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STRATEGI PEMASARAN KACANG TANAH DI DESA TAGAWITI KECAMATAN ILE APE KABUPATEN LEMBATA Sargius N. Making; Mustafa Abdurrahman; Maria Bano
Buletin Ilmiah Impas Vol 23 No 2 (2022): Buletin Ilmiah IMPAS Volume: 23 No.: 2 Edisi Juni 2022
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v23i2.8661

Abstract

This research was conducted in Tagawiti Village, Ile Ape District, Lembata Regency from December 2020 to February 2021. This study aims to determine: (1) Strengths and Weaknesses of Peanut marketing; (2) Peanut Marketing Opportunities and Threats; (3) Peanut Marketing Strategy. The data collection method used in this research is the survey method. The location of the research was determined intentionally with the consideration that Tagawiti village is one of the peanut-producing villages. Determination of the number of samples used Slovin formula. The types of data collected are primary data and secondary data. The data are analyzed according to the purpose. To find out the first, second, and third purposes, the data were analyzed using SWOT analysis. The results showed that (1) The strength and weakness of peanut marketing in Tagawiti Village of Ile Ape District of Lembata Regency has an average score of 2.53 this indicates that the internal position is strong. (2) The opportunities and threats (Threats) of peanut marketing in Tagawiti Village of Ile Ape District of Lembata Regency have an average score of 2.54 this indicates that farmers respond to existing opportunities to avoid threats and (3). Marketing strategies implemented by farmers in Tagawiti Village of Ile Ape District of Lembata Regency are: a.) SO (strength-opportunity) strategy is to improve the quality and quantity of products. b.) St (strength-threat) strategy is to cooperate with the village government in sales efforts. c.) WO (Weakness-Opportunity) strategy is to improve the sales management system and promote, increase standardization and grading. d.) WT (Weakness-Threat) strategy is to improve good relations with consumers.
PERSEPSI PETANI TERHADAP PENGGUNAAN PUPUK ANORGANIK PADA TANAMAN HORTIKULTURA DI DESA MATA AIR KECAMATAN KUPANG TENGAH KABUPATEN KUPANG Felisitas Nau Bay; Leta Rafael Levis; Maria Bano
Buletin Ilmiah Impas Vol 23 No 2 (2022): Buletin Ilmiah IMPAS Volume: 23 No.: 2 Edisi Juni 2022
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v23i2.8665

Abstract

This study aims to determine how farmers' perceptions of the use of inorganic fertilizers on horticultural crops in Mata Air Village, Central Kupang District, Kupang Regency. This research was conducted from November to December 2020. This research was conducted using a survey method. Determination of the location of the study was done intentionally (purposive sampling) with the consideration that in the village of Mata Air is one of the villages producing horticultural crops. The population in this study were members of the Mata Air Village Farmers Group who were active in horticultural farming which included 56 respondent farmers. Sampling technique using a simple random method (Sample Random Sampling). The type of data used is primary data obtained from horticultural farmers by conducting direct interviews. Secondary data is data collected from relevant agencies, literature searches, research reports, the Central Bureau of Statistics (BPS), articles and the internet. To answer the first objective, the data were analyzed using descriptive analysis using a Likert scale. The results showed that Farmers' Perceptions of the use of inorganic fertilizers on horticultural crops in Mata Air Village had six elements of perception, namely: the level of relative advantage, the level of difficulty, the level of complexity, the level of ease of dicoa, the level of ease of seeing the results, and productivity in the category of satisfied with the score. the average obtained is 3.82 and the highest score percentage of the average score is 76%.
The Impact of Training in Soy Bean Seed Processing Towards The Change of Farmer’s Perception on Soybean Crop Farming at The Village of Kualeu, The Sub District of Sputh Amanatun, The District of Southern Middle Timor Yutina Angela; Serman Nikolaus; Maria Bano
Buletin Ilmiah Impas Vol 23 No 3 (2022): Buletin Ilmiah IMPAS Volume: 23 No.: 3 Edisi November 2022
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v23i3.9490

