buying Interest.
Co-Authors A.A. Ketut Agung Cahyawan W Apriany, Ade Bintang Sahala Marpaung Budi Setiawan Dina, Hani Maulida Rangga Elsiana, Elsiana Erliyantina, Mutiara Fauzani M, M Zulfi Gen Gen Gendalasari Iriyadi Iriyadi Koyum, Koyum Larasati, Dhiya Riska Lisa Charisa Maryana, Hesti Meinar, Ratna Mekaniwati, Ani Mulyana, Muhamad Mumuh Mulyana Permana, Yudi Purnama, Denta Rainanto, Bambang Hengky Rini Syarif Said, Jamaliah Saputri, Eka Nur Sari, Ervina Indria Septiani, Murti Stefani, Stefani Sulastri, Nurfadillah Sulistiono Sultonia, Siti Supardi, Frans Tania Hanyani Tantonio, Michael Claudius Tarwiyah, Reza Fitria Tifani, Novia Wijaya, Titus Haryanto Zulkarnain, Pingky Dezar