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All Journal Juara: Jurnal Riset Akuntansi International Journal of Social Science and Business Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ilmiah Cakrawarti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai
Nyoman Dwika Ayu Amrita
Universitas Ngurah Rai
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy Nyoman Dwika Ayu Amrita; Made Mulia Handayani
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.28570

Abstract

The local potential of the cultural heritage must be able to improve the village economy and the welfare of micro business craftsmen. Tedung is one of the medium of Hinduism ceremony. There is quite a tight competition in Tedung marketing. Marketing is difficult because people don't buy Tedung every day. The types of Tedung handicraft products produced by craftsmen in Mengwi village are still limited with several designs, even though according to their needs and functions. Strategic planning for business development needs to be made so that the operations of Tedung craftsmen can run effectively and efficiently. This study aims to formulate a business development strategy and make Tedung, the handicraft business of the Tedung as an economic booster for the community. This study uses descriptive qualitative research methods with SWOT analysis. This method is able to analyze strengths, weaknesses, opportunities and threats. The data were obtained from interviews with business owners and consumers. The research stages consisted of literature studies, field studies, problem formulation, conducting data analysis using SWOT, formulating marketing strategies for business development for Tedung craftsmen. The target output is that the craftsmen have the knowledge to develop business with increasing efficiency, productivity, scale of production and business competitiveness to get a better welfare.
ANALISIS PRODUKTIVITAS TENAGA KERJA WANITA PADA INDUSTRI RUMAH TANGGA CANANG SARI DI DESA DAUH PURI KELOD, KECAMATAN DENPASAR BARAT, PROVINSI BALI Nyoman Dwika Ayu Amrita; Putu Gede Denny Herlambang
Jurnal AKSES Vol 11 No 2 (2019): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.852 KB) | DOI: 10.47329/jurnalakses.v11i2.676

Abstract

Peran wanita pada perkembangannya semakin menampakkan keinginan mengaktualisasi dirinya dalam pembangunan dengan cara ikut aktif dalam mencari nafkah. Hal tersebut membuka peluang kerja dan peluang usaha bagi tenaga kerja wanita. Canang Sari merupakan sarana upakara (perlengkapan) keagamaan umat Hindu di Bali untuk melakukan persembahyangan setiap harinya. Canang sari adalah bentuk sesajen paling sederhana berupa janur dibuat segi empat dengan dihiasi bermacam jenis bunga yang dipersembahkan sebagai upaya untuk mendekatkan diri kepada Tuhan dalam beryadnya. Penelitian ini bertujuan untuk menganalisis pengaruh variabel usia, pendidikan dan pengalaman bekerja terhadap produktivitas tenaga kerja wanita industri Canang Sari di Desa Dauh Puri Kelod Denpasar. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data adalah analisis regresi linier berganda dan teknik pengumpulan datanya menggunakan wawancara, dokumentasi dan kuesioner. Analisis kualitatif digunakan untuk memberikan gambaran mengenai kesesuaian antara kenyataan penelitian dengan teori. Dalam penelititan ini menggunakan data primer melalui wawancara secara langsung pada 30 responden tenaga kerja wanita. Hasil penelitian menunjukkan bahwa variabel usia, pendidikan dan pengalaman kerja berpengaruh positif dan signifikan terhadap produktivitas tenaga kerja wanita industri Canang Sari di Desa Dauh Puri Kelod Denpasar.
Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Pada CV Mutiara Permai Cantika Kosmetik Di Gianyar Ni Luh Putu Astini; Nyoman Dwika Ayu Amrita
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 22 No. 1 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.22.1.2023.42-51

Abstract

This study aims to determine the effect partially and simultaneously between service quality and product variety on consumer purchasing decisions at CV Mutiara Permai Cantika in Gianyar. The number of samples was determined by using a non-probability sampling technique of 98 respondents by conducting observations, interviews, questionnaires and literature. The data analysis technique is classical assumption test, multiple linear regression analysis, determination analysis, F-test analysis and t-test analysis. Based on the research results, service quality and product diversity have a positive and significant effect simultaneously and partially on consumer purchasing decisions at CV Mutiara Permai Cantika in Gianyar.
Determinasi Keputusan Pembelian: Analisis Inovasi dan Desain Produk Nyoman Dwika Ayu Amrita; I Komang Yoga Narayana
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 22 No. 1 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.22.1.2023.91-101

Abstract

Endek woven fabric is one of the traditional fabrics of Balinese cultural heritage that is still preserved. Endek woven fabrics are known for their beautiful motifs, color combinations and the fineness of the fabric fibers. Endek woven fabrics already have their own consumers and consumeripurchasing decisionsiare very importantito beiconsiderediby craftsmen. Thisistudy aims toiidetermine theiiiinfluence of innovationi and productiiidesign on consumer purchasingidecisions on Riski Adijaya endek woven fabrics Product in Sidemen sub-District of Karangasem. Thisiresearch wasiconducted inione ofithe weaving businesses in Sidemen District. The object of this research is innovation (X1), product design (X2) and purchasing decisions (Y). The number of samples taken is one hundred respondents using accidental sampling technique. Dataicollection techniquesiused areiobservation, interviewsiand questionnaires. Theidata analysisitechnique usediis validityitest, reliabilityitest, classical assumptionitest, multipleilinear regressionianalysis, analysis ofidetermination, Fitesti (F-test) andit-testi (t-test). The results of this studyiindicate that innovation and productidesign have a positive and significant effect both simultaneously and partially on consumeripurchasing decisions on Riski Adijaya endek woven fabrics Product in Sidemen sub-District of Karangasem. Whichimeans thatithe better the innovationiand product designiused, the higher the consumer'sidesire to make aipurchase.
Analisis Pengaruh Car, Npl, Ldr dan Dana Pihak Ketiga Terhadap Profitabilitas Pada PT BPR Sukawati Pancakanti Kecamatan Sukawati Ni Komang Krisma Dewi; Ni Ketut Sukanti; Nyoman Dwika Ayu Amrita
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.532

Abstract

This study aims to determine the effect simultaneously or partially on profitability at PT. BPR Sukawati Pancakanti for the period 2013-2020. The sampling technique in this study is to use the saturated sample technique. Data were analyzed using the classic assumption test, multiple linear regression test, determination analysis, simultaneous significance test (F-test), and partial significance test (t-test). The results in this study indicate that CAR, NPL, LDR, and Third Party Funds simultaneously have a significant effect on ROA. CAR have a partially positive and significant effect on ROA. NPL have a partially negative and significant effect on ROA. LDR have a partially positive and significant effect on ROA. Third Party Funds have a partially positive and significant effect on ROA at PT. BPR Sukawati Pancakanti for the period 2013-2020.
Co-Authors Handayani, Made Mulia I Dewa Putu Pertama Yasa I Gede Yoga Pramana Putra I Gusti Ayu Ketut Nataliani I Komang Yoga Narayana I Made Widana Luh Erynayati Luh Putu Vina Indah Perdanawati Ni Kadek Ayu Ari Astari Putri Ni Ketut Sukanti Ni Komang Krisma Dewi Ni Luh Putu Astini Ni Made Vina Yanti Nyoman Ayu Gayatri Putu Gede Denny Herlambang