Abstract

It is known that the interest of farmers in South Amanatun Sub District on the soy bean crop farming had decreased. To return the farmer’s interest on this farming, then on the dates of 15 to 17 of July in 2019 had been runned a training program for farmers related to soy bean seeds processing to become tempe, tofu, and soy bean milk. The aim of this training program was to thange the farmer’s perception on the soy bean crop farming in a positive way. To find out whether or not this aim was achieved, a study had been carried out with the objectives of: (1) to find out farmer’s perception on soy bean crop farming, before and after training; and (2) to analyze the significant change of farmer’s perception after running the training. This study was used a sample with size of 37 farmers, selected randomly from the population of 60 farmers who participated in the training program. Related to objective 1, data were analyzed by the application of such descriptive statistics as: mean score, frequencies, percentage, and distribution table; while for the objective 2, data were analyzed by the use of Wilcoxon Pairs Ranking Test. Results of data analysis indicated that: (1) farmer’s perception on the soybean farming before conducting the training program was in “good enough category” because the percentage value of the farmer’s perception mean score in reaching the maximum score was 54.05% , while after conducting the training program the farmer’s perception was in “ good category” with the percentage value of farmer’s perception mean score in reaching the maximum score was in 72.0%; and (2) after conducting the training of soybean cultivation and seed processing technique had been done, the farmer’s perception on soy bean crop farming was changed significantly, where the probability value (p) of counting Z with the value of 4.8 was 0.0006, far lower than the α value of 0,01.
ANALISIS PERILKAU PETANI TERHADAP USAHATANI KELOR DI DESA NOELBAKI, KECAMATAN KUPANG TENGAH, KABUPATEN KUPANG Serman Nikolaus; Maria Bano; Leta Rafael Levis; Santhy Chamdra; Yakobus Siubelan
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 10 No. 6 (2023): February: Ilmu Pertanian
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Noelbaki adalah salah satu desa yang terletak di Kecamatan Kupang Tengah, Kabupaten Kupang, Provinsi Nusa Tenggara Timur. Petani desa ini juga ikut berpartisipasi dalam program pengembangan usahatani kelor di Nusa Tenggara Timur sejak tahun 2019. Sampai sekarang belum banyak tersedia informasi yang berkaitan dengan perilaku terhadap usahatani kelor. Karena itu tujuan dari penelitian adalah untuk: (1) memhami pengetahuan, persepsi, sikap, dan perilaku petani terhadap usahatani kelor; dan (2) untuk menganilis korelasi umur dan pendidikan formal petani dengan pengetahuan, persepsi, sikap, dan perilaku petani terhadap usahatani kelor. Hasil analisis data menunjukkan bahwa: (1) pengetahuan petani terhadap usahatani kelor tergolong tinggi, (2) persepsi petani terhadap usahatani kelor tergolong cukup baik; (3) sikap petani terhadap usahatani kelor tergolong ragu-ragu, (4) perilaku petani terhadap usahatani kelor tergolong kurang sesuai harapan, (5) umur dan pendidikan formal petani mempunyai hubungan yang signifikan dengan pengetahuan, persepsi, dan sikap petani terhadap usahatani kelor; dan (6) pengetahuan petani tentang usahatani kelor mempunyai hubungan yang signifikan dengan dengan persepsi, sikap, dan perilaku petani terhadap usahatani kelor.
PENGOLAHAN KERIPIK PARE DAN STIK KELOR PADA KELOMPOK TANI UIMATKULI DAN MOENFEU DI KELURAHAN BATAKTE KECAMATAN KUPANG BARAT KABUPATEN KUPANG Santhy Chamdra; Maria Bano
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17141

Abstract

Kelompok Tani Uimatkuli dan Moenfeu secara umum memiliki mata pencaharian sebagai petani yang mengelola lahan pertanian dan bersifat musiman, dengan menanam tanaman palawija dan tanaman hortikultura. Masalah dan kendala utama yang dihadapi petani pada umumnya hasil pertanian di konsumsi begitu saja atau di jual ke pasar tanpa dilakukan pengolahan lanjutan. Hal ini disebabkan oleh minimnya pengetahuan masyarakat dalam memanfaatkannya menjadi berbagai olahan produk dan kurangnya pengetahuan sebagian masyarakat tentang nilai gizi dari produk tersebut. Tujuan pelaksanaan kegiatan ini adalah meningkatkan pengetahuan dan ketrampilan mitra tentang pengolahan pare dan kelor. Pendekatan yang dilakukan adalah pendekatan partisipatif mitra dengan rangkaian kegiatan meliputi penyuluhan dan pelatihan pembuatan keripik pare dan stik kelor. Hasil pengolahan pare dan kelor ini diharapkan dapat dimanfaatkan oleh Kelompok Tani Uimatkuli dan Moenfeu sebagai alternatif untuk meningkatkan gizi keluarga dan menambah nilai jual yang akan berdampak pada peningkatan pendapatan keluarga.
EFISIENSI PEMASARAN EMPING JAGUNG PULUT DALAM RANGKA PENGEMBANGAN USAHA DI KELURAHAN OESAPA KECAMATAN KELAPA LIMA KOTA KUPANG Bonifasius F. P. E. Tipas; Maria Bano; Sondang S. P. Pudjiastuti
Buletin Ilmiah Impas Vol 24 No 1 (2023): Volume: 24 No.: 1 Edisi April 2023
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v24i1.11432

Abstract

This study aims to determine the number of marketing channels for the corn chips agroindustry business, the marketing margin of the corn chips agro-industry business, and the marketing efficiency of the corn chips agro-industry business in Sakura SMEs, Kupang City. Data collection was obtained by means of direct interviews and questionnaires with respondents and observations made by researchers were activities in the corn chips marketing channel. The data analysis used in this research is descriptive analysis. The results of this study indicate that the marketing channel of corn chips uses two marketing channels, namely marketing channel I, producers selling products directly to consumers, and marketing channel II, producers selling products to retailers, then retailers selling products to consumers. The marketing margin for channel level I is Rp.0, - while in channel level II, the marketing margin generated by retailers is Rp.5,000. The marketing efficiency in channel I is 2.5 percent and in channel II the marketing efficiency is 2.30 percent.
ANALISIS STRUKTUR DAN KINERJA PEMASARAN JAMBU METE DI KECAMATAN TANJUNG BUNGA KABUPATEN FLORES TIMUR Katarina S Luron; D. Roy Nendissa; Maria Bano
Buletin Ilmiah Impas Vol 24 No 1 (2023): Volume: 24 No.: 1 Edisi April 2023
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v24i1.11433

Abstract

This research has been carried out in the Tanjung Bunga District, Flores Timur Regency. The study was intended to analyze the structure and performance of the guava marketing. The study of guava farmers and the marketing agencies involved in guava marketing of farmers as island based producers and traders as consumers. The purpose of this study were (1) knowing the structure of the guava market as represented, and (2) knowing how guava market performance is portrayed in Distric Tanjung Bunga, Flores Timur Regency, the sampling technique used for the peasant responders used the simple random sampling technique while for the merchant responders used the snowball sampling. economic analysis that is the calculation of Farmers' Share, Margins, and profits of marketing costs. The results of this study indicate that the guava market structure is quantitatively that market structure in Tanjung Bunga District, Flores Timur Regency to the imperfect competitive market or the oligopsony, and market performance in Tanjung Bunga District, Flores Timur Regency forms a two channel marketing which is channel one Farmers→PPK (Collecting Collectors District) → PAP (Interisland Merchants), two channel Farmers → PAP (Interisland Merchants). The highest margin marketing on channel two, The Farmer Share is shared on channel one and two which is the same and the marketing has the most to gain in channel two.