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All Journal MEDIALOG: Jurnal Ilmu Komunikasi DIALEKTIKA Jurnal Ilmiah Dinamika Sosial Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) AJAD : Jurnal Pengabdian kepada Masyarakat eProceedings of Management Bengawan :Jurnal Pengabdian Masyarakat JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Fiqie Lavani Melano
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

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Implementasi Pengelolaan Iklan dalam Karnaval SCTV (Pada Tayangan Commercial Break Produk Bejo Jahe Merah) Amanda, Sylvia; Arifputri, Aiza Nabilla; Wijaksono, Dimas Satrio; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2184

Abstract

Television is the main medium for conveying marketing messages to the public. Managing advertisements during commercial breaks is very important to increase the attractiveness of the message to be conveyed to the audience. Through the SCTV Carnaval program, it has become one of the routine programs held every year with high appeal in the community. Therefore, commercial breaks are needed to support the SCTV Carnaval program. Through the work design “Implementation of Advertising Management in the SCTV Carnaval (On Commercial Break Bejo Jahe Merah Product)”. The author implements commercial break Bejo Jahe Merah based execute message style Armstrong & Kotler (2022) including a slice of life, lifestyle, mood or image, personality symbol, scientific evidence, and testimonial evidence for creating actual commercial break. Dara obtained from observations at the workplace, company documents, and literature studies. The result of this work design shows that the implementation of this theory can improve the quality of message execution in more up-to-date commercial break Bejo Jahe Merah.
Strategi Konten Marketing Innovation Day dalam Meningkatkan Engagement Pada Media Sosial Tiktok Putri, Tiara Imani Dirachma; Melano, Fiqie Lavani; Wijaksono, Dimas Satrio; Arifputri, Aiza Nabila
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2185

Abstract

Innovation Day was founded in 2016 as a forum for Telkom employees to share knowledge. In the TikTok account @innovationday there is an engagement target that must be achieved every month. In September there was no significant increase in engagement. The factors behind the lack of engagement are the lack of intensity in uploading content and the absence of an editorial plan on TikTok @innovationday. Therefore, the author intends to increase engagement on TikTok Innovation Day social media. The data collection method for designing TikTok social media comes from the author's observations, analysis and existing data. The theories used to discuss strategies for increasing TikTok Innovation Day social media engagement are the theories of Mass Communication, Marketing Communication, Content Marketing, Engagement, Social Media, TikTok, Content and Content Production. Innovation Day achieved a significant increase in engagement rates on the TikTok platform of 14.5%. The content marketing strategy implemented on TikTok Innovation Day was able to create a strong attraction and stimulate a positive response from the audience.
Interaksi @Batamliciouz Melalui Instastory Sebagai Perantara Terciptanya Electronic Word Of Mouth Ananda, Fawnia; Pamungkas, Indra Novianto Adibayu; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2186

Abstract

Influencer phenomenon Profession on Instagram is increasingly popular, especially in the culinary business sector, where each Influencer definitely has unique and different characteristics in communicating a product/brand to create E-WOM. The obstacles that arise come from the Influencer himself regarding how he can form good interactions with the audience so that he can create E-WOM based on Symbolic Interaction Theory with three important concepts Mind, Self, Society while the content created does not contain the Be Remarkable principle regarding Angle Process Creativity. The method used is a descriptive qualitative research method with an interpretive approach. Informant research is based on Exponential Non-Discriminatory Snowball Sampling, where one source provides several references for the researcher to explore until the information and data are deemed sufficient. The results of this research found that @Batamliciouz succeeded in promoting Kembang Ayu Café through InstaStory by combining Mind, Self, Society and the principles of Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable. Even though creative challenges arise, success is achieved by the interactions carried out by @Batamliciouz through conveying clear information (Mind), a positive image (Self), and content that invites Topicality (Society) thus contributing positively to creating Electronic Word of Mouth.
Peran Production Assistant News dalam Pengemasan Berita Harian YouTube Liputan 6 SCTV di PT Surya Citra Media Tbk Abimanyu, Fitra Anggito; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2357

Abstract

This study addresses the decreasing interest in traditional television viewing, prompting Liputan 6 SCTV to utilize YouTube as an information dissemination platform. The role of Production Assistant News is critical in creating engaging content to enhance audience engagement on the Liputan 6 SCTV YouTube channel. The objective of this study is to explore how Production Assistant News contributes to increasing audience interaction and engagement. Using a descriptive qualitative research method, data were collected through observations, interviews, documentation, and literature reviews. The findings reveal that Production Assistant News plays a significant role in producing compelling Video on Demand (VOD) content, which leads to increased public preference for Liputan 6 SCTV as an information source. The successful implementation of this role is evidenced by a notable rise in subscribers, viewers, likes, and engagement metrics, as recorded by YouTube Studio.
Co-Authors Abigael, Jesicca Christin Abimanyu, Fitra Anggito ADRIO KUSMAREZA ADIM Aiza Nabila Arifputri Aiza Nabilla Arifputri Al Ghofiqi, Muhammad Rizieq Alfarisi, Abdullah Azhar Amal, Zahrotul Amanda, Sylvia Ananda, Fawnia Andhika, Rhenald Fahmi Dimas Satrio Wijaksono Fahri, Farhan Fahrudin, Irfan Azis Freddy Yusanto Helmansyah, Muhammad Harsya Idola Perdini Putri Indra Novianto Adibayu Pamungkas Islamy, Alifian Diaz Jasmine Alya Pramesthi Leny Pramedia Widyanigrum Malva, Syahira Muhammad Azzam Nisa Nurmauliddiana Abdullah Oki Achmad Ismail Pramitha, Jalesita Putri Pratama, Zaidan Rizqullah Dirgantara Putri, Tiara Imani Dirachma Ramadhan, Rafid Dhiyaulhaq Reni Nuraeni, Reni Rianto, Adita Martarizky Rizkiana, Neva Chairunnisa Sahdia, Kemas Akbar Shabir, Hanif Abdullah Welyani, Weny Yoka Pradana