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All Journal Juara: Jurnal Riset Akuntansi International Journal of Social Science and Business Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ilmiah Satyagraha Jurnal Ilmiah Cakrawarti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Benefit : Journal of Bussiness, Economics, and Finance
Nyoman Dwika Ayu Amrita
Universitas Ngurah Rai
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Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy Nyoman Dwika Ayu Amrita; Made Mulia Handayani
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.28570

Abstract

The local potential of the cultural heritage must be able to improve the village economy and the welfare of micro business craftsmen. Tedung is one of the medium of Hinduism ceremony. There is quite a tight competition in Tedung marketing. Marketing is difficult because people don't buy Tedung every day. The types of Tedung handicraft products produced by craftsmen in Mengwi village are still limited with several designs, even though according to their needs and functions. Strategic planning for business development needs to be made so that the operations of Tedung craftsmen can run effectively and efficiently. This study aims to formulate a business development strategy and make Tedung, the handicraft business of the Tedung as an economic booster for the community. This study uses descriptive qualitative research methods with SWOT analysis. This method is able to analyze strengths, weaknesses, opportunities and threats. The data were obtained from interviews with business owners and consumers. The research stages consisted of literature studies, field studies, problem formulation, conducting data analysis using SWOT, formulating marketing strategies for business development for Tedung craftsmen. The target output is that the craftsmen have the knowledge to develop business with increasing efficiency, productivity, scale of production and business competitiveness to get a better welfare.
ANALISIS PRODUKTIVITAS TENAGA KERJA WANITA PADA INDUSTRI RUMAH TANGGA CANANG SARI DI DESA DAUH PURI KELOD, KECAMATAN DENPASAR BARAT, PROVINSI BALI Nyoman Dwika Ayu Amrita; Putu Gede Denny Herlambang
Jurnal AKSES Vol 11 No 2 (2019): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.852 KB) | DOI: 10.47329/jurnalakses.v11i2.676

Abstract

Peran wanita pada perkembangannya semakin menampakkan keinginan mengaktualisasi dirinya dalam pembangunan dengan cara ikut aktif dalam mencari nafkah. Hal tersebut membuka peluang kerja dan peluang usaha bagi tenaga kerja wanita. Canang Sari merupakan sarana upakara (perlengkapan) keagamaan umat Hindu di Bali untuk melakukan persembahyangan setiap harinya. Canang sari adalah bentuk sesajen paling sederhana berupa janur dibuat segi empat dengan dihiasi bermacam jenis bunga yang dipersembahkan sebagai upaya untuk mendekatkan diri kepada Tuhan dalam beryadnya. Penelitian ini bertujuan untuk menganalisis pengaruh variabel usia, pendidikan dan pengalaman bekerja terhadap produktivitas tenaga kerja wanita industri Canang Sari di Desa Dauh Puri Kelod Denpasar. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data adalah analisis regresi linier berganda dan teknik pengumpulan datanya menggunakan wawancara, dokumentasi dan kuesioner. Analisis kualitatif digunakan untuk memberikan gambaran mengenai kesesuaian antara kenyataan penelitian dengan teori. Dalam penelititan ini menggunakan data primer melalui wawancara secara langsung pada 30 responden tenaga kerja wanita. Hasil penelitian menunjukkan bahwa variabel usia, pendidikan dan pengalaman kerja berpengaruh positif dan signifikan terhadap produktivitas tenaga kerja wanita industri Canang Sari di Desa Dauh Puri Kelod Denpasar.
Analisis Pengaruh Car, Npl, Ldr dan Dana Pihak Ketiga Terhadap Profitabilitas Pada PT BPR Sukawati Pancakanti Kecamatan Sukawati Ni Komang Krisma Dewi; Ni Ketut Sukanti; Nyoman Dwika Ayu Amrita
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.532

Abstract

This study aims to determine the effect simultaneously or partially on profitability at PT. BPR Sukawati Pancakanti for the period 2013-2020. The sampling technique in this study is to use the saturated sample technique. Data were analyzed using the classic assumption test, multiple linear regression test, determination analysis, simultaneous significance test (F-test), and partial significance test (t-test). The results in this study indicate that CAR, NPL, LDR, and Third Party Funds simultaneously have a significant effect on ROA. CAR have a partially positive and significant effect on ROA. NPL have a partially negative and significant effect on ROA. LDR have a partially positive and significant effect on ROA. Third Party Funds have a partially positive and significant effect on ROA at PT. BPR Sukawati Pancakanti for the period 2013-2020.
THE INFLUENCE OF TECHNOLOGY, INNOVATION AND COLLABORATION ON SUSTAINABILITY OF BAMBOO WEAVING CRAFT BUSINESS IN SINGARAJA, BALI PROVINCE I Made Kartika; Nyoman Dwika Ayu Amrita; Mulia Handayani; Dewa Gede Putra Sedana; I Made Murjana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2439

