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All Journal Jurnal Manajemen & Keuangan Resona : Jurnal Ilmiah Pengabdian Masyarakat Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen Ekombis: Jurnal Fakultas Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Social Service and Research Prosiding Seminar Nasional Universitas Serambi Mekkah JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Abdimas Independen Jurnal Ekonomi, Manajemen, Akuntansi
Maulidasari, Cut Devi
Program Studi S1 Manajemen, Fakultas Ekonomi, Universitas Teuku Umar Kabupaten Aceh Barat, Provinsi Aceh – Indonesia
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PELATIHAN PENGOLAHAN DATA PENELITIAN DENGAN SOFTWARE SPSS BAGI MAHASISWA LINTAS PERGURUAN TINGGI DALAM KABUPATEN ACEH BARAT PROVINSI ACEH Zainal Putra; Ishak Hasan; Budianto Budianto; Cut Devi Maulidasari; Syafruddin Chan
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 3: (Special Issue) December 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v3i0.2666

Abstract

Dari hasil observasi yang kami lakukan, ternyata tidak sedikit mahasiswa menyerahkan pengolahan data penelitiannya kepada penyedia jasa di luar kampus secara ilegal. Namun sangat disayangkan bahwa hasil olahan data yang dilakukan penyedia jasa tersebut banyak terdapat kekeliruan. Hal tersebut dikarenakan si penyedia jasa tidak menguasai teknik dan teori statistik yang mumpuni. Akibatnya hasil pengelolahan data tersebut tidak memenuhi kaidah ilmiah. Fenomena tersebut terjadi karena mahasiswa lebih menyukai budaya instan dalam penyelesaian tugas akhir ketimbang menjalani proses. Dari keprihatian itu, kami mengambil sebuah langkah kongkrit dengan melaksanakan program pengabdian kepada masyarakat dengan tema “Pelatihan Pengelohan Data Penelitian dengan Software SPSS Bagi Mahasiswa Lintas Perguruan Tinggi dalam Kabupaten Aceh Barat Provinsi Aceh. Keterampilan dalam mengoperasikan software SPSS ini sangat penting bagi mahasiswa dalam rangka penyelesaian tugas akhir mereka. Sasaran program ini adalah mahasiswa lintas perguruan tinggi dalam Kabupaten Aceh Barat Provinsi Aceh. Hasil yang dicapai dari program ini adalah: (a). Meningkatnya pengetahuan dan pemahamannya tentang metodologi penelitian, (b). Meningkatnya pengetahuan dan pemahamannya tentang ilmu statistika, dan (c). Memiliki kemampuan dalam mengoperasikan software olah data penelitian, khususnya SPSS. DOI: https://doi.org/10.26905/abdimas.v3i0.2666
INVESTIGATION OF STUDENT SATISFACTION TOWARD HIGHER EDUCATION INSTITUTION: EMPIRICAL EVIDENCE FROM UNIVERSITAS TEUKU UMAR Zainal Putra; Cut Devi Maulidasari; Muzakir Muzakir; Mimin Suriadi
Prosiding Seminar Nasional USM Vol 2, No 1 (2019): Semnas Multidisiplin Ilmu
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1783.943 KB)

Abstract

The purpose of this research is to measure the student satisfaction in Universitas Teuku Umar and to measure the suitability level between performance and costumer interest by using importance performance analysis method. The result of the research shows that the overall score of student satisfaction is 73,92 with quality level of ‘C”, category of “less good”. Based on each element, there are 12 elements that achieved quality of ‘B’, category of ‘Good’. There are 51 elements that achieved the quality of ‘C’, Category of ‘Less Good’. The analysis results by using importance performance analysis shows that there are 10 attributes which falls into quadrant A or red zone, namely: attribute 11, attribute 13, attribute 15, attribute 22, attribute 23, attribute 25, attribute 27, attribute 48, attribute 62 and attribute 63. This quadrant shows that the interest level is high, however the performance is low. This is the main weakness; therefore, it requires attention from the management.
Peran Kredibilitas Merek Memediasi Pengaruh Kredibilitas Endorser Terhadap Ekuitas Merek Cut Devi Maulidasari; Damrus Damrus; Cici Darmayanti
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 6, No 2 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v6i2.6169

Abstract

The purpose of this study was to examine the role of endorser credibility on brand equity. How to mediate brand credibility also supports this role. This study uses a qualitative approach by using secondary data in the form of literature and literature study. The results of this study show that brand credibility has actually become a mediation that can be used on endorser credibility and brand equity. This study states that an endorser must be someone who has been declared competent and credible, has attractiveness, ability or skill, and trust. The credibility of the endorser is believed to be able to develop the credibility of the brand.. Keywords: Brand Equity, Endorser, Brand Credibility, Celebrity
STRATEGI PEMASARAN (4P) UMKM DALAM SITUASI PANDEMIC COVID-19 DI JURONG TENGKU FAKINAH GAMPONG PEUNITI KOTA BANDA ACEH Tamitha Intassar Husen; Nabila Hilmy Zhafira; Ikhsan Ikhsan; Cut Devi Maulidasari; Ika Rahmadani
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 1 (2022): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (956.044 KB)

Abstract

Indonesia was attacked by a pandemic known as Coronavirus Disease 2019 (Covid-19) in early 2020.The number of cases and those who died was so fast that the government's step was to impose LargeScale Social Restrictions (PSBB). The policy taken by the government has made various sectors of lifeshaky because people have to stay at home, study at home, make transactions at home, and evenworship at home. This has an impact on business actors, especially Micro, Small and Medium Enterprises(MSMEs). Most of the people in Jurong Teungku Fakinah Gampong Peuniti Banda Aceh City actuallyalready know that they are still implementing health and marketing protocols. However, the marketingstrategy is the main obstacle to doing marketing. To control this problem, the servant took the initiative toprovide input, advice and training materials to the community regarding the marketing strategy (4P) ofMSMEs in this Covid-19 pandemic. The method of implementing this activity is in the form of materialpresentation, video presentation, and interactive discussion. The results of this activity are expected tofoster optimism in MSME actors in managing their business in the midst of a pandemic.Keywords: Covid-19, Micro, Small and Medium Enterprises (MSMEs), Marketing Strategy (4P)
Upaya Membangun Jiwa Enterpreneurship Bagi Siswa-Siswi SMA Negeri 1 Woyla Timur Cut Devi Maulidasari; Damrus Damrus; Chairiyaton Chairiyaton; Yayuk Eko Wahyuningsih; Tamitha Intassar Husen
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 2 (2022): Jurnal Pengabdian Agro and Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.174 KB)

Abstract

An entrepreneur is someone who will carry out an activity smartly and talentedly in introducing a product to consumers and is able to develop a product. It’s important to us know about the condition of the people of the State of Indonesia to this day is abundant with a wealth of natural resources, therefore, as a society with education, do not only look for work but also must be able to create jobs by means of entrepreneurship. Based on the problems or events above, there are several ways that SMA Negeri 1 Woyla Timur or the school can do to minimize or suppress the number of unemployed in Indonesia, one of which is to provide entrepreneurship education to students from an early age, so that by giving views or directions on entrepreneurship, it is expected students have a high spiritual provision of the concept of entrepreneurship. Observing the various problems mentioned above, the Community Service implementation team tried to offer a School-Based Entrepreneurship Model to Students with a case study on students of SMA Negeri 1 Woyla Timur. The result of this service activity is that based on this community service activity, it can be concluded that it is best and proper for every student to be given the ability or skill on how to open an effective and efficient entrepreneur.
SOSIALISASI PEMASARAN PRODUK TANAMAN HERBAL UNTUK DAYA TAHAN TUBUH DI MASA COVID-19 PADA MASYARAKAT GAMPONG UJONG BAROH Cut Devi Maulidasari; Damrus Damrus; Rusma Setiyana; Chairiyaton Chairiyaton; Cut Mega Putri
Jurnal Pengabdian Agro and Marine Industry Vol 1, No 2 (2021): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.887 KB)

Abstract

AbstractAt the beginning of 2020 until now, the world, including Indonesia, was hit by a pandemic known as Coronavirus Disease 2019 (COVID-19). Currently, various efforts are continuously being made to fight against the pandemic, including creating the right vaccine so that this pandemic will end soon. In addition, in suppressing the pace of the pandemic so that it does not spread further and result in an increasing number of fatalities, it is necessary to comply with health protocols such as implementing 3M in daily life. The next thing that is no less important is adopting a healthy lifestyle so that the immune system in the body becomes good to deal with the high level of this pandemic. Furthermore, the use of herbal plants is also important as an alternative in increasing the immune system of the human body, for example, ginger and turmeric are believed to be one of the compositions for treating hepatitis. This condition is of course an opportunity for herbal plant cultivators to market the herbal plants they produce. Of course this requires marketing strategies such as the use of online media, promotions, and so on.Keyword: Covid-19, Herbal Plants, Marketing Strategy
SOSIALISASI KARAKTER KEWIRAUSAHAAN DAN DIGITALISASI PADA SMA NEGERI I KAWAY XVI ACEH BARAT Chairiyaton Chairiyaton; Leli Putri Ansari; Jun Musnadi Is; Cut Devi Maulidasari; Nabila Hilmy Zhafira
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 1 (2022): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.426 KB)

Abstract

High school students are part of generation Z or digital native where their daily lives are very familiar with digitalisation technology. The negative impact of technology and the contribution of unemployment rates to senior high school equivalents is also a big homework for West Aceh District and most of the city districts in Indonesia. Starting from this through community service programs intend to take an active role in efforts to reduce negative impacts and reduce numbers unemployment through socialization activities character of entrepreneurship and digitalization. Activities carried out through socialization, question and answer by the method Presentation and discussion. This method was chosen so that the writer as a speaker can convey important concepts to be understood and mastered by participants.The result of this program is understanding how to grow entrepreneurial character through digital technology so that it becomes a young entrepreneur with creative power, innovative observant in seeing, finding and exploiting business opportunities to play a role in reducing unemployment. Motivate and understand how to be the generation that controls technology rather than technology
Pengaruh Kualitas, Harga, kepuasan dan Citra Merek terhadap Keputusan Pembelian Produk Kecantikan Cut Devi Maulidasari; Damrus Damrus; Chairiyaton Chairiyaton
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i1.7502

Abstract

In the midst of an increasingly advanced civilization, various companies are required to continue to innovate and maintain stability in order to be able to continue to exist in society and be able to compete in the business world. One of the businesses that continues to grow rapidly after the Covid-19 pandemic and has succeeded in dominating the domestic market to date is the sales-related industry that offers a variety of beauty products. In deciding to buy a product, potential customers have certain criteria. Research using qualitative research methods. Several factors drive consumer purchasing decisions, such as the quality of products marketed that do not contain harmful substances, the brand image attached to these products, and affordable product prices.Keywords: Quality, Price, Brand Image, Purchase Decision, Beauty Products
Pendidikan Karakter Bagi Generasi Muda Tingkat Sekolah Dasar Nabila Hilmy Zhafira; Cut Devi Maulidasari; Yenny Ertika; Damrus Damrus; Muhammad Rahmat Hidayat
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 1 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

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Abstract

Indonesia is a developing country that has civilization, customs and noble culture that must prioritize noble values. Values such as decency, tenacity, religion, and ethics form the foundation of nation building. Unfortunately these values are increasingly eroded along with the progress of time. Society tends to ignore the values that shape the character of the nation, and is increasingly becoming an individualist, materialist and hedonic society. The challenges that will be faced by the nation in the future are increasingly complex and uncertain, such as the increasing number of unpleasant incidents, crime rates, immorality, and various other dishonest behaviors in society. This is as a result of a lack of understanding and application of moral values. Lack of understanding of moral values and character education makes children only intelligent but without character. National character building cannot be done in a short time and by a handful of people. This character building is a long process that is continuous and requires the participation of all levels of society with their respective roles. One of the efforts that can be made in order to support character building is through educational institutions as agents of change. Students should be equipped with character education so that later they can balance their academic knowledge. This is in line with the issuance of government regulations through the Strengthening Character Education program. through this activity we are trying to take part by providing short education to the younger generation at the elementary school level, especially at SD N 1 Ranto Panyang. Through interactive discussion activities we seek to instill moral values and measure participants' abilities as feedback. from the results obtained, there was an increase in understanding before and after being given the material and discussing it. our hope is that this can be done on an ongoing and massive basis to get even better results in the future.
Herding Behavior dan Heuristic Bias pada Keputusan Investasi Nasabah Bank Syariah Indonesia Erianda, Nora; Muzakir, Muzakir; Maulidasari, Cut Devi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 2 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i2.8600

Abstract

Penelitian ini bertujuan untuk melihat dan menganalisis pengaruh herding behaviour dan heuristic bias terhadap keputusan investasi pada nasabah Bank Syariah Indonesia KC. Imam Bonjol Meulaboh. Sampel didalam penelitian ini berjumlah 167 orang dengan menggunakan teknik pengumpulan data kuesioner skala likert 1 sampai 5. Metode analisa regresi menggunakan pendekatan structural equation modelling -partial least Square (SEM- PLS) yang dibantu menggunakan software SMART-PLS 4. Hasil yang didapatkan tidak terdapat hubungan positif dan signifikan herding behaviour terhadap keputusan investasi dengan nilai (P value) 0,205 > 0,05 dan nilai dari ( T- statistic) sebesar 1,267) < 1,96. Sedangkan heuristic bias berpengaruh positif dan signifikan terhadap keputusan investasi pada nasabah Bank Syariah Indonesia dengan perolehan nilai (P value) 0,000 < 0,05 dan ( T- statistic) 14,382> 1,96. Hasil pengujian R square adjusted dengan perolehan nilai sebesar 0,657 atau besar kontribusi didalam penelitian ini sebesar 65% persen. 
Co-Authors Ali Djamhuri Alisman, A Aminah Putri Rezeki Ayuni Mulia, Sri Putri Budianto Budianto Chairiyaton Chairiyaton Chairiyaton, Chairiyaton Cici Darmayanti Cut Mega Putri Damrus, Damrus Erianda, Nora Fajri Hadi Fitrian Rizky Ika Rahmadani Ikhsan Ikhsan Intassar Husen, Tamitha Ishak Hasan Jamhari Jamhari Jumbratu Rahma Jun Musnadi Is Leli Putri Ansari Linda Rahmazaniati Mawardani. AN Mawardani. AN Mimin - Suriadi Mimin Suriadi Muhammad Rahmat Hidayat Muzakir Muzakir, M Putra, Zainal Putra, Zainal Ridha, Ainul Rina Maulina Riznal Ahkyar Riznal Akhyar Rusma Setiyana Sari Maulida Vonna Sri Putri Ayuni Mulia Syafruddin Chan Syamsul Arifin Tamitha Intassar Husen Wahyuningsih, Yayuk Eko Yenny Ertika Yusnaidi yusnaidi Zhafira, Nabila Hilmy