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All Journal Niagawan Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Resona : Jurnal Ilmiah Pengabdian Masyarakat IKRA-ITH EKONOMIKA JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) SPRINTER: Jurnal Ilmu Olahraga Golden Ratio of Auditing Research Al-MIKRAJ: Jurnal studi Islam dan Humaniora Literacy : International Scientific Journals of Social, Education, Humanities Journal of Economics and Social Sciences Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen, Akuntansi
Ahmad Hidayat
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Peran Strategis Tes dan Pengukuran dalam Meningkatkan Akurasi Evaluasi Kinerja Fisik Tori Siahaan; Cristian Siregar; Ahmad Hidayat; Vebrianto Purba; Mesnan; Mawardinur
SPRINTER: Jurnal Ilmu Olahraga Vol. 7 No. 2 (2026): SPRINTER: Jurnal Ilmu Olahraga
Publisher : MAN Insan Cendekia Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46838/spr.v7i2.1123

Abstract

Physical performance evaluation is a crucial component in the world of sports, aiming to objectively assess individual fitness. This study aims to analyze the strategic role of tests and measurements in improving the accuracy of physical performance evaluation through a literature review approach. The method used is a literature study by reviewing various scientific sources, including national and international journals, as well as related books. The results of the study indicate that tests and measurements play a crucial role in generating objective data, especially when supported by valid and reliable instruments. Furthermore, the use of standardized tests can improve the quality of evaluation and support decision-making in training programs. In conclusion, tests and measurements are key components in an accurate and scientifically based physical performance evaluation system.
The Influence of Product Quality and Price Perception on Samsung Smartphone Product Purchase Decisions Among Students of the Faculty of Economics, State University of Medan Irgi Khalifah Akbar; Ahmad Hidayat
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1715

Abstract

This study aims to determine the influence of product quality and price perception on Samsung smartphone purchase decisions in students of the Faculty of Economics, State University of Medan. This study uses a quantitative method with a sample of 102 respondents selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t tests), simultaneous tests (F tests), and determination coefficients (R²) with the help of the SPSS program. The results showed that partially product quality did not have a significant effect on the purchase decision of Samsung smartphones with a calculated t value of 1.827 smaller than a table t of 1.984 and a significance value of 0.071 greater than 0.05. Price perception has a positive and significant effect on purchase decisions with a calculated t value of 4.223 greater than the table t of 1.984 and a significance value of 0.000 smaller than 0.05. Simultaneously, product quality and price perception had a significant effect on purchase decisions with an F value of 36.883 greater than the F of the table of 2.70 and a significance value of 0.000 smaller than 0.05. A determination coefficient value (R²) of 0.432 showed that product quality and price perception were able to explain the purchase decision by 43.2%, while the remaining 56.8% were influenced by other factors outside the study.
Pengaruh Kualitas Layanan Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan E-Commerce Lazada Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Medan Samuel Badia Tampubolon; Ahmad Hidayat
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12793

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepercayaan secara simultan terhadap kepuasan pelanggan e-commerce Lazada pada mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Medan, Jenis penelitian yang digunakan adalah penelitian kuantitatif, Populasi dalam penelitian ini adalah seluruh mahasiswa Fakultas Ekonomi Universitas Negeri Medan dengan jumlah 2511 orang, teknik pengambilan sampel yang digunakan dalam penelitian ini adalah slovin dengan jumlah sampel 100 orang, adapun teknik analisis data yang digunakan dalam penelitian ini adalah analisis regressi linier berganda, adapun hasil penelitian ini adalah. Hasil penelitian ini menunjukkan secara parsial kualitas layanan berpengaruh terhadap kepuasan konsumen pada mahasiswa fakultas Manajemen Universitas Negeri Medan. Hasil penelitian ini menunjukkan secara parsial kepercayaan berpengaruh terhadap kepuasan konsumen pada mahasiswa fakultas Manajemen Universitas Negeri Medan. Hasil penelitian ini menunjukkan variabel bebas yang terdiri dari kualitas layanan dan kepercayaan secara simultan berpengaruh terhadap kepuasan konsumen Lazada pada mahasiswa Manajemen Universitas Negeri Medan.
Analisis Persaingan Merek Rokok Gudang Garam, Djarum dan HM Sampoerna Berdasarkan Ekuitas Merek Menggunakan Correspondance Analysis Siti Dewi Aini; Ahmad Hidayat
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5723

Abstract

In competing for market share, companies need to understand how their position lies not only in Brand Equity, but also in each indicator of Brand Equity. This study aims to analyze and determine the position and superiority of Gudang Garam, Djarum and HM Sampoerna cigarette brands based on Brand Equity variables consisting of Brand Awareness, Brand Association, Perception of Quality and Brand Loyalty and each indicator. This research was conducted in Medan Tembung District with sampling techniques using Nonprobability Sampling with Purposive Sampling approach. The analysis method used is Percentage Descriptive Analysis and Correspondance Analysis using IBM SPSS Statistic 23. The results showed that the level of cigarette brand competition did not have the same position and advantage in competition based on the Brand Equity variable and its indicators based on percentage Descriptive Analysis. In the results of Category Analysis the three cigarette brands do not have the same position and superiority in brand equity indicators and variables. But Gudang Garam and HM Sampoerna have the same advantage in the Brand Awareness indicator.
Pengaruh E-Service Quality dan Brand Trust Terhadap E-Satisfaction Pada Aplikasi Maxim Hiskia Fitri Rumahorbo; Ahmad Hidayat
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5728

Abstract

This research aims to determine the effect of E-Service Quality and Brand Trust on E-Satisfaction in the Maxim application. This study uses a quantitative approach, specifically employing multiple linear regression analysis techniques. The data was evaluated using SPSS 29 software. The results of the study concluded that the E-Service Quality variable (X1) and the Brand Trust variable (X2) have a positive and significant effect on E-Satisfaction (Y) in the Maxim application. Based on the research results, it was found that the E-Service Quality and Brand Trust variables have a positive and significant impact on E-Satisfaction in the Maxim application. The calculated t-value for the E-Service Quality variable is 2.326 > the t-table value of 0.161 with a significance value of 0.000 < 0.05. Furthermore, the Brand Trust variable has a t-value of 3.767 > the t-table value of 0.161 with a significance value of 0.021 > 0.05. These results indicate that E-Service Quality and Brand Trust play important role in increasing E-Satisfaction in the Maxim application.
The Role of the Shariah and Intangible Assets in Managing Cost of Debt and Enhancing Competitiveness across the Corporate Life Cycle Diana Hasyim; Nurul Wardani Lubis; Ahmad Hidayat; Riza Indriani; Edison Parulian
Golden Ratio of Auditing Research Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v7i1.2019

Abstract

This study investigates the multilevel relationship between normative values, asset based views, finance based views, and strategic management in Islamic economics. It aims to explain how intangible assets mediate the influence of the Shariah system on the cost of debt and competitiveness across corporate life cycle stages. Using panel data of 720 firm year observations from Shariah and non Shariah firms, the study applies a multilevel mediation–moderation model. The results show that investment efficiency partially mediates the relationship between the Shariah system and cost of debt through a suppressor effect, yielding a negative total effect. However, investment efficiency does not mediate the Shariah–competitiveness relationship. Conversely, corporate reputation partially mediates the link between the Shariah system and competitiveness, but not with the cost of debt. Furthermore, the moderating role of the corporate life cycle is nonlinear and dynamic, as the Shariah system’s ability to reduce cost of debt varies significantly from the introduction to the decline stage. These findings highlight the critical importance of life cycle perspectives in understanding cost efficiency and competitive strategy in Shariah compliant firms. Ultimately, this research provides vital implications for developing more adaptive Shariah based financial management policies.
Co-Authors ., Mesnan Ajeng Inggit Anugerah Alvi Nura Bribert Martua Panggabean Budiarta, Kustoro Cristian Siregar Dede Ruslan Deni Rahman Marpaung Diana Hasyim Edison Edison Faisal Faisal Hiskia Fitri Rumahorbo Irgi Khalifah Akbar James Alfrendy Sitohang Jessica Angjenia Rajagukguk Kustoro Budiarta Kustoro Budiarta Mawardinur Nurul Wardani Lubis Ratna Dulika Siregar Riza Indriani Samuel Badia Tampubolon Sienny Sienny Siti Dewi Aini Sri Mariyan Ariana Siregar Sriadhi Sriadhi Tori Budi Tomo Siahaan Tori Siahaan Toto Haryono Tumanggor Vebrianto Purba Vebrianto Valentino Purba Yuliana Safitri Tumulo