Abstract

The study aims to reveal the influence of technology, innovation and collaboration on the sustainability of bamboo woven craft businesses in Singaraja, Bali Province. The research method is designed based on a verification approach to strategic management of MSMEs, namely the hypothesis that has been formulated will be verified based on subjective business conditions and business continuity. The variables in this study include: technology, innovation and collaboration in bamboo woven craft businesses as exogenous variables, and business continuity as an endogenous variable. The population of the study was all bamboo woven craft business actors in Sidetapa Village, Tigawarsa Village and Banyuseri Village in the Singaraja area, while the sample size was determined as many as 100 respondents. The research instrument used a structured questionnaire with a simple random sampling technique. The analysis method used to test the research hypothesis is Partial Least Square (PLS) analysis. The findings of the study stated that the technology and collaboration variables had a positive and significant effect on the business sustainability variable, but the innovation variable did not show a significant effect on the sustainability of bamboo woven craft businesses in Singaraja.
IMPLEMENTASI STRATEGI GREEN MARKETING PADA UMKM PRODUSEN PRODUK AROMATHERAPY HERBAL : "PENDEKATAN KONSEP TRI HITA KARANA PADA UMKM DUPA HERBAL SUPUTRA" Ni Komang Ayu Septiani; Ade Maharini Adiandari; Nyoman Dwika Ayu Amrita
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1766

Abstract

Abstrak: Penelitian ini mengkaji implementasi strategi green marketing dengan pendekatan konsep Tri Hita Karana pada UMKM Dupa Herbal Suputra. Menggunakan metode penelitian kualitatif dengan pendekatan studi pustaka, penelitian ini menganalisis integrasi nilai-nilai kearifan lokal Bali dalam praktik pemasaran ramah lingkungan. Hasil penelitian menunjukkan bahwa implementasi nilai-nilai Tri Hita Karana dalam strategi green marketing telah berhasil menciptakan model bisnis berkelanjutan yang mengharmoniskan aspek spiritual (Parahyangan), sosial (Pawongan), dan lingkungan (Palemahan). Implementasi ini menghasilkan peningkatan kinerja bisnis yang signifikan, termasuk pertumbuhan penjualan sebesar 28% per tahun dan reduksi jejak karbon sebesar 45%. Model pengembangan green marketing berbasis Tri Hita Karana yang dihasilkan menyediakan framework implementatif yang dapat diadaptasi oleh UMKM lain dalam mengembangkan praktik bisnis berkelanjutan. Penelitian ini berkontribusi pada pengembangan literatur green marketing dengan mengintegrasikan nilai-nilai kearifan lokal dalam praktik bisnis modern.
Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Pada CV Mutiara Permai Cantika Kosmetik Di Gianyar Ni Luh Putu Astini; Nyoman Dwika Ayu Amrita
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 22 No. 1 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.22.1.2023.42-51

Abstract

This study aims to determine the effect partially and simultaneously between service quality and product variety on consumer purchasing decisions at CV Mutiara Permai Cantika in Gianyar. The number of samples was determined by using a non-probability sampling technique of 98 respondents by conducting observations, interviews, questionnaires and literature. The data analysis technique is classical assumption test, multiple linear regression analysis, determination analysis, F-test analysis and t-test analysis. Based on the research results, service quality and product diversity have a positive and significant effect simultaneously and partially on consumer purchasing decisions at CV Mutiara Permai Cantika in Gianyar.
Determinasi Keputusan Pembelian: Analisis Inovasi dan Desain Produk Nyoman Dwika Ayu Amrita; I Komang Yoga Narayana
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 22 No. 1 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.22.1.2023.91-101

Abstract

Endek woven fabric is one of the traditional fabrics of Balinese cultural heritage that is still preserved. Endek woven fabrics are known for their beautiful motifs, color combinations and the fineness of the fabric fibers. Endek woven fabrics already have their own consumers and consumeripurchasing decisionsiare very importantito beiconsiderediby craftsmen. Thisistudy aims toiidetermine theiiiinfluence of innovationi and productiiidesign on consumer purchasingidecisions on Riski Adijaya endek woven fabrics Product in Sidemen sub-District of Karangasem. Thisiresearch wasiconducted inione ofithe weaving businesses in Sidemen District. The object of this research is innovation (X1), product design (X2) and purchasing decisions (Y). The number of samples taken is one hundred respondents using accidental sampling technique. Dataicollection techniquesiused areiobservation, interviewsiand questionnaires. Theidata analysisitechnique usediis validityitest, reliabilityitest, classical assumptionitest, multipleilinear regressionianalysis, analysis ofidetermination, Fitesti (F-test) andit-testi (t-test). The results of this studyiindicate that innovation and productidesign have a positive and significant effect both simultaneously and partially on consumeripurchasing decisions on Riski Adijaya endek woven fabrics Product in Sidemen sub-District of Karangasem. Whichimeans thatithe better the innovationiand product designiused, the higher the consumer'sidesire to make aipurchase.
Konsumen Hijau (Green Consumer): Tren Perilaku Pembelian Berbasis Kesadaran Lingkungan Ni Wayan Dita Melani; Nyoman Dwika Ayu Amrita; Ni Komang Dewi Syahrani; Ni Luh Rita Dewi; I Putu Surya Andika
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.356

Abstract

Growing public concern for environmental issues has driven the emergence of green consumers as an increasingly influential market segment. This study aims to analyze trends in environmentally conscious purchasing behavior and identify the key factors that influence consumers’ intentions and decisions when choosing eco-friendly products. Through a literature-based approach, the findings indicate that environmental awareness, positive attitudes toward sustainability, perceived ecological benefits, and green brand image are primary drivers of green purchasing behavior. Authentic and consistent green marketing strategies strengthen purchase intention by communicating sustainability values, presenting eco-labels, and emphasizing corporate social responsibility. In addition, psychological factors such as personal concern, social norms, and perceived behavioral control contribute to consumers’ tendency to select sustainable products. Overall, the trend of green consumers continues to rise, offering significant opportunities for businesses to develop ethical, informative, and environmentally oriented marketing strategies that align with the expectations of modern markets. Keywords: Green Consumer, Purchasing Behavior, Green Marketing, Environmental Awareness, Green Purchase Intention.
Exploring the Role of Tiktok Content: Influencer Strategies in Increasing Consumer Trust in Products on Shopee I Nyoman Mertha dana; Nyoman Dwika Ayu Amrita
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 1 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i1.947

Abstract

Abstract The internet has opened up new opportunities for consumer behavior, including online shopping. A phenomenon that has attracted attention in this study is the role of TikTok content in influencing consumer trust levels in one of Indonesia's leading e-commerce platforms, Shopee. The purpose of this study is to conduct a comprehensive literature review on the role of influencer marketing in the context of Exploring the Role of TikTok Content: Influencer Strategies in Increasing Consumer Trust in Products on Shopee. The analysis results show that consumers are more likely to perceive influencers as truly trustworthy in assessing the positive characteristics of a product. Consumers will view brands and products more favorably through endorsements from people they consider credible. Utilizing marketing strategies through the Shopee Affiliate program on TikTok has proven effective in increasing purchase interest in Shopee products. This strategy can be a relevant option for industry players in reaching consumers by presenting content that aligns with their digital lifestyles and consumption patterns on social media platforms. Keywords: Influencer, TikTok, Shopee, Credibility, Trust
DAMPAK GREENWASHING TERHADAP KEPERCAYAAN KONSUMEN DAN LINGKUNGAN Sumerti Ni Made; Nyoman Dwika Ayu Amrita; Ni Komang Rayna Yani; Putu Mahendra; Ni Wayan Melani Pratama Putri; I Gusti Ayu Made Widi Adnyani
Jurnal Ilmiah Satyagraha Vol. 9 No. 2 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i2.624

Abstract

Praktik greenwashing telah menjadi fenomena yang semakin banyak diperbincangkan bersamaan dengan meningkatnya kesadaran lingkungan di masyarakat. Riset ini bertujuan untuk menganalisis dampak manipulasi klaim ramah lingkungan oleh industri terhadap persepsi konsumen serta keberlanjutan ekosistem. Secara khusus, penelitian ini menggunakan perspektif kearifan lokal Tri Hita Karana untuk menganalisis pelanggaran etika dalam praktik tersebut. Metode yang digunakan merupakan riset literatur dengan pendekatan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa greenwashing menyebabkan erosi keyakinan konsumen yang signifikan serta merangsang skeptisisme yang meluas terhadap produk berkelanjutan. Dari perspektif lingkungan, praktik ini membatasi inovasi hijau yang autentik serta menyembunyikan konsekuensi ekologis yang sebenarnya. Dari perspektif Tri Hita Karana, greenwashing dinilai sebagai bentuk disharmoni pada aspek Palemahan (ikatan dengan alam), Pawongan (ikatan dengan sesama manusia melalui kejujuran), serta Parahyangan (integritas spiritual). Sebagai upaya menanggulangi fenomena ini, diperlukan penguatan regulasi pemerintah, standardisasi sertifikasi pihak ketiga, dan peningkatan literasi konsumen dalam memverifikasi klaim ekologis. Pada akhirnya, transparansi radikal menjadi kunci utama dalam membangun kembali hubungan yang harmonis antara kegiatan korporasi, masyarakat, serta lingkungan sekitar.
Co-Authors Ade Maharini Adiandari Dewa Gede Putra Sedana Handayani, Made Mulia I Dewa Putu Pertama Yasa I Gede Yoga Pramana Putra I Gusti Ayu Ketut Nataliani I Gusti Ayu Made Widi Adnyani I Komang Yoga Narayana I Made Kartika I Made Murjana I Made Widana I Nyoman Mertha dana I Nyoman Widnyana I Putu Surya Andika I Wayan Meryawan Luh Erynayati Luh Putu Vina Indah Perdanawati Mulia Handayani Ni Kadek Ayu Ari Astari Putri Ni Ketut Sukanti Ni Komang Ayu Septiani Ni Komang Dewi Syahrani Ni Komang Krisma Dewi Ni Komang Rayna Yani Ni Luh Putu Astini Ni Luh Rita Dewi Ni Made Vina Yanti Ni Wayan Dita Melani Ni Wayan Melani Pratama Putri Nyoman Ayu Gayatri Putu Gede Denny Herlambang Putu Mahendra Sumerti Ni